342
342
Feb 21, 2015
02/15
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WPVI
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ad ipreparing for th. w fou anher gelan th this torrow's forecast will b l wrong a ird fello that dihis best to igre tnht's very cola tmpare. >> atardware inueen viage to sns leit sn. w ha ice me. sols and deeers and her cpg stf li fire logs > i havey htut it's so cold. it's nice ha extr >> in sht sily. sa heater a fotheneration hdwa y i scmbli hathese fex e day anmo con > ha he monday and tueay ha them he yutill month so of wnr. s ter 101 isearwll be hereor pp. >> ef keerman isetting stuay foct of snois wo on elen faceok pghe laid ouinteresting position aimed athose th cmoufebruary 21or dinner hr >> i dothk we'lget aythg at al fr every in of ow we g i wll paevy sing person at the tab 2 per"p to0. >> that per ble it fo o ft ceicat fnly, howiyou spd your fid nit? howbo over a du ta. tiwas rt of the furai efts fothe progra of su phadelphia wir rink in uhead coer a furaer tere jo br. h to that plunge aga and aa. >> ugh way to ise money all fr goodae hove the watewas wa. te air was no thataall tang place wai w
ad ipreparing for th. w fou anher gelan th this torrow's forecast will b l wrong a ird fello that dihis best to igre tnht's very cola tmpare. >> atardware inueen viage to sns leit sn. w ha ice me. sols and deeers and her cpg stf li fire logs > i havey htut it's so cold. it's nice ha extr >> in sht sily. sa heater a fotheneration hdwa y i scmbli hathese fex e day anmo con > ha he monday and tueay ha them he yutill month so of wnr. s ter 101 isearwll be hereor pp. >> ef...
67
67
Feb 2, 2015
02/15
by
BLOOMBERG
tv
eye 67
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message out after the ad runs?> maybe. there's a lot of ways to judge if something is really benefiting. one of the quick polls was the consumer vote, what did well. that ad came about half way, where is budweiser was at the top. we monitor things like the completion rates. if people want something online, the today finish it -- do they finish it? do they share it? there's a close correlation between what consumers are saying and who is getting the best engagement on shares. i think t-mobile may be intended to be a great sharing type of video, it doesn't seem to be resonating at. i think the bud one and the bmw ad is doing well. the coca-cola one is doing well. we monitor over a few days. what you see is in the early days after the super bowl advertiser spend a lot of money to get shares. some facebook campaigns and there will be things that carry on being viewed after the budget ends. that's a really good ad that will resonate people will share because they love it. >> interesting to see who was going for cheeky,
message out after the ad runs?> maybe. there's a lot of ways to judge if something is really benefiting. one of the quick polls was the consumer vote, what did well. that ad came about half way, where is budweiser was at the top. we monitor things like the completion rates. if people want something online, the today finish it -- do they finish it? do they share it? there's a close correlation between what consumers are saying and who is getting the best engagement on shares. i think t-mobile...
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89
Feb 1, 2015
02/15
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WJLA
tv
eye 89
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i want to showow one of the ads you picked, the newcastle ad, and let you way anon why you thought this was effective >> honey? have you seen my [bleep]? >> try cleaning the fridge. try checking the basement bin. >> i cleaned the whole basement, and did tind any down here. >> check the garage. >> no [bleep]. >> check under the sink. >> note. hey -- you tricked me into doing chores. that is, the everyone can enjoy. >> youoth enjoy this . why is it effective? >> first, it was co-funded. what is thatat about having soone help y pay for an ad? >> and cro funded. this was a way off saying, we do not have a $4.5 million budget so we argoing to do it with a couple of our friends. people chipped in to help y. i thinthey also won the p.r. r. they really came outut ahehead, in tes of the advanced buzz. in terms of being a spf on every ad out there. isis that how they did it? >> they took advantage of what they h had done last year, which was a way to get on the super bowl without being on the super bowl. this year, how do you top that? it ikindnd of in a lge to smalall businesses, a way for -- it
i want to showow one of the ads you picked, the newcastle ad, and let you way anon why you thought this was effective >> honey? have you seen my [bleep]? >> try cleaning the fridge. try checking the basement bin. >> i cleaned the whole basement, and did tind any down here. >> check the garage. >> no [bleep]. >> check under the sink. >> note. hey -- you tricked me into doing chores. that is, the everyone can enjoy. >> youoth enjoy this . why is it...
920
920
Feb 14, 2015
02/15
by
WPVI
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eye 920
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ad if dyou brk down ll b thkful if you ha a blank on hand. ad make sure yo cellone is ful chged to callorelp i roside emernc >>> the fr 6a stmtracker ap wl keeyounform of sosqlls thiwke and pulet you know t cren temratu and ho by ho frecasthat u can pl your day. iing a ncern in soh pidphia ighborhoo tonig ere a ter ma brad knocd out servicto 80 cuomers. cewsre starting reste te sve. smetime aft miig saing water g into bsents 20 blk of uth lambe afrhe 6" in bre a 5:00. ayater pumd intthe stet wll frze. >>> theris otr news th hur pesylvania gerr tom wlf ple a rarium th dea nal that means 183 mnnd threwom on pnylvania deh rowi ece y chce of execution forhe time beg of crse th lst eu in pesyania was 15 yes ag "conewsrerteshae wla is he and predtably wlf is beg bo haid and saly cricized for hi atn. >> catal pushment, of cur is polazeing issue and theumrs ow the use of dath pel is on dei ars the cuenany rent ya. gverr sayt state nes su the sue more h'waiting to hr the findgsf a tk foe on weer t death penay es anying irove puic sfty or det crimin ac
ad if dyou brk down ll b thkful if you ha a blank on hand. ad make sure yo cellone is ful chged to callorelp i roside emernc >>> the fr 6a stmtracker ap wl keeyounform of sosqlls thiwke and pulet you know t cren temratu and ho by ho frecasthat u can pl your day. iing a ncern in soh pidphia ighborhoo tonig ere a ter ma brad knocd out servicto 80 cuomers. cewsre starting reste te sve. smetime aft miig saing water g into bsents 20 blk of uth lambe afrhe 6" in bre a 5:00. ayater pumd...
342
342
Feb 13, 2015
02/15
by
WPVI
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eye 342
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coenon tgo ou ad workor party'nominee tat'why e critia was ipornt. the hoscommtee a fnstic job. >> nnuear is stanngy wth cuty needofop vn. bt fit, mon and pridfrom "con news" rerter sharee wllis athe arme and sae the will bpn of bt >> wod have to agr with tatimt's a ge faer in the cy hat. lt talabt theconics o it al te ci needs to ise 80 mlon to prerly host ts conveion. bt the reontoondz gain rtn onnvestment of more than mes that amount. s lot toalk abou moneyei a b aw. btttenti is a big draw as wll. > weere both it natial staplg anglobal stage jstidn't get bett than ta >> the excitent is coagis ad dncoming to philadphia meansigoars forhe city's bsinses. > tyi op re. they ll dine here. they wi sle he. >> reauran ll be packed > weome to rd rock iy > will hote. >> lls cong in le d rg. not onlyrom the hol cmmuty itlf but businses ownersh, they arhe news adt a hu lift. >> the st potal coei in t city wain 2000or rplins a rnc mped in estimad $17 0 mii tlal eonomy d e dnis projted t p that withs mucas 80 mlon more lnng dnin 20 16 isot oly abt the moy it's o
coenon tgo ou ad workor party'nominee tat'why e critia was ipornt. the hoscommtee a fnstic job. >> nnuear is stanngy wth cuty needofop vn. bt fit, mon and pridfrom "con news" rerter sharee wllis athe arme and sae the will bpn of bt >> wod have to agr with tatimt's a ge faer in the cy hat. lt talabt theconics o it al te ci needs to ise 80 mlon to prerly host ts conveion. bt the reontoondz gain rtn onnvestment of more than mes that amount. s lot toalk abou moneyei a b aw....
