we are seeing teaser spots, ads for the ads. they are going all out. >> one of the companies that released a teaser ad, dannon. the year company -- the younger company. think 1990's. >> that was a good game. what do you say boys? >> don't you think it is time we get our own places? >> no. "surveillance" team spoke with their vp of marketing. untiler bowl used to wait the big day to unveil the ads. with the ads on social media and you too, a lot of the roi is in the leadup. we released our ad on sunday and already have 2 million views. >> how much of your budget are you blowing? >> it is a big investment, we were the first yogurt maker to invest two years ago and we saw great results. we still think super bowl is a good investment, it is the largest advertising platform. and the second-biggest american food holiday behind thanksgiving. >> how do you measure the effectiveness? >> sales. at the end of the day, it is all about sales, that is the metric that matters most. >> sales is all that matters. doesn't make sense for every com

ads. they beat estimates on the revenue and profit sides. their stock soared in after-hours trading. we will be looking later on how google plans to monetize and trade off of the ads of ads when it comes to the super bowl. google is in the business of advertising. they always seem to take a slice. they had a very good holiday quarter, much better than traditional retailers. we saw bad figures from walmart, best buy. it looks like google and the fourth quarter in quite a position of strength. >> thank you very much. >> lvmh reporting just after the close last night, it delivered in two key areas. manus cranny is here to talk us through the numbers. is it too early to call a turnaround at lvmh? >> i think it probably is. what is heartening is, last april we shattered because fashion and leather, the beast of the we vuitton slowed down. they have turned it around a little bit. leather rise. and for growth.k if you want to look at the we vuitton in the big picture of luxury, they have grown at

campaign ads. the ads fill the void. bob explains why it's worse than you think bob is the it's worse than you think guy of the team. [laughter] >> cyanide pills? >> no, no, no, but the critical thing is why? >> yeah the the crisis of journalism, the free fall collapse of paid reporter covering politics, covering anything, independent competitive news rooms, it's the great story of the past two decades in the united states meaning when you go to vote, most of the races get no coverage whatsoever, some not covered at all, left at the mercy of campaign ads if you have any information at all, and this is a problem because the constitution is based on having a credible vile process giving information to people who don't have a lot of to participate as eelive social citizens. it's something to be proud of, and it's blasting before our eyes, and the hope was eventually the internet, had i think newty, money online, and we had a rough time, but had journalism to solve the problem, and now it's becoming clear, however, that we'l

, they are very expensively produced ads, generally, they are the ads that marketers spend a lot of time thinking about, how are these going to be entertaining, now the flip side of that is, they are supposed to sell and i think times they spend too much times thinking about how do we entertain with this ad and forsake the actual whole point of this expensive buy which is we have a product. >> rose: joe namath, ken auletta and abbey klaasen when we continue funding for charlie rose is provided by the following. >> i have been around long enough to recognize the people who are out there owning it, the ones getting involved, staying engaged, they are not afraid to question the path they are on, because the one question they never want to ask is, how did i end up here? i started with those people, people who want to take ownership of their investments like they do in every other aspect of their lives. additional funding provided by -- >> >> and by bloomberg, a provider of multimedia news and information services worldwide. >> from our studios in new york city, this is charlie rose. >> great

that's a great ad. [laughter] compared to now. >> one of the things we discovered, people hated political advertising from the beginning. when they were polled for it, they didn't like it. >> it was so fascinating how these old ad guys hated -- >> yeah. >> it's great to sell soap, it's honest, honorable work, but the idea of selling a political candidate, they didn't want to do it. >> that's right. in these early ads, one of the ad agencies yoused to -- used to poll people every year, and no one ever liked political advertising. finally they even stopped giving the option that you could like it, it was just how much you hated it was the scale. [laughter] but what's striking is the ads from the '60s and early '70s were not that negative compared to today. by comparison to today, they were quite striking. robert redford made a movie called "the candidate" in 1972 which was supposed to be a critique of how the marketing campaigns and how horrible it was and how demeaning it was, and they showed several of

