host: what separates a good ad from a bad ad?s about what ad truly motivates people to move the numbers, to gain support for your candidate or to deteriorate support for your opposition. that is really the true test. who cares if it is creative, does that sell? effect, does is in the move opinion, does the move emotionally? host: what do you do before you even put a band together to see what is going to move? it is really working to figure out what the message of the campaign is going to be. what is the opposition going to say, what are you going to say, how do you create a contrast with your opponent? making sure that any advertising you put on television falls within the context of what the voter is thinking about. and a lot of times what happens is you have a very creative ad budget does not connect to the voters. he could have the most creative ad in the world but it will not move voters to vote for you or against the opponent. candidate, a new client, do you put a road met together -- a roadmap together of a strategy? portio

when we scan an ad, the ad looks great. we continually scan ads based on rick, how often they're shown. these ads went bad before we had a chance to rescan them. >> the vulnerability was you didn't have a continuous ability to analyze that ad and it went bad. so what are you doing to address that vulnerability? >> what we have done is we looked at our risk profile on these ads and lowered iter to many of them scanning more often for these. >> and are you scanning often enough to avoid what happened with the youtube malware happening again? >> we believe so. we scan all of the ads we host and rescan them quite a bit. we have hundreds and thousands of ads we take down continuously. some are based on websites go back or the ad themselves. >> your prepared testimony focuses on preventing disabling malware, both are necessary, i get that. when prevention fails, as it did with this incident what can consumers do to protect themselves from harm inflicted by harm's on google's ad network? >> so just on the incident itself, i wouldn

ad. >> >> caller: i think the president should get approval from congress because he should not give the president the stick to beat him across the head with. >> host: the us today says obama must consider congress. tim kaine, democratic from virginia, said he has quote reservations about whether the islamic state in iraq poses an imminent threat. i will always support the president when he takes action to protect americans, service members and diplomats, but i am calling for the current military action to be made to clear to congress, the american people, the men and women in the uniform and congress should vote up or down. what are your thoughts? does the president need to go to congress for congressional proval? that is on many papers this morning. including washington times with the headline going at it alone. obama may bypass congress for airstrikes. this is from jack reed, a democrat, who was on the state of the union on sunday. look what he had about their threats. >> we have to lo

we also have a satellite radio ad i thought we were going to play, but there's lots of terrible ads on satellite radio. it's easy to understand why so many consumers are willing to take a chance, ignore their instincts and believe suspicious claims like these. according to the most recent data from the centers for disease control and prevention, more than one-third of american adults are obese, and 70% are either obese or overweight. this familiar story is further colored by surveys finding the desire among americans to lose weight but consistently failing to put in the effort to do so. in 2013 a gallup survey showed that 51% of adults wanted the lose weight while 25% said they were seriously working towards that goal. this mismatch between americans' stated desire to shed weight and their lack of serious effort can perhaps explain the growth of the u.s. weight loss industry as well as the proliferation of false and deceptive advertising for weight loss products. with so many americans desperate for anything that might make it easier to lose weight, it's no wonder scam artists and frau

we are primarily ad-supported and view ourselves as an extension of that ad-supported am/fm radio market, you know? because we're ad-supported a listener doesn't have to pay $10 a month for a sub description to the -- subscription to the service. i think in the u.s. we're over 80% penetrated with internet access, so we are integrated in about a thousand different devices. not just your mobile phone be, you can actually listen to us on a refrigerator now. so this ubiquity of access for us is really a way to reach listeners really across the entire socioeconomic spectrum and enable them to listen to the music that they love even if a hoping am/fm broadcaster doesn't have a station that broadcasts that music. >> host: mr. harrison, to follow up on haley's question about the changing landscape of the music industry, how are you different than a terrestrial radio station? are the rules different for you than they are for a traditional ah/fm station? >> guest: there are different rules. as i mentioned, copyright's complex. there are different licensing regimes that operate to. i think fundamen

