john: most ad today are negative ad.political con saltants many of them rave about ad from the past that were positive and inspirational. >> our president took ashley in his arms and embraced her. it was at that moment that we saw ashley's eyes fill up with tears. >> this is the presidency. you are playing this music and we are supposed to vote for this guy because she tears up? >> this ad aired in late 2004 and it was pivotal. john: this ad is also parades. >> today more men and women will go to work than ever in history. >> i see this ad come on television, this farmer and his son in a beautiful pasture, and they put their hand over their hearts and i student and put my hand over my heart. the tag line is re-elect ronald reagan? i said are you kidding me? that is blatant and good. you might think it' corny. but let's face it, stols, you think everything is corny. but if you can get an image like that, it really matters. john: so they say. it would work today? i doubt it. it's probably why we don't see ad lining that to

the ad is up and running. in minutes we have an ad advertising an underage girl. we've gotten several phone calls, several texts. >> another call. >> reporter: hey, beautiful, are you angel? right then there's another one. it hasn't been up for a half hour. this is crazy. a full 24 hours later, we're in a seattle hotel with the squad. angel's ad is up and running and is yet to be taken down by back page. >> we're using the fruits from what we planted yesterday. >> reporter: they brought in katie, an undercover cop who will pretend to be angel. >> this is our ad we posted 24 hours ago. it's still getting responses, and katie is writing back to see if they'll meet the underaged girl here for sex. she calls back a man who left a voice mail. she tells him he's 16 and the friend 15. i'm going to come to the window. okay. i'm in the window on the very far end, kind of near the flag poles. me and my friend are standing in the window. we'll wave to you. >> reporter: the scenario is set up. he thinks he's coming up to meet a 15 and 16-year-old girl for sex. >> he's in a ro

but that ad is debut hearing tonight, as is this next ad.ad is from the same group, this one not at all conventional looking. they're just going for it. >> you could see there was blood coming out of her eyes, blood coming out of her wherever. >> does she have a good body? no. does she have a fat ass? absolutely. you like goes up to like you know where. >> if ivanka wasn't my daughter, perhaps i'd be dating her. >> can you tell them to go [ bleep ] themselves. >> does donald trump really speak for you? >> millions of dollars spent against donald trump, did not stop him from becoming the republican party's de facto nominee for president but those two ads are the start of the democratic multi-million dollar effort against him for the general election. will those work any better? priorities usa will start running those ads in four battle ground states as of wednesday. joining us now exclusively is guy cecil, chief strategist at priorities usa, the leading pro hillary super pac. nice to have you here. >> thank for having me. >> what i explained

, then an anti-trump ad, then a trump ad and then another cruz ad. it seems like the establishment and ted cruz are throwing everything they can at you to try to stop you today here in indianapolis and indiana. >> steve, they're spending tens of millions of dollars on ads that are a lie. just like in florida where i won in a landslide. it's just like in other states. they're spending millions of dollars -- and the ads are a lie. one of the groups that did the ad, they asked me for $1 million i said no thank you. and they went out and did negative ads on me. that's called club for growth. they're a bunch of extortionists. they came in, wanted money from me and when i said no they started a negative ad campaign and they're up now in indiana and the ads are lies. and it is just disgraceful. but, you know, i think people are wise to it. like the guys that were, you know, talking to cruz yesterday. they get him and they understand what's going on. and i don't think he's got thor the -- the temperament to be president to start off with. i think people are

and the same thing with the ads, negative ads. negative ads. you know that thing, never trump. do you know why it's never trump? because i am going to stop the gravy train for all these consultants and all these people ripping off our country, the gravy train. so, never trump. by the way, a lot of these are calling up, mr. trump, i admire you greatly. sir, we would love the join a campaign. i said, didn't you do a horrible ad? two weeks ago? how do you pivot from that to saying you think i am a wonderful person. he said, no problem, sir. you know why? politicians. they can do that. i have a hard time. so, now it's really caught on and everyone is happy. then we had, as you know, two weeks ago we had five -- we had maryland, which was unbelievable. all victories, by landslides. we had maryland, pennsylvania, where the miners there are just absolutely, they are dying to work. they're dying for work. and they're great people. they're great people. i do not know if they are as good as the west virginia miners. what do you think? i do not know. i don't know who's better. i don't kno

