. >> adam sager and john trout man wanted funds to make and sell the home security device. >> i havet. >> that's exactly right. >> you can watch anything. >> i taught caught my daughter sleepwalking. if i didn't get an alert i wouldn't have known. >> they started to campaign ton easy go go. >> we don't have any orders yet. >> they raised the money in three hours. >> two million within one. >> the response was unbelievable. >> ladies and gentlemen, please turn so you can find a place to stow your carry on luggage. >> they were able to carry on the luggage. >> they used a fake airline announcement to promote a new south case. >> the warl's first carry on suitcase. >> the presenterjslç÷ explains that -- >> you can lock and unlock it. there's built in batteries. >> they allow them to do it straight. >> you need 50,000 dollars worth of orders before you will start thinking. >> yeah. >> you have got that. >> in two hours. >>> here they are celebrating men. in the end they raised almost $2 million. what do donors get in return? just the product. >> you call them backers but they are just cu