>> when you see an ad on the internet the first thing figure out who is behind an ad and it is not easy to do. so some company will work a the affiliate's there is so whole post of companies placing ads that use the and then when trip to a flat to belly one little trick the consumer clinics on that if they buy the products said the affiliate gets paid for that is not the company that sells it there is another company behind that and requires multiple rounds of subpoenas to figure out who is behind this. and it takes a significant amount of resources to subpoena this information but it is time consuming. >> have you gone after the middle man? the affiliate's that years talk about that move as around the internet and they are a conduit to the actual product? have you taken action against those to get rid of your belly fat? to make yes. plan have gone after larger affiliate's but you never know how bay the company is sometimes made to the rafter the larger eiffel it -- to fill the it. >> and senator the bbb system was 100 offices around the country get 1 million complaints and provide the

every ad running on yahoo! sites and on our ad network is inspecting using the system both when weatcreate and regularly afterwards. our systems prohibit advertisements that look like operating system messages because these ads often tout false offers or try to trick users into downloading and installing malicious or unnecessary software. preventing deceptive advertising once required extensive human intervention which meant slower response times and inconsistent enforcement. although no system is perfect we now use sophisticated machine learning and image recognition ago gore rhyth algorithms so that we can detect and respond immediately. we are also the driving force behind the safe frame standard. that mechanism allows ads to properly display on a webpage without exposing a user's private information to the advertiser or network. thanks to growing adoption, safe frame enhances privacy not only in driving marketplace of thousands of publishers on yahoo! but on the internet. we promote transparency, quality an

that was the theme of that ad. it worked very well to inoculate kurt, not only had we done the inoculation in the first but were prepared to tell kurt's story, the real story about his business success and the success he had for all his employees. it depends on how you do it. yes, you can attack people for being successful in business, and speaking, you know, for the republicans, if they don't know how to defend that, it's easy pickings. >> on that point, though, your attack against romney was not simply on the basis of his success but for how he earned his success. the way he succeeded was by exploiting others. i feel like when the left talks about making an issue of big business and exploitive of business and the right talks about it, sometimes the message is the same, that you essentially want people who see themselves as workers, people who see themselves as middle class and working class folks to identify with your candidate. but how hard was it for you guys in the republican establishment to make that kind of

to it and we are not adding enough to be taken off it. >> we have one fte. >> not added but under prehistory k landmark designation is one. >> that's right. it's not one dedicated person. it's through a several members of our is survey. they are also working on is survey, historic preservation historic committee, there is a wide variety of other commitments aside from designation. >> currently how do we split this us? is there a certain number of hours that we are doing towards the work program that we track or anything like that? how are we doing this now in >> we are tracking it through the quarterly reports that you receive and as mary went through the quarterly report in july we have identified some new performance measures to help that we will be showing you at the next or the first quarter now that we are in the new fiscal year which i think we will be bringing that in the first nearing october, middle of september. the next hearing september 17th we'll share those performance measures with you and see how the commission would like to track this fte in the future and maybe we can have

what do you think of adding these words?s somebody who might not know what these words are, would you feel this is unfair? >> if i ever got in a dispute i just asserted my authority until the other side gave in. so having an actual dictionary works against me in any case. it is interesting in our culture that the scrabble dictionary is now more important than webster's and this is the defining issue. but i think actually it was a commercial thing for scrabble. my impression was it was going down the drain because everybody plays words with friends and it has it into your iphone. unless they did something they were in trouble. >> i was worried about that little black fella. i haven't thought of webster in awhile. >> i don't even know what that is. >> nobody can figure that one out. >> emmanuel lewis, webster. >> we got it, but we didn't laugh. >> who haven't i talked to? andy. >> me. >> you seem like you would be a huge scrabble player, ie, a huge, nerdy loser who is alone most of the time. >> i don't play scrabble. i played

and some doctors activists and health groups contend that the amount of added sugars and foods have directly contributed to the diabetes and obesity epidemic affecting the nation however food companies and sugar manufacturers argue that there is no evidence that added sugars are any more responsible for these health issues than the sugar already found in most foods and i was trying to earlier by gretchen goldman a lead analyst for the union of concerned scientists and i first saw sort of breakdown the risks associated with added sugar. increasingly we're seeing public health studies show that sugar consumption is linked to obesity and it's linked to metabolic disease and this rise in metabolic disease that we're seeing which includes diabetes and heart disease and so the f.d.a. is really reacting to this growing body of evidence that we're seeing on the health effects of sugar and how have food in general companies really responded to this push for a change in labeling we've seen several pushback so many food companies such as general mills or trade groups such as the sugar associat