i'm proud of that ad.'s the brand, the customer, she's wearing the product, and she's the photographer. this is american apparel. >> reporter: in recent years the company has run into trouble, he was ousted as ceo in 2014. the company later declaring bankruptcy. despite public outrage at many of their campaigns, calvin klein remains a clothing power house, and a pioneer in the world of fashion advertising. some say this ad is actually progressive, sparking a positive conversation for young people. >> would you call this a success? >> yes. i would call this ad a success. they spent no money, but it's going viral. everyone is talking about this ad, and everyone is talking about sex and sexuality in ways that people don't typically talk about it when they see an ad. and i think that it's forcing a lot of parents to have conversations with their children. >> reporter: for "nightline," i'm lindsey janice in new york. >> next mum is the word. queen mum, that royal blunder and other hot mike greatest hits. ♪ over

. >>> and provogtive ads that have some people up in arms. has the company known for pushing the rope pushed it over the edge? the beyond revealing campaign with upskirt views and the kindle >>tails of the loose lip and the open mike. he's a jack ass. but first the "nightline" five. >> try cool mint zan tatac. no pill relieves heart burn faster. >> pep moments are beautiful unless you have allergies. flonaze helps. embrace the beautiful moments. >> number one in just 60 seconds. >>> good evening. thank you for joining us. it's been called a new tomorrow of sexual assault. online extortion. threat, tonight we hear from the victims, young, vulnerable, and exposed. here's abc's lindsey davis. >> reporter: with the click of a mouse the beauty queen's moment to shine turned into her darkest days. >> i was happenway through my reign has miss california when i found out i had a stalker. >> reporter: class di wolf, 2013's miss teen usa said it was someone with an arsenal of private, personal images of her. >> i got an anonymous e-mail from someone an

do you think these ads either essentially replay of ads that republicans were running against donald trump, didn't work back then. do you think they're going to work now? >> we are in a general election. these ads are effective, what they've done is woven together statements that trump made on the howard stern show in 1990s with statements now. statements in 1990s were worse than anything said in the campaign. he distanced himself from those statements and said i shouldn't have made those statements, that was not okay, i don't stand by them that would nullify these ads because the women vote, his achille's heel when you personalize it that way. it's an effective line of attack, address it head on. basically insert humility into it. >> you believe he has a problem with women voters? polls show that's something -- as a supporter that's a concern of yours. >> he won the republican women in 18 of the 26 states. so, yes, he does well with republican women but at large, that is the obstacle that he has to get over in order to get to the white house the female vote in a general electorate s

the ads immediately coming under fire.usands of commence on social media specifically blasting that up the skirt shot. saying it looks more like porn and unnecessary. the other ads in the series equally suggestive. others too revealing for tv. of course, the brand is no stranger to controversy. making waves in the '80s with this infamous brooke shields ad. >> you want to know what comes between me and my calvins? nothing. >> reporter: and who could forget these markey mark ads from the '90s. but now, a newer and more social media friendly generation of celebrities want in on the game. kendall jenner, justin bieber and nick jonas, some of the brand's newer faces. >> these ads are meant for people in control of their own sexuality. you can see yourself within the ad because those photos look like photos that you've taken of yourself. >> reporter: we reached out to calvin klein for comment about the campaign. but they haven't responded. linzie janis, abc news, new york. >> coming up, the international wait till you hear what

ad blocking does what it says it does, it blocks ads, lawrenceal brooigt one of the brightest in the world when it comes to mobile advertising. from working at quautro wireless and ceo and founder of session m. thanks for being with us. could it break the internet this ad blocking? >> it's unlikely to and ad blocking has been around for a long time and particularly a problem in europe when you think about more wired web based surfing, been using it for quite some time and it had some impact. here's there's uproar about the potential for what happened with ios 9 came out and the answer really -- the ticket to mobile has been no. >> why not? >> how is that possible? >> couple of reasons so far. it's really just focused on predominantly the web based environment, the mobile web and not applications and vast majority of time, over 85% of the time is spent in mobile applications. >> even reading news though? >> i think from what we see in terms of the amount of ad dollars and percentage, it's really -- >> ad blockers can't get into my nyt now app. >>? not yet. there's rumors of them tryin