and coke in the ad. >>exactly. they took a shot at coke and pepsi and the network said you can't run that. sodastream said that's such a surprise . they're just generating hype and attention and getting themselves a lot of pr. >>i feel so used. >>well that's how the game works. >>professor calkins, thanks so much. >>thank you. you don't have to be a madison avenue ad firm to get in on the big game. doritos held a world- wide contest for budding film- makers and will choose two of their ads to be shown. finalists include a 27-year-old ad director from sydney australia who came up with a way to clean cheezy crumbs from your fingers. "i guess our commercials are different. so to come here and do this in front of an international audience is an opportunity we don't have in australia." the doritos ad that wins the biggest fan following will win a million-dollar prize for it's creator, along with an opportunity to work with marvel studios latest "avengers" movie project. thanks chuck! coming up in traders unpl

they will sell ads against ads. they'll have ads on ads. the middleton is doing mercedes data.nt cain upton. i am getting my kates confused. they are selling ads against those ads. the super bowl is a $66 billion ad business. you are seeing an explosion of growth of people watching ads online before the game and then after the game. google is planning to look at the ads that went viral and people go to youtube and watch them. costs $4the super bowl million for a 32nd spot. 100 million people will watch. that is pretty standard, but that is a lot of money. >> i wonder how much you have to pay to get kate middleton to do it. >> it would go viral. maybe we have just launched a new career for kate middleton. i would not want to suggest that on air. i would make it very clear that you made the suggestion, that kate middleton should be in advertising. it potentiallyld cost? i think you should take the blame, hans. speaking of the super bowl, it is the most watched tv event in the u.s.. here are some of the surprising numbers. >> are you ready sort -- for some football? almost as many

run the ad. >> the ad will run anyway without the offending line.the sodastream was also bad because it featured exploding coke and pepsi bottles. sayhe copywriters meant to less sugar and fewer bottles. [laughter] >> grammatical inaccuracies will always be picked up by elliott. scarlett johansson is also a brand ambassador for the company. scarlett johansson has been an ambassador for a public charity. they are dead set against companies that operate in the occupied -- sodastream has a factory just inside the green line. the ceo says they are doing a good thing. even though they are building a new factory, they said that they will stay put. >> we are trading an island of -- setting an example for coexistence in the middle east. upon the encouragement of scarlett johansson, i invested president to a come and have not heard back. i'm confident when he does, you'll embrace this. we are working for peace. >> scarlet has stepped down from her role. she has often been subjected of people mocking upper ads. there is a picture of her sitting sodastream and

running ad. -- run the ad. grammatical pedants be unhappy about the advert because scarlett johansson says she will get less bottles instead of less sugar, fewer bottles. >> you have to let this one go. i promise you. let's talk about what else he is doing and how it relates to all of this. >> well, she's playing a part in this ad, but she is also becoming a brand ambassador for sodastream. it poses a conflict. set againstd companies that have factories in the west bank, which is occupied by israel. sodastream does have a factory east of jerusalem. and employs 500 palestinians alongside jews, and other israeli arabs. it pays them all the same wages and the same benefits and they are building a bridge and helping coexistence between israelis and palestinians. to isolate israel economically until it has evacuated settlements. they say this encourages israel to remain in the palestinian state. took scarlett johansson to task. they have a conflict. that'll leave it there on note. thank you very much, indeed. elliot

to run these ads?> recently, we've launched something called beauty of video visibility where a marketer could see if the ad playing was actually in a browser and being viewed. going to bee ad seen? how long the ad is, if the window is active and if the volume is on -- you can measure all of that? >> yes. and we can see if the ad is actually viewable. sometimes what we have seen is that video ads are often on autoplay. we call it fake pre-roll. viewer getsens is a to a webpage and the video ad you would not expect to be there is auto playing off to the side or above the fold. these are often on small players . that is not what advertisers think they are buying. >> fake pre-roll is a video added a viewer has no intention , often played below the fold. how prevalent is fake pre-roll? >> it could be as much as five percent of all of the digital video market. a two hundred million dollar problem. it stems from publishers that are trying to get into the , but they don't have content. so they try to simulate

untiler bowl used to wait the big day to unveil the ads. with the ads on social media and you too, a lot of the roi is in the leadup. we released our ad on sunday and already have 2 million views. >> how much of your budget are you blowing? >> it is a big investment, we were the first yogurt maker to invest two years ago and we saw