198
198
Feb 18, 2015
02/15
by
WPVI
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eye 198
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here'sucis rgs >> ey have been door jekyl ad mr. de. g ron hextl says at time teya und aced oherimes they have ayed wl bthapn in the same ge tnh fys in combus, ray em wily fac seven shs in theirst piod, two go in. jhansomakes it t o ntng. thelyers mot sious cme bac to gls in less th two mnut. theinhsond peod mcele zot ts it up a two. bt colums scor three uansred gd. they have oosn the ng. ad flrs nine gampoint strk ov th lose fve-t. > sotisy kno we mka coue mistes ear i the ge and it comes ck adite y in the tt a tais at haened. > e start of the ge oviolhasffect on the te ouome. > uo t gamen the fr perd. > e the flys shed taate kimmo timonenhe utate reect,ith th si tap. h skad with the team for fr me sie bng diaosed th caer trtenglood clots. it ght be a couple weeks bfe see him an actl gm >> takes time. i in the like it wlet bacin a d or two. i tas sev oren da god prte. god spe. im readyo go i tnk. >>>ate aln stroly dens ay wronoing. bt t fort ers lice dptment says is stl ivesgati e eags sfet al tesaction ns" he wsick up yesterday eving
here'sucis rgs >> ey have been door jekyl ad mr. de. g ron hextl says at time teya und aced oherimes they have ayed wl bthapn in the same ge tnh fys in combus, ray em wily fac seven shs in theirst piod, two go in. jhansomakes it t o ntng. thelyers mot sious cme bac to gls in less th two mnut. theinhsond peod mcele zot ts it up a two. bt colums scor three uansred gd. they have oosn the ng. ad flrs nine gampoint strk ov th lose fve-t. > sotisy kno we mka coue mistes ear i the ge and it...
222
222
Feb 2, 2015
02/15
by
CNNW
tv
eye 222
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how is this ad even conceived?nside nationwide's pitch meeting. >> i think what we're purposely trying to do is disrupt the normal super bowl advertising. >> reporter: it's ten weeks until the super bowl and the final creative meeting for a very unusual commercial. >> this is a very hard hitting message, right, and it's serious in tone. >> reporter: it's not just serious. it's downright upsetting. the ad is designed to raise awareness that preventible accidents are the biggest killer of children in the united states. >> this spot is not intended to sell insurance. it's intended to save children's lives. and therefore, the decision that we made which was strategic was to stage an intervention because you have to grab people by the scruff of the neck and say this is the number one killer of children and we want to do something about it really. >> i think that's what we'll have to decide in this session. >> reporter: today is critical. it's the final decision on which commercial to make. the boy who couldn't grow up a
how is this ad even conceived?nside nationwide's pitch meeting. >> i think what we're purposely trying to do is disrupt the normal super bowl advertising. >> reporter: it's ten weeks until the super bowl and the final creative meeting for a very unusual commercial. >> this is a very hard hitting message, right, and it's serious in tone. >> reporter: it's not just serious. it's downright upsetting. the ad is designed to raise awareness that preventible accidents are the...
112
112
Feb 5, 2015
02/15
by
FOXNEWSW
tv
eye 112
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i would put the dog in that ad too. here's the worst super bowl ad. >> heroes charge., that's about it. 15 seconds long. heroes charge, it's a video game thing that i know you play in your spare time. >> i love that. yeah. >> but i don't think it was the worst commercial. i think the worst commercial was the toe fungus jublia. who wants to hear about that. >> the folks didn't like the video game ad. but you were particularly offended by the toe fungus ad. >> yeah. it stuck with me. i still remember it. i know if you need that you're supposed to get something called jublia. >> you can spray it or something. >> it's bad. >> i'm glad we didn't show the fungus ad. i have to tell everybody in full disclosure that the dog in the first ad is toe fungus. martha mccallum everybody. there she is. "the factor" tip of the day, what to do when someone says something mean to you. the tip moments away. you know... ...there's a more enjoyable way to get your fiber. try phillips fiber good gummies. they're delicious... and a good source of fiber to help support regularity. mmmm these a
i would put the dog in that ad too. here's the worst super bowl ad. >> heroes charge., that's about it. 15 seconds long. heroes charge, it's a video game thing that i know you play in your spare time. >> i love that. yeah. >> but i don't think it was the worst commercial. i think the worst commercial was the toe fungus jublia. who wants to hear about that. >> the folks didn't like the video game ad. but you were particularly offended by the toe fungus ad. >> yeah....
355
355
Feb 4, 2015
02/15
by
WPVI
tv
eye 355
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jst aew bloc away at the rplic first nk at 1h ad wnut. i at hold up spect used a aege bomb with wires siing o. noby was hurt tre >>his t scene last tursy mornwhen a tlhone bo that fced te evuation ofhe montgery county cothouse. wllthis is a pture from a scury came of the spect phong e reat a accorng to pole. lwen say he called fm a pyhone on the ouide wall o the 7-evenn west nrriton townip. lw men sayf you rognize timan you shld call the plice >>>n philadeh the dpamt of lins and isctio has issd ree ctatns t wake thof the aident atulu len. tis is whe r women were hrt d then tak to the hspil after 2ons of bris came crashindown trgh t rooff the sto. te bcks fe fm a bilding xt door. wrrs contind to ser the walls tay and t onerof t builng say theare confidth it is nw se. >>he cenr ci pedtrn woas serious rt when a wm fen top of her is new ot of the host. eika gowin sferedpal injurs la month in fre fall nr 16th and chesu ple y 18 yearld rbec a kim w taken pctus a gh floor wndow dge wh s lost her blcend then fell right on tp of gowin. km was kled
jst aew bloc away at the rplic first nk at 1h ad wnut. i at hold up spect used a aege bomb with wires siing o. noby was hurt tre >>his t scene last tursy mornwhen a tlhone bo that fced te evuation ofhe montgery county cothouse. wllthis is a pture from a scury came of the spect phong e reat a accorng to pole. lwen say he called fm a pyhone on the ouide wall o the 7-evenn west nrriton townip. lw men sayf you rognize timan you shld call the plice >>>n philadeh the dpamt of lins and...
487
487
Feb 2, 2015
02/15
by
MSNBCW
tv
eye 487
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the ad itself. the one ad i thought was the best by far, the katie brian ad. >> which one?the mcdonald's ad? i loved it and willie loved it. mika hated it. >> what did you hate about it? >> so 1980s or something, so yesterday. >> nice. >> please. >> sweet. it was okay. >> acting was bad. >> acting was horrible. >> i thought overall, what happens now people of the next day tepd to be disappointment, no great ads. there were a lot of good ads. we are so on a yearly basis over indulged with great imagery, from cats dancing on the internet. this is no longer the creative showcase of the universe. it's hard to hold up to what we see all year long. >> donny, we live in a cynical age. we really do. you look at the numbers. americans are cynical about government. for the first time ever more americans think that their kids are not going to have a quality of life that they have. tv is so negative. politics is so negative. i wonder if those ads yesterday were an attempt to bust through that negativity. i loved the coca-cola ad where the kid is looking down at the text and says everyb
the ad itself. the one ad i thought was the best by far, the katie brian ad. >> which one?the mcdonald's ad? i loved it and willie loved it. mika hated it. >> what did you hate about it? >> so 1980s or something, so yesterday. >> nice. >> please. >> sweet. it was okay. >> acting was bad. >> acting was horrible. >> i thought overall, what happens now people of the next day tepd to be disappointment, no great ads. there were a lot of good ads....
