adam satariano joining us live outside the muskogee center.oining us, bloomberg managing editor for u.s. company news. what are you expecting from the conference? >> i think the big news is apple beats. they made acquisition of this company into the headphone everywhere, but the most important thing they are getting from the acquisition is the technology they need to create a streaming music service that can compete with the likes of spotify, pandora. big focus ofa real this. it is hugely important market. you are spending a lot of time on your iphone or watch or whatever your device is listening to music. apple wants to make the experience more robust for you and the consumer. olivia: i am definitely one of those people that have moved downloading apps. i listen to music on spotify. no one does it anymore. --le gets the majority overwhelming majority of the revenue from hardware devices. music is just a drop in the bucket. why is it so important to them? >> this is their developers conference. this is where thousands of software developers fr

adam satariano is there with more. let's go over the highlight one more time. what were some of the takeaways? the event is still underway. some of the big takeaways, the update to the mac operating system, the new iphone software has some new news reading applications, a digital assistant, improvements to maps, improvements to siri. details about the streaming service will also be coming later in the presentation. scarlet: i want to follow-up on that. there has been so much focus on this new streaming service. apple is pretty late to the game on music streaming. what is the biggest obstacle in needs to overcome? that is kind of the theme for this event. a lot of the things they have been introducing have been available in different offering from different companies. in music, one of the challenges is going to be showing what is different about what they are doing. obviously, they have a lot of money at their disposal, can partner with big-name artists to get the word out. i think they will be going after , not necessarily spotify or other streaming services, b