hit ads against me misrepresents the final line.them to go blank themselves was about china and not women and amazing crooked hillary can do a hit ad on me concerning women when her husband was the worst abuser of women in u.s. political history. join me now the chief strategist behind these ads, good to have you with us. i want to ask you one thing donald trump said, that last line of the ad was not at all related to women. >> right. the two things donald trump said today or his campaign said we took his comments out of context and he's not anti-women because his wife has endorsed him. the fact of the matter is we do not need to look very far to find anti-commentary about donald trump. it's not just about women but demeaning comments donald trump made across the board. that's just one of them. >> they're not new comments, used in ads before and we've seen this line of advertising before. you told my colleague, rachel maddow before you tested these ads before deciding to put them out. what told you in the testing this was effective.

the same that brought is the galaxie 500 ad brought us the most riveting ad of all time, called confessionsa republican. there's a lot of renewed interest in it because of this year's republican presidential race and now it turns out there is new news about it here next. stay with us. e.t. phone home. when you find something you love, you can never get enough of it. change the way you experience tv with xfinity x1. i am a lot of things. i am her best friend. i am her ally. so i asked about adding once-daily namenda xr to her current treatment for moderate to severe alzheimer's. it works differently. when added to another alzheimer's treatment, it may improve overall function and cognition. and may slow the worsening of symptoms for a while. vo: namenda xr doesn't change how the disease progresses. it shouldn't be taken by anyone allergic to memantine, or who's had a bad reaction to namenda xr or its ingredients. before starting treatment, tell their doctor if they have, or ever had, a seizure disorder, difficulty passing urine, liver, kidney or bladder problems, and about medications they'r

this ad just isn't about women. it's about the demeaning, nasty way he treats people, hispanics, muslims, women, young people. this is a guy who said men should not change diapers because it feminizes them. >> but the connotation of the entirety of the ad is that he's anti-women except for this one bit. >> sure. well, the irony is also that donald trump's tweet is actually factually wrong. when he said that line or at least one of the times he said that thing, he was actually talking about outsourcing which is ironic because donald trump outsources almost everything he produces and, in fact, bragged by hiring people in bangladesh. on a host of issues, whether it's his demeaning comments or whether, frankly, it's the con he's been trying to pull over on his businesses and the economy, we think the ad is 100% accurate. >> just because you used word con there i want to ask you this. the language is the exact same language as used in one of the never trump ads, super pac ads against trump. you want us to talk about the

she's up with ads in kentucky. i spoke with campaign officials who said they are bracing for a close race. we think clinton has a small lead but of course, you never know what's going to happen once the voters are in the polls. >> kristin welker, not far fr far -- thank you, mark, we have seen a national race tighten. when you really get in the numbers, we still have some big splits here. right now and that is snapshot in time. we get that. what is most concerned for hillary clinton and donald trump? >> well, craig, if you are the clinton campaign, you are kind of concern of this is a expected race. when you do chat with the operatives inside the campaign, this is always gouing to a clos race. we cannot take anything for grant it. so, for example, clinton has a lead in our african-american polls. among latino it is hillary clinton at 65% and donald trump at 28%. donald trump has a double digit lead among whites. we are also seeing a big gender gap and hillary clinton has a 15 point lead among women and donald trump

, reminds me of the 47% ads you ran against romney. every time you saw that ad and heard those words, it was shocking and in someways, it's the same. >> close democratic race in kentucky. will it be hillary clinton tonight or bernie sanders? more votes straight ahead. i've been blind since birth. i go through periods where it's hard to sleep at night, and stay awake during the day. learn about non-24 by calling 844-844-2424. or visit my24info.com. when they thought they should westart saving for retirement.le then we asked some older people when they actually did start saving. this gap between when we should start saving and when we actually do is one of the reasons why too many of us aren't prepared for retirement. just start as early as you can. it's going to pay off in the future. if we all start saving a little more today, we'll all be better prepared tomorrow. prudential. bring your challenges. >>> all the polls in kentucky closed. we're not able to make a projection too close now. key race alert. 15% of the vote is in. bernie san