>> i think it's a good idea we have a disclaimer the ad, period.le really need magic johnson to get health care? then he aslooud lewds to quality heck cheque obamacare, somehow, which is the biggest of all. last year brenda, we spent about a billion dollars on advertising, a drop in the bucket. we don't need it. this is the new american invention we spend on. okay. good, now i know that, i love the federal government. sasha, ads are the american way. >> think back. uncle sam wants to you do it. the u.s. army, but to know, i'm not in full support of that. look. at the end of the day, obamacare is here to stay. it's not going anywhere. okay. it's not going to go. so the more effort that's made to make it a disaster added to how the administration did on its own, the more it's going to cost and the harder it's going to be to implement. it's not leaving. so, yes, it's good, absolutely. having the states actually work with the federal government to make it work will also get the thing moving. >> tracy, aren't you embarrassed if it's paid for by taxpayer

tough get that up there because mobile ads are lot cheaper than display ads.rs don't value mobile as highly. when the ads prompt that you buy something right away on the phone or go to the store you're passing by as it sends ad to your phone as you walk past it. david: victor, did you get nervous bull at reports of younger people moving away from facebook or did you have confidence they were sticking with it? >> you always have to keep that in perspective, even facebook themselves admitted that teens were at least low end, their advertising revenue, low end usage of daily usage of facebook over time but you know i think most of the expects we do with teenagers what we come out with the fact that they are continuing to use facebook, not as much anymore. but when they go away to college, they use facebook a lot. when they come out of college, they use face look a lot. i'm not too concerned about the whole decline in teen trend reported by the media. liz: what are you concerned about? what should we be looking for? if they are saturated, this is a point that was

in a survey, ad reserch group communicus says the most talked about ads are not always the ones thatconsumers are going to remember when it comes time to buy.research finds ads have to be memorable and pursuade them to purchase. jeri smith, the ceo of communicus says one of the most successful ads from last year came from budweiser, focused on a man and a clydesdale, reunited. those clydesdale's are so iconic and so linked inexplicably to the brand and its values that when you have clydesdale's you really are talking about the brand. and it was such a charming commericial. but it made people feel good about the brand. smith adds super bowl ads tend to be more effective when linked to the release of a new product. still to come: digital love...the new film our critic is gushing over-- how investors can take a cue from this year's consumer electronics show. and ....which is the most traded stock of them all? the answer is after the break. apple shines at the top among average joe traders.the stock had a wild ride during the past year... and, a new survey from td ameritrade shows month

the impact of the ad? did it result in tourism coming to the state? was there a better offer, better promotional piece that would have done something different without the governor's involvement but that would have had an even greater impact on tourism? at the end of the day, we needed to tell people that new jersey was open for business. we were on the road to recovery. we were ready to welcome them as families have come to new jersey to build memories on their vacations for generations. >> sir, the obama administration approved the ad campaign, the stronger than the storm campaign. >> yes, again, we're learning about this literally as we go through the news today. was not even aware that was federal money that had come in, that that type of approval, maybe it was required, maybe it wasn't. i don't know what the process would be for such approval. again, i don't know that the governor needed to spend that in order to promote himself and his family. his popularity ratings were obviously very high as you ev

this industry added 637,000 jobs over the last 12 months. temporary help services added 40,000. accounting for book services lost 25,000 jobs over the month. manufacture employment continued to trend up adding 9,000. they added 77,000 compared to 154,000 in 2012. unemployment and information decreased by 12,000. this reflected a decline in motion picture and sound recording of 14,000 jobs. employment can be volatile from month to month in the movie industry. over the year little net change has shown. construction employment went down and loosing 16,000 jobs. but in 2013, they added 10,000 jobs per month. employment in specialty trades contractors declined by 13,000 in december. possibly reflecting unusually cold weather in parts of the country. health care employment changed little in december with a decrease of 6,000 jobs. over the past year, job growth has slowed to 17,000 per month compared with the average monthly gain of 27,000 in 2012. in december, employment in most other industries changed little. average hourly earnings of all employees on private non-farm payrolls went

