with the heart of that ad was that nobody watching that ad has accounts in the caymens.just seemed, you know, something with them that they could not identify with. it made it their point much easier. >> it was a negative ad with a light touch. in a way -- that is always the most effective negative ad. that little light touch. >> here he is singing about america the beautiful. then, you know, it forces you to turn and look at the tv and then on the tv you see just it scroll down caymen island investments, swiss bank account. it was the perfect -- if he believes in america, why is he investing overseas? >> let's jump to the rnc ad, you thought that was the most effective attack ad on the president, and you were wondering where did it go? >> right. that was the argument that we were worried most about. if you look at the democrats consolidated. republicans consolidated. there's this small segment in the middle. many of whom who had voted for the president, but they weren't ready to say -- >> and who liked him. >> they hadn't turned away from him, but we didn't have their s

about where to buy the ads. they paid $550 for a single ad in raleigh, north carolina. they had to show at $2,665 for the same spot. the obama campaign purchased its way ahead of time. romney bought it the week of. the republican brand needs a hard look. they have been under water for two years since december 2010. if you take that out, nearly five years. in the final poll before the election, 36 percent of voters said they had a positive view of the republican party. the democratic party's were in positive territory but barely. more than 20 republican primary put -- now what as the party debates whether to moderate or modernize, it has to repair its image, particularly among key groups. that leads us to listen three. demographics are destiny. ronny won a higher percentage than any candidate since ronald reagan. he beat obama by 20 points. by 14 points among white women, five points among independents. he won all these groups by more than george w. bush did in 2004. he lost by a wider margin than john kerry beca

.- p3 ad lib... lib... 3 ad lib...i'm mmggn gilliland, 3 fox45 morning newss 3 a blast of cold air is gripping much of the -3 counnry... ann forecasters the week. weekktemperaturessof 24-below haveebeen recorded in maine... and 33-below innnorth dakota. more than 16 inchessof snow haa beennrecorded in eriee pennsylvania... so much the plows an barely keep pace. firefighters in chicago experienced a similar problem... when they struggled to put out a blaze as water ice. wind chill warnings and advisoriessnow in effect for the northhast where &phypotthrmia ii concern. 3 "it's iideecribable almost ya know? uuless yoo really expeeience t,really feel just the wind biting attyourr skin. you know its harr to really explaii." predicting there will not be any relief from the frigid temperature ntii at least this weekend.- 3& a three-alarm fire breaks out 3 it happened at 12-45 this 3 building at north calvert and read street.the building is made up f office spacc and apartments... but no one was & of the fire

is it a good ad?ht it was a nothing burger. >> i think it is a good commercial, but -- >> it is racist because the guy is white as if there are no what jamaicans who -- white jamaicans who happen to speak that way. >> can i be honest with you? am i stupid for saying i have been to jamaica three times and never seen them do that. >> i went to high school with the girl her dad was the owner of red stripe and she was white and talked just like that. but here is the problem, the owner of red stripe what? come on. white? come on. >> sorry i interrupted you. i read this story about the press and the super bowl ads. there are millions of dollars and they had a hundred takes on the elevator scene. it looks like they are getting attention and you look at the ad and say is that ad good? it doesn't seem that great. >> we are talking about it and that's the important thing. it is either this or immigration and i will do this. joe is this case number 800gazillion? are people being offended over nothing? it is peop

the n-r-a releases an ad... that targees president obama. obama."arr the president's kkds more important than yours?" yours?"the backlaah the spot -3 is facing... and how it could impaat thh gun control debate. 3 & 3 3 3 whaa's a weatherman to do hen hhs computer system crashes.... ell in -3 oklahoma one man uses cceativiiy and a piece of - papee. 3 "andrew kozak" was preparing for his morning show when hisscompuuerrblacked-out. improvisee....drawing the &pday'' weaaher rrahics...even downnto the -day foreeast. kozak evvn drew pictures of how he felt when - his computer went down. 3 ((2-shot toss to weather)) 3 ((ad lib meteorologist)))-- 3 ((traffic reporter ad llis)) map 40 liberty 3 greenssrrng map 3 3 3 3 3 pou can ggt your mornnng news - and weather... seven days a week right heee on fox45.foxx5 launnhes thisssaaurday. saturday.it will be anchoredd - broadcaster marianne banisser &pand mmteorollgist tony pagnotti willlbring you the weather.the show premieres punday at 7 a-m..- 3 coming up... thh ravens & prepare for their rematch with 3 patriot