122
122
Feb 2, 2015
02/15
by
MSNBCW
tv
eye 122
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they were not bad ads but they weren't great. weren't break out. >> it was about lock tite. thanks for being here. >> that does wrap things up for "the reid report." i'll see you tomorrow here at 2:00. and go to "the reid report" at msnbc.com. and punxsutawney phil saw his shadow so that means we have to watch more weather. >> we're going to follow your lead and talk about the super bowl ads and the superbowl around it and the politics and more talk about the superbowl and that terrible call that marred the whole game. what were they thinking, joy? >> i don't understand. ari was so upset, he couldn't come in. thank you for filling in blake. it will be great. "the cycle" is up next. jack's heart attack didn't come with a warning. today, his doctor has him on a bayer aspirin regimen to help reduce the risk of another one. if you've had a heart attack be sure to talk to your doctor before your begin an aspirin regimen. at ally bank no branches equals great rates. it's a fact. kind of like mute buttons equal danger. ...that sound goo
they were not bad ads but they weren't great. weren't break out. >> it was about lock tite. thanks for being here. >> that does wrap things up for "the reid report." i'll see you tomorrow here at 2:00. and go to "the reid report" at msnbc.com. and punxsutawney phil saw his shadow so that means we have to watch more weather. >> we're going to follow your lead and talk about the super bowl ads and the superbowl around it and the politics and more talk about...
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51
Feb 2, 2015
02/15
by
CNBC
tv
eye 51
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facebook was mentioned four times in ads. facebook reported that more than 65 million people joined the conversation during the big game. that's 15 million more than last year, posting commenting and liking 265 million times. now twitter with three mentions in ads saw fewer super bowl comments in facebook, but more than last year. that's over 28 million game-related tweets during the event. and score point for snapchat. they won the first ad mention by pitch perfect too. as for which brand won the social chatter, budweiser was the most talked about with its puppy ad. that was viewed 42 million times before the game even started and 78% of the mentions of budweiser during the game -- oh, there it is -- were positive. in fact, all of the most mentioned brands drew positive comments except for nationwide with that ad, voice by a dead child. sales force said 77% of nationwide mentions were negative. perhaps the biggest winner was youtube. people watched more than 3.2 million hours of big game ads and teasers which is nearly doubl
facebook was mentioned four times in ads. facebook reported that more than 65 million people joined the conversation during the big game. that's 15 million more than last year, posting commenting and liking 265 million times. now twitter with three mentions in ads saw fewer super bowl comments in facebook, but more than last year. that's over 28 million game-related tweets during the event. and score point for snapchat. they won the first ad mention by pitch perfect too. as for which brand won...
302
302
Feb 11, 2015
02/15
by
WPVI
tv
eye 302
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>>>im, arctic air is biing in northn canada ad iwill relead ithe lwer 48. we ltk abt an exnded sret bew freezing tmratures in th au wath fores >>onight iave e story o a home owner who decided to gvher kissing husband fce lift. why did she askhe acti naus ouble shoors to step i. >> a dis roers with the ltt on t flys glie te suaon plus se clle basketll when "acti news" contins tnht. homecoming? it's awesome. but with the citizens bank education refinance loan it gets even better. you know those people who pay a little extra and get all the legroom in coach? that could be you, if you refinance your student loans. i can refinance, even with 4 loans from undergrad? yes, you could replace your current student loans with one new loan at a lower rate and save money on interest. sounds easy! it is easy! just call citizens bank at 1-866-999-0270 or visit lightenyourloan.com. our customers who refinance save an average of $145 a month- more than $1,700 a year! so treat yourself to something from that in-flight magazine! but why stop there? you can save up for a new ca
>>>im, arctic air is biing in northn canada ad iwill relead ithe lwer 48. we ltk abt an exnded sret bew freezing tmratures in th au wath fores >>onight iave e story o a home owner who decided to gvher kissing husband fce lift. why did she askhe acti naus ouble shoors to step i. >> a dis roers with the ltt on t flys glie te suaon plus se clle basketll when "acti news" contins tnht. homecoming? it's awesome. but with the citizens bank education refinance loan it...
153
153
Feb 12, 2015
02/15
by
WPVI
tv
eye 153
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ad then for president's day, 22 deees.tbe a btal day at lea mt fol are off from woid home from school. ad tuesday in wednesdayhe nxttormtarts d sw gs t in. adlso update with you all o the really extreme dangerous cold coming in philadelpa and so ofhe srounding suburbs ha a cold blue startg tmrow nit. > tnk you. >> tically at this time on wednesday night we air the pweall drawin becse ofhe stunning demand for e $564 million jacot we wereble to bri it to you lveust before "action news" tonight. bt here oe again arehe winning numbers. 11 13 25 39 and 54. and the pow trading-in or selling your car, truck or suv? webuyanycar.com takes the hassle out of selling in just 3 easy steps. one, get your free online valuation. two, drive to your local car buying center. and three, walk out with your check in as little as 30 minutes. buying used cars is all we do... all makes and models... no dealership pressure. we'll even settle your loan or lease. so don't wait. get your free online valuation now at webuyanycar.com >> thiwas openg nht
ad then for president's day, 22 deees.tbe a btal day at lea mt fol are off from woid home from school. ad tuesday in wednesdayhe nxttormtarts d sw gs t in. adlso update with you all o the really extreme dangerous cold coming in philadelpa and so ofhe srounding suburbs ha a cold blue startg tmrow nit. > tnk you. >> tically at this time on wednesday night we air the pweall drawin becse ofhe stunning demand for e $564 million jacot we wereble to bri it to you lveust before "action...
177
177
Feb 26, 2015
02/15
by
WPVI
tv
eye 177
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ad two had ties to philadelphia ad . >> a two appred in federal court abdurasul hasanovi jrabv oginay from uzkistan and akhror saikhmet. and abdurul hasanovic jroev work kio owned by aror habibov that sold kchen wear and repaired pnes in gegiaflorind other place > thiis re. thconrn about t lone wo ispire to a witho ever gingo the middleast. >> they say that juraboev pledg suprt for iraq and syria aing here in the u.s. on the behalf. he would on a website what i am saying to shoot obama and then shoot ouelves. wllt do? th ll rike fe in the ha of the infidels. and they ao talked about blowing up coneysland if not sucssl, dhey wld ki a le fic d use his gun to shoot others in law enrcent. > theyad contingency plans. it s not a one-off affa there was sious ng peditation gng on. > d an analyst says it was clear fromhe compint at te menere in communication wth isis through social media websitefor some time. > e question has to be ask -why aren't we blocking their communicatio? orpo them. >> and speaking on behalf of the denda. > t psution othe inence is e lawf e land in erica and we have ery
ad two had ties to philadelphia ad . >> a two appred in federal court abdurasul hasanovi jrabv oginay from uzkistan and akhror saikhmet. and abdurul hasanovic jroev work kio owned by aror habibov that sold kchen wear and repaired pnes in gegiaflorind other place > thiis re. thconrn about t lone wo ispire to a witho ever gingo the middleast. >> they say that juraboev pledg suprt for iraq and syria aing here in the u.s. on the behalf. he would on a website what i am saying to shoot...
117
117
Feb 3, 2015
02/15
by
MSNBCW
tv
eye 117
favorite 0
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to that ad make you want to by panty liners more than before you saw the ad. >> i mortgaged my house -- it will all be watertight. thanks, you guys. thank you, amazing. anyone that wants to send me personal congratulations on the patriots winning the super bowl, because i'm totally convinced that i did it somehow. you can e-mail me them. see how my finger looks, i have a giant band-aid on my finger because i was real
to that ad make you want to by panty liners more than before you saw the ad. >> i mortgaged my house -- it will all be watertight. thanks, you guys. thank you, amazing. anyone that wants to send me personal congratulations on the patriots winning the super bowl, because i'm totally convinced that i did it somehow. you can e-mail me them. see how my finger looks, i have a giant band-aid on my finger because i was real
119
119
tv
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which it was a beautiful ad.t was really well-done and tear jerking but a lot of the ads this year were so serious, versus where is the humor that is really going to resonate? liz: joe, tell us your favorite, john. who really smacked it out of the ballpark? >> i think the fiat ad was a lot of fun with the viagra pill parody. i loved the coca-cola commercial. it was terrific. it really made fun of technology apit was so identifiable, particularly for young people and. doritos commercial from pepsico, i thought at that was really funny. adam: david, who do you think knocked it out of the ballpark? they spent four 1/2 million dollars for the spots for 30 sections. what is the real benefit? are they selling product or something else? >> that is the question, most of the great ads, even though they were great, fiat showed the product. we're making a crossover and here is how we're growing it with a viagra pill. i thought that was great. snickers, we fill you up, not just another candy. liz: here is the fiat ad. this i
which it was a beautiful ad.t was really well-done and tear jerking but a lot of the ads this year were so serious, versus where is the humor that is really going to resonate? liz: joe, tell us your favorite, john. who really smacked it out of the ballpark? >> i think the fiat ad was a lot of fun with the viagra pill parody. i loved the coca-cola commercial. it was terrific. it really made fun of technology apit was so identifiable, particularly for young people and. doritos commercial...
