such a big entity in the gaming world eventually that's got to take a piece of the pie from an activision with the call of duty. >> yeah. it's one of those things, it's just competition and that's just what it is when it comes to games. if it's enjoyable people will play it and if it feels repetitive people aren't going to play it you can't go into a battle royale with 99 other flares and have the same game it's a brand new experience time and time again and as they update the game they both come out with all of this new stuff, i mean, there's just endless hours of game time available >> michael, we mentioned the prize pool $2 million. that's a lot of money. >> wow >> at the same time, are there sponsorships on the line sort of walk us through how you see this playing out for you in terms of the moneymaking side of it >> yeah. we're with ghost gaming obviously is the team. we're one of three american teams that qualified for berlin. our goal there is to win and that's just the end all for all of it. we won first place and finished second in north america at the qualifier, but for us it's

activision's shares climbed 3% to $78.61.10 disney rose to04.t plans to reorganize into three parts in innovative medicines division and established medicines unit and its consumer health care business. the drugmaker is m stillling over options for its consumer health care business which makes advil. separately, the company said it would delay price hikes on a number of its treatments aft it received criticism from president trump. pfizer shares fell a fraction to $37.21. >>> industrial parts distributor msc industrials said that growth a e-commerce orders led t rise in earnings and revenue and even though profits were in line with estimates, sales missed the mark. the company also warned that it's beginning to see some prica ins from suppliers due to increased tariffs. shares fel 4.5% today to 80.86. >> fastenol, it delivered earnings that were well ahead of estimates. the company raised its quarterly dividend to 40 cents a share. the company was the best-performing stock on the s&p 500 today and it was up 10% to $54.51 and papa john's ceo has

julia has some news from sun valley on activision >> that's right. a big east steal between blizzard and disney and it's espn espn, disney xd and blizzard announcing a deal for the overwatch league now overwatch is the e sports league that the ceo announced on cnbc in sun valley last year now this will be espn's first time airing e sports in prime time in championship now of course this deal helps validate activision's investment in that lead now, bobby arrived yesterday and this morning, he's speaking on the big sun valley panel back to you. >> really interesting. all right, let's switch gear niehaus to a commodity caught in the trade war cross hairs. soybeans jackie and the futures now crew has more on that >> hey, that's right soybeans falling 2% following a new round of u.s. tariff frs the trump administration the commodity plunging 2%. president trump tweeting this morning he thinks the r tariffs will create a level playing field for u.s. farmers scott, soybeans sinking eight of the last nine days more pain ahead here >> you would think because

we typically do see the majority of major titles coming from the big three publishers, activision,ctc arts and take two, i should say. when we look a this title, it's unique. there's not goi to be a lot of title like that that come from independent developers. >> it has become the most popular genre by hours watched with 700 milli hours of game play with fort nightou aing for 83% of those hours according to super data. >> fort night's success hasn't hurt the success of the public gamemakers such as activision and electronic a artsmany had feared, but it is prompting the whole industry to embrace the battleod royal me after the sociale social element has been successful. >> act vigivision, hadut call o black ops 4 which is set ter launch octob2th and it is entering the space with battlefield 5 when it launches on october 19th. >> fort night has definitely opened up a broader audience for vi goes. it's not necessarily taking market share away from tivision, take 2 or some of the other publishers and it does seem to be expanding the , audiennd we think a lot of that has to do with a you

activision getting hammered in the past week. just this past weekend, tim seymour was at a rally, esports video game leagues tim got a chance to talk to some of the fans at the overwatch league finals right here in new york let's take a look. >> i'm here at the barclay's center of the overwatch league grand finals, 2018 it's insane in here, folks come on, check it out >> this is like the super bowl of overwatch >> how does this compare to watching the celtics against the sixers >> this is way better. this is electric >> holy cow, what are you wiring >> i'm diva. >> what would drive someone to dress up like this >> motivation and love for the character. >> we are in it, we're ready to go >> we are talking, listening, we're in it. >> do you think you have the skills it takes? >> maybe if i work harder and practice more. >> i don't think any company has made the same commitment in resources and talent and capital to ensure this is something truly incredible >> this is changing the landscape for media companies and how people are par

enthen the miley cyrus tweet was like four days later tell me why activision blizzard is is on your recorddon't own and i've been mad at myself a couple of years i'm hoping that it sells off on the report more. it's come in from the high so basically, if you want to have anything to do with these sports, there's really only two things going on there that, there's a lot of hype. not a lot of money being made by a lot of parties it's a billion dollar industry ten cent controls overwatch, which is where all of the money, league of legends, activision is is overwatch and it has a lot f room the grow. that's their property. this quarter is not really an important quarter for them a smallest quarter in terms of earnings and revenue, but i think this is one i want to get into it. i'll use an adverse reaction >> more stocks ahead we'll give you the trades on electronic arts anwed 'll do that when we come back two minutes. sell? with fidelity's real-time analytics, you'll get clear, actionable alerts about potential investment opportunities in real time. fidelity. open an account today. fidelity. w