i may get different baby carriage ads, ads for gyms based upon how fat they think i am, based upon 50 different carktistics that designate whether i'm heavy or not rather than the guy's a fat sew, okay? -- fatso. not the least of which relate to politics. because if we look at the obama campaign recently, particularly obama used amazingly for today's world sophisticated ways of deciding who's going to vote for what, when, where and like that. >> host: so, professor turow, looking ten years from now or even 20 years, are we going to look back at the obama campaign and laugh at how simplistic -- >> guest: yes, i believe that's true. we'll say this was a watershed, but compare today what's going on now we say in 2020 that was baby steps. the kinds of things that people will be able to do with our data we can't imagine right now, or we can, but it will seem silly. and the real interesting question is if it's political, can they do stuff that even the government will say is not acceptable for regular marketers? in other words, political speech. does data marketing for politics, is that con

it mate be you'll get a case jeweler ad and i'll get a tiffani ad because they think i can buy or want to buy more expensive jewelry than you. i may get different headlines from you based upon ideas that companies have about, will i click on the ads if have optimistic headlines. i may get different ads for gyms based upon how fat the think i am, and whether i'm have or not. so, so there's lots of things going on, not the least of which relate to politics, because if we look at the obama campaign recently, particularly obama, used amazingly -- for today's world, sophisticated ways of deciding who is going to vote for what, when, where. >> host: professor, looking ten years from now, are we going to look back at the obama campaign and laugh at how simplistic? >> guest: yes, i believe that's true. we'll say this is a watershed, but compared to what's going on now, we say in 2020, that was baby steps. the kinds of things that people will be able to do with our data, we can't imagine right now -- we can but it will seem silly. the real interesting question is, if it's political, can they do

cbs for the ad. that doesn't take into cost talent for the ad.: right. >> doesn't take you agency fees, production fees. some people that don'tse get away with not using major talent are the real winners. melissa: is it worth it? >> absolutely. melissa: it is? >> absolutely worth it. melissa: why? >> because it is the super bowl. all eyes are on it. even if you have a bad ad, now bad ad can set your campaign off, much larger campaign off to a very bad start but, you know --. melissa: got a lot of eyes. >> got a lot of eyes. melissa: years from now what will people think of us? >> if he this watch super bowl ads and nothing else? that man love beer and are basically boobs and animals can do incredible things and women are gorgeous. melissa: two out of three ain't bad. i will heat you figure out witch. i found my dream vacation. python hunting contest in is kicking off. danger and health risk bee damned. we have the star of "nat geo wild"'s "python hunters", says the competition taking things way too far. does he have a snake here? of course. he ha

lib... 3 p ad lib....'m megan gilliland, -3 foxx5 morning 3 nnes. 3 a worker in gaithersburr is plucked off offa gaithersburg is aaworker in gaithersburg iss plucked off of aacell phooe &ptower after being stuck therr. phere..t happened around oon, yesterday. he wws stuck 220 weather llad to mild startee to cramp up and called p111when he couldnnt move. he'ddlke to see baatimore city, anne arundel aadbaltimoreecounties have the authorityto raiseelocal property taxes...and use the -3 money exclusivell for mass transit.buu he also wants to 3 gasoline. -& 3 (miller) "everyone would pay a 33 percent salee taa tacked on at &pthe whollsale level anddthat woull raise $300 milllon and that couud be used for oads pnd bridges in the entirr state." the goovrnor onany proposals &pto raiss the gas tax or sales fundingg 3 this morning jury & continue for the third day in accused of illing north carolina teee phylicii barnes. barnes. prosecuttrs say johnson killed barnes in deccmber 010 whee the teen -3 was isiting her ha