228
228
Feb 10, 2015
02/15
by
WPVI
tv
eye 228
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i ll thugh very qil thais all it takes to coat ad gzehe roads.t like did cae that pile upn t n jers turi. nowwe will go to stm tack six livand show you wais gng on we ve anoth bah of feinrain movinghrou lncaer cnty rit now, ceer coty, nohern new cstlcot and more mong trghn the oveit hou. the pblem is temrur ae bew freezi ape will stay bel freing unt mdy torrow. piladelia 28 drees alltn5. mlille 30. wldwood 30. radi 2dege s ything untad gtng gzed over with ice. yu really haveo be vy crul torrow morng beforyoutep outde if y cn go ahd and throw se slouon the ro and sdalk. stlite six with action rd swg we ve set to feezg rainight now and mre moture that is stting to e uprom virgia. tat will be mong throh dlarend uth jeey aod 2: o'clo. this is likely gointo be ha frzi ra. as we ad tard the the mrng commuteerything wlben to dry out expt fr pmay coty and suthn ke coty a then by afternoon we will see bes of suhe. tempeturein t 40's. dn get used to it. stlite s whcon rdar swing pacic nrwest the next system tkghape. tis is an aric bodary binngs snow shers
i ll thugh very qil thais all it takes to coat ad gzehe roads.t like did cae that pile upn t n jers turi. nowwe will go to stm tack six livand show you wais gng on we ve anoth bah of feinrain movinghrou lncaer cnty rit now, ceer coty, nohern new cstlcot and more mong trghn the oveit hou. the pblem is temrur ae bew freezi ape will stay bel freing unt mdy torrow. piladelia 28 drees alltn5. mlille 30. wldwood 30. radi 2dege s ything untad gtng gzed over with ice. yu really haveo be vy crul torrow...
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Feb 3, 2015
02/15
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in the past there's been a trend of goofy ads and the goofy ads have been offensive or this year i don't a comedy backfire in the era of social media but they felt airless and dark and sentimental and reaching in to your chest. what was that about? >> i think that's what it was them successful ones that usa gave top scores are nostalgic. >> super hot guys in them. like hot dads that were epically hot. >> it was the year of hot dads. >> oh my gosh. at one point, i was like -- i don't know what this product is for i just know that dad is hot. i don't know. >> hot dads for toyota. >> dads were a popular theme in this year's ads. >> i think part of it is with all of the assault the nfl has been under, right, you just can't have your goofy sexist lady ads. i think they just knew and the record amount of story telling that has to do with how many with women are watching withing the nfl, how many women buy jerseys. >> you think the ad makers are making a calculation on the new cycle of the nfl. >> absolutely. >> i think that is true. ad makers do research and get a fact. like millennialses enjo
in the past there's been a trend of goofy ads and the goofy ads have been offensive or this year i don't a comedy backfire in the era of social media but they felt airless and dark and sentimental and reaching in to your chest. what was that about? >> i think that's what it was them successful ones that usa gave top scores are nostalgic. >> super hot guys in them. like hot dads that were epically hot. >> it was the year of hot dads. >> oh my gosh. at one point, i was...
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we will also be talking about the ads. many of you will be wondering what nationwide was thinking with its dead kid at. hugs and phone calls to mom as payment at mcdonald's. we have it all on "varney & company" which starts right now. ♪ >> let's check the big word. bouncing back right now. they get a report from the manufacturing set their way on stocks. not that far away from the 7000 mark. loyola moving higher. the largest national strike since 1980. gas prices holding steady. price of regular up two and a half cents since this time last week. look at that. 1.764810 year treasury. stocks reacting to another negative read on the economy. >> aims are certainly better tom. the market is react into what is going on in europe. it is reacting to what i am calling the quantitative easing. unless we get some type of fiscal reform in the united states i think the market languishes here over the next several months. >> europe is firing up their quantitative easing. they have all kinds of problems. they have protesters in spain ove
we will also be talking about the ads. many of you will be wondering what nationwide was thinking with its dead kid at. hugs and phone calls to mom as payment at mcdonald's. we have it all on "varney & company" which starts right now. ♪ >> let's check the big word. bouncing back right now. they get a report from the manufacturing set their way on stocks. not that far away from the 7000 mark. loyola moving higher. the largest national strike since 1980. gas prices holding...
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Feb 15, 2015
02/15
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KCSM
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we thought the daisy ad was great. >> and even the daisy ad didn't even mention goldwater, everybodyer had put him in a position where people understood that this ad was about goldwater. >> ♪ >> sabato: that was the genius of the spots in '64. not because it changed the public's opinion, but rather because it capitalized on sentiments that were already present in the electorate, especially johnson's series called the "bombs away" spots. >> woman: radioactive fallout from atomic testing is a biological risk. >> woman: the stakes are too high for you to stay home. >> woman: do you know what people used to do? they used to explode atomic bombs in the air. now children should have lots of vitamin "a" and calcium, but they shouldn't have any strontium-90 or cesium-137. these things come from atomic bombs. and they're radioactive. they can make you die. >> r. goodwin: it was too late. the vision of him as an extremist had already percolated into the national consciousness, and he couldn't erase that. and it was based on what he'd said and done, 'cause he was extremist -- at least, when he
we thought the daisy ad was great. >> and even the daisy ad didn't even mention goldwater, everybodyer had put him in a position where people understood that this ad was about goldwater. >> ♪ >> sabato: that was the genius of the spots in '64. not because it changed the public's opinion, but rather because it capitalized on sentiments that were already present in the electorate, especially johnson's series called the "bombs away" spots. >> woman: radioactive...
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Feb 20, 2015
02/15
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WPVI
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ad arctic air isery dry ai tas where u get stattic eerici if you wa acss a rug tke ofyo jack or scf adng metal it becse othe hh and so bcau of dry r no prepati can form and eeually thathanges as warr aipushes arcc air ot 2 low in alntown and 19 bloin rding and below phidelphianbral an dnrous to starfray in the atnn rever bybout 15 t 20 wel ill op in sile digs afrnoon. tetorrow moisture gaths i deesoh antennessee vly. tis is a wm frt. a at wa air tries to bule oveexisti aric air you ring outhe atsphere with cnnsao sobreaks out lateaturday mrni in saturdayfrnoon and tuly anng overo seet, eeng rainnd ra. ad prior th on sary atno a evenge're loong at genel 1 3" dve mililtlanc ci rg throu iladehia a i far nohweste subbs nr of pennsylvia tnpike psbly 3 to 6" ofnow before smchangeer d agaiit sas as alsnow here satuay aftnoon and eveninand caing to mix ng the oveight hou of satd an cu be a lonreriod ice i t high valley as tt acc air istubbn to s tat f rth tan cld an wll enas ligh rain for most eer us lateatury night t snd moing. texcsive auweatr frect dangerous cold tmorw. fll suhine. watcsn b
ad arctic air isery dry ai tas where u get stattic eerici if you wa acss a rug tke ofyo jack or scf adng metal it becse othe hh and so bcau of dry r no prepati can form and eeually thathanges as warr aipushes arcc air ot 2 low in alntown and 19 bloin rding and below phidelphianbral an dnrous to starfray in the atnn rever bybout 15 t 20 wel ill op in sile digs afrnoon. tetorrow moisture gaths i deesoh antennessee vly. tis is a wm frt. a at wa air tries to bule oveexisti aric air you ring outhe...