we heard that new ad from the pro-clinton super pac.have been used in web ads bch, they did not make a difference during the primaries why will these make a difference? >> because they're true. while donald trump seems to be a slippery guy, at some point the truth will catch up so him and we'll see where things go. it's worth the public knowing what donald trump stands for, what he does because oftentimes they conflict what he says and what he does conflicts with each other. some point we're going to find out who the real donald trump really is for the american public to know. >> what i mean is a lot of the same words that donald trump has spoken have been used in republican ads against donald trump before and didn't stop his moan tum momentum in primaries. why would it be effective in in the general election? >> there's a world of difference, jake between november elections and primary electionser and only republicans are voting. voters were not paying close attention. i'm not just talking about democrats, there are a lot of independen

the same that brought is the galaxie 500 ad brought us the most riveting ad of all time, called confessionsf a republican. there's a lot of renewed interest in it because of this year's republican presidential race and now it turns out there is new news about it here next. stay with us. i drive a racecar. i have a driver. his name is carl. but that's not what we all have in common. we talked to our doctors about treatment with xarelto®. xarelto® is proven to treat and help reduce the risk of dvt and pe blood clots. xarelto® is also proven to reduce the risk of stroke in people with afib, not caused by a heart valve problem. for people with afib currently well managed on warfarin, there is limited information on how xarelto® and warfarin compare in reducing the risk of stroke. you know, taking warfarin, i had to deal with that blood testing routine. i couldn't have a healthy salad whenever i wanted. i found another way. yeah, treatment with xarelto®. hey, safety first. like all blood thinners, don't stop taking xarelto® without talking to your doctor, as this may increase your risk of a bloo

>> two key political metrics, first ad spending.nnounced about $150 million on a digital ad buy trying to sort of go with hispanics and women, two demographics they need and donald trump in particular. if the primary taught us anything the political ads didn't really impact it. otherwise we'd be talking about jeb bush right now and we're not. the other thing is hillary clinton has about ten times more staffers than donald trump does right now. again, in the primary, that didn't matter for trump so i think the key thing to watch going forward is whether as he shifts from the primary to the general are these sort of key things we typically look at to figure out who is winning, who is losing, are they going to matter? can donald trump still win with sort of a swift boat going up against hillary clinton's aircraft carrier. >> new rules. nia? >> ben carson who in some ways has been very unpredictable surrogate for donald trump and some people say very unhelpful as well, he was on the vp committee, then he was off, then he was on. he floa

even "saturday night live" is reducing its ad load. now tv ads are getting more high-tech. media giants are leveraging big data to more narrowly target ads. traditional media companies use digital targeting, internet giants are becoming more like traditional media. at this year's digital new front, some 40 companies presenting to madison avenue putting premium digital video in the spotlight. best positioned, facebook with its live video, hulu's mix of shows, google's youtube and google preferred which sold out last year. drawing magnet global to shift over $250 million into google preferred the next three years. >> the business news is we are funding it from television budgets which is obviously where the majority of our spend resides. if you look at consumer usage, we're just acknowledging that audiences are shifting out of linear television to other platforms. >> as digital individual draws more viewers it's growing its ad lars, digital advertising projected to hit $68 billion, topping tv ad spending for the first time. while tv returns to growth it's facing more competit

you know the total negative ads? have you seen it on television? 66,000 negative ads. want to see pete get 66,000 negative ads. pete, you wouldn't be standing. you'd say, i'm going home. i'm leaving, i'm going home. pete, 66,000 negative ads, over $100 million. and i'm leading by a lot. it was a landslide. in fact, it's over. i don't know what it means. i'm in florida, i had a tough race against marco, and i like marco. i like everybody once it's over, i like people. but marco was very popular in florida and is very popular. and i was down, and i own trump national doral, and they're having the big golf tournament and adam scott from australia, he's one of the top couple of gofrlers in the world -- >> as we heard there, donald trump reacting to the various endorsements and non-endorsements in the last 48 hours. robert costa also listening along there. it sounded like he was go to go back to ryan and then he got caught up beating up jeb bush again. this is not the way to court major donors, is it? if reince priebus is watching this, he's probably thinking, of all days f