coca-cola gave viewers a preview of its ad on its website and this ad is also asking you to decide how commercial will end on game day. mercedes-benz just released this ad on its facebook page yesterday. the luxury car company is trying to build buzz on its facebook page. the ad now has dozens of comments on this suggestive commercial. and that is what it's about this year. experts say it's about a social media extravaganza and companies are hyping its products before they hit super bowl air time. experts say the strategy can score some big points. >> buzz before the game and buzz after the game means that that spot of yours won't just be seen during the game. so it turns into having a life of its own and because you're on the super bowl you have a chance to be talked about in a way that you don't if you are advertising somewhere else. >> reporter: not to mention companies are able to generate more viewers without those super bowl costs because ads featured on the company's website are free. and that's unlike the ads that are being sold, sold out two weeks ago, selling for $4 million f

but -- volkswagen ad and the matthew broderick avenue a -- ad a few years ago. >> i don't remember what it was. >> i did buy the dorito's where the dog hid the thing. >> but you never saw the ad. >> i never saw the ad but the dorito's. >> >> right. >> you will feel the temperatures. let's talk about what we have in westminster. we are looking at 24 degrees right now. and our low temperature for this time of the year should be at 25 degrees. so we are above that right now in baltimore coming in at 31 degrees. but we do have some much colder air on the way. and that will filter in this evening. so by tomorrow morning, these temperatures will be in the 20s. we will be talking about the teens. stephens -- stevensville at 32. same in goldsboro. we have the wind right now. now sustained, they are out of the north for the most part at 5 to 10 miles an hour. but we have been seeing gusts higher than that close to 20 this baltimore and also hickory. 17 to be more accurate. let's talk about gheag on at the sur -- about what's going on at the surface. high pressure will build in going throughout t

volkswagen pulled the ad and taco bell pulled the ad. not sure if the camel ad was pulled. cave? someone says racism, they say you're right, pull the ad. jump first and think about it second. there is nothing racist about ad or the volkswagen ad. it's funny, fun ad. >> bob: don't take away from groups. they feel strongly about the position. >> eric: are they always right, though? should corporate america be a slave to a group -- >> bob: i told you that corporate america is wusses. >> andrea: the goal has been achieved, right? if you are in a corporate office in coca-cola you are saying the ad got ran anyway. arguably people have seen it. are nudist going to protest the lingerie bowl because girls wearing the lingerie? or animal rights activist protesting the puppy bowl? this is where we are headed. insane. >> dana: the atheists group sue because you couldn't go to the charlie brown play because something might have something to do with christianity? so they pulled a field trip and they weren't allowed to go. where is the aclu now? defending the company. >> greg: i want to h

and they said, look, that ad is absolutely going to backfire and that will propel barrow in that ad.t repugnant part of it, other than using children, he held up that little gun and said, my grandfather used this gun -- then it cut to pictures and obama talking about dead children. but they didn't use the rest of the sentence which was, "to stop a lynching." he used the gun for something good. they perverted it on the back echbltd quote. really repugnant. >> the extremes of body wings are their worst enemies. there's lots of cannibals on the the far right too. >> there are. >>> the world's movers and sh e shakers packing the room to hear yahoo!'s new ceo speak. then the video feed goes down. >>> top republicans refer to their own party as the party of stupid. so, will anything change? >>> later in the show, why is it so cold here? rhythm of life. [ whistle blowing ] where do you hear that beat? campbell's healthy request soup lets you hear it... in your heart. [ basketball bouncing ] heart healthy. great taste. mmm... [ male announcer ] sounds good. it's amazing what soup can do. it'

and they said, look, that ad is absolutely going to backfire and that will propel barrow in that ad.t repugnant part of it, other than using children, he held up that little gun and said, my grandfather used this gun -- then it cut to pictures and obama talking about dead children. but they didn't use the rest of the sentence which was, "to stop a lynching." he used the gun for something good. they perverted it on the back end of the quote. really repugnant. >> thank you very much. >>> our third story "outfront" idolizing a tech kind of mom. the world's movers and shakers packing the room to hear yahoo!'s new ceo speak. there were so many ziers for it that it crashes. she was well respected but certainly not like this. she was the youngest executive of a fortune 500 company. also six months pregnant. then in september he gave birth to a baby boy. two weeks later she returned to her ceo job. richard quest is outfront. why the overwhelming interest in marissa myer? >> this woman is seen as a rock star, superstar in the ceo suites of the world. young, has a young family, and has taken o

