ahmad abu haiba is a prominent media professional. he's launching the region's first islamic music video channel to spread faith-based values. this video is about a farmer's >> reporter: abu haiba named his station "4shebab" or "for youth" in english. he says he's using the power of satellite t.v. to help rebuild a muslim youth identity. >> we don't have a clear, stable, strong identity and that's what i'm trying to do. i'm trying to help the young people to establish their identity. this is the same identity that the prophet mohammed presented to his companions. >> reporter: abu haiba hopes his videos will help counter some of what he says are the negative influences of western music videos and television. >> and this drove us now to drugs and relationships, which really doesn't fit with ourw culture. >> reporter: in contrast, his videos emphasize community and family values, like respect for elders. women mainly play the role of wives and mothers in the background. abu haiba says he doesn't chose to embrace the principals of moderni