other than this ad and other ads, have you heard of godaddy before? has one heard of godaddy?it is a brand that is identified around this thing. i wonder -- some of the advertising as the canary in the coal mine for recession. companies spend like crazy to get ahead of someone else because their revenue is ahead of them. >> the super bowl is less of that. it is the one time that a company knows the ad will be the focal point. >> these ads -- there is more to come. we appreciate it. more "bloomberg west" after this break. check it out. ♪ >> you are watching "bloomberg west," where we focus on technology and the future of business. your headlines. $2.4 billion to verizon for some new airwaves, also giving rise in some licenses to try to improve its service in major cities, and the deal gives t-mobile key spectrum in nine of the top 10 u.s. markets. microsoft says it sold more than 3 million xbox consoles in 13 countries, calling it the best xbox launch ever. it has been neck and neck with the sony playstation four, which is cheaper and available in 32 countries. and apple has bo

look the guy from the plant is in the ad, who should we listen to, jason churkis or that ad?> i this i the ad is an ad. you can't deny mcconnell in 1999 went to bat for those workers. that's what makes the ad so effective. that's what made it so difficult to run against in 2006. that's why he's rerunning the adjei gen. but what i think it's hard to ignore and especially for people who live in paducah around the plant, who work around the plant for years, who saw their own woe workers and colleagues die of cancer over the years and be ig ford. those who haven't been heard from and i'm just glad that we're getting a chance to address this issue now, it never came up in the last election. >> you reported in the "hufflingtop post," people writing letters, basically saying something is going wrong here and getting nothing from mitch mcconnell. his portrayal to me and somebody who hasn't looked at the way he's interacted with kentucky voters, it's very surprising. in this incredibly surprising piece, you show that actually his selling point to kentucky is, this is a poor state. peo

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how do you create an ad that does both? you have this fabulous ad from last year. one of the most effective ads of the game. what add to people remember? do they remember the brand that was being marketed? >> that is how you going to do terminate whether the ad was successful? by the highly unscientific subjective responses? there really is not a way for budweiser to know. whether the ad generate additional sales. to isolated to that specific ad at that specific moment in time. to do see is the opportunity use this big game to launch a new campaign, that sort of thing. and you look back into it -- some modeling -- it is hard to isolated. >> to the ad agencies jack up what they charge? >> these are highly produced ads. that was not cheap, i guarantee you. >> it was not cheap to produce. but those ad agencies, do they check their rates twice as much knowing and a super bowl time? >> they better not. budweiser is a client all your long. they are still very expensive to produce. the $4 million is just the price of entry. >> is budweiser stuck at this point? they know t

last week we had the time machine ad one of the five finalists, this week we've got this ad. >> billy, use the cleaner. >> oh. touchdown. >> that's weird. >> the doritos finger cleaner, as you know, doritos delicious, gets the orange powder all over your fingers. >> yeah. >> let's keep watching. let's see how this dorito finger cleaner works. >> you ask too many questions, billy. >> oh, my goodness. >> it's an actual man sitting in an office just sucking the delicious dorito dust off of that dorito-dusted finger. this ad the brainchild of tom noke from australia, the only finalists from outside the u.s. this is the first year they opened the contest to the entire world and this is the only finalist not from here in our country and he joins us via skype "right this minute" from australia. welcome to the show, tom. >> thank you for having me. >> this is fantastically funny, gross, disturbing. how long, how many takes did it take for that man to suck that dust off of that finger? was he really sucking it off the finger? >> he's really sucking. that's actually his finger as well, there's

spent 100% of the ad budget on one ad >> now he says sheer expense why have buying an ad is k.buy instantdibility. >> today it's mer than an ad. companies choose to participate in the super bowl are are making a statement to the world. >> but ads are changing. remember this one? here is budweiser today. >> they're putting less testosterone in ads. >> more champagne? >> more everything. >> in terms of impokt go daddy had lowest impact. >> most effective? a dory. tos ad. >> the twitter feeds facebook, you tubes. >> now, commercial for commercials. >> from arnold schwartzeneggar playing ping pong to blooper reels. >> it's the tip of the iceberg. >> commercials are great. >> yes. >> coming up two men who see the bicycle as a vehicle of empowerment. >> they're going to travel >>> two marin county men are joining forces for a humanitarian bike ride in south africa, joining 35,000 people in the cape cycles tour, a 70 mile ride in march. it provides support for children with life-threatening illnesses. >> we see the bicycle as empowerment vehicle. >> ken martin is the founder and ceo of mike's bi

