. >> that was adam bain of global revenue. we will be right back. ♪ >> welcome back.'m emily chang. seven years before apple's bid to buy beats electronics, dr. dre teamed up with monster to design headphones, to create a stylish accessory for mainstream consumers as well as audio quality fanatics. to create the perfect sound, monster's founder created profiles that serve as a baseline for beats products. noel lee is with me now in the studio. you, seven years ago, struck a deal to make headphones. tell me how this came about. >> jimmy was looking for something else to do. he wanted to do speakers prayed i said the new speaker is the headphone. people don't listen to speakers anymore. they are too big. that is how it started. i wanted to get into making the best headphone in the world. >> dr. dre used used fifty cent as a soundboard. we have beats headphones with us today. what part of these headphones are you responsible for? >> those are the new ones. we didn't do any of that. the previous winds, we did everything. the engineering, the design, and the great thing ab

. >> that was adam bain, president of global ad revenue, speaking with family chang.p we talk about beats headphones. ♪ best ofme back to "the bloomberg west." i'm cory johnson. seven years before apple's bid, er. dre and jimmy iovin created a stylish accessory for audio consumers. created a sound profile to serve as the baseline for beats bass heavy products. emily sat down and started by asking how this deal came about. >> jimmy was looking for something else to do and they wanted to do speakers. i said no, the new speaker is the headphone. people don't listen to speakers anymore because they are so big. he said you are right. let's do headphones. that's how it all started. i am an audiophile and wanted to really get into making the best headphone in the world. used $.50eaf dr. dre in the club as a sounding board. >> if it doesn't sound good in the club, forget about it. >> we have some beats headphones with us today. what part of these headphones are you responsible for? >> first, those are the new ones. we didn't do any of that. the previous studio, we did everyth

bain gain of nearly three points. nasdaq finding its footing up 20 points a good day for the markets. adam: time for your front page headlines. apple closing in on what could be the biggest acquisition ever. according to people familiar with the matter, wanting to pay 2 billion bucks for high-end head phone-maker beats. liz: will they call off the 35 million-dollar merger. the company cited difficulties in completing transaction in reasonable time frame. big story there. adam: bp shares closing higher after the company reported 9% increase in same-store sales led by the old navy chain. the retailer gave guidance that beat retail expectations. liz: snap shatter, maybe something is not erasable. they settled with the ftc about the disappearing nature of messages sent through the service. the company was accused of collecting user data without telling them. adam: goldman sachs is being investigated about its hiring practices overseas. the sec is examining whether the bank or its employees violated anti-bribery laws by hiring relatives of well-connected officials. liz: u.s. postal service repo

bain gain of nearly three points. nasdaq finding its footing up 20 points a good day for the markets. adam on what could be the biggest acquisition ever. according to people familiar with the matter, wanting to