ads do this. they also encourage people to try new products from the global market, spices from india and carpets from the middle east and tomatoes from the new world and coffee. all these new products. all of these things had to be introduced to a new public. i want to show you an ad from the pre-consumers world, the producers world. this is an ad for coffee. what do you think of this ad? don't be shy. yes? a lot of text, yes. what else? yes, sir. there is no images. to our modern eyes, the ad is not very functional. there's a lot of text and nobody wants to read this much. the only thing different about this ad is that there is no brand name could just copy, a commodity. the ads from the past don't necessarily look to us like advertising. they look like newspaper articles in some ways. i want to point out some of the things that the ad does that looks like modern advertising . the ads claim that the upper class, the lords, they drink coffee. this is not different from a celebrity endorsement fro

fromt to show you an ad the producers world. this is an ad for coffee. what you think of this ad? yes? a lot of text, yes. what else? yes, sir. there is no images. the ad isern eyes, not very functional. there is no brand name, just copy, a commodity. the ads from the past don't necessarily look to us like advertising. it looked like newspaper articles in some ways. -- they look like newspaper articles in some ways. i will show you something that looks modern. the ads claim that the upper lords, they drink coffee. this is not different from a celebrity endorsement from like the kardashians, right? somebody is saying, these people who are popular like this straight. you might like it too. other things that modern ads do, it talks about the health benefits of coffee. this is a population that had never had access to copy. they were not sure how to use it, consume it, what you did with it. so they explain that if you drink coffee, it might release scurvy,ount, cure promises all kinds of things. like jamie lee curtis and her yogurt commercials. eat it, you will feel better. the coffee

in swing states we would try to use persuasion style ads, message style ads, knowing that that ad uniting to be seen by obviously our donor target and then their community, their friends just by them engaging with that content. so we're able to garner an incredible amount of social impressions, more reach with the users that we weren't even targeting for donations. >> he double dipped. yeah. i'll come back to fundraising, but before we do that, i want to talk particularly to the cambridge guys about targeting and, you know, after 2012 and to some extent 2014 i think micro targeting was fetishized by some on the left particularly and there was a lot of intrigue about what cambridge was doing with the psycho graphic profiling and i just want to understand because we hear about that and then we see what were very kind of generic in some cases big theme, big emotion ads and daniel -- i think it was daniel before saying that in some cases targeting, we need to actually stop being so efficient and we need to pull back a little bit. i just want you guys to talk about how you used the tools th

ad. you find the information the walker folks had was helpful the you and do you think the guys you had was helpful to other campaigns? >> yeah, absolutely. i see a huge part of that effort here, so thank you. yeah, i mean, i think, you know, it just continues to be built upon and to get better and be refined. we started with our target universe looking at what we called the walker johnston gap. we used the walker post 2014 as the high water mark and built universes back from there and i think that, you know, we want to make sure that that's available and it all lives in the state party and whoever runs in 2018 against tammy baldwin in wisconsin will have that available to them. it's just something that continues to be refined and made better with every point of contact that we had, every volunteer knock, every digital ad, every touch across any medium that's made refines the file and can be used down the road. >> owned by the state party or travel with the campaign at all? does rob portm

ad. the data i was showing was how much money we needed. i didn't perfectly eyeball that. we got pretty dang close. we ended the last day with just a few hundred thousand dollars in the bank. that maximize our stuff including that two-minute , commercial we produced. getting that in the right social media spots to try to get last persuadable targets over. if you look at that and that central point of view, that was a significant change. the other thing i stated multiple times is we spent 50% on digital. over $100 million on digital. that's a big change. at harvard, the dnc was happy to tell me that they didn't think they needed to spend more money on digital. they spent plenty. if i would have done it, i would have spent even more on digital. i think all the data shows clearly that mr. trump had a huge impact with digital social media and advertising. but you cannot not spend on tv. you couldn't just -- that would have on every newspaper, brad messes everything up, he spends all money on

lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib vamos a dar un repaso el dia de hoy a losarea de la bahia.. iniciamos en la nba con los golden state warriors que pasan una gran racha de victoiras. take vo el quinteto del estado dorado ha logrado hilar 12 victorias de manera consecutiva y tienen el mejor record de la conferencia del oeste con 16 victorias y solamente dos derrotas. el siguiente juego para los warriors sera el dia de maÑana cuando se enfrenten a los rockets en oracle arena. en la nfl.. los raiders que vienen de vencer a los carolina panthers 35 a 32. esta semana se preparan para recibir a los buffalo bills. oakland tiene un registro de nueve victorias y solanente dos derrotas en la campaÑa y son lideres de la diviision. por su parte buffalo llega a este partido despues de vencer a los jaguars.. mientras tanto los 49ers siguen buscando a penas su segunda victoria de la campaÑa.. la semana pasada perdieron ante los dolphins de miami.... este domingo continuan de gira y se estaran enfrentando a los bears en chicago. san francisco llega a este compromiso con un r