. >> electronic arts, activision have been great. it's sympathy with the nasdaq and ea's results i think this is a temporary blip it could be fortnight battle royale is eating into the company's profits and the demographics support continued electronic gaming revenue growth so i like this >> straight ahead, we're answering your questions and you still have a few minutes to get them to us. go to b cnbc.com/halftime. tweet us at halftime report and use the hash tag ask halftime. with tough food, your dentures may slip and fall. new fixodent ultra-max hold gives you the strongest hold ever to lock your dentures. so now you can eat tough food without worry. fixodent and forget it. it's willingham, edge of the box, willingham shoots... goooooooaaaaaaaallllllll! that...was...magic. willingham tucks it in >>> still a chance here. and to b ed. sweet dreams, nighty night. as long as soccer players celebrate with a slide, you can count on geico saving folks money. fifteen minutes could save you fifteen percent or more on car insurance. pressur

second trade, look at activision atvi, blizzard nice move off of this may low. >> 28% >> they're coming in here and buying august calls -- sorry, july 27th expiration calls 82 strike. i like this one. bought these calls i'll probably turn it into a spread because these guys also have earnings coming up. the fact they're expiring this week not next week gives me time to sell something into it. >> good stuff. come on back over this way i want to go down to washington, d.c. kayla tausche is down there with a news alert >> we are learning from the white house that the president is expected to make remarks in about 90 minutes time. they'll be part of a pool spray happening at the top of a meeting that had been previously scheduled with republican members of congress to discuss tax reform 2.0 the white house is now saying that the president will address his recent trip to helsinki and his meeting with russian president vladimir putin at the beginning of that meeting. we'll stay tuned for that. >> let's go to contessa brewer now with the headlines >> at a gop press conference today house speak

. >> for me, it might sound unconventional, but i think that disney should buy activision >> i actually that disney should buy any of the gamemakers you think about it, these are the new movies think about it, you have a great game you could have a whole park just on one game. >> or espn. >> exactly. >> with all of disney's characters and all of their established content, i think it's a great way to get on the cutting edge of where content is going and it's interactive and good for you, p.k. >> what's your pairing >> mine would be netflix, spotify. >> obviously, netflix is the leader as far as video is concerned and i think audio is a very important space and that's obviously what spotify has been able to carve out and apple music has not been able to do and amazon has not been able to do it. google has not been able to do lln nd netflix with a $180 biiomarket cap they should use that currency and buy another currency that would be fun. >> all right up, i next, final trade >>> this is a first. it is a dead heat. >> 50/50 we looked at the bylaws and it reverts back to the desk when the c

. >> pety was optimistic on activision, i'm optimistic on ea >> thanks, everybody "power" starts now. >> i'm tyler mathisen, welcome everybody. a trump nato trifecta. first at nato, the president slamming allies, especially germany, on everything from trade to energy. is he right to say that germany is being held captive by russia? >>> next, the president targeting china, announcing $200 billion more in tariffs with the world's second largest economy china saying they'll retaliate are we now in a full-scale trade war? >>> and then he moved on to drugs. president trump hammering big pharma yet again pfizer now putting price hikes on hold after trump ripped the company and threatened action. we'll have those stories and more straight ahead as "power lunch" starts right now. >>> welcome to "power lunch," everybody, i'm bill griffeth the president's latest trade salvo and themajor averages ar seeing their first loss in five sessions the dow having its biggest decline of the month so far. utilities with the best performing s&p sector today. materials and energy have been the weakest. trans

that in turn is what will allow "overwatch" or blizzard activision stock to increase. mean when paying attention to that ecosystem. stuart: last one, that the event in barclays center, 20,000 people were there, i know it was a contest between teams. how much money was paid to the winning team, can you tell me? >> i would have to go back and check. i believe it was a million dollars that paid out to the winning team. the winning team in this case was london spitfire. i watched it. it was a great match. all players that play for the "overwatch" league get paid a minimum of $50,000 as annual salary. but depending how good you are, or how competitive you are, you can get paid a higher amount than that 50 grand, as well as taking home winnings that you have. that is not counting sponsorships, that the teams have going along with them. nvidia, or all the different sponsorships putting money behind the teams and players. stuart: i wish i was younger but i'm not. >> you're great. you're great. stuart: i'm doing all right in cable television. rob stein berks thanks for joining