when there are nprofits, the people at the top take the first hit area talk me abt hoyou can pouse this social progressive corporate model and make it work for the bottom line. knknight: it has worked for us for 95 years. it's not altruism. it is progressive self interest. rebecca: what do youain from it? knight: you gain a successful, stablele business. you gain ausiness that moves deliberately, slowly, build conssus u read you gain employee loyalty. kiplinger, when the hard times hit, and boy, did we have a lot of hard times in the last 15 years thihings start at the top. you eliminate the dividen of the shareholders first. then senioranagement. freeze of their sariesefore you inflt pain on the lower employees. yo g go through a hierarchy of pain, stararting with senior management, , then you freezehe pay of everybody, you have to, fore y you lay everybody off. rerebecca: we've got to wrap it up but i want to ask you, your last words to companies who look at that and sa you know, if that r really works, everybody would be doing it.t. wh would you say to that? knigight: i would say the