voices to the house, and adding a few governors along the way. we have a whole series of priorities, but it is really about representative democracy for us, and adding more women's voices. >> i want to start with the battle for the senate and the state of north carolina. it is one of the biggest bets that emily's list is making for the cycle. you have run a couple television advertisements. a couple questions. why north carolina as the biggest bet? also, one of the things i noticed about the television ads, they mention equal pay, but also education and tax cuts for the wealthy. >> that's exactly right. well, we have been proud to support senator hagen from her first rate race to the united states senate, and we surely want to see her elected this go-around. so it is a huge priority of ours. we are also engaged significantly, and as the weeks go on, you will see more significantly in other races, ncluding in gagha, kentucky, and -- including georgia, kentucky, and new hampshire. we recognized quickly what our role through our independent arm was

you don't have to buy a single ad for $2 million in the super bowl, you can buy a million ads for asuch money as people spend clicking on them. and we have to make sure that people don't get marketed to near the polling booth. >> you mentioned the phrase dark cash. we'll talk about that in our next segment. still away, the former virginia governor and his wife are facing corruption charges. have we institutionalized forms of bribery in our campaign culture? and is the mcdonald trial just a symptom of a greater problem within the system. but first here are some hashtags that we're following . . . >> al jazeera america presents a breakthrough television event. borderland. six strangers. >> let's just send them back to mexico. >> experience illegal immigration up close and personal. >> it's overwhelming to see this many people that have perished. >> lost lives are relived. >> all of these people shouldn't be dead. >> will there differences bring them together or tear them apart? >> the only way to find out is to see it yourselves. >> which side of the fence are you on? borderland, tomor

we focus on local ads. if you think about brock has -- if you think about brock has radio, the advertising is local cartilage ships. -- local car dealerships. so, that is where we see the biggest opportunity for us to increase. >> could congress destroy your business if it changes the laws? know about that. again, the music licensing is a very complicated set of rules. and we are excited to participate in goodlatte's review of those. we are confident whatever comes out of this, the next congress, our voice will be heard. and congress will do the right thing. copyrightperceive reform and this congress? >> i am not a congressional expert. i know they have recessed coming up and the fall elections. it is hard for me given from the hearing themselves, i do not believe they have finished all of the hearings they want. >> we talked quite a bit about congress, how much time influence doesn't the fcc have on pandora? >> other than our acquisition of dakota, wein south are not fcc regulated. >> why did you buy a rad

have to say how much they're adding i think many will reconsider their formulas and think about ways to do you think that people are reading labels more and paying attention to these things you know like less sugar and you know. yeah what you want to say. non g.m.o. you know whatever there's so many different labels out there do you think that people are becoming more conscious i think they are i think there's growing public awareness about the health effects of sugar and and one reason it might have taken longer for people to realize that sugar is a problem for our health is just this misinformation that we've seen coming from some industry actors that have really tried to make sure that we don't know that there are health effects associated i could say white companies don't like that went like this idea in the first place but so let's just say that this change in labeling fails what are the alternatives for the consumer to use in order to really inform themselves about what's in the food what's in the packaging because i feel like it's it's really obscure for the most part it's not

as. >> -- tv ads.ld welcome the ability to sit down and discuss it. as i said earlier, not my intention to sell this product to children. it's the 41 million smokers. so i am not averse to sitting down and discussing all responsibilities of how we do that -- possibilities of how we do that. >> and we are not talking intent. i am sure your companies have not done what the tobacco industry did, which is to do marketing studies that we discovered when we brought lawsuits that showed that despite all their claims under oath, in fact, they had studies showing that their marketing tactics were aimed at children, had the effect of reaching children and appealing to children. i know you're a lot smarter. you don't have those studies in your files. but this hearing is not about what you say your intentions are. it's about what the effects are of your marketing strategies, your promotions, your use of celebrities. and let me just show you just to complete some of the tableau here, i am sure, mr. healy, you recog

why this ad campaign has a lot of women not too happy. neil: dear kate, not so dear, clothing company getting a lot of backlash over this underwear ad campaign, your thoughts on features women in their skivvies. >> it makes everyone fine. >> i don't see anything wrong with the ad. >> not just all skinny girls in underwear, they look comfortable and nene. confident. >> why shouldn't heavy people be able to wear underwear. >> we're more open mineed now. thait is time to be advertiseed. >> this product or this brand can fit different size women equally, girl power, you go, girl. neil: to marjorie clifton who finds this ad problematic, and sarah said it is in good fun, marjorie, what do you mean problematic? >> i think intend is great, lifting up an important topic that is lack of women in technology, and power of leadership for women, the diversity of body type, color are great, but problematic part is optics of the ad, i do a lot of work with company on diversity, one thing i hear from women, challenges of harassment, problem with this ad,

