adam frisch is running for dnc vice chair. republican far right boebert in 2022. he said i think i can share the focus on what we should be looking for in small town rural american districts. adam joints us next. >> good to see you. you have a little moxi there, bro. you nearly take out boebert and place yourself in a position to run for vice chair of the democratic party, and a lot of focus, in fact symone and i were talking off air about the rural east coast versus west coast, and you heard from the durango herald, democrats are kind of the party, and the branding in our politics is an essential aspect of sort of gaining an advantage of voters, particularly voters who are otherwise not inclined towards you. how do you see your role as vice chair of the democratic party helping to recast that brand and to bring the party to where people are living out their lives every day in a way in which they see themselves reflected in that brand? >> good morning, and happy new year. without a doubt. let me just set the parameters of wher