first, i want to thank the acca for making this morning's event possible. i want to thank the pace university community, president friedman, judge keating and our wonderful government community affairs staff, katie and vanessa and derek, for making today's event run so smoothly and accessible to all of us. this is the second year. last year i got to sit in the comfy seat there is, and i didn't sleep very well the night after because there were a lot of things that came up in that conversation that i think are very sobering for an academic and for anybody that uses mobile devices to transport and send sensitive information. so on the topic of not sleeping well at night, we've got this wonderful panel of high-level government and corporate and academic folks here this morning. what's keeping you up at night when you wake up in those wee, small hours and you're thinking about your work? charles, you want to start? >> again, thanks for inviting me here. i'm very pleased to be here. i think, you know, what makes me not sleep at night is just that everything is s

people buy acca, bourbon goes down. >> they are buying shots they wait until the prices change and then capitalize on the cheaper items. so for them it's a game, sort of a way to influence the happy hour so to speak. >> but there is more to this game than meets the eye. >> more than a game. definitely more that be a game. on the surface but behind the scenes there is a lot of influence that goes on. >> in fact, data analysts like tyler don't even call it a game. they call it gamification, because it uses numbers. >> it's an example of big data in that you are engaging people to do something. >> he says this kind of game is a highly effective tool for collecting data about customers' preferences. data which can be used to increase profit. >> if you know what you're looking to accomplish you can be targeted, pragmatic about what you want to do and the meaningful data you want to pull. >> the key to the system is that all the price changes are determined by algorithms tied into the bar's point of sale system. >> the point of sale system is a data collection system. what the changing is the

i am thankful to be here with the acca again.e manhattan district attorney's office -- we are ofnly aware of the value prosecuting and investigating cyber crime. nearly every case handled by our office has a cybercrime element. think about that, it has changed dramatically over the last 10 years. every rape, homicide, burglary has a cyber element to it. even talkbefore you about the true cybercrime cases ,f hacking, intrusion, malware peer to peer crimes. as technology becomes more sophisticated, so do the criminals that use it. they take advantage of unsuspecting victims in so many ways. i love the introductory line where you have been said you have been hacked and have been hacked again. it happens on a regular basis. we all know that. what is fascinating is that we have seen a plunge in violent crime. it is attributed to the new york city police department, the district attorney's offices. we have not seen a decrease in crime and identity theft. that is the fastest growing that exists in the country. about 200 to 300 new ident

certainly with the major businesses that are represented through acca and the folks on their stage, are we at the point where we have to think about defenses, cyber warfare being launched against your business? >> i think you do. one thing i want to say here, i'm not part of the cyber division. the f.b.i. has an entire division of cyber agents that work, partner with very closely with the banks and all of the private sectors to rye to come up with ideas and investigate the intrusions. what i would like to say is we nnot do our job unless the corporate, the corporations report this information to us. it's very difficult. we acknowledge the difficulty of a company saying we just had a $500 million loss and we don't know what happened, it's very difficult for them to talk to their stockholders and very difficult for them to make it public. a lot of corporations may say, we're not going to report this. we can't do our job. it's got to be a partnership. so we get all of our referrals, most of our referrals from the folks that are victim companies. again, we acknowledge that's extremely hard