but after we got him back in from the hospital, he went on to ad-seg, and, of course, terry is in ad-segthey both will go through disciplinary process. moore is probably going to get assault with a weapon. he's looking at probably quite a long time in the segregation unit. >>> next on "lockup: extended stay" -- >> it's not my first stab, it probably won't be the last time. >> stabber terry moore operates by a different set of rules. >> it's what had to be done. >>> and later -- the warden shows a softer side. . well, did you know words really can hurt you? what...? jesse don't go! jesse...no! i'm sorry daisy, but i'm a loner. and a loner gotta be alone. heee yawww! geico. fifteen minutes could save you fifteen percent or more. jesse? moderate to severe is tough, but i've managed. i got to be pretty good at managing my symptoms, except that managing my symptoms was all i was doing. when i finally told my doctor, he said my crohn's was not under control. he said humira is for adults like me who have tried other medications but still experience the symptoms of moderate to severe crohn's dis

we are good at delivering targeted ads. you may have read recently about our political segmentation and our ability to target ads based on political party. our value proposition there is because why a 1-1 medium as opposed to traditional am/fm radio when it plays one song to whoever is signed in, we know who is listening to what and what device. we are integrated in many car miles and that is where a lot of people used to listen to fm/am. we can tell when you are in the car and we can target ads and make them relevant to the driving experience. >> host: let's talk about the issues pandora might be facing. i want to read this from a statement at the iira. he said music licensing is a time-c time-consum time-consuming process that needs to be refined. do you agree? >> guest: pandora operates under statutory blanket licenses and that means we can get the rights to play all of the music on the service from essentially two sources. all of the rights from the record labels true the statutory license that congress created in 1995.

you can't run ads for 1/30th of the month. that's a big deal. >> in 2011, it was down for nearly a month? >> that's right. >> that had a material effect on business but now these companies have gotten so adept at responding on these and the technology on the back end is so good that they can respond in a matter of hours which may not seem like that much of a difference but it really is. >> you know what's funny, i thought about it the opposite way. it's amazing how they can't win at this stuff and trying to evolve their technology but the hackers still keep staying ahead of it. to me it seems like this many years into this stuff, we need more innovation in the space and more start-ups to fix this stuff. >> targeting one executive, john smedley, makes it a little more malicious and nerve-racking. >> it does. smedley tweeted he was going from one place to another. apparently folks were able to figure out what flight he was on and thus send a tweet and maybe ear me other messages. this is kind of like graffiti. denial of service

not most ground breaking ad. neil: how does this help women? we'll assume they are smart and good. >> i think reverse, not helping women but the product, it says that, powerful women, who are ceos can be underwear models, you don't have be to there for men to look at her, look at women who do strong powerful things. neil: if all women were hideous in this picture. >> that is a sexist statement. neil: it is, but if i was in there with a bunch of hunks. >> male ceo could not do this it would take too long to get waxed. >> you see what i mean. is this feeding a different narrative? that women are going to be greater than that picture? as sex objects? >> i think that challenge here is the setting in way it is done, beauty did a campaign as well, talked about different body sizes and shapes but this say professionaly focused ad, women in a work setting, i think that challenge in technology field, where 35% of graduates and science technology, engineers and math are women, that is a decreasing number. if we're trying to highlight open powerment of wo

why this ad is crazier than the ad itself.d itself. >> keystone is only going drive when folks think about what they get from alaska, ad itself. >> keystone is only going drive they think salmon and energy. but the energy bp produces up here creates something else as well: jobs all over america. engineering and innovation jobs. advanced safety systems & technology. shipping and manufacturing. across the united states, bp supports more than a quarter million jobs. when we set up operation in one part of the country, people in other parts go to work. that's not a coincidence. it's one more part of our commitment to america. . neil: president obama is back from vacation, and back to weighing executive action on immigration. senator marco rubio telling the president if he does act alone saying good-bye to any chance of getting reform passed by congress. dick armey on how republicans should deal with this. dick, always good to see you. the president we're told is told to take executive control issue and an order that would keep a n

