but the real challenge, according to economists such as abdulkader husrieh, is to tackle the country's government bureaucracy. >>husrieh: it needs of course first of all a paradigm shift in the thinking of the administrative apparatus in the system. >>reporter: there's no doubt that syria has changed but the government needs to step up its programme of reform - and bring the country's businessmen along with them. until that happens a more fundamental and longer lasting improvement in the country's economic fortunes will still be held up. >>last year china overtook japan to become the world's second largest economy and is still growing at a blistering rate. but few chinese brands are well known internationally and domestic consumers aspire to foreign products. however that could be starting to change. >>reporter: the factory floor at one of china's best known clothing companies that few abroad have ever heard of. >>reporter: inner mongolia's erdos (pronounced ar-doss) cashmere is 30 years old. powered by a huge ad spend over the years, it commands 40 percent of the domestic soft woollen

but the real challenge, according to economists such as abdulkader husrieh, is to tackle the country's government bureaucracy. >>husrieh: it needs of course first of all a paradigm shift in the thinking of the administrative apparatus in the system. >>reporter: there's no doubt that syria has changed but the government needs to step up its programme of reform - and bring the country's businessmen along with them. until that happens a more fundamental and longer lasting improvement in the country's economic fortunes will still be held up. >>last year china overtook japan to become the world's second largest economy and is still growing at a blistering rate. but few chinese brands are well known internationally and domestic consumers aspire to foreign products. however that could be starting to change. >>reporter: the factory floor at one of china's best known clothing companies that few abroad have ever heard of. >>reporter: inner mongolia's erdos (pronounced ar-doss) cashmere is 30 years old. powered by a huge ad spend over the years, it commands 40 percent of the domestic soft woollen