activision, you can't undermate momentum in gaming and e sports. >> right. this is like the new biggest thing sie x games and alternative sports. the kids today are all playing video games and now, it's legitimate leads and for big money and activision has been able to sell its firs overwatch league. this is an incredible amount of money for an untested idea, but the vupership on e sports is off t their model is just working by focusing on really good games as well as massive multiplayer ongoing games at blizzard and gamg d cornered right now. >> aye got 30 seco30 seconds to thro etf. ie mg. >> a lower cost way to play the eem. we love the e america merng now. they've underperformed over the last ten years. we expect it to outperform. you get ten cent and samsung, which are just wonderful investments at this time, so we like china right now. >> ross, have a great weekend. thanks for joining us. > coming up, we'll meet the young woman whose bright idea to make removable wallpaper is breathing new life into our family bus >>> will the 90% of family business sz

sports and upcoming popular games, do you think now, before earnings is a good time to invest in activision> jeff marks, you know, my team from action alerts, we spent all day thinking whether we should pull the trigger first, because we had the name in the bull pen for the action alerts club, activision is screaming, they're reporting tomorrow i think you're going to be right. and a familial boo-yah, what can i say, rather than, right back at you, julian ted in arizona, please ted? >> caller: jim, boo-yah. >> boo-yah >> caller: thanks for taking my call and for the great stock advice over the last 2 1/2 years or so. i'm calling about starbucks. last week dropped from 50 to 65 and i believe you recommended buying it back if it gets down to 60. you were also on an interview, i think, friday, from the floor, where you said, talked about the stock, you were uninspired at that time. so i'm just calling, it's my largest holding, so i'm very concernedabout it. what do you -- are you inspired now or -- war you shat are you g >> this is a very tough call, because i think i have been one of the comp

nvidia and activision blizzard we were just waiting for weakness and we got it so we could do some buying it why was dip buying so effective? despite the fact that everyone was freaking out, we have low inflation, low interest rates, good earnings and a weak dollar. low inflation means that the earnings in the out years, 2018, 2019, 2020 are worth more. that's essential if we're going to own growth stocks low inflation is such a gift low interest rates remain a positive thing for business, think of the robust market in housing. meanwhile, the earnings picture remains very strong. we just came through the bulk of reporting season, and there were few down side surprises. other than oil and some retailers, most company managements raised estimates even the very controversial nvidia, which took a drumming on friday, actually did report amazing numbers. there was one business line in transition that kept the company from blowing away the estimates more than it did finally, the weak dollar is nothing short of miraculous. say what you want about president trump, and a lot of people do, this weak

amazon is selling bonds to finance the $13.7 billion activision -- acquisition of whole foods.ne part of the debt will be a 40-year bond. int rocked the grocery world june. it is expected to lower the prices at home. -- at whole foods. airways will lower prices. the fonda -- explains why deals are front and center this year. where there is going to be more consolidation. this is bloomberg. ♪ vonnie: this is bloomberg markets. star telecom banker says the spaces is right for opportunity this year. with big players scaling rapidly, three or four giants will potentially control the whole market. he is the founder and ceo of light entry -- liontree. oferty global's acquisition virgin media. he driving for conversation about tmt this year. either you're an letter, you said 2017 will be the year for media yields. we're definitely seeing a lot of chatter about median yields. further integration in order to deem risk and the scarcity of high-quality content assets. where are we in 2017? have we done the bulk of the deals? >> things are having me. that is exactly what is happening in th

and as far as the leaders in the space, there is a lot of private companies out there, but activisiong one. >> and i still want to understand the process here. people are going to stadiums to watch this, they are going to theaters, just watching it at home what is the mechanism and then the the monetization >> they have sold out the staple center or other arenas with these types of events. and then we're seeing huge viewer ship online and surprisingly we're also seeing a lot of viewer ship on broadcast tv so we've seen a few events on abc, espn and a number of other networks as well >> what is my experience if i go to one of these? what do i see when i'm there do i see a bunch of different players seated at consoles or is it played up on big screens in front of he me so thme so i can? >> it's a screen >> was i asking you? >> thoo. no. >> thank you >> brian is right. >> you're right. you're watching it on a big screen there are teams typically the most popular games are multiplayer games where you're having typically groups of four or five playing against each other in a combat game an