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Feb 2, 2015
02/15
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MSNBCW
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there were some pretty stupid ads as well like the doritos ad.me guy was on an airplane with a big bag of doritos thinking it is going to help him pick up a girl. what glue company spends $4 million on an ad? >> we need something. let's just go super bowl commercial. >> to the nationwide ad there's the reading of the landscape. the nfl has had a crazy year. did nationwide sort of overcorrect there? there were children watching the super bowl. i was watching with some children and they saw that and didn't understand what it meant to have a child die young, which led to a conversation that was hugely awkward. >> i was watching with someone who was pregnant and that was very awkward. i thought it was interesting they would play that commercial so early on in the super bowl. you could play that in the fourth quarter and third quarter and maybe some of those kids had gone to bed or lost interest in the game so you didn't have to have a conversation that you didn't want to have. where does that conversation get you? >> not exactly over nachos. to your
there were some pretty stupid ads as well like the doritos ad.me guy was on an airplane with a big bag of doritos thinking it is going to help him pick up a girl. what glue company spends $4 million on an ad? >> we need something. let's just go super bowl commercial. >> to the nationwide ad there's the reading of the landscape. the nfl has had a crazy year. did nationwide sort of overcorrect there? there were children watching the super bowl. i was watching with some children and...
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Feb 6, 2015
02/15
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BLOOMBERG
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ford added is adding 1550 more workers to help build the new f1 50 pickup trucks.undreds of hourly workers will get a 48% pay increase. moving them from an entry-level or second-tier pay trek to a high one -- paycheck to a higher one. they will go from averaging $19 an hour to $20 bid he cents an hour. they seated the number of second-tier hourly workers. i am joined by the professor of labor relations at uc berkeley. thank you for joining us professor. is our optimism as far as automotive jobs, warranted? >> absolutely. this is very good news. good news for ford. good news for ford workers. or the entire economy. these are workers who were working at $19 an hour, who all of a sudden will be earning $20 an hour with a much richer benefit package. this is as a result of a highly profitable ford motor company. a competitive company, and workers are sharing in that. matt: is ford the only company with 10.2. general motors is adding shifts as well. autos are expected to rise to $70 million. >> general motors and chrysler are making important history. at gm workers will
ford added is adding 1550 more workers to help build the new f1 50 pickup trucks.undreds of hourly workers will get a 48% pay increase. moving them from an entry-level or second-tier pay trek to a high one -- paycheck to a higher one. they will go from averaging $19 an hour to $20 bid he cents an hour. they seated the number of second-tier hourly workers. i am joined by the professor of labor relations at uc berkeley. thank you for joining us professor. is our optimism as far as automotive...
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Feb 2, 2015
02/15
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BLOOMBERG
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ad. central-bank started to not care about what mark did the summer of 2008. europe went through something similar. i think face bait -- stayed too long and horse. you want central banks that are beholden to the bond market. >> they understood that if they let it go to hell in a handbasket, there wouldn't be anything. >> we are already into february. where did january go? is that cosmic? >> it does tell you the enthusiasm got ahead of itself in the end of last year. it doesn't tell us what happens in the next 11 months. by the end of december, i think the average investors enthusiasm was ahead of reality in the market. >> do see this rally continuing? >> yes. we have a lot more volatility attached. a lot more. >> is there trading strategy around that? or is it unpredictable volatility? >> you will see concerns build around a certain ideas whether it's low energy prices being a problem or strong dollar been a problem. later this year, the federal reserve could be a problem. >> the federal
ad. central-bank started to not care about what mark did the summer of 2008. europe went through something similar. i think face bait -- stayed too long and horse. you want central banks that are beholden to the bond market. >> they understood that if they let it go to hell in a handbasket, there wouldn't be anything. >> we are already into february. where did january go? is that cosmic? >> it does tell you the enthusiasm got ahead of itself in the end of last year. it doesn't...
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Feb 3, 2015
02/15
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i like the lock tight ad. funny and not a downer. i am sick of the heartwarming. >> it taps a part of your brain that makes you say i feel uncomfortable around other people. you are sitting in a room and they say am i rotten for hating this? i am interested in what you like better, the dead kid or dancing people. you probably get pleasure from both. >> oh yeah. and it depends on what i am drinking. beer i go for glue and wine i get depressed. nationwide had another commercial they also aired and it was where she is like i'm invisible. she is walking through car washes and going up to people and doing crazy things. was it brad pitt? >> matt damon. >> matt damon was in it. you have this great people and spend money on it and it what is a funny commercial. just keep showing that. if you want to start a conversation do it on the subway where you have the ads i am forced to look at. >> in the end matt damon won't kiss her because clearly he is racist, that threw me out. >> and they went to ask him why and he admitt
i like the lock tight ad. funny and not a downer. i am sick of the heartwarming. >> it taps a part of your brain that makes you say i feel uncomfortable around other people. you are sitting in a room and they say am i rotten for hating this? i am interested in what you like better, the dead kid or dancing people. you probably get pleasure from both. >> oh yeah. and it depends on what i am drinking. beer i go for glue and wine i get depressed. nationwide had another commercial they...
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Feb 12, 2015
02/15
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CNBC
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are lucrative relative to display ads. looked at this and said why are we not at daily mail making money off app install ads. if you're running these inside an app there is more data than doing them in mobile web. pinterest has very big ios apps with that app based data the ability to know more about a logged in user they should be able to get three, four, $5 cpms for the install ads as opposed to to $1 or $2 with a traditional display ad. it is leaning into data they're sitting on. >> certainly the price action this week has been remarkable although some of that arguably is about the promise of some distribution in april, you agree? it's not about pinterest and -- >> oh, no. this is tiny stuff. this is a big deal for pinterest. nothing thing for apple. for pinterest apple doesn't do that many things on the web, doesn't do that many web based partnerships. it's a huge endorsement they think pinterest is important to the ios ecosystem. private pinterest investor you're over the moon today. >> let's move on to twitter made n
are lucrative relative to display ads. looked at this and said why are we not at daily mail making money off app install ads. if you're running these inside an app there is more data than doing them in mobile web. pinterest has very big ios apps with that app based data the ability to know more about a logged in user they should be able to get three, four, $5 cpms for the install ads as opposed to to $1 or $2 with a traditional display ad. it is leaning into data they're sitting on. >>...
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i never fall prey to those clydesdale ads, and i was sobbing at some of those ads. >> it was so sad,nk even carl'sjr -- >> that's just infuriating. they said they didn't do it to sell insurance, they did it because we need to be talking more about the kids. >> yeah. kennedy: i think there's plenty of talking about the kids without being reminded -- >> yeah. that they die. >> that's the time to make them sentimental, when they're drunk and they've lost bets. >> lock 'em in a padded -- ken i can't think to be fair, it was a really good game. senator rand paul has fired opening volleys at jeb bush, a likely opponent in the upcoming republican primaries saying, quote: this is a guy who now admits he smoked marijuana, but he wants to put people in jail who do. i think that's the real hi hypocrisy. this comes after former florida governor jeb bush admitted to smoking pot and drinking while he was at andover in prep school. that didn't keep him from opposing medical marijuana whereas rand paul has called for dramatic changes in drug policy and prison reform. yeah, this -- i think rand paul
i never fall prey to those clydesdale ads, and i was sobbing at some of those ads. >> it was so sad,nk even carl'sjr -- >> that's just infuriating. they said they didn't do it to sell insurance, they did it because we need to be talking more about the kids. >> yeah. kennedy: i think there's plenty of talking about the kids without being reminded -- >> yeah. that they die. >> that's the time to make them sentimental, when they're drunk and they've lost bets....
