. >> in june of 2010, identical twins ryan and adam goldstone launched what they thought would be theimate basketball shoe, one that could actually make you jump higher. they believed every nba player would be running after a pair of their apl shoes. but in octoberf that same year, they got what seemed like the worst news they could have imagined. >> they said they were banning the shoes because they provided an undue competitive advantage. >> the they they were talking about is the nba and then commissioner david stern. >> that was a super hard moment and at that moment you have to make a decision whether you're going to push through or call it quits. >> the unexpected decision changed everything for apl which stands for athletic propulsion labs. the brothers new they upped the game with technical innovation and athletic footwear but the plan hinged on getting well known players to wear them on the hardwood. >> we wanted to create products for high level athletes but because of the nba ban, it made it so that wasn't possible for them to wear the product. >> the game suddenly had chan

in june 2010, brothers, ryan and adam goldstone, launched apl, basketball shoes that they said coulde you jump higher. just five months later, the nba banned them. to find out how the founders took this blow to their business and turned it around, watch "your business" sunday morning at 7:30 eastern on msnbc. it's pretty amazing out there. the world is full of more possibilities than ever before. and american express has your back every step of the way- whether it's the comfort of knowing help is just a call away with global assist. or getting financing to fund your business. no one has your back like american express. so where ever you go. we're right there with you. the powerful backing of american express. don't do business without it. don't live life without it. means they won't hike your rateseness over one mistake. see, liberty mutual doesn't hold grudges. drivers with accident forgiveness, liberty mutual won't raise their rates because of their first accident. drivliberty stands with you. forgiveness, liberty mutual liberty mutual insurance. >>> here's the benefit of doing two