. >> one of our audience members said abracadabra. that is not the answer. you know what it's not? you can be contrarian. >> in your opinion what would -- >> when you ask for something what is the magic word. >> please, thank you and now -- >> one magic word. >> oh, yeah. >> oh, wow, michael. >> go ahead, michael. >> now! especially when you have a face like that. >> robin. robin, you're will close. >> will. >> and george, my least favorite word in the english language. whatever. >> the opposite, that's indifference. the word is willing. it's willing and they have done massive testing. this professor says that if you go. try doing it again including the word willing. would you be willing to do this. that makes them think about, well, what they're capable of and what are their parameters in life. >> it also helps put it off for a little while instead of saying yes or no. >> it paraphrases so a little food for thought as you start your workday or school day or trying to get out of homework, mom, would you be willing to let me out of homework? he >> i'm willing but not able. no. >> wo