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Feb 2, 2015
02/15
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CNNW
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meter was a procter & gamble ad.ike a girl. it was flipping the script on the idea of people saying you're acting like a girl and doing something like a girl. that's another one that tugged at the heart strings. it didn't use sex or booze or celebrities to sell products. it used regular people and a rather simple idea that got everybody's attention but i have to say john this was one of those years the game was better than the ads. >> the game was really good. >> second source right here. the game was fantastic. thank you so much. >> thanks brian. >> let's take a look on what's coming up on new day other than three hours of relays of the greatest game of all time. >> i have no idea what you're talking about john. there's this monster snowstorm batter battering the midwest and northeast. 18 states are under a winter storm warning. flights have been cancelled. delays school closures we'll keep you up to date on that. also measles a big story for us today. we'll be talking about that. he's going to be joining us to talk
meter was a procter & gamble ad.ike a girl. it was flipping the script on the idea of people saying you're acting like a girl and doing something like a girl. that's another one that tugged at the heart strings. it didn't use sex or booze or celebrities to sell products. it used regular people and a rather simple idea that got everybody's attention but i have to say john this was one of those years the game was better than the ads. >> the game was really good. >> second source...
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Feb 19, 2015
02/15
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WPVI
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ad the underpass at martin luther king drive. passer byes and computers me it wohwhile. > lco to america's favorite game. cmi y from thelorida pwerll stios. te guarantee jackpot up to $40 million. gtuthe tket sbs and lt's play powerball. teirst number tight is4. follow by the number 45. and congratulations to claude from colodo winng $90 milon. theemning numbers are 1, 24 adhe last number tonight is ing to be 51. now remember if y match this powerballumr you a ws awinner. tnht the number is 28 a the power play multipli 2. adnother lk at tonighs > testing atsphe, tas the way it isoing to in spring tininth ye. >>he tm not expected to do all that well this year. basall undeay in clearwat. pters a catchers reported toybut it is one pitcher who i king some headlines for the phlie and jf seky with the dtls from florida. > e philes arrived in spring traininin complete reild mode. evyones for sale even cole hams. evehamels admitti he wants ot. telng "u.s.a. today" i just wntoin and i know it's not going to happen here a i wt t goo place
ad the underpass at martin luther king drive. passer byes and computers me it wohwhile. > lco to america's favorite game. cmi y from thelorida pwerll stios. te guarantee jackpot up to $40 million. gtuthe tket sbs and lt's play powerball. teirst number tight is4. follow by the number 45. and congratulations to claude from colodo winng $90 milon. theemning numbers are 1, 24 adhe last number tonight is ing to be 51. now remember if y match this powerballumr you a ws awinner. tnht the number is...
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Feb 6, 2015
02/15
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WPVI
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ad more bathom drain. al thehdren we evaluat a chop anare dog we toh the 1yearld algedl tsted posive fomarijuana. dtecves artrying to sort outow eeen got the ug >> shou albe disgt tat a 13eaold is- ha cme into possession of crack cocn ad has e whewhal toring i schl. >> reporr: anmoer of that 1-ar-oldoy owlees sn testedosive for mrijua. sheaid she is dippoted but sys he d nothi to dwi te crac ple say ey'll cdt more interews anenay sort otho bught the crack to the shl. i sohwest phadphia cha palli "cnn 6 actn new" >> thk you chad. i was togh erent nd of prlem for two young stunts the way tochl tdayn trento girlse rohncored hle inhe dalk alonghe 0 bck of uardtrt d te lite one s apped 6 fet dn. forne a crosnguard saw te girls slip op the ice d fll innd ueame qukly. firite y t gis sfred on mir inries a cty ofcials say th hanot rcved coliance abt the wo fr the cantp building befor > twphiladelia poc ofice re charg with ple brutality specicly wth aggved asult. steingrom incent alst toears o an"action ws" rporr ar
ad more bathom drain. al thehdren we evaluat a chop anare dog we toh the 1yearld algedl tsted posive fomarijuana. dtecves artrying to sort outow eeen got the ug >> shou albe disgt tat a 13eaold is- ha cme into possession of crack cocn ad has e whewhal toring i schl. >> reporr: anmoer of that 1-ar-oldoy owlees sn testedosive for mrijua. sheaid she is dippoted but sys he d nothi to dwi te crac ple say ey'll cdt more interews anenay sort otho bught the crack to the shl. i sohwest...
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Feb 2, 2015
02/15
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BLOOMBERG
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they had 15 ads.advertised two or three months ago that the super bowl was sold us. -- sold out. they had a most $100 million worth of promotional spots for black list and some of the other -- snl and some of the other nbc programs. why didn't they sell that space and make the money? >> do have a personal favorite? >> i did not like any of them. my favorite was newcastle brown ale. they were two weeks before the super bowl, all over the internet. they sublet space -- product placement space, on their commercial. they sold out, and got basically a free commercial. >> go daddy -- did it redeem itself? they had an ad and they said it was promoting puppy mills, so they took that out. >> they took it out. i do not think go daddy needed to advertise. am nobody got it. the interesting ones where the public service ads for women, and the domestic violence. those were actually contributed by the nfl. they have a little problem there. >> about $12 million worth of commercial time about domestic violence and sex
they had 15 ads.advertised two or three months ago that the super bowl was sold us. -- sold out. they had a most $100 million worth of promotional spots for black list and some of the other -- snl and some of the other nbc programs. why didn't they sell that space and make the money? >> do have a personal favorite? >> i did not like any of them. my favorite was newcastle brown ale. they were two weeks before the super bowl, all over the internet. they sublet space -- product...
SFGTV: San Francisco Government Television
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Feb 3, 2015
02/15
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SFGTV
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you haven't told us that adding of that term is really a problem. unless i missed something. >> i think he is saying and >> i may be mistaken >> i may be too. >> i'm not the brightest -- >> i'm struggling myself. i think what he is saying you could never in the situation within ie have major funding by an anonymous donor donor because you have to include the names of the top donors. >> right good soda spots to commissioner kean's question, this is certainly technical stuff. i think jesse's greatest of, but certainly beyond
you haven't told us that adding of that term is really a problem. unless i missed something. >> i think he is saying and >> i may be mistaken >> i may be too. >> i'm not the brightest -- >> i'm struggling myself. i think what he is saying you could never in the situation within ie have major funding by an anonymous donor donor because you have to include the names of the top donors. >> right good soda spots to commissioner kean's question, this is certainly...
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Feb 2, 2015
02/15
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MSNBCW
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where super bowl ads come out of the straight of the aid of the collective frat house, last night's ad seems kinder gentler and sweeter. mcdonald's had people paying with love budweiser had a dog that loves a horse and fofi gave us god as a brother. >> i love that. >> let's talk about madison's avenue with david quisenberrys with johns hopkins university. and i want to talk about the ad with brian gumble and katie couric. >> i wasn't prepared for that remark. the a with the round thing about it. >> katie said she thought it was about. >> what is internet any way? do you write to it like? >> see, that is what i said. >> what do you mean there is nothing under the hood? katie said she thought this was a car. and it is built using wind? >> or a fan or a turbine or a fan-bine. >> a little background from the folks at home. >> the man who produces this was producing the "today" show when they had the conversation about what internet is and he still doesn't know what internet is. but why were the ads this year kindler and gentler? >> i think in the past marketers have tried stunts with sex a
where super bowl ads come out of the straight of the aid of the collective frat house, last night's ad seems kinder gentler and sweeter. mcdonald's had people paying with love budweiser had a dog that loves a horse and fofi gave us god as a brother. >> i love that. >> let's talk about madison's avenue with david quisenberrys with johns hopkins university. and i want to talk about the ad with brian gumble and katie couric. >> i wasn't prepared for that remark. the a with the...
