i asked espn's adam schefter about that when i visited their camp in new york city. what he had to say. >> the event helps make espn and it's a marriage of convenience and i think that's the idea of any good business relationship. right? two people helping each other. >> we always talk about the super bowl being the corporate bowl, but is it more purely corporate this year, do you think, because it's in new york city where all the marketers and advertisers are? >> if you look at the nielsen ratings, and we've agreed they aren't fully complete, but one thing we know the spike and the peak at least over the last three years during the halftime ak so, the game is not even actually on. it's been the entertainment at halftime which draws the most eyeballs. so i think, yes, definitely, you know, corporate america is driving this, but there are still so many other pop culture elements to the super bowl that makes this a touch stone moment for most americans. >> adam schefter about 147,000 espn employees covering this game. l.z. is correct in that fox will put out these numb