four activision, it is a challenge.is a challenge to make the next call of duty really spectacular. the last one did not really hold up. ghosts.e the >> you loved ghosts? my god, we never hear that in the focus group. we hear modern warfare and black ops. >> i wish there was more stuff to buy in the game. i will just sit there and click a all day long, it is the best thing these game makers have ever come up with. >> the secret is the a button, you hit that with your right thumb to buy more stuff while you are playing. >> matt miller, what would we do without you? mike, thank you so much for giving us the scoop on that. coming up, dominoes. sounds like the most tech savvy pizza chain out there. >> teaming up with ford. american cars, pizza, what more do you want? more technology, up next. ♪ to "bloombergk west." i am emily chang. joining and ford, forces. >> thinking of using their fast their same price command. have you seen this? >> it is really cool. >> let me take care of that for you. your order has been placed. it

this game is made by the guys who created "call of duty" for activision.hey went over basically had ea fund this. "call of duty" sold $10 billion in revenue. that embarrasses any movie out there. it is an amazingly huge franchise. this is their new sort of brainchild. this will drive sales to the xbox like "halo" did in 2001. i think you will all be surprised. >> the game price itself is so much larger than a movie ticket. huge numbers indeed. >> you do not just by the kit. you spend money when you get it. if you went to a movie and then you went and bought things over and over every time you went there, i think it is pretty impressive, $10 billion for one videogame franchise. >> that is an important point. >> i'm sorry. could you repeat that? >> what does that mean for that game makers like activision and ea? >> this'll be a huge hit. they have put tremendous effort into it. they have got a great relationship with microsoft. i think it is a challenge for activation. it is a challenge to make the next "call of duty" really spectacular. the last one did not

him and his partner buy a anklely, who is the chairman, bought 25% of activision back then.cently in october the company bought back the firm from vivendi. in 2012 he was paid $65 million as an inducement, including, sorry, 58 million in share grants as an inducement to sign the employment agreement. it just seems to me that someone who has been ceo since 1991, and you know, been that involved with the company, you really don't need to give them that kind of compensation, or that kind of inducement when he has been there so long and has got so much invested already in terms of his life. david: probably a has to do with -- we'll talk about that some other time. nuance, probably true if carl icahn owns 24% of it he will not sit back to allow the company to go down because of some ceo's mishandling of the situation. so we will probably see that company, carl icahn step in if it doesn't make a lot of money. we have to leave it at that. will ash forth, investor place. >> thanks for having me. david: bombshell knaus about activist investors. we were just talking about carl icahn.

i've had this conversation this morning with another x prize board member erik herschberg who runs activision. over the next 10, 15 years we'll have the potential to lose 50% of the jobs to a.i. and robotics. these things are going to happen. we have to reinvented how we spend our time, how we occupy ourselves, how we bring meaning to our lives. and i think these are conversations we need to start to have in a very important fashion. and i think a lot of jobs are going to be at risk, but we're going to co-evolve with technology as we always have, and invent new kinds of jobs, new kinds of partnerships with technology as we move forward. >> peter, always a pleasure to see you. thanks for being with us. peter diamodis is founder and ceo-- >> if i could say, we would love people to give us their opinion. go to x prize.org /ted. we want to crowd source n from the public about this. >> we'll spread the word. >> good toe zoo you. >> twitter co-founder jack dorsey sent out the first tweet ever. it now accounts for 240 million users sending out a half billion tweets a day. this is another sign of how

>> what does that mean for that game makers like activision and ea? >> this'll be a huge hit. they have put tremendous effort into it. they have got a great relationship with microsoft. i think it is a challenge for activation. it is a challenge to make the duty" really spectacular. the last one did not really hold that. up.old >> deal of "ghost"? "ghost"?you love >> i hardly hear that in a focus group. >> they have more stuff to buy in the game. i will sit there and click a, a, a, a all day long. >> that is the big secret. >> the a button is where you buy more stuff. >> matt miller, what would we do without you? [laughter] you for giving us the scoop on that. sound likedominoes it is the most tech savvy pizza company out there. i'm hungry already. >> that is coming up next. ♪ >> welcome back to "bloomberg west." i'm emily chang with cory johnson. commands with a fast food app. >> it is really great. take a look. >> ok. you.e take care of it for your order has been placed. it will be delivered in 20-30 minutes. your order is being prepared. would you like to track your order?