ever since, ads have scored big.his volkswagen ad courting controversy with this midwestern white guy spoorgt jamaican accent. one "new york times" columnist saying it's like black face with voices. >> you're playing like betty white. >> that's not what your girlfriend said. >> u.s.a. today has the ultimate go-to guide for all things ad for the past 25 years. they have cornered real-time polling as the game is played. it's called ad meter. >> we are going to the super bowl! >> this was the first winner, back in 1989. >> how about this little guy? >> dogs and beer do well. not necessarily together. here's number nine. an ad for budweiser called separated at birth. and if you are a football purist and don't care about the ads, this number will throw you. some half-minute ads are going for a record $4 million this year. back to the ad meter winners, drum roll, please, number one is an oldie, but a goody, for mcdonald's. >> you and me for my big mac? >> first one to miss watches the winner eat. >> that's good. that's goo

i so didn't get that ad.number one ad and i was like huh? >> we've just seen a short outtake of that ad but that ad really was one of the first examples of green advertising and simply says if you hate something change it, this is a better solution and it -- >> there's no car in it. >> deer. >> but they're not real. >> i mean you see the diesel engine cruising along, making happiness in the landscape and everything, uses this wonderful animation. >> how come they don't rerun great car ads? i've never seen this and that's partly because it's from years and years ago, how come they don't take something that was successful and rerun them in. >> because everybody has, i mean this was done for honda uk and honda in north america has a different agency and different, but this was really again this went viral and was seen pretty much all over the world. >> what do you think carmakers have learned about advertising, what resonates that didn't necessarily work, i'm not sure that ad would work today maybe because the g

>> it's their ad. unfortunately it's a real ad. know, people going to gun stores and buying guns today or yesterday, they didn't make the ad. the national rifle association made the ad. and in making the ad, they put the president's children -- and by the way, your children right into the jackpot. so let's take a look at it again. >> great. >> are the president's kids more important than yours? then why is he skeptical about putting armed security in our schools when his kids are protected by armed guards at their school? mr. obama demands the wealthy pay their fair share of taxes, but he's just another elitist hypocrite when it comes to a fair share of security. protection for their kids and gun-free zones for ours. >> you still cannot believe that that's real. you cannot -- it's almost unfathomable. >> i just -- >> i don't believe it. >> it's stunning. >> it's just disgusting people. it's a vulgar -- it's not even -- you just get to a point where it's below human decency. >> it's evil. >> mika, let's just -- i am looking forward

in addition to that, i do not believe that adding one floor to an already large building without adding any units with the affect it has on everybody else is really any net gain by which i'm interested in not having a larger argument of why we're doing this? >> i wanted to respond to you about the notification for the conditional use. the project was correctly noticed to all property openers. regarding property line windows i take your point. the department's practice in reviewing cases like this is to, of course, see if the rooms in question have oracle sources of -- other sources of light and in this case they do. they have windows that look to the rear of the building or the front of the building or windows that look into the large light court. so it does not remove the main source of light or air. that is our standard. >> and any unit loses one window, however has the remaining window impacted by a terrace, by a roof terrace, including an additional, more advantageding look at these solar panels. i think there is a diminishing ever quality, which i think we should be really be aware

what do you think it means for the economy if we added a value-added tax for everything we do and buy? >> it is a disaster. anytime you're charging the consumer more to go to the government, you're going to have a serious issue tha with a government that has no control over the balance sheet. i find it so interestingly occupy walter movement was all about the 1% and how they were the problem, and now you hear how we're going to tax the top 2% and you see that number grow. i would bet my left arm by the end of his presidency will be talking about the top 5% or the top 10% and that number will keep growing because the problem with socialism and those many states believe you will see running out of other peoples pes money, that is the problem. melissa: that is always what happens in the end. why is the value-added tax a bad idea? for some it might just seem like another sales tax. it doesn't seem to be that big of a problem, why is a value-added tax not a good idea? >> i don't think it is a bad idea that replaces the tax. it is better to raise taxes through consumption than taxing income