and though it's pac ad, trump is accusing the campaign itself of running a hit ad.e not in the general election season yet. we have votes holding their election today. mathemat mathematically, it is possible for clinton to clench the nomination tonight. she needs 140 more delegates to get to the magic number. when a sentence starts with technically, you can't place bets on that. she needs a boat load of super delegates and overwhelming win. sand rs says he believes if there is a large turnout, he will win both states. casey, let's start with the new ads out of the largest super pac supporting clinton out of priority usa. where will supporters being seeing those ads? >> you hit os then oddly split day today, hillary clinton campaigning in kentucky. this super pac ad set to go out tomorrow is in battleground states. a million dollars in virginia and 7.5 in ohio and 2.$2.85 million all behind this message, focused on women voters. take a look at the new ad. >> you show, you could see there was blood coming out of her e eyes, blood coming out of her wherever. does she h

the same that brought is the galaxie 500 ad brought us the most riveting ad of all time, called confessionsrepublican. there's a lot of renewed interest in it because of this year's republican presidential race and now it turns out there is new news about it here next. stay with us. many people clean their dentures with toothpaste or plain water. and even though their dentures look clean, in reality they're not. if a denture were to be put under a microscope, we can see all the bacteria that still exists on the denture, and that bacteria multiplies very rapidly. that's why dentists recommend cleaning with polident everyday. polident's unique micro clean formula works in just 3 minutes, killing 99.99% of odor causing bacteria. for a cleaner, fresher, brighter denture every day. every auto insurance policy has a number. but not every insurance company understands the life behind it. those who have served our nation. have earned the very best service in return. ♪ usaa. we know what it means to serve. get an auto insurance quote and see why 92% of our members plan to stay for life. it's my job

when you run ads, will it cut through. i am a big ground game person. anybody knows that's where i think and that's important for democratic party in particularly. with this ad, i think that first of all one of the things that'll happen in the primary with donald trump is that people did not attack him at first. the republicans did not know what to do and kind of rebuffing. it was not until after people hit supporters hard into so much. that's when they started unleasing these. >> it was never a -- they also have the attitude that you have that you got to be kid megding . >> i don't have that attitude. >> i am not "you got to be kidding now" as six months ago. [ laughter ] >> the data tells a different and really interesting story, we'll talk about that, next. do not go anywhere. >>> we are going to win so much more than anybody would. we are bringing in democrats and independence. we are bringing in people that have never voted before. it is amazing how many there are. >> donald trump's record turning out, he's expanding. there is not much to support t

at the end of the day the ad was the top testing ad of the cycle. is to tell the truth about donald trump. and we feel we are confident we have a path forward on how to do that. john: $90 million of reserved airtime. roughly what percentage of that 91 million do we spend on positive ads? guy it is still pretty early. : maybe one quarter, one third positive. i think a lot of work the clinton campaign will do will be positive. john: but you don't make any pretenses to the notion that recorders will be negative, that doesn't indicate the tone of the campaign? guy: for us to be talking about his record, i do think it is ok for us to contrast record to tell the truth about our opponent. mark: he will never talk about his divorce. guy: we will take a look at his whole business record. in terms of personal life, that is not something we are going to do and i don't think it would work. john: i know you are not going to answer this, but where'd you think she is most vulnerable? guy: i do think there is a misconception about her record on trade. when she was

metro band so-called issue ads after the controversy. over antimuslim ads.eople say why they won't necessarily agree with the views, in the united states, first amendment gives everybody the right to speak their minds and hold their rally. >> i am a believer in the bible. but like you said, first amendment. >> everyone is allowed to choose their own religion however they want. i personally believe in god. it's their choice. >> i'm kind of a person that's like you do you and i'll do me. i'm not really one to tell everybody how to live their life. >>reporter: the freedom from religion president told us tonight that she admits that their website was a little vague and promised to correct it. although the last time we checked. it had not. where are the bus ads? turns out their on the potomac commuter busses. a spokesperson says under the current rules of advertising, they were not able to deny this request. they will stiffen up the regulations for advertising. of fitzgerald fox 5 local news. >>> thank you, tom. now more on metro and the possible suspension of fu

in california, nor on broadcast ad buys in california at all.re? the digital grass roots organizing guy says he left the california campaign so that tv ads could take the lead instead. now the tv ad side is letting up on the throttle as well, essentially stopping their work, as well. is the campaign in california out of time or money or not sure what would work best for them in california? we know senator sanders wants to win in california, they feel they basically need to win in california. and senator sanders has said he can win california. can he still get there from here? and the question now is, is he still actually going for it? if the sanders campaign gives up for california? what does it mean for how the race ends and when it ends? joining us, danny freeman, joining us live from sioux falls, south dakota, danny, great to have you here. i know it's hard to hear me. just signal if you can't. we're trying to take in this news on the sanders campaign, apparently ousting in california, what is going on there? >> well, it's interesting rachel.