activision at 3.2, eaa at 3.2.but does it? i don't think the valuation argument makes any sense right now because candy crush is sort of this swan of that -- we don't know what this company actually looks like once candy crush hits its normalized level. i think the question for me is, is this company zynga or is it pixar? remember, disney bought pixar for $7.4 billion, which is where king wanted to be valued. but pixar had a stable of characters which king doesn't have. it had a repeatable model for churning out hits which king will try to say they have but they say they don't want another candy crush. i think this is more like zynga than pixar. we don't know what zynga like level is yet. >> the question becomes did someone value this incorrectly? when you think about the process that king actually had, they didn't raise the size of the deal. they didn't raise the price of the deal and priced at the mid point of the range. >> i think what happened is the 82% of the revenue that comes from candy crush was not discou

i know we left out a blood of them. ebay, intel, adobe, activision , cisco.vote on which stop you would rather own. your votes will have a hand in which teams advance into is the ultimate champion. then we have the cancer patient. she said she lost her coverage because of obamacare. harry reid called her a liar. she is still coming under attack. we will explain it next. ♪ ♪ [ male announcer ] how could a luminous protein in jellyfish, impact life expectancy in the u.s., real estate in hong kong, and the optics industry in germany? at t. rowe price, we understand the connections of a complex, global ecomy. it's just one reon over 75% of our mutual funds beat their 10-year lipper average. t. rowe price. invest with confidence. request a prospectus or summary prospectus with investment information, risks, fees and eenses to read and consider carefully before investing. with investment information, risks, fees and eenses if ...hey breathing's hard... know the feeling? copd includes emphysema and chronic bronchitis. spiriva is a once-daily inhaled copd maintenance

they used to work at activision. they got fired for subordination. of duty, they sold billion -- $10 billion in revenue. this could prove to be a huge hit. >> it is like a college textbook, the manual. >> i will invite you over to play it. >> top 10 stocks, next. ♪ the top 10.e for 10 is jcpenney. the struggling retailer of 3% after citigroup upgrading the shares to buy siding a turnaround. three straight annual losses. >> three straight yearly losses. bestby 2%, one of the performers in the s&p 500. jpmorgan so the fundamentals remain challenging that they see supportive factors in near-term trends. >> number eight is american eagle outfitters falling 8% after reporting a drop in earnings. american negro also worried that business conditions remain challenging and issued a disappointing forecast in the first quarter. commodity shares slumping amid concerns over a slowdown in china that is weighing on the global markets. down about 1% after the announcement last hour that the cochairman of the disney media networks a group will exit the company in 20

. >> it is priced cheaper than activision or zynga as well. >> on a projected sales basis when you lookt some of the estimates it is 2.7 times sales. when they come up with the prices, looking back at zynga. >> what about the comparison of .oday's ipo to the tech ipo >> the bottom line is no matter what this was priced at less night everybody would be talking about the same thing this morning. you cannot stop people getting nostalgic so i have done my bit. up -- ipo's then and now. the business week has in some great work. medium price to sales ratio was 30 times in 2000. 5.2 times on average. this is the raise in over $100 million in u.s. ipo's. the average hop on the first day, 65% in 2000. ipo's done by profitless companies, that might sound like a lot that 80% in 2000. i will say the year 2000 is hardly the greatest benchmark to draw comparisons with but things are little bit -- >> king is making money. it does have a profit margin. is the big difference. a lot of people are talking about this one particular fact. this company is valued at around 4 billion pounds. it is sterling. mo

activision, they make the call of duty games. the price for the stock up $0.28. $21 per share. next, record high life insurance policy. we failrly busy. tomorrow we're booked solid. we close on the house tomorrow. i want one of these opened up. because tomorow we go live... it's a day full of promise. and often, that day arrives by train. big day today? even bigger one tomorrow. when csx trains move forward, so does the rest of the economy. csx. how tomorrow moves. predibut, manufacturings a prettin the united states do. means advanced technology. we learned that technology allows us to be craft oriented. no one's losing their job. there's no beer robot that has suddenly chased them out. the technology is actually creating new jobs. siemens designed and built the right tools and resources to get the job done. iwe don't back down. we only know one direction: up so we're up early. up late. thinking up game-changing ideas, like this: dozens of tax free zones across new york state. move here. expand here. or start a new business here

black ops said a first day sales record five point six million copies of the activision game sold in the united states in the u.k. during the first twenty four hours the record didn't just shatter previous video game sales but also for pavlovian sales in two thousand and twelve the industry made in the united states alone over thirteen billion dollars on many different platforms console handhelds tablets the p.c. computer movies take in ten point six billion at the box office and video game sales total twenty three billion dollars more than movies and music combined a video game industry is diverse in the genres it offers in the games you can play in the types of experiences you're going to have and they're such beautiful clever magnificent worlds that you can temporarily occupy. the. star. tours to free her. the slots she says. but even though games have come a long way thirty forty years and john rooms are expanding and themes and the visual capabilities of games are going places we can never imagine twenty years ago they're still overwhelmingly dominated by the feelings of war and

thinking about doing it and i had a few meetings of the time and when i finally hooked up with activision i realized that they had the right idea in the right direction and with my expertise and my influence we could make something really fun to play and it worked and it works far beyond my wildest dreams yes what makes a good skateboarder. determination. perseverance and a constant desire to challenge oneself. because a lot of people want to get into skating now it is for fame or fortune and if they get a taste of that they lose their motivation the ones who are the ones who thrive are the ones you continue to challenge themselves and matter how they rate among everyone else you always enjoy it love it yes what is the real that there's always something new to learn. no matter how good you get at skating you can still improve your skills will be true of any professional sport yeah i think so but i like the individual pursuit of it and the artistic aspects that you can do in your own style and your own flavor and you don't have to listen to a coach you don't have to rely on the team and i