for what reason, answered the ad. >> you answered the ad and found out it was a lesbian couple who wantedeive. when you approached them, when did you find out there would be no doctor involved? >> i didn't know that there was no doctor involved. >> so from start to finish until you got this information from the state, you did not know that no doctor had been involved with this conception? >> correct. >> ben, william signed a contract with the women. what is your argument for the legality of this contract? was there an attorney involved with this? >> there was no attorney involved in the contract at all. argument for the legality is that at the time the contract was entered into, there was no child and the rights of the child were not bargained away. it cannot exist before conception. >> if you are found to have to, after this lawsuit or after this effort to get you to pay child support, you have to pay child support, will you then go after visitation rights and fill out the role of father? >> no, because i'm not her parent. that's jennifer and angie. >> marotta has asked that the case be

this ad is just the start.to the president's reluctance to put armed guards in every school. >> i am skeptical that the only answer is putting more guns in schools. and i think the vast majority of the american people are skeptical that that somehow is going to solve our problem. >> that's the thing. by saying that president obama opened the door to the nra's latest salvo. if our elitist president's kids are protected by armed guards, why aren't yours? although the ad has prompted tweets, obama is so elitist! never gets stopped and frisked despite using drones to kill americans. and obama is so elitist! the planes can't fly over the white house but the condo board won't let me install a rocket launcher on my roof. but larry sabado tells me the nra ad is effective, it rallies its members to defeat the gun proposals and more importantly the ad supports an issue most americans agree with armed guards in schools and it creates plenty of buzz. still, most americans don't like the nra's tactics, in a "washington post

>> we look after the ad, not just super bowl ads, every ad, 30,000 of them to date and rate them withender's evaluate key dimensions of the ad shown to impact sales or the brand objective, things like attention and likability you information content that kind of thing, a super bowl ad is different to evaluate what makes a great super bowl ad, you have to understand the dynamics of the super bowl audience. first, it is huge, the biggest sized audience you will see all year. secondly, people are watching it live, people might record it, but not like most tv shows these days. third, people like watching the commercials it is a unique ex-kbreefrnls the first cardinal rule of super bowl advertising, what is great have broad demographic appeal, don't alien nate any part of that audience you are paying for. you can see in this ad, yeah, i think it kind of does. >> yeah. >> and so that's the first thing. now, recognize, this is just a teaser, this may not be what actually runs on sunday. but alienating your demographics is probably the first cardinal sin not to do >> fair enough. given all of

and they said, look, that ad is absolutely going to backfire and that will propel barrow in that ad.t repugnant part of it, other than using children, he held up that little gun and said, my grandfather used this gun -- then it cut to pictures and obama talking about dead children. but they didn't use the rest of the sentence which was, "to stop a lynching." he used the gun for something good. they perverted it on the back end of the quote. really repugnant. >> thank you very much. >>> our third story "outfront," idolizing a tech titan mom. today the world's movers and shakers clamored to watch yahoo's ceo marissa mayer in davos, switzerland. so many people wanting to hear from her it was standing room only, waiting in line, snaking around the door. there was so much demand for live stream that it crashed, you couldn't see it. myer was a google executive when she was tapped to run yahoo!. she was well respected but not rock star. then all of a sudden she rocketed. at 37 the youngest chief executive of a fortune 500 company. she was six months pregnant. then in september she gave birt

employers added 155,000 new jobs to their payrolls in december. that was slightly less than expected, but close to the amount added in november. the nation's unemployment rate also held steady at 7.8% and the job gains last month were spread throughout the economy. still, there is little optimism hiring will gain much momentum this year. suzanne pratt has the story. >> reporter: 153,000-- that's the average number of jobs the economy created every month of last year. while it's not an awful, it's not impressive, either. and, for the millions of americans still out of work, the job market remains downright depressing. >> 150,000, it's moderate, it's not strong enough given the size of the hole that we're digging out of with respect to unemployment. >> reporter: the worry now is what wrangling in washington over spending cuts and the debt ceiling will mean for hiring. companies continued adding jobs even with the uncertainty over the fiscal cliff. and, many economists believe firms will increase payrolls this year in spite of the debt ceiling debate