spent 100% of the ad budget on one ad >> now he says sheer expense why have buying an ad is k.buy instant. >> today it's mer than an ad. companies choose to participate in the super bowl are are making a statement to the world. >> but ads are changing. remember this one? here is budweiser today. >> they're putting less testosterone in ads. >> more champagne? >> more everything. >> in terms of impokt go daddy had lowest impact. >> most effective? a dory. tos ad. >> the twitter feeds facebook, you tubes. >> now, commercial for commercials. >> from arnold schwartzeneggar playing ping pong to blooper reels. >> it's the tip of the iceberg. >> commercials are great. >> yes. >> coming up two men who see the bicycle as a vehicle of empowerment. [ female announcer ] pillsbury crescents on their own are fantastic. but add some sauce, pepperoni and cheese and fold up the crescent dough and presto, tuesday night just became crescent pizza pocket-tastic pillsbury crescents. make dinner pop. he loves me. he loves me not. he loves me. he loves me not. ♪ he loves me! that's right. [ mom ] warm and flaky

we're stronger than a storm. >> reporter: this ad after super storm sandy cost $2 million more than ads without governor christie. now federal auditors are looking into whether it was designed to boost tourism or christie's re-election campaign. >> it was at the expense of money from the taxpayers that could have been used for other sandy purposes. >> reporter: this as the bridge traffic scandal widens. state lawmakers are creating a super committee to investigate whether the governor's office created this four day traffic jam as political payback for a democrat who did not support christie. >> it was apparently a very massive abuse of power. and an attempt to conceal an abuse of power. >> reporter: subpoenas are expected as soon as thursday for former campaign manager bill steppian and bridget anne kelly, deputy chief of staff christie fired. their e-mails are linked to the bridge backup, but there has been no direct link to governor christie. supporters suggest it's a witch hunt. >> of course backlash will be substantial. >> reporter: a new monday mouth university press poll taken aft

that he be in the ad.ain, the question is, that needs to be investigated, to what extent is that the case. >> what's wrong with the governor appearing in an ad like this, saying we beat back sandy, it's time to come back, visit the jersey shore, spend money here let's help our economy. >> again, i think it goes back. let me make a comparison. in the case of new york, there was a similar ad campaign that did not use governor cuomo. they used billy joel and other celebrities. okay. in the case of new jersey, the governor opted to do that. we don't know how that came about. the fact of the matter is, he was running for re-election. his re-election was very much linked to his success in sandy. these ads were, you know, basically adding another $20 million to promote him. very close to the election. >> christie's office sent the -- an e-mail saying they find it, quote, amazing, in their word, that the inspector general's investigation has now been leaked to the news media. what's your reaction to that? in the a

this ad used $4.7 million out of $25 million in super storm sandy relief funds. federal money to promote tourism at the jersey shore, a campaign to show jersey was back. a new federal investigation will now look deeper to determine if christie running for reelection, spent the federal sandy funds improperly to increase the tourism ads. >> taxpayer dollars that could have been used for sandy relief were used for ads promote k the governor, because he was in them, during an election campaign. >> last year, the ads raised eyebrows immediately, even from some fellow republicans on capitol hill. >> i think oh yeah, come to new jersey, but it's like, i don't want to pay for ads for someone's advertising out of sandy relief fund. it gives the whole thing a black eye. >> the investigation will take several months to rule on wrong doing. >> the governor's office says the white house approved that plan. and that the ads were quote, developed with the goal of effectively communicating that the jersey shore was open for business during the first summer after sandy. meanwhile

we have added to that, adding them to the conversation, what happened? i saw the modest to moderate look. was there something tha that goe market little bit more excited today? >> it was more positive than we have seen. one of the other things important for the findings, everybody took real pause to look at the market fundamentally an ceo regarding the right direction. indication i got was it was a bit of an anomaly will not worry about that report. the fed is signaling all things are firing in the right direction right now, so they will continue to stay out of the way. we will see that with another announcement. what is really positive for the other market is we are now back to analyzing the market based on fundamentals as opposed to the federal reserve and the monetary policy, so that is a really encouraging sign for the market. liz: we pack in so much, people have a real sense of the cross-sections of all the things that mattered. he just picked up on that point of the jobs number that came out, so they kind of debunked it, here's the quote, real esta