but after we got him back in from the hospital, he went on to ad-seg, and, of course, terry is in ad-seg. they both will go through disciplinary process. moore is probably going to get assault with a weapon. he's looking at probably quite a long time in the segregation unit. >>> next on "lockup: extended stay" -- >> it's not my first stab, it probably won't be the last time. >> stabber terry moore operates by a different set of rules. >> it's what had to be done. >>> and later -- the warden shows a softer side. >> eat your ice cream cone. kelley blue book... it's the trusted resource. and now, kbb.com has a whole new way to help you decide on your next new car by showing you what really matters. use 5-year cost to own to compare the long term cost of maintenance, insurance and gas. read reviews. woman: gas milage is awesome. from actual owners and kelley blue book experts. and get the full picture on what it's like to own the cars you're considering kbb.com >>> somebody let me sit down. i don't care who lets me sit down. >> holman is changing and the faith-based honor dorm reflects that

ads. all about mobile paul, facebook's mobile ads could be the holy grail. they are not yet.ebook is not charges much for a mobile ad as it does for desktop at. to this new tracking feature be the way to get there? yes. the problem is fundamentally that it is difficult to make the connection between being exposed on a mobile lab and taking action on that ad. it is much more difficult to actually do anything about an ad you see on mobile. was that their ad that cause you to go into a store or go to your desktop and make a purchase? to bridge that gap and make the connection and allow facebook to charge more for the mobile ad. thek, because that is question i have. i'm not sure how much insight you have into the engineering and mechanics of this tracking feature. how can facebook -- let's say i am running a company and they put a mobile lab into, on facebook and it appears in people's newsfeeds and somebody clicks on that ad and then subsequently makes a purchase somehow -- how does facebook know that the purchase was made? facebook cannot know whether i buy something on amazon

attack ad.rossing the line. this week democratic senator mark pryor accused of his opponent of leaving the united states vulnerable to ebola. the republican u.s. senate in mexico is using the james foley video to attack his opponent. it begins with tom udall praising the administration's foreign policy. as his voice echoes, the screen shows the isis militant. attack ads are serious business. we know a lot is at stake, but does making one's case always have to be so icky. here to discuss we have alone politics editor blake zef. joins us dave heller, a democratic consultant and ad maker and gabby domenzain is still with us. in creating an attack ad, what do you tell your clients about how they should go about them? >> the most important thing is that it be believable. the second thing most important thing is it will factually based, and the third most important thing is that it resonate with the vetters you're trying to persuade. you want to focus not so much on who your supporters are and who you

we've added the coaches that i've talked about. we have actually provided technology and devices to students who do not have access to them. we want to make sure they have internet access. we are planning intervention classes. when it's really the best time for students. because often times, we have intervention classes, let's say, right after school. and that might not be the best thing for students in middle and high school. >> this allows you to tailor the needs of the children and the community in a way you weren't able to do before because you don't have to stick things in a specific category to be able to put that out. >> you said something right now, buzz word we're hearing. 21st century learning. how do you adapt 21st century learning? >> i think it's nothing new. i think it's just we're looking at it in a different way. i think we've always known that we need to get our kids to be -- to be critical thinkers. we need kids to collaborate and work together to solve problems. we know that's the best way for kids to learn. we k

, in future you may have a video ad which plays very much like a video ad on youtube or facebook or evend i guess there is no surprises. this is twitter wanting to get a slice of that mobile ad market. that mobile ad market is -- it is still very small compared to traditional advertising but growing very fast, isn't it? >> that's right. it is doubling near both globally and also in the u.s. and uk. and increasingly advertisers want to reach huge numbers of people who are spending more and more time using our mobile phones and tablets. so that's a huge audience. advertisers increasingly want to follow the -- it is inevitable that they'll spend more mobile advertising and video is going to be a very big piece of that. >> it is. some quarter of a billion plus active users, right, i believe with twitter, i don't know, the question is, even though twitter may do this gently, how do you think they'll react? >> well, they're doing it very -- as you -- they're doing it slightly differently to most of the other services. with youtube and facebook, basically the ad starts to play as soon as you si