take vo gfx ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad libna dia de mana 11 de dicmbre enel avaya stadium. take vo no cg el equipo esta organizando un "winterfest" de 12 del medio dia hasta las 5 de la tarde. admision es gratis y habra actividades para toda la familia para que no deje pasar esta gran oportunidad. esa es toda la informacion que les tengo al momento.. los esepero a las 11 de la noche con mas deportes. regresamos con ustedes para mas noticias. gabriela live topvo ---recuerde que puede seguirnos en los medios sociales, facebook, instagram y twitter en las direcciones que ve en pantalla... take fs ---adems telemundo 48.com est disponible para iphone, ipad y android. actualcela o descrguela gratis desde su app. live weather cam segment ends ---no se mueva porque regresamos en instantes... live weather cam segment ends cesar --hoy a las once... reveal 1 --inmigrans tafados roen teesreveal 1 --inmigrantes estafados rompen el silencio... investigadores aseguran ser solo dos de decenas de vctimas de un supuesto abogado en campbell... r

take gfx fs1 fs2 gfx ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib adb ad lib ad lib ahora nos vamos a mexico donde aun no se conce al campeon l torneo apertura pero algunos equipos ya iniciaron su pretemporada para el torneo clausura 2017. take vo tal es el caso de los tiburones rojos de veracruz, que comandados por el profe reinoso estaran buscando evitar el descenso el proximo aÑo. este viernes que viene estaran disputando un partido de preparacion ante tigres. le tenemos palabras del tecnico de los escualos take sot trt:23 sec outcue:los jugadores esa es toda la inforamcion deportiva que les tengo al momento los espero a las 11 de la noche con lo mejor del juego de la nba entre warriors y clippers.. regresamos con ustedes para mas noticias. gabriela live gabriela live amigos tengan todos muy buenas hola mi nombre es martin y ella es olivia. estamos aquí para ayudarte, okay? bp 100 over 40. let's get some o2 and start some leads. no, no, no, déjatela puesta, es para ayudarte a respirar. make some room please! vamos a llevarte al hospital ahora, okay.

take gfx gfx ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad libpor ultimo le tengo una invitacion esta tarde, para el dia de maÑana 11 de diciembre en avaya stadium. take vo no cg el equipo esta organizando un "winterfest" de 12 del medio dia hasta las 5 de la tarde. admision es gratis y habra actividades para toda la familia para que no deje pasar esta gran oportunidad. esa es toda la inforamcion deportiva que les tengo esta noche, regresamos contigo cesar para mas noticias. take vo cesar -- trabajadores de la comision de servicios publicos de san francisco, repararon desde trempranas horas una tuberia rota en la interseccion de las calles cuarta y howard. --el servicio de agua debio ser cortado a unas 200 viviendas . --segun los voceros del departamento, el daÑo se debio a la antiguedad de las tuberias, que fueron instaladas en el aÑo mil 895... ---la tuberia ya fue reparada pero el trafco continuara afectado. cesar ---porque somos la autoridad en el tiempo... pasemos con gabriela dellan.. gabriela... take gabriela live gabriela facebook amigos

take gfx gfx ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad libnde el dia de ayer cerraron los partidos de ida de la ronda de semifinales, america y necaxa empataron uno a uno en aguas calientes y para ricardo la volpe fue un buen resultado. take so t:21 outcue:lpelota quien si salio bastante molesto fue el director tecnico del necaxa quien se quejo del arbitraje al decir que la camiseta del conjunto azulcrema le peso al arbitro y que ante la duda todo lo marco a favor de las aguilas ademas dijo el cree que llegaron condicionados el encuentro escuchemos. take sot trt:19 sec outcue:limitando este aÑo por primera vez la fifa estara dando el premio de "the best" esto es lugar del balon esa es toda la informacion deportiva que les tengo al momento.. vamos a una pausa comercial y regresamo con mas en noticiero telemundo 48.. cesar --hoy a las once... reve 1 idla muerte de "obamacare" y muchos se preguntan qu suceder con el seguro de salud asequible. reveal 2 -- apareci en la oscuridad y gui a los rescatistas hasta los restos del avion siniestrado en co

