accardo's excellent harsh or slam on the brakes. uh-oh the traffic laws and very quickly the ride becomes, the drive is a longer the activity you're focused on the your focus on whatever it is you're doing. that's exactly what we want the technology to bring the it's not about the drive. that just fades away into the background, and it's about doing whatever is he really needed or wanted to turn the tide. >> from our perspective, in order to make sure that this is readily available for consumers, it has to be safe, convenient and cost-effective. this is where lyft things that can help in making sure that all those three factors are met in deploying this technology to the people at large practices essentially the same charges that lyft faced a few years ago when launching a peer-to-peer platform and the idea was considered fairly out of at the time that we brought apart to market it as i mentioned before a few years later it's already become probably one of the most popular mode of transportation today. so in order to ensure that con