, it's an underwear ad.ld rather see women successful being entrepreneurial and bringing something to business, to consumers than seeing just another model that has a body i could never hope -- >> thank you both. sue? >> and everybody can keep on voting at cnbc.com/vote. let us 2340e where you stand on those lingerie ads. the results coming up next. >>> plus a legal battle that could wipe out the season in one of the america's most popular ski areas. all of that still ahead on "power lunch." greenline do for ? just take a closer look. it works how you want to work. with a fidelity investment professional... or managing your investments on your own. helping you find new ways to plan for retirement. and save on taxes where you can. so you can invest in the life that you want today. tap into the full power of your fidelity greenline. call or come in today for a free one-on-one review. what does it mean to have an unlimited mileage warranty on a certified pre-owned mercedes-benz? what does it mean to drive as fa

we're going to keep you in ad seg right now pending adjudication of that 115. okay? to put you on walk-alone yard while you're over there. okay? you understand all that? >> yes. >> okay. take care. >> thanks. >> with the potential of a lengthened sentence, lysloff realizes his actions carry even greater consequences. >> my son's 3 years old. his name's damian, and if i could do anything for him right now, it would be be with him. i'd want to be with him. you know? for him to know that his dad loves him and is there. and he is loved. he's got his mom. but nobody takes the place of a dad. my decisions affect him. he doesn't deserve for his dad to be here right now. stupid fight affects a 3-year-old, and that was my choice, and that's what makes me mad. >> in the time that officer alejos has been a correctional officer at san quentin, he has witnessed his fair share of prison violence and has been on the receiving end of it. >> i've been stabbed. i've been sliced. back in columbus day of 1988, about 9:40 in the morning, i was working the adjustment center and running sh

operatingrmer chief officer from google europe and the ad knowledge ceo. you were the one who was not there at the time of the ipo. in the advertising business, what did people think of google 10 years ago when it emerged on the scene? >> 10 years ago, google was really misunderstood. selling things based on clicks and pricing per click and understanding the economics of digital advertising was something people were not used to doing. google did not just had to invent an ad unit, they had to think differently in terms of our ally and digital. >> you were there at the time of the ipo. we're always talking about products and ipos and the stock market and stuff. was a fairly amazing moment but what do you think the world lot of google let that time? >> hombres went public a little bit earlier with less information known about them. there wasn't as well-developed secondary markets. those were not available back then and so when google went public, it was the first time people really saw -- >> i remember seeing the numbers, i was covering the numbers and they w

almost all of these ads were attack ads against president obama. it was very much one way communication. the super pac was pushing out negative information about the very littlehe user, opportunity to interact. it is just one-way communication. similarly, this is american crossroads, a picture of the 2012 cycle, which was cofounded by karl rove. on the left, you will see their revenue picture. we broke it out differently. the red represents grassroots donations that are $200 or less. overrepresented because otherwise you would not be able to see any red at all. it accounts for approximately revenue, from actual grassroots donations. on the right side, you have an enormous amount of television advertising against the president one-way. aboutnow specifically ready for hillary. let's start with a quote from ," repeatsork times small donors and need leaving -- emulating the advantage in battling republican outside group/year. so i want to jump in from a facebook perspective and talk we seedvertising trends on facebook within the third-party super stack

her lawyer claims the ad misleads voters about the bipartisan relationship.take a look at this part of the ad narrated by an alaskan voter. >> vote as much as 80% of the time together. i don't think we ought to break up that team. >> well, according to the hill, the camp is standing be i the ad's accuracy. >>> the montana democratic party is looking for a new u.s. senate candidate now that senator john walsh has dropped his election bid amid accusations he plagiarized parts of his master thesis. more fallout for senator rand paul after seen getting up and walking away during an encounter in iowa this week. a candidate from south dakota is mocking the libertarian senator with a new ad. check it out. >> i'm gordon howie, running for u.s. senate from south dakota. i'd like to talk with you about immigration. i'm gordon howie and i approve this message, because we can't run from our immigration crisis. >> all right, then. hillary clinton is busy on a book tour as you know. but politico reports she squeezed in time to write a three-page forward. >>> former preside

some of it it caught my eye on section 201 a we're going adding language existing language says we'll be rounding down but then we're adding language that says except in the mom and dad's we're going to round them up is that coming from something >> there's a change in supervisor wiener's recent proposal i'm not entirely sure. >> okay. >> make some comment? >> sorry i'm move to approve the resolution with intent to approve. >> we would like to set a date september 24th i recommend the committee consider september 12th and i'll not be here for the entire month of september. >> september 4th is a very full calendar it's the first hearing after the break so i might want to consider october the 23 is open. >> october 2nd. >> very good. >> again i'm sorry october 2nd, i will not be here i'll be here the next week to complete the staff report. >> what do you recommend. >> i recommend september 4th. >> but in october what do you recommend. >> october 9th is this week after october 2nd. >> october 16th? enjoy your time off >> he has to get feedback from the city attorney's office. >> commissi