later round picks, activision blizzard, service now, and then another one, broadcom. those are sleeper stocks, write them down. i don't agree with the long held notion that you should pick a quarterback in the later rounds because there are so many of them people are trashing me on twitter for espousing the opposite, but if you can get a green bay aaron rodgers or a tom brady, you can't pass them up. in the stock world -- hey, apple. in the stock world, there's only one quarterback worth taking so early, and that's apple. and hence, my apple phone, which i am taking off and putting over there, because it's ringing. it's been -- i just figured out how to put the ringer on and forgot to take it off. i'm talking about apple just when it goes off >> press the red button. >> okay. well, any way, it's been a standout underrated performer when it comes to how cheap it is apple is not a high flier, and if you valued it like a consumer products company, it would be higher the other quarterbacks do very little to me, but my favorites are visa, mastercard, mcdonald's, or boeing.

they were able to cut costs which helped bolster results >>> activision blizzard reporting better thansecond quarter results, but the call of duty publisher is giving full year guidance below wall street estimates >>> and viacom's third quarter results beating forecasts. the company credits a strong jump in sales to pay tv affiliates and streaming providers like netflix, but the stock is big after they said those sales will likely dip in the low single digits this quarter. shares off by 8% >>> time for some top trending stories it looks like sean spice ser hangi spicer is hanging up his chancing shoes before putting them on. he reportedly turned down "dancing with the stars's" envit to be a contestant he says he will have an overwhelming number of commitments to attend to >> i would -- i never really watched "dancing with the stars. >> me neither, but how great would that be. >> i would watch if sean spicer would be there >>> justin bieber is breaking into the fashion business. the pop star is teaming up with hanes and his stylist to bring his favorite classic white t-shirt to the mass

my question is, i've had a position in activision blizzard. >> i want you to hold it follow along join club. this is a stock that is going to benefit. michael from arizona michael? >> caller: boo-yah, jim! michael in phoenix is humana a buy or sell? >> humana is a buy i like united health even better humana is sensational. some people think it's six of one, half a dozen of another i prefer united health how about dennis in michigan >> caller: hey, boo-yah, cramer. >> boo-yah. >> caller: this is dennis. i wanted to know what your opinion is of alliant airlines over the next three to six months >> i think it's terrific i think it's a great buy i prefer, just so you know, now that the planes are starting to come back in texas, southwest is l-uv jeremy in michigan. >> caller: my stock is under armour, 63% over the -- >> i struggle, i struggle. because i was on the foot locker call then i've done a lot of work in this group, whether it be finish line, whether it be what's going on with the -- like with the hits in the world. and dick's i have to come back and say, no, thank you, i don't wan

the brain that represent sensations from the body and that actually control the body so we see activision in the brainstem that are controlling the body. simulations are fully embodied which means that it isn't just changing what we would conventionally understand as the station but it's actually changing the way that sensations are perceived. was that your one question? >> thank you. my other question was you said at the beginning that you have some suggestions or ideas in the book about how to either change your emotions or control your emotions or something like that. can you talk more about that? >> have already given one example and i can talk more about that. i talked about exposing your brain to cultivate new experiences that increase the vocabulary or the range of stimulations and therefore emotions that your brain can make. here is another -- there are a lot of examples i give but here's another. your brain -- we think of brains as necessary as having evolved for thinking and feeling and seeing but actually brains evolved for the purpose of controlling your body. if you didn't mo

activision -- rockwell i should point out makes avionics, a supplier for big airlines.nalysts said it was not amazoned by boeing. verb in terms of a big player taking over little players. we also saw pioneer natural companys, and energy down some seven and a half percent. -- some 7.5%. let's go into the bloomberg. 175, iflook at g #btv you are playing along at home. we saw the record rise in u.s. equities. we are putting it against the global stock market and it is nearly identical to the rest of the world. nothing special about what u.s. companies are doing to push the market higher. when we see it reflected across the world, it at concerns of fund managers who think they have to because just taking money off the table in case a market is setting up for a pullback. yvonne: to some of the after the bell earnings, gopro seeing a turnaround. su: setting up for a strong open on friday. a very strong earnings report, the stock was up 18% in extended hours. let's go into some of the headlines as we talk about this. gopro beating on it easier to use camera. they beat cost cut