so much to talk about in that ad. commentator and host of bet news mark lamont hill. what's going through your mind, marc? >> i watched that a few times, and honestly, i expected it not to be a big a deal as people said it was. when i saw it, all i can say is, wow, that was racist. not the most racist ever, but it was visceral. my reaction was visceral. it was painful and difficult to watch. it was so blatantly racist it's unimaginal that the creators of it can't see the racial dimensions of this. >> the detergent company gets attention for the ad. do you think that's maybe part of why they did that? >> perhaps. some people believe that no publicity is bad, but i think when you begin an international boycott and people just really strongly critiquing the product in full public view, it may be bad publicity for them. i don't think they anticipated the type of response globally they got, but it's digital social media. you can't have an ad like this and not expect extraordinary backlash, and that's what they are seeing n

one for the first quarter and verizon has added 4 million and we've added 10.5.trying to find a new future. things like go90 are the biggest curated content site that nobody asks for. $5.5 billion so far on junk that nobody wants. and i hope they drop a boatload, and continue to run down this lane. emily: coming up, the twitter cofounder on why he is holding onto his stake in twitter and is happy jack is back. ♪ emily: biz stone, who cofounded twitter, was back in the spotlight this week after hitting refresh on his latest startup, jelly. it's a very specific type of search engine. i asked him why i would want to use it instead of google. biz: it does not search the web. there is a very significant percentage of questions that are way better answers than a person, especially when you are asking the wrong question. only jelly can tell you that you asked the wrong question. emily: you say it's like using amazon echo. explain that to me. biz: i envision a world in which voice is the main ui. if you see the movie "her," the guy is not falling in love with the ai. he

we're going to keep you in ad seg right now pending adjudication of that 115. okay?put you on walk-alone yard while you're over there. okay? you understand all that? >> yes. >> okay. take care. >> thanks. >> with the potential of a lengthened sentence, lysloff realizes his actions carry even greater consequences. >> my son's 3 years old. his name's damian, and if i could do anything for him right now, it would be be with him. i'd want to be with him. you know? for him to know that his dad loves him and is there. and he is loved. he's got his mom. but nobody takes the place of a dad. my decisions affect him. he doesn't deserve for his dad to be here right now. stupid fight affects a 3-year-old, and that was my choice, and that's what makes me mad. >> in the time that officer alejos has been a correctional officer at san quentin, he has witnessed his fair share of prison violence and has been on the receiving end of it. >> i've been stabbed. i've been sliced. back in columbus day of 1988, about 9:40 in the morning, i was working the adjustment center and running shower

guy took $12 million of ads against me and they were nasty ads and they weren't true. that's okay. look, look, we have one person left. she is a total lightweight. believe me. she is not, you know, i watch her speaking. she always uses the teleprompter. i watch her speaking. we are going to win north and south and east and west and i will never say this, but she screams. it drives me crazy. i didn't say it. i can't listen. she goes, and donald trump is a terrible person. and he wanted to buy housing when it was at a low point. who the hell doesn't? who doesn't? [ cheering ] it is so sad that he took these people and he bought -- oh, and he chaptered, he went bankrupt with his casino company. i made so much money in atlantic city, folks. you know, i'm a business guy. like all of the other big shots, we all use the laws. we use the laws of the country to -- so i took these companies. i made a fortune. what am i doing? i didn't know i was going to run for politics. probably i would have rather made less and maybe not do it but i did it. everybody did it. look at the biggest names. i w

