. >> they know aboutashington. basiecapitohill. they s see the white house. but think about virginia's vineyards. you do not think of virginia. you think of california. that costs money to get word out, doesnsn't it? >> absolutely. i think there is a perceptn of d.c. globally that t we are not necessarily as glamorous as some other cities in the u.s. that is part of our goal and our mission. we a out there. we are doing it domestically and internationally to change the perception of washington. everywhere in the countryf there is specific news about the gornment, it is not glamorous. it is n sexy. folks are not saying, let's go toto washington because of thahat story on the news. but we are exposing them t a different perspective of washshington, the things we like to showcase. the smithsonian is in the c city. these to. the monunuments are free. but also the retail. ththe great restaurants in the city. everything. >> but it's tough to get here if you have to go through that these e are processed. it can take 100 days. >> you're getting at all the hot spots.