emily: that was adam siegel.o our continued coverage of the fallout from facebook's data scandal. of analyst is warning potential halted some advertising campaigns on the social network. zuckerberg took out full-page ads in newspapers to apologize. for facebook not doing enough to safeguard data. is that enough to keep advertisers happy? advertisers are thinking about a couple of important issues. the first one is --what our users doing? are a lot of them doing #delete facebook? or are they keeping their account but using facebook less? they are also concerned about any sort of regulatory impact on the data they have access to. with regards to targeting advertising. if there were any sort of regulation that would involve reducing their ability to target advertising, that is going to impact their ability to use facebook going forward. i think that is weighing on the minds of advertisers as well. emily: let us talk about engagement. i have a chart here. 5751. users versusdaily monthly users. an interesting way to e

emily: we spoke with adam siegel of foreign relations wednesday as the story was still unfolding. en they named a specific sectors that they will penalize, we will see a lot of people left out lobby to be of the terrace, and we will have a good sense of where you might fit on that supply chain and how you might be punished. again, whou knowo, do you think the winners and losers could be essentially? adam: well, they have been fairly clear that they want to punish china in high-tech, so in thing devices,f automation, robotics. the made in china 2025 plan is basically an attempt to move turn up the value chain from just labor-intensive production to internet-based 3-d design.if you are in any of those areas , it is very possible you are going to be caught up in the tariffs. artificial intelligence, robotics, automation, those are areas i think would be likely targeted. emily: i wanted to ask you about ai specifically because there has been so much talk about how the chinese could win in the race for the most sophisticated artificial intelligence. tucked was us a little bit about how

china, i want to welcome someone intimately familiar with chinese technology and policy industries, adam siegel council on foreign relations. there is so much speculation about who the winners and losers could be here. the reality is we do not really your but what is assessment of the possible impact? adam: i think you're right. we do not know, and when they named specific sectors they were trying to penalize, there were lots of people trying to lobby to be left out of the tariffs, and we are going to have a good sense of where you might fit on that supply chain and how you might be punished. again, who do you think the winners and the losers could be, essentially? adam: they have been fairly they want to punish china in high tech, and iot, internet of devices, internet of automation and robotics. the made in china 2029 plan is to move china up the value chain from labor-intensive production to internet-based 3-d design, so if you are in any of those areas, it is possible you will tariffs.t up in the artificial intelligence, robotics, automation, those are areas i think would be likely targeted