you get the ads, but you have to watch finish you have to watch the ads, but you get good content. i like football, and i sit through it, oh, god, how many ads can they put in the fourth quarter? but i understand because they've got to pay salaries. there you go. facebook, what are you getting exactly? you know, you're getting stuff you like, pictures of your friends' kids. but, you know, those are your friends, they're not facebook, so it's this kind of weird thing where they sort of resell your own life back to yourself -- >> host: is it any different than the telephone? >> guest: well, the telephone, before there was a telephone, you couldn't talk to someone 100 miles away. so there's that -- >> host: well, before there was facebook, you couldn't immediately share pictures with people from high school. >> guest: there was this thing called e-mail, i guess. so, you know, there was -- okay, i admit, they organized people a little bit. >> host: yeah, how are you going to find them, you know? >> guest: all right. how to you find them. [laughter] it doesn't fully compute to me, like,

another ad on the page. when they click on this it would have the spot running on tv and on the internet. at the wronthe wrong for us page directed users to click on display ads and designed to look similar to the video created so every page but with different. you could watch the video and this doesn't do justice but read more about the candidates and videos and sign up for more information. >> back to the search ad. one thing we did differently is into different out some of you might argue i will note a. when anyone searches for the district we have to add. let's move on to some of the digital. most people saw this running in the pc market. it's not going to be able to play. anyway, she was supposed to go to preschool. everybody saw this ad. what we did for almost every ad is break it down to 50 seconds. so we had a 152nd version you wouldn't have seen on your tv but you would have seen it running on youtube and i can't play it but it had the same message. we developed these and into this showed a small cl

lib ad lib ad lib ad lib ad lib ad lib take vo/juanfra --ad lib ad lib ad lib ad lib ad lib ad lib paolaelaciones que indican que rusia pudo haber ayudado a donald trump a ganar las elecciones, lanzando ataques ciberneticos contra el partido democrata.... esa parece ser la conclusion de una investigacion de la cia, comisionada por el presidente obama, a poco mas de un mes de que trump asuma el poder.... christian benavides nos cuenta.... take pkg 0;01 keep up banner pkg podran los rusos haber tratado de intervenir en las elecciones presidenciales? un nuevo nforme del periodico "the washington post" indica que si.... apuntan a fuentes dentro de la agencia central de inteligencia... segun la cia... con el fin de ayudar al presidente electo donald trump vencer a hilary clinton en las elecciones nacionales... la revelacion no es sorpresiva.... a lo largo de la campaÑa electoral correos electrnicos del partido demcrata y del mismo jefe de campaÑa de hilary clinton... john podesta.... salieron a la luz pblica en el internet luego de que los demcratas fueron el blanco de un hackeo... segun el n

you should ad seg me. and why you're not is beyond me. so why don't you tell me why you're not ad segging me? >> there is no valid threat right now. >> oh, yeah? well, why don't you look at my write-ups? at territorial i got a write-up for possessing a razor knife in my cell. >> prior to placing him in general population, warden trinity wants to make sure schreiber doesn't dig himself into a deeper hole. >> do you understand i'm not going to waste an ad seg bed on you? you're not a legitimate threat. you're trying to check in is what you're trying to do. >> damn right. i'm trying to save my own [ bleep ] neck. >> you would not have been moved to this facility if there was a verified theft against your life. let these gentlemen do their job. if we verify a threat, we'll deal with it appropriately. >> you acting out and you telling the other offenders why you're here isn't doing you favors. that will cause you problems throughout your whole career. keep your mouth shut in the unit. don't talk about why you're here. don't threaten other inma

ads, so a piece of software trying to see the ads can easily get confused.of course there will be ad blocker blockers and blocker blockers and so on in the arms race goes on. i do think at the end of the day that is a minor form a piracy if you run out of blocker. i know it sounds like a crappy thing to say, but if you ran a site realized how much work a lot of people standing here do, i mean, facebook is a quarter of the internet everywhere except china. a quarter of the internet. billions of photos are uploaded every day. i know that feels like the marginal cost is free, but it's not free to run. there are entire towns and organ that is keeping facebook cool, the cooling system. that is not cheap. it feels like it's free, but it's really not and i do think it's a form of theft, in a way. with that said, to clarify it is the case that some publishers don't care and they abuse it and in that case i could see how someone might be attempted to use it. i think publishers just really don't care for many publishers. long answer to a short question. >> i just happ