but so are the sodas, the candies and all the ads. >> we're talking about multi- million dollar ads. cbs 5 reporter cate caugiran joins with us more on how those ads are hoping to get your attention. i always look forward to the ads on super bowl sunday. >> reporter: don't we all, frank and michelle? that's something we talk about. yeah, the game is exciting but these ads are fun and now this year companies aren't making you wait to watch these commercials. in addition to that, they are letting you decide what goes on the day of the big game. now, for example, coca-cola's ad is already previewed on its website. you can watch it and tell them how the commercial should end. >> mercedes-benz already leaked its ad on facebook already and it's getting hype with comments suggested about the commercial. $4million for 30 second ads to build social buzz about the products before kickoff. companies are working to have a conversation with consumers and give them incentives to take a sneak peek. >> it's not brand-new but i think at least more contests a little bit. some of them are offering priz

some have released their superbowl ads in a shifting new strategy. live in san francisco where advertisers new playbook. >>> you know it's a superbowl strategy which appears to be working but some companies like budweiser prefer secrecy before their game day ads. this billboard can be seen if you are coming off the bay bridge. but companies want them to watch their ads. >> its money maker. >> thank goodness i put it on line first. >> a glimpse of some of the commercials you will be seeing. this is gor go daddy.com. >> no worries, everything will be all right! >> some advertisers are releasing their superbowl ads more than a week ahead of the big game. kyle love getting a sneak peek. >> i think it's great. >> youtube says ads that ran online last year got an average of 9 million views. those companies that waited until game day got an average of 1.3 million views. they say that is a big deal. >> our study shows about 30% of americans actually seeking out ads a week before the game. obviously you are getting impressions. >> some old school fans don't w

((ad lib meteorologist))((ad llb weathee)) 3 ((ad lib meteorologiss)) 3 still to ome...what's the big diifeeence?the reason that peoppe are more liiely to skip taking generic drugs.. haa name brand ooes. ones.and next... saae monny... and yyur waistline.thrre things you an do when ordeeing takeout to cut costs p((ump ouu)) 3 meaas, mann americans will &pturn to takeout this week. online ordering makes it easy, but caloriee can add up, perhaps at dds with those new year'' resolutions.karin caifa healthier and cheaper.e orders cheaper. the concept of orderiig food online or usiig a martphonn app has made dinner easy. but it can also make it mooee costly,,and less healthy. a recent study from thh university of rochester evaluated 160,000 online orders to a nooth carolina pizza shop over the course of cloak of online anonymity came orders with higherrcostt and more calories. the same online tooll to oad more toppings on a pizza - can easily be used to customizeea healthier meal. sites like grubhub, for example, havee reccntly added mmre options. really ask for these low-fat,

coca-cola as ad is already up on its website.letting you tell them how you think this commercial should end on game day. mercedes leaked this ad on its facebook page on yesterday getting hype with dozens of comments about the suggestive commercial. at about $4 million per 30 seconds ads, the strategy is to push social media to build buzz about the product before kickoff. companies say they are trying to have a conversation with consumers and give them incentives to take a sneak peek. >> it's not brand-new but i think there's more contests a little bit. some of them are offering prizes to win if you see the ads when you watch the game. >> reporter: experts say this pays off and seeing the commercial before the game can score big points. not to mention the companies using this strategy also get a little extra ad time without having to pay that super bowl price. reporting live in san francisco, cate caugiran, cbs 5. >>> 5:40. new rules when it comes to slamming your boss on facebook. what you can and can't get away with. >> plus, ge

employers added 155,000 new jobs to their payrolls in december. that was slightly less than expected, but close to the amount added in november. the nation's unemployment rate also held steady at 7.8% and the job gains last month were spread throughout the economy. still, there is little optimism hiring will gain much momentum this year. suzanne pratt has the story. >> reporter: 153,000-- that's the average number of jobs the economy created every month of last year. while it's not an awful, it's not impressive, either. and, for the millions of americans still out of work, the job market remains downright depressing. >> 150,000, it's moderate, it's not strong enough given the size of the hole that we're digging out of with respect to unemployment. >> reporter: the worry now is what wrangling in washington over spending cuts and the debt ceiling will mean for hiring. companies continued adding jobs even with the uncertainty over the fiscal cliff. and, many economists believe firms will increase payrolls this year in spite of the debt ceiling debate