you need ads that speak to you today. >> no. >> yes, you do.generation opportunity this is how you pander to modern youth. they want to grew up to be bad and when you are this bad you need health insurance. >> with obamacare, you won't have to spend your hard earned money. >> i got these ladies and guns. i got a laptap just for healthcare.gov yeah. relationships are complicated enough without paying double for birth control or triple. bikinis, big booties and health care y'all that's what life is about! ow! it's okay. i got health insurance. >> health care, bitches. get some! >> jon:n: [cheers and applause] >> jon: welcome back. my get tonight is the director of a consumer financial protection bureau. please welcome to the program rich cordray. [cheers and applause] thank you very much for being here. you are the director of the consumer bureau of commerce and alcohol, tobacco and firearms. what is the name? >> it's the consumer financial protection bureau. our job is to see that people are treated fairly in the marketplace. it's an important j

i want to play you an ad from california advertising that state's tourism industry.a look. [ music playing ] >> people think life in california is all fun and games. >> it's really serious business. >> we have board meeting. >> board meetings. >> lots of board meetings. >> we run with the big dogs. >> everything is a huge production. >> we run life. >> we are a bunch of pencil pushers. >> we work with real characters. >> hey, it's a dirty job. >> someone's got to do it. >> so if california seems like your kind of work. >> we got one question. >> when can you start? visit california.com.au. >> no harm, no foul the governor of california throws himself in tourism ads. what is the difference there? >> the difference here is this is federal money that was supposed to be used for storm relief, few will. you might compare it to new york, governor cuomo wasn't is it. instead they used billy crystal and other celebrities. this is taxpayer dollars coming from the federal government, which is very hard to obtain and frankly which even now as you said a lot of the homeowners an

and then we added cvs and target and most recently weym added walmart, also. >> fascinating.uge companies.fá up next, keeping your lolst( an the nsa. when "press: here" continues. >>> welcome back to "press: here". when you s+6f aó text or sayçó hello on skype or facetime or send an e-mail, you wonder whon else can see this. it hbc become fairlyfá evident Ñ interesting enough. and Ñiqnsa agents i assure you, am not interesting enough. but that uneasy feeling has (pcommunicating. part oflp if you're not a little uneasy about using xdtechnology, youçó n david knows all aboutw3q communicating online.t( he's gone out on his own and has created a service which allows e-mail he says securely. we shall find out. tell me,q give me a broad overview of howko worriedñr i d be when i -- i don'tñ;do anythig all that fascinating, but that 8áz will e> do you send your tax returns to a cpa? >> of course. >> do you talk about your medical? >> yes. >> so you think e-mail is relatively safe. >> and i realize ixd putú3aájz bit of a

, people love their ads! >> speaking of that and different platforms like instagram, mark zuckerberg's on the cover of "business week" this week, the headline is "facebook hits puberty." and he's asked about a bunch of different issues. here's one quote we just think that there are all these different ways that people want to share and that compressing them into a single blue app is not the right format of the future. in other words, "business week" ads the future of facebook may not rest entirely on facebook itself. >> well, i think that they have so much data, so much mining, and we'll talk about starbucks being in a similar situation. facebook can be anything it wants because it has 1.23 billion people and, by the way, remember when we used to think maybe they weren't active. i mean, the numbers here, the number of people, 63% year over year. you know, one of the things when you're running a business your biggest fear is that your expenses, your hiring, your physical plant, will overwhelm your revenues. th