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Feb 7, 2015
02/15
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WPVI
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"acon w o d dre ad dve in the end we gt ml and cide th's f eough. a gas ation and fill her up >> so ateast so of you are conderi puttinmagic ta in ur vehle. there aong list of he tinghat yoabsolutely mu kep inarecause of saty. they coain roadside fles etra fus flalht mul e purse for more come rehen recee lst ofhin keep inour cr. >> mhigan n thataed 2 mis to wk erday fo teast tenes now haa ne cr tn tohegn rosy o strgee. jm robtn habnalki t work for t years anhe nv misd one da today a lalar dealerip sris him with a new fo tauruwhen he cmbed inhe div's st he lelly bk dwn inears. > henever i step intit i wlremeewhe ie bee and whe i'm goin > hoabout that for great guy. i additno newargo fu me accnrsed me tn 3100 for him. but his friendsay e dnis rely w't chge hs li. h tes ithere heiv and wr. wat a goodotivated. >> ere's good pele outhere fy're sick othe wiser ca sgle if you like to walk may not 21iles buit b ni mildeatr >> storracker 6 double an shong dry nditntight ad car d calm d co bt not ouageously co. te aion cam loinat e kimle centeronight ski ceed
"acon w o d dre ad dve in the end we gt ml and cide th's f eough. a gas ation and fill her up >> so ateast so of you are conderi puttinmagic ta in ur vehle. there aong list of he tinghat yoabsolutely mu kep inarecause of saty. they coain roadside fles etra fus flalht mul e purse for more come rehen recee lst ofhin keep inour cr. >> mhigan n thataed 2 mis to wk erday fo teast tenes now haa ne cr tn tohegn rosy o strgee. jm robtn habnalki t work for t years anhe nv misd one da...
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Feb 3, 2015
02/15
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FOXNEWSW
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you have the same. >> our favorite ad. >> that's the little blue pill ad. >> it was one of my favorite >> all right. ♪ >> the all new fiat 500 crossover. >> you're very defensive oh -- you said it was your favorite. >> it was one of my favorites. i like the feel good ones too. i like the puppy and the one about the dads. i thought that was sweet. but this was a fun light hearted one. the car takes advantage of having the blue pill. >> just happened to fall in the gas can. >> yeah, i thought it was really cute. >> i'm buying a fiat right now. >> i actually got emotional watching this as geraldo was watching the other one. it encouraged me. >> i can feel the desk rumbling. >> you didn't see the end of that ad he goes back upstairs. he comes back up and she's passed out asleep. he missed his chance. >> he's asleep. >> no, it's her, right? >> no he's asleep. he's asleep and she's like twidling her thumbs -- >> oh, that's right. >> geraldo, your other favorite is the dove -- i like this ad too about fathers and men. this is the dove ad. >> daddy! >> dad. >> dad. >> daddy! >> daddy! >> daddy
you have the same. >> our favorite ad. >> that's the little blue pill ad. >> it was one of my favorite >> all right. ♪ >> the all new fiat 500 crossover. >> you're very defensive oh -- you said it was your favorite. >> it was one of my favorites. i like the feel good ones too. i like the puppy and the one about the dads. i thought that was sweet. but this was a fun light hearted one. the car takes advantage of having the blue pill. >> just...
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Feb 2, 2015
02/15
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WUSA
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frank, let's start with that ad. fail according to a lot of people who watched it but i get the point they're trying to make. these accidents can be prevented. isn't that a good message to send? >> yeah, but not during a super bowl when people are in a celebratory mood. you have to understand your audience. have to understand the people seeing the messages. you see the dials. the higher the lines climb, the more powerful. this was the worst of our session because they felt it didn't apply in a super bowl format. they got the message but the anger from it, why are you trying to depress me overwhelmed whatever positive you might have. >> i would have thought that toe fungus ad would have been the most depressing one. talk about celebratory. i thought why in the world are they putting that one there. >> well, in fact there are a number of ads that did not do well because i don't think they were tested. i don't believe audiences actually got a chance to react to them. understand it's $4.5 million for every 30 seconds so
frank, let's start with that ad. fail according to a lot of people who watched it but i get the point they're trying to make. these accidents can be prevented. isn't that a good message to send? >> yeah, but not during a super bowl when people are in a celebratory mood. you have to understand your audience. have to understand the people seeing the messages. you see the dials. the higher the lines climb, the more powerful. this was the worst of our session because they felt it didn't apply...
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Feb 25, 2015
02/15
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WPVI
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if it mos up furtr to the nr we ll move this line ad i'll keepou post. it looks like a ravely mnorvent. bgr issue is t col tmrothe day plaer shows la of sunsn nct daof t we. 700. . 1: a.m. 2 10o'clock 34. b 4:00'clock 34 drees. nts cold tomoow. goamount of unshine w he a high up to 3 degrs. tehursday tugh temperus willlunge back i e t 2s. 2 dreewith clo, se fuies, some lht aculating snow alg t ca and on fdawe will kethat cold air righin pa 26 drs we ll end t month of fbaron the cold si pey of sunsne on stury, but s won't heat tings up muc teigh oy 30 grees. w wl sta to tn coer a bt on suay mar coming i someat like a lamb with a afteron hh of 4 gree but it won't abby bit, sun d. ayorning sshine will give wyo oud thugut t dyso shors on sund ng and mony some morng sowe 46 deees and teay looks mess which a psbity of the x of so riand peaps some snow a a hi of 38 deees. 3 grees tomoow. bcin e 20's on thuray ad iday. > anks cecy. >> cwrappedp its clrationf the ack hstyonthonight with an ipssive guest gues mlo hoins t do on t iporn of creang lgies. sheas at the
if it mos up furtr to the nr we ll move this line ad i'll keepou post. it looks like a ravely mnorvent. bgr issue is t col tmrothe day plaer shows la of sunsn nct daof t we. 700. . 1: a.m. 2 10o'clock 34. b 4:00'clock 34 drees. nts cold tomoow. goamount of unshine w he a high up to 3 degrs. tehursday tugh temperus willlunge back i e t 2s. 2 dreewith clo, se fuies, some lht aculating snow alg t ca and on fdawe will kethat cold air righin pa 26 drs we ll end t month of fbaron the cold si pey of...
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Feb 24, 2015
02/15
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WPVI
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ad eempetureare really ging to nosedive.llite 6 and action rad showing little cud cover earlier toda thais gone. hi essure just south of pittsbuhill be building in in the overnight hours. tis will aow tperatus to tumble. i real think aot of our region will set record lows. alleown degreeselow zero. youet that a new record. rei a record 5 degre belozero. dv 5hat will be a new rerd. atlantic airporcod ti pilelphigoes to t co low of 2 degrees t 1 yrs ago. tmrow mornf the bus stobundle up the kids. we will not really he a wd chills ftor with t ligh wn plty of sunshine. i ef theays where you looutside d it is beauful,ut you step outde and it takeyour breath aw. at 6: t temperare 3 dgrees. b 00 not much better oy 5 deges. tmro despite lots of sunine, o avere hh will srgle to me it up to 24 deges. teoali r ts time of ye is 46. lksunday we won't be anywre near th. on wednesdayinds shift a ltt ahead othe cold front allowing a one-day rebod of tmperat 3 drs. brzy increasing clouds. bend the system colder area arriving on thudaynd frid
ad eempetureare really ging to nosedive.llite 6 and action rad showing little cud cover earlier toda thais gone. hi essure just south of pittsbuhill be building in in the overnight hours. tis will aow tperatus to tumble. i real think aot of our region will set record lows. alleown degreeselow zero. youet that a new record. rei a record 5 degre belozero. dv 5hat will be a new rerd. atlantic airporcod ti pilelphigoes to t co low of 2 degrees t 1 yrs ago. tmrow mornf the bus stobundle up the kids....
