i also want to thank members of our planning department, in particular sophie hayward and adam miller, who represents the building owner. this anticipates creating hundreds of jobs in the city. supervisor weiner: i want to thank the supervisor for his work on this. i think it is commonly known that target in the last year or so has had a pretty strained relationship with the lgbt community, based on some things that happened. there has been a lot of discussion and a fair amount of out reached by a target. -- out reach by target. i think a lot of us thought the entitlement of this project would be a major fight. i anticipated -- i hope i did not say anything -- supervisor campos: he likes target. supervisor weiner: i had always assumed the conditional use would be appealed to the board. at the planning commission, there was almost no opposition from anybody, including the concerns of the lgbt community. there was a unanimous vote at the planning commission. there was no appeal to this board. the time to do so has since collapsed. this is now an untitled project. supervisor campos and i

adam miller is the representative of the ownership group, and he will make that presentation. we are all here to answer questions. thank you. >> thank you, commissioners. i will walk you through a brief presentation highlighting some of the aspects that are before you. we had three main goals as relates to sign district at the property. one is to create a consistent program across the property. right now it is very inconsistent between the various signs the tenants have put out, other locations, etc. we wanted to replace the antiquated silage that is there today and we wanted to have this ability and circulation. better something that has plagued the property over its time, especially when it is changed from a single tenant used to multi tenant use in the early 1990's. to give you some examples of the current condition of the property -- there is one existing sign where the former merchant had a sign on their right now. best buy put up a number of signs within the existing window based. they have also hung banners for potential hires. each of the tenants have mounted their sig

i would like adam miller to make a short presentation to you of what the sign district is about. adam is a representative of the ownership. >> good afternoon, supervisors. let me go to a quick presentation to flipping through the overhead. everyone is aware of the property we are talking about at city center, at the corner of the theory. -- the corner of geary. we put this forward to create a consistent designage -- sighnage -- signage policy across the property. as you know, for people who have been there, it is difficult to navigate through the property. here are pictures of existing conditions at the property today. all of the signs that are there were approved in each of these tenants did move in. this is the corner of geary and masonic. one tenant has installed windows beside -- has installed signs behind the window. others have their own signs along the facades. another photo, looking up geary -- each of these signs is by code, but there is not an integrated plan. this is the proposed -- one of the proposed elevations. again, as a way of breaking up the facade and the size

i think this proposal by target and adam miller from the property group will increase the visibility of the signs and will better about traffic flow. i know there are 6 lots that exist within the property. it is often difficult on a one- way street like o'farrell and masonic, where people pull in and do not know where to go afterward. that sign is an important one. the blade design they have shown at land use committee -- they walked me and my staff through the different proposals probably about a year ago as well. i think they make a lot of sense. i think it is an important change that will improve the site. i also am concerned about labor conditions on the site, but that will come up later. i also am glad that our former colleague, mr. dufty, and others have held target accountable to their financing of certain campaigns. i also want to say from the target representatives that flew out to our land use committee meetings -- i think they have been very transparent. most of the residents from the richmond district, which is on the edge of the site on geary and masonic -- most people a

mark adams. ( you didn't get a miller lite? no. what's the difference? miller lite has more taste.on't care. i just got one of these. well that's the second unmanly thing you've done today. what was the first? ahhhhh! get me off this thing right now! get me off this thing! get me off this thing! yeah, i guess that was unmanly... [ male announcer ] man up. choose a light beer with more taste. grab a miller lite vortex bottle. taste greatness. hey, look. i made t-shirts! awesome.

adam green, who is on the cover of your book, "selling the race"? >> it's a disc jockey, and this is actually a picture that wayne miller, the photographer who supplied me with most of the photographs that i used in my book, and i would be remiss in speaking about this book without thanking him for being so generous in terms of providing these photographs. wonderful, wonderful photographer who, incidentally, worked as a freelancer with "ebony." in any event, he's receiving a pitch from somebody who's representing anonymous woman, actress or singer -- likely singer -- and in the background are other pictures of women who have been contracted to appear at clubs or come on to radio shows. and the point of the photo in many ways is to encourage us to think about the fact that cultural initiative, cultural accomplishment, cultural product is something that emerges out of a process. it's not just simply a statement that comes out of the artist's mind or artist's mouth or off of the artist's hand. there needs to be a series of different mediating points. in some cases a disseminating mechanism or institution like a radio station or "ebony" magazine. in some

adam green, who was on the cover of your book, "selling the race"? >> guest: a disc jockey. using the key fits you. this is a picture the way miller, the photography who supplied me graciously with most of my books and i would even mention speaking about this book without making him for being generous in terms of photographs paired wonderful photographer who worked as a freelancer. in any event can be sits in his office then receives a pitch from somebody who's representing an anonymous woman, actress or singer. likely singer. in the background rather pictures of women who have been contracted to appear at clouds are, to radio shows. the point of the photo in many ways is to encourage us to think about the fact that cultural initiatives, cultural accomplishments, cultural product is something that emerges out of a process. it is not simply a statement that comes out of the artists mind and the artists mouth are often the artists he and. there needs to be a series of different mediating points. in some cases, disseminating mechanism for disseminating institution like a radio station. in some cases, the capacity to convene an organi

miller will then join us again here in our booktv set to talk about ellen and edith woodrow wilson's first ladies. adam good hart published the civil war awakening. he'll be here for a call-in show as well. that's at about 4 p.m. eastern time this afternoon, and then in about four hours david mccull laugh will be in the history and biography text talking about his most recent book, "the greater journey: americans in paris." after that the pulitzer prize-winning historian will be with us to take your calls, e-mails and tweets. in fact, booktv will join mr. mccullough in the history and biography tent to continue the conversation. so that's our

miller will be here in the history and biotemp. she has written a book, ellen and edith woodrow wilson's first ladies and then we will do a call-in segment with her. adam goodhart. his book this year come 1861 about the start of the civil war. he will be presenting here in the tent and then we will do a call-in with him as well and we will wrap up tomorrow with the historian and another pulitzer winner, david mccullough. he will be here in the history and biotens and he will, on stage as he did here today with isabel wilkerson, david mccullough to continue the conversation. thanks for being with us. enjoy the rest of your weekend. [applause] [inaudible conversations] >> next on booktv, encore booknotes. in this booknotes presentation from july 2002, beppe severgnini discussed his memoir, "ciao, america!' in which he compares his experiences in italy and america. it is about an hour. c-span: beppe severgnini, author of "ciao, america!" how do you translate that from italian? t >> guest: originally, it was "un italiano in america," which -- "an italian in america." but i have to say, i like "ciao, america!" better. "italian in america," you know, you may