but after we got him back in from the hospital, he went on to ad-seg, and, of course, terry is in ad-seg. they both will go through disciplinary process. moore is probably going to get assault with a weapon. he's looking at probably quite a long time in the segregation unit. >>> next on "lockup: extended stay" -- >> it's not my first stab, it probably won't be the last time. >> stabber terry moore operates by a different set of rules. >> it's what had to be done. >>> and later -- the warden shows a softer side. >> eat your ice cream cone. we chip away. with an available ecodiesel engine... and a best-in-class 30 mpg highway and 730-mile driving range... for all the times you dreamed of running away from home -- now you can. with enough fuel to get back. this is the new 2014 jeep grand cherokee. it is the best of what we're made of. well-qualified lessees can lease the 2014 grand cherokee laredo 4x4 for $359 a month. >>> somebody let me sit down. i don't care who lets me sit down. >> holman is changing and the faith-based honor dorm reflects that transformation. this nondenominational sel

controversial ads.ng scarlett johansson, an advertisement from soda stream has fallen a felt of broadcaster fox. it is caused outrage. our middle east editor has more. first the ad, soda stream says it is being censored. if you can't say what you want to say and someone is making you not say that, i suppose they are being censored. on youtube, the uncensored scarlett johansson super bowl ad has already garnered more than 2 million views. i have heard some more people talk about it. the offending line comes to worthy end of the advert when she says sorry, coke and pepsi. the ceo of soda stream whom we spoke with last night says his company is being treated unfairly. >> coke and pepsi can suddenly show competitive products as other advertisers do but we can to do that. can't doall -- we that. we are small and maybe we are too threatening. someone is watching out for the interest of our competitors. that is a big shame. as an american i am upset and ashamed and disappointed because america should be a demo

adding the name "donaldina cameron alley" to old chinatown lane in recognition of donaldina cameron and her many contributions to san francisco president david chiu: supervisor campos? supervisor david campos: thank you very much. i would like to thank my colleagues who are sponsoring these items, supervisor mar, chiu, supervisor cohen and kim. i have been talking for some time about how we've had a tale of two cities in san francisco and how with all the prosperity there are many people being left behind. and as part of our discussion of the affordability crisis that we are facing, one of the things that has stood out is the challenges that tenants are facing in san francisco. i want to take this opportunity to thank all the advocates, scott ajusta who has brought these issues to not only the attention of this body in city hall but really the entire elected family. i am proud to be introducing and we are going to be voting today on this piece of legislation that provides an additional protection for tenants as we are dealing with this housing crisis. we are acutely aware of the fac

i think they like it, because they get extra air play, beside the super bowl ad where the ad actuallylook at the montage of their past ads. >> what exactly will you be doing on this commercial? >> i could do a routine where i went like this. >> b surely by now you must realize that you're upsetting the committee. >> i'm sorry. i didn't mean to upset the committee. >> ♪ go daddy >> everybody wants to work in marketing. >> the sexy side and the smart side represented. together they're perfect. >> sean: i bet she got paid a lot of money -- what? they get attention. that's the idea. >> they get a lot of attention. this is the tenth year they've been getting attention. they get us to talk about it,, we're looking at it.lk not only that, a they're the number one web registration company in the world. >> sean: how much is a ad there year? last year over $2 million for a 30-second ad. >> $4 million, but you get 100 million people watching it, plus peoplee talking about it, watching it on the web. >> sean: their ad this year features a woman who quits her job during the super bowl ontake this

what would be super bowl be without the ad. >> ad, halftime show, all of that coming up on throw back some of the big day's best moments. you're watching "world news now." >> "world ne >>> almost caught me off guard. time now for throw back thursday where we continue celebrating all things super bowl. >> this morning we take a look at some of the greatest super bowl moments throughout the years. we begin with a classic play from a classic player. >> he's a guy that owns four super bowl rings. but you might know him best as cohost of fox nfl sunday. before that, though, he was one of the game's toughest quarter backs. check out terry bradshaw's pass to his favorite. right after he got the ball after, he was hit and suffered a concussion. they went on to win 21-17. >> i'll be sitting back waiting for commercials. over the years there have been amazing ones. >> some of the ads merge the game an product they advertise. like this 1979 classic from coca-cola. and mean joe green. >> you want my coke? it's okay. you can have it. >> no, no. >> really, you can have it. >> okay. ♪ a coke and a s