tweets yes, this new ad is disgusting.a member, want to protect second amendment rights and say no to assault weapons. from patricia, does the nra understand the magnitude of the potus' daughters being a member of the first family and what that entails? from rusty, absolutely. family members should always be off limits. we encourage you to keep the comments coming in to us on twitter or facebook. also, how does the white house now respond to the nra ad? we'll have a live report from the white house next. [ male announcer ] there are only so many foods that make kids happy. and even fewer that make moms happy too. with wholesome noodles and bite sized chicken, nothing brings you together like chicken noodle soup from campbell's. it's amazing what soup can do. two. three. my credit card rewards are easy to remember with the bankamericard cash rewards credit card. earn 1% cash back everywhere, every time. [ both ] 2% back on groceries. [ all ] 3% on gas. no hoops to jump through. i earn more cash back on the things i buy the

. >>> every year the ads become a game themselves. tonight linda yee shows us one ad that's sure to get attention. and what advertisers are doing to make sure you see it one way or another. >> reporter: here's a preview of super bowl 47 ads. selling soda, candy and cars. to pick out just some of the commercials. at $4 million for a 30 second ad, the strategy is using social media to help sell the product even before kickoff. >> buzz before the game and after the game means that spot of yours won't just be seen during the game. >> reporter: marketing professor at golden gate university says seeing the commercial before the game can score big points. >> it's not brand new. but there's more context, a little bit. some of them are offering prizes. >> reporter: example, coca- cola's ad. click on their site to watch it and decide who wins the race and how the commercial should end on super bowl day. so the viewer sees the commercial and coca-cola didn't pay a dime. you have a chance to be talked about in a way you don't if you're advertisin

&p3 ad lib... lii... 3 ad llb...i'm megan gilliland, fox45 morrnng ,3 news. 3 3 a three-alarm fiie reakssout in downtown breaks out ii a thhee--llrm fire breaks out in - downtown ballimore. 3 it happened at 12-45 this &pmorning in a threeestoryy -3building at north calverttand read street.the building is made up of office space and apartments... but no onn was inside at the time.theeccuse of theefire remainn under investigation. a loccdown at a virginia universitt has een lifted after state police on campus to e a hoax. aroond 9 last niihh at the 3 college at wise. & authorities coured the campus... whiie tate police pnnerviewed the sudent who made tte ccll. offfcials say the tudent venttally 3 aaerican filing for unemployyent benefits fell to the lowest level in five years. that could indicate tte employers are cutting fewer jobssand may be stepping up hiiing.the labor department says the weekly unemployment filings drroped by iie thousaad.these numbers could change... as the governemenn of after

you can make it at home. >> you had to recut the ad. let's look at this ad. believe this is the first time that viewers will see this ad prior to the super bowl. ♪ >> make your own soda with soda stream and save 2,000 bottles a year. if you love the bubbles, set them free. soda stream. >> of course, that was a commercial you guys out there, will watch that when you are watching the super bowl. walk us through the decision, because obviously your pockets aren't as deep as coke or pepsi and according to some reports, this is a third of your advertising budget for 2012 spent on this one spot for the super bowl. in a way, is perhaps rejection by cbs the best thing you could have asked for, because there are so much more chatter about soda stream now that the ad has been rejected if it went ahead and just aired as a 30-second spot. >> genius. >> we had the situation in the uk recent it will where an ad was banned. >> exactly. >> at the time, our youtube hits were 40,000, now, it's closer to 30 million. it is good to have buzz out there, but it wasn't what we wante

you are almost looking at adding two floors, not one. they block the water view and i know right to view not necessarily, but what about right to value? we pay taxes and we pay taxes on property and property is high because you have a view. well, with this thing we will no longer have any views. and the question also is addition to solar panels under the draft motion it says, "the project is desirable as in keeping with the neighborhood character of tall multi-unit buildings." what about the neighborhood character that isn't next door to the building? what about the neighborhood character of people like us on jackson street on which there are multiple buildings that face this view? we're all affected by this one owner, one singular addition for one families. we're not talking about adding more space for families, but a penthouse for some owner who will block the view and dress decrease the value for all of us in the neighborhood. this is part of the character of the city. you can't encroach by building more and more higher and higher bui