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Feb 3, 2015
02/15
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FOXNEWSW
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my favorite ad was the energy drink ad this one here.ergy drink and can't stop drinking. get the dogs. there he comes. there he is. >> what did you like? >> can i make a confession? >> you didn't see ads? >> i was talking the entire time. it's a good thing we didn't watch the game together because i would have driven you crazy. >> i like watching the commercials now. >> the nationwide ad. at least the threat is real although it is very small. preventable deaths in children at least it is real and not like a lot of phony causes that people are always pushing. i like lock tight which was a glue ad because they had a unicorn in it. it is not often to get a unicorn in an ad. they spent millions to sell glue. this is glue that you apply, not sniff. >> thank you for that clarification. >> the one i like the most is a guy, this ad for chevy colorado. the screen went blank and millions of people said my tv is busted and then came back. they got attention out of that one. nationwide, never mind. >> "one more thing" test >>> time for "one more thi
my favorite ad was the energy drink ad this one here.ergy drink and can't stop drinking. get the dogs. there he comes. there he is. >> what did you like? >> can i make a confession? >> you didn't see ads? >> i was talking the entire time. it's a good thing we didn't watch the game together because i would have driven you crazy. >> i like watching the commercials now. >> the nationwide ad. at least the threat is real although it is very small. preventable...
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Feb 2, 2015
02/15
by
CNNW
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earlier, i spoke with tony case executive editor at ad week about the best and worst says ads of super bowl sunday. take a listen. tony case thanks for talking with us. we want to look at some of the super bowl 2015 commercials which included a range of celebrities, of course. the one that really annoyed everyone is the one that was right at the start, the chevy ad. and of course as a result of that twitter exploded. talk about that. >> it's funny because we've seen this kind of tactic before. the kind of fakeout. i actually thought it was sort of clever. it was very different for that type of advertiser certainly. going become to the "sopranos" sort of fading to black finale and -- you know, it's been done before. there's no wonder that twitter blew up. it's a risky thing these super bowl ads. you're trying to be clever and can find up alienating the very people you pay millions to to try to you know, reach -- >> yeah. exactly. of course, you know some people on twitter were saying never going to buy a -- chevy ever ever ever. you talk about alienating people upsetting people. the nat
earlier, i spoke with tony case executive editor at ad week about the best and worst says ads of super bowl sunday. take a listen. tony case thanks for talking with us. we want to look at some of the super bowl 2015 commercials which included a range of celebrities, of course. the one that really annoyed everyone is the one that was right at the start, the chevy ad. and of course as a result of that twitter exploded. talk about that. >> it's funny because we've seen this kind of tactic...
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Feb 2, 2015
02/15
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WJLA
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the best and the worst of the million dollar ads. >> at 4:00 we talked about the ads that were simply downers. now, rebecca cooper is the newsroom with those that soared and the others that fell flat. rebecca? >> let's face it there are plenty of people doing the monday morning quarterbacking about that call. but winning the ad wars is also big business. so we talked to viewers in our region and took a look at "usa today"'s annual ad meter that tests your response to see who scored high and who fumbled the ball when it came to super bowl ad wars. and the winner is -- budweiser. the ad holding on to the heart strings with stories of a lost puppy finding his way back and a tearful cowboy scored big on the annual "usa today" ad meter. even former house speaker newt gingrich took to social media calling the tear jerker brilliant. this year's second highest score went to always for their commercial saying like a girl can and should dignify. of the funnier ads fiat scored highest. number three on the ad meter using a lost viagra pill to promote a pumped up fiat. >> everybody was in love wit
the best and the worst of the million dollar ads. >> at 4:00 we talked about the ads that were simply downers. now, rebecca cooper is the newsroom with those that soared and the others that fell flat. rebecca? >> let's face it there are plenty of people doing the monday morning quarterbacking about that call. but winning the ad wars is also big business. so we talked to viewers in our region and took a look at "usa today"'s annual ad meter that tests your response to see...
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Feb 2, 2015
02/15
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WJLA
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the ad getting the highest viewer response this year was budweiser's lost puppy ad. according to "usa today"'s super bowl ad meter. >> it was kind of heartwarming and sentimental and made you a little sad but had a happy ending. >> it was super cute. >> while a few of the top 10 ad meter favorites this year went for laughs like fiat's viagra spoof, the majority went for tears. like this nissan ad portraying an absentee race car driving dad. beyond being sad, some viewers said it didn't make them want to buy a car. >> i thought it was a really stupid idea. why crash a car that you're telling people to buy. >> provoking a strong debate on line both pro and con was this ad from nationwide. >> because i died from an accident. >> nationwide officials say the ad promotes household safety as a public service. still, twitter lit up. and our next commercial nationwide is going to stab the budweiser puppy said one poster. the company got a better response with its other ad using humor to say customers shouldn't feel invisible. >> excuse me. >> can you see me? >> yeah social me
the ad getting the highest viewer response this year was budweiser's lost puppy ad. according to "usa today"'s super bowl ad meter. >> it was kind of heartwarming and sentimental and made you a little sad but had a happy ending. >> it was super cute. >> while a few of the top 10 ad meter favorites this year went for laughs like fiat's viagra spoof, the majority went for tears. like this nissan ad portraying an absentee race car driving dad. beyond being sad, some...
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Feb 3, 2015
02/15
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MSNBCW
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rather than playing for laughs many super bowl ads went for sobs instead.budweiser, and the one for nissan when a dad is there for his son's birth, and mom and son are left wondering if dad's next crash will be his last. but it was nationwide insurance that provided what is probably the darkest and most morbid super bowl ad in history. >> hey, wait! guys wait! >> i'll never learn to ride a bike. or get cooties. i'll never learn to fly. or travel the world with my best friend. and i won't ever get married. >> why won't the cute little kid get married or travel the world? the answer will leave you depressed and confused. that is next. [ female announcer ] we help make secure financial tomorrows a reality for over 19 million people. [ mom ] with life insurance, we're not just insuring our lives... we're helping protect his. [ female announcer ] everyone has a moment when tomorrow becomes real. transamerica. transform tomorrow. there comes a time in everyone's life when you want more. like a new meticulously engineered german sedan. finely crafted. exactingly p
rather than playing for laughs many super bowl ads went for sobs instead.budweiser, and the one for nissan when a dad is there for his son's birth, and mom and son are left wondering if dad's next crash will be his last. but it was nationwide insurance that provided what is probably the darkest and most morbid super bowl ad in history. >> hey, wait! guys wait! >> i'll never learn to ride a bike. or get cooties. i'll never learn to fly. or travel the world with my best friend. and i...
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Feb 2, 2015
02/15
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CNNW
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how do you think this ad played? produced and very subtle and it was based on a true incident and they chose a perfect thing. i think they put it on at the perfect time so that it wouldn't be buttressed against something embarrassing. that went over well too. then the question is well, is this great window dressing or is anything really being done. >> one hopes roger goodell was watching that public service announcement. >> it was beautifully made. >> thank you so much. we appreciate it. >>> when we come back a television actor on a children's show arrested for murder after allegedly stabbing his roommate with a sword. so you're looking for a loan? how's your credit? i know i have an 810 fico score, thanks to the tools and help on experian.com. and your big idea is hot dogs shaped like hamburgers? nope. hamburgers shaped like hot dogs. that's not really in our wheelhouse... you don't put it in a wheelhouse. you put it in your mouth. get your credit swagger on. become a member of experian credit tracker and find out y
how do you think this ad played? produced and very subtle and it was based on a true incident and they chose a perfect thing. i think they put it on at the perfect time so that it wouldn't be buttressed against something embarrassing. that went over well too. then the question is well, is this great window dressing or is anything really being done. >> one hopes roger goodell was watching that public service announcement. >> it was beautifully made. >> thank you so much. we...