. >> start with one issue ad guests on all sides of the debate. and a host willing to ask the tough questions and you'll get... the inside story ray suarez hosts inside story weekdays at 5pm et / 2pm pt only on al jazeera america different boom, they are the battle is over farmland. reports. >> you can still see the remanence of an old grow, the green right there. >> mike seal and bill vincent are on the hunt for green. >> they are growing it, prevalently. basically right out in the open. >> marijuana plants hidden among the vast farmland. can because behind a black tarp separates fit the orchard. >> this one little crop inside that black tarp area, will probably make more money than this whole orchard. >> prop 215 legalized medical marijuana here nearly two decades ago. but sheriffs deputy chris curtis says farmers are now twisting that law to fuel a luke rah tave trade. transforming california's central valley into what federal officials say is the largest supplier of domestic marijuana. >> one bag of this, how much does this go for? >> well, he

that's the cutest ad. >> yeah, it's adorable, but there are a lot of great ads. >> which other ones do two more, a volkswagen one. >> can you roll one of those and i want to tell the little trivia on super bowl ad pricing. >> punch up the v-w. >> you're the v-w. >> what if i told you every time a volkswagen hits 100,000 miles a german engineer gets his wing. ♪ >> yeah, dad, and i'm sure at 200,000 miles rainbows shoot out of their butts. >> that's cute. >> she said shoot. >> that's not my favorite run. >> the pricing on super bowl, i'm sorry about that, but almost $4 million per ad. super bowl i was $40,000 so in 48 years it's gone from 40,000 to 4 million. >> what do you think budweiser paid to produce the ad? >> several million. they have done studies some turn into huge, huge profits for the company. >> that wing thing isn't going to. that reminds me of clarence. >> that one is a stinker for sure. nothing against volkswagen. >> don't worry, whatever. >> or angels. >> i like angels and the music in the budweiser one. let's take a look at the noah trailer and we'll get our feedback. >

that will still direct you to ads. but now the advertisers have to determine the content for ads.cannot take a post that you have created and turn it into an ad. >> your comments will not show up in ads, but your pictures to low? -- still will? >> if you check in somewhere, if you like something, if you take some kind of action, facebook can use that out of context. that will be on all of their ads. >> this has been going on since 2011. users have not like that since the beginning. it sounds like they are doing this because of privacy, but adam, you do not think so. >> it is part of a broader shift for facebook. they are reorganizing their ad products around performance, campaigns that drive action off of facebook. purchasers may happen -- or judges that may happen on the site -- this is more of an overall reconfiguring of facebook. >> are they trying to spin it? >> i do not think that their message specifically has been to say that we are doing this is typically in reaction to user outcry. it was innovation -- innovative, and it pushed the boundary when it came out, and there was

>> that's what they are spending on ads.ed they will get value from the verbal mentions of the pepsi at the halftime show. >> how many times have they said metlife? >> bruneau? >> bruneau mars? >> i don't think i would know him if i ran over him. >> who wants to follow beyoncÉ? >> his hair is like michael mckee. plenty of people will be making their way into town to catch the big game. where are they actually going to stay? we go to sam grobart. the 400,000ne of people expected to come to new york for the super bowl? ? have you not made lodging arrangements everyonen luck because is looking to cash in on your stay or it i checked out three different sizes you can stay during the big game starting with this one, guys apartment three miles away from metlife stadium. good morning. >> nice to meet you. >> this is chris who is listing his two-bedroom apartment for $1800 per night. that might seem pricey but it does come with leftovers. >> i will not clean it out. if they clean it out, it's not the biggest deal. >> the apartment c

they spent $20 million on the ads.oing it now. >> well, one, you're helping to define obamacare, these ads are saying that obamacare is bad for iowa, and for new hampshire, the gallup poll came out saying for 66% of americans, obamacare has not affected them. i'm not trying to get into an argument on whether or not obamacare is good. we're not talking about that. but the ads define it in a negative way and help to attach it to the candidates. i understand why the republicans or why this group is doing it. but i think look, i did jerry brown's campaign for governor of california. we were out-spent $187 million by meg whitman and other independent groups out there. and we just had to let it go. we let it go for months and months and months, she built up a nine-point lead on us going into labor day. and we had enough money to get our message across, we came back and we won. and i think that is what democrats are going to have to do. first of all, mid-term elections are always bad for the president's party. republicans are