some have released their superbowl ads in a shifting new strategy. live in san francisco where advertisers new playbook. >>> you know it's a superbowl strategy which appears to be working but some companies like budweiser prefer secrecy before their game day ads. this billboard can be seen if you are coming off the bay bridge. but companies want them to watch their ads. >> its money maker. >> thank goodness i put it on line first. >> a glimpse of some of the commercials you will be seeing. this is gor go daddy.com. >> no worries, everything will be all right! >> some advertisers are releasing their superbowl ads more than a week ahead of the big game. kyle love getting a sneak peek. >> i think it's great. >> youtube says ads that ran online last year got an average of 9 million views. those companies that waited until game day got an average of 1.3 million views. they say that is a big deal. >> our study shows about 30% of americans actually seeking out ads a week before the game. obviously you are getting impressions. >> some old school fans don't w

as a matter of fact it'll write hundreds of ads for you, thousands of ads for you, and it will do it in about 10 or 15 minutes. so everybody using this software implementing the techniques that i've written in this book can actually submit ads to all these social outlets while they're doing something like watching tv or cooking dinner. >here's all you need to do right now. you need to pick up your phone and you need to dial the number that you see on your screen right now. you're going to get arian's book. it's called social media profits from your home. you can get this right now. it's only 19.95 plus shipping. now i have to tell you this book is not available anywhere on the planet. no, it's not in your bookstore, it's not on amazon, you can only get it right here and while the show is running my phone number is right there on the screen. this is a step-by-step blueprint to creating success and making money from social media, something you probably already do anyway. but adrian is not going to stop there. nope, you're going to get this one but he's also going to throw in something.

but after we got him back in from the hospital, he went on to ad-seg, and, of course, terry is in ad-segthey both will go through disciplinary process. moore is probably going to get assault with a weapon. he's looking at probably quite a long time in the segregation unit. >>> next on "lockup: extended stay" -- >> it's not my first stab, it probably won't be the last time. >> stabber terry moore operates by a different set of rules. >> it's what had to be done. >>> and later -- the warden shows a softer side. >> eat your ice cream cone. >>> somebody let me sit down. i don't care who lets me sit down. ♪ we, we chocolate cross over. ♪ yeah, we chocolate cross over. ♪ [ male announcer ] introducing fiber one 80 calorie chocolate cereal. ♪ chocolate. >>> somebody let me sit down. i don't care who lets me sit down. >> holman is changing and the faith-based honor dorm reflects that transformation. this nondenominational self-governing dorm provides opportunities for inmates to achieve personal growth. >> men can come into that environment, be nurtured in their spiritual needs, i guess is one w

one ad has the complicate in a carwash scene. and prudish parents groups are criticizing the ad for objectifying a woman who makes a fortune wearing short shorts and a bikini. or is superdome better than the supermodel? turns out the stadium's official name is the mercedes-benz superdome. that will mean millions of dollars in extra exposure for the mercedes brand. still, comma, you know, superdome versus supermodel, the second mercedes features cragggy faced creeppy character actor, willem dafoe being the devil. usher performs a few spins as well. don't know whether the hoopla will sell more sedans. but certainly looks cool. adweek says the stadium name makes mercedes the clear winner in the eight car brands of super bowl.

>> eric: i cannot believe he agreed to do the ad thinking like it was a serious ad.t it was a joke, funnier ad. it strikes me that the group center for reproductive rights, obviously far left group. the far left is so emboldened that they think something as outrageous as this could go mainstream. first, pull the ad. number two, they should apologize. >> eric: they should. you are pro-life. pro-life democrat. >> bob: yeah, but let me say i think it was embarrassment. he ought to be embarrassed about it. i can't imagine pro-choice movement is excited about it. but you said the far left is always this way. 70% of american people do not want to overturn roe v. wade. this is not a leftist issue. >> eric: not what i said. i said the far left is emboldened now because of president obama leftist agenda they can put garbage like that up. >> bob: you are assuming that the people on the board of that group -- >> dana: he is not saying that. he is talk about the communication ability -- >> bob: oh, okay. >> andrea: it's so insensitive. i don't think a woman who is pro-choice who