whatever they saw and the ad. was conducted by the alternator group for facebook, which was trying to demonstrate the effectiveness of its ads in getting people to buy stuff. facebook plans to let advertisers do more of this kind of cross device tracking in the future, which has some creepy potential. >> exactly. let's talk about that. facebook is letting advertisers track us on different devices. is that the bottom line? >> that is the bottom line. fleury enables a lot of this cross device tracking and ad tracking. google does something similar to this. facebook is really trying hard to demonstrate that their ads are getting people to go into a store or onto a computer to buy stuff. >> and in terms of the numbers, 32%, that sounds pretty good. at least, from their perspective. >> yes. >> what are the implications? >> they are seeing the network kind of split their a little bit with the move toward mobile. there are close to a billion people who use facebook i primarily from their mobile devices. they need to find

>> marcus is in ad seg for getting into a fight with another inmate.nd while she's there, she's not allowed to communicate with her husband. >> the hardest thing about being in lockup is not being able to sit and talk to him. he's just -- he's my everything. he's my everything. >> if you could say anything, what would that be, tell me now. >> i would let her know that i love her. miss her. need her. waiting on her. >> in order to get out of ad seg, marcus must be put on a release list. one of the people who can put her on this list is deputy warden patterson. >> just let me out of this lockup to be with my best friend. >> what is it, marcus? >> i'll take the most restrictive probation that you all have -- >> june 14th you'll have your 90 days. and at that point we can possibly consider you for population. if you don't have an enemy situation. do you have an enemy situation? >> no, sir. you know i don't have an enemy situation. >> let me see your hand. cut them nails. yes, sir. >> i'll be so glad when they let me out of this lockup and i'm going to give

ads now mind you they've never done this before and most people don't watch t.v. on facebook so they think they can do this i don't know but ten years ago when facebook began selling ads marketers doubted the value of this type of product placement and facebook has been conned that in some of those doubts basically all of those doubts ever since and while facebook made one point five billion in profits last year on one point seven billion in revenue today the social media giant is seen the benefit of promoting its t.v. qualities especially given that marketers spend upwards of two hundred billion dollars a year on this particular medium now according to an article published in the new york times this past week quote a few years ago the company was telling brands to increase the number of people following their pages now which says fans are largely irrelevant until late last year it was promoting the power of ads and such in which people's likes and comments about the brand were turned into endorsements sent to their friends mind you know they got sued for this civ

30 seconds ads to make an impact. find out on election day, how good they will truly work. those are the two ads that are keeping those candidates in the ball game and it is living proof that you can look to the camera, face to face, and deliver a positive message. >> real fast, give us the odds on the republicans sweeping the senate. >> for the first time on national television, i will tell you that the republicans have about a 55/45 shot, if the election were held today, i believe they would pick up six seats, and that would let them have a 51/49 lead. >> new leadership, same old tricks, the latest va report guaranteed to shock you. . >>> is the va still up to it's old tricks? a georgia facility personaled more than 150gged appointments in one day all in an effort to reach agency goals and this happened well after the scandal broke. washington examiner mark flatten bringing this report to light. what's the advantage in purging 15 hung appointments achieve? >> what happened in georgia is a much bigger microchasm of t

there weren't changes to the townhouses other than adding the offices. the street is now a curbless street really adding to the pedestrian character of it. there will be no vehicular access from beale over to fremont, but there will be -- because there's a freeway off ramp right there, there will be removable ball ards so fire trucks can pass through the site. the [inaudible] has remined and is consistent with the street scape and open space plan. i'll turn it back over to elizabeth. >> i wanted to wrap up to give you a heads up regarding when you'll see this project again. we expect to return back in the spring with request for a permanent loan and ground lease and we expect for construction to start late next september and be completed the following fall so that concludes my presentation. i want to introduce sharon and [inaudible] from mercy housing who are here, as well as myself and courtney, to answer any questions you may have. thanks. >> thank you for that presentation. do we have any speaker cards? >> yes, we have one speaker card. antonio elmo m