pierluigi mancini, ceo, clinic for education, treatment, prevention, and addiction, inc., norcross, georgiaween 2002 and 2011, the total number of adolescents that received prevention messages through the media went from 83.2 percent in 2002 and 75.1 percent on 2011. are we reaching enough young people with prevention messages? well, i think the question is how are we trying to reach the youth with prevention messages? i think that the development of technology today has given us an opportunity that we haven't quite caught up with. traditionally, we have public service announcements, we have school activities, but today, we have facebook. we have texting. we have an ability to find new ways that we haven't quite exploded yet. so, the media we have to look at from a broader perspective, not just the broadcast media but everything that the youth are using today? that's correct. and i think that what we're doing is, we also need to measure, or find a way to measure, how it is that we are reaching them through these new media. absolutely. and kristen, you know, the same figures hold true for th