wait until you see this ad. kentucky right now is too close to call between bernie sanders and hillary clinton. >>> the vote is in now in kentucky. the race still too close to call. we're getting a preview of what the general election will look like between hillary clinton and donald trump. the main super pac backing clinton's campaign released two ads today as it ravrps up the general election fight against donald trump. here is one of them. it's called speak. >> you know you can see there was blood coming out of her eyes, blood coming out of her where ever. does she have a good body? no. does she have a fat [ expletive ] absolutely. >> if she weren't my daughter, perhaps i would be dating her. a person who is flat chested is hard to be a ten. you can tell them to go [ bleep ] themselves. >> does donald trump really speak for you? >> serge after that ad, it appears donald trump said the pathetic new hit ad against me r misrepresents the final line. you can tell them to go blank themselves was about china, not w

i think that ad is interesting for a number of reasons. the first is, casey, you made the point that hillary clinton has two opponents. but priorities usa does not. they have more money, right? they can just start going to town. this is the beauty of the super pac. >> they apparently have. >> it's interesting this is the ad they started off with much there was an ad similar run by the never trump people. >> this is airing in swing states which is different. someone i was talking to involved in this today. made the point that they have to keep trump's unfavorables with women exactly where they are, and they're fine. they don't have to change any minds. the never trump folks were trying to convince republicans to keep away. part of the reason they moved this up from originally, they weren't going to start until after the democratic primary was functionally over, they don't want to let three weeks go by without reminding this general election audience over and over again. they also found that about half of the voters they talked to were unawa

of ads there. she needs to turn this momentum around, mow sjose. that is really the key phrase here. she has a huge lead when it comes to the math, nearly insurmountable, but the momentum is important too because she wants to head into the convention on solid ground and look loekike a strong democrati front-runner and nominee if she wins but you're right, california will be the final and biggest battleground. >> kristen welker, always a pleasure to see you. thank you for being with me this morning. >>> i want to bring in former advisor to mitt romney, len he chen and former spokesman for ted cruz's presidential campaign, rick tyler. rick, let me start with you. you heard that ad kristen was talking about. the target is not trump voters but moderate. moms in the suburbs and younger voters. do you think it's going to be an effective ad? >> i don't. jose, look, i don't think this race is going to be about the gender gap. i don't think it's going to be about who wins hispanics, although trump is underp

i'm not sure how this ad does that.g or sharing what your opponent's husband allegedly did 20 years ago helps you get support from women today. we knew this was going to happen. we got hints of this coming before. we expect to see more. we do know that a top issue for voters is the economy. i think that he would be more concerned about the ad that hillary clinton put forward that shows that perhaps he was wishing the worst luck on so many people. so many people that are actually behind him right now. >> does that work when we hear trump's words used against him? will we hear more of that? >> it depends on who we are talking about. there are people who will go with donald trump regardless. there will be people who will feel uncomfortable about the fact they lost their jobs and lost their homes and there is doubt about his business prowess despite he communicates it despite the businesses and casinos. >> as we see donald trump getting down and dirty with that instagram post, we are also hearing from hillary clinton at a r

hoping to lure in more ad dollars.hese up fronts as they are called mark an important time of year for broadcasters battling back against the fast growing digital world. according to julia borsen this time around what's old is new again. >> television giants wrapping up the up fronts expect a 5% increase in ad dollars. that's the first increase in five years amid a seismic shift in the way people consume content. judging from the network plans released this week in the up fronts, content is king. >> advertisers know to get the reach of television. that's true across the industry for turner. i was blown away from the up front. we have terrific new original shows at tbs and tnt. >> the network stressed the new high tech capabilities to better target viewers and deliver measurable results helping broadcasters back. nbc universal with the first up front that combined all of the media properties pointing out their ability to reach at least 20% of the viewing audience at any time. when you really take a moment to look at the

it's an effective ad. i do think he needs to have a mea culpa with women. that's going to say the statements i made are not acceptable. i don't stand by those. i don't like those. that's not the same person i am. that being said, i think the american people will forgive him. they forgave bill clinton when he was honest eventually with the american people. i think if he does that, the american people will forgive him. >> some of these statements, though, are recent. a couple of them are -- at least one in the short ad was from the show, when he said blood coming out of her whatever. some as recently as august. some as recently as a couple weeks ago. these are not old from the '90s. >> the two statements, the one that you just referenced and the one saying she's an overrated journalist, it's not year he's referring to gender at all in those sen air yocenarios. the statements from the '90s are different. i think he was a different person than he is now. >> you said it was bad. do you think it's devastate something. >> i don't think it's devastating. i think it