and google, the leading digital ad company said it would stop placing ads on sites with deceptive orpresentative content. but google's trackdown hasn't been working. google saying, quote, worry in the process of implementing the new policy and these early stages have demanded increased human review. and facebook chief operating officer, sheryl sandberg weighed in, and the steps the company is taking. >> there have been claims it sweeped the election. we don't think it swayed the election, but we take that responsibility really seriously and we're looking at things like working with third parties, helping to label false news, doing the things we can do to make it clearer what the hoax is on facebook. >> brands like fiat are taking steps to make sure they are marketed in what they call brand-safe environments. for "nightly business report," i'm julia boorstin in los angeles. >>> and that is "nightly business report" for tonight. i'm sue herera. thanks for watching. >> and i'm tyler mathisen. thanks from me, as well. have a great weekend, everybody. and we will see you on monday. michel

take gfx gfx ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad liba presento a su nuevo director tecnico de manera oficial... el espaÑol paco jemez estara encargado del euipo a partir de la proxma campaÑa take vo jemez llega al futbol mexicano despues de ser director tecnico del granda, rayo vallecano, cordoba, las palmas, cartagena y alcala. el estratega espaÑol llega listo para enfrentar el reto y sabe que los aficionados del cruz azul han esperado muchos aÑos para ganar un titulo.. le tenemos palabras de jemez. take sot trt:21 sec outcue:vine a ganar esa es toda la inforamcion deportiva que les tengo esta noche regresamos con ustedes para mas noticias. wait for nats vo/cesar --sirvieron con honor a la comunidad de san jos y murieron en el cumplimiento de su deber... es por eso que esta noche recibieron un reconocimiento en san jos... durante una ceremonia navideÑa, oficiales decoraron un arbol con 128 esferas, en representacin de los 128 oficiales que han muerto en los estados unidos en este 2016... --la emotiva ceremonia incluy un tributo al poli

take gfx gfx ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad lib ad libriors se enfrentaron a los houston rockets en oracle arena buscando extender su racha ganadora a 13 juegos consecutivos. take vo los rockets necesitaron de dos tiempos extras para derrotar al quinteto del estado dorado 132 a 127 con una gran noche de "james harden" sobre la duela y dandole a los warriors apenas el tercer descalabro de la temporada... el siguiente juego para los warriors sera el proximo sabado en casa ante los phoenix suns. en la nfl el dia de hoy arranco la semana 13 de accion con el juego entre dallas y minnesota. los cowboys con una anotacion por tierra del novato ezekiel elliot en el segundo cuarto y otra por aire de "dez bryat" en el ultimo cuarto le dieron una victoria apretada de 17 a 15 y mejoraron su registro de la temporada a 11 victorias y una sola derrota. de perder tampa bay o washington estarian asegurando su boleto a la postemporada. el acuerdo laboral tentativo pactado entre grandes ligas y el sindicato de peloteros ha traido un cambio que los aficionado

take sot trt:23 sec outcue:minimo take gfx gfx ad lib ad lib ad lib ad lib ad lib ad lib ad lib adibesi pactado entre grandes ligas y el sindicato de peloteros ha traido un cambio que los aficionados pedian desde hace aÑos. take vo a partir del 2017 la liga que gane el juego de las estrellas ya no tendran la localia para la serie mundial. esto se estara definiendo ahora en base al equipo que tenga el mejor registro de la temporada regular. ahora el incentivo para ganar el juego de las estrellas sera un bono economico que estaran recibiendo los jugadores que ganen. los espero a las 11 de la noche con accion de la nfl, nba y el cierre de los partidos de ida en las semifinales del futbol mexicano.. regresamos con ustedes para mas noticias. gabriela live topvo ---recuerde que puede seguirnos en los medios sociales, facebook, instagram y twitter en las direcciones que ve en pantalla... take fs ---adems telemundo 48.com est disponible para iphone, ipad y android. actualcela o descrguela gratis desde su app. live weather cam segment ends cesar --- vamos a darle un vistazo nuevamente a las c

roll sot vo no cg ad lib ad lib ad lib ad lib ad lib ad lib ad lib juanfra tag ad lib tag top vo cesarhe decenas de conductores bajo temperaturas congelantes .. le decimos dnde ... take vianey sot cesar/vots ---la tormenta que afecta el decenas del pais provoco que conductores tuvieran que pasar la noche al interior de sus coches debido a la acumulacion de nieve y el peligro de las carreteras practicamente congeladas... take full vo ---algunos pasaron hasta nueve horas enfrentando el peligro de morir congelados... ---en indianapolis, los patrulleros de caminos tuvieron que auxiliar a conductores que habian sufrido accidentes... cesar --porque somos la autoridad en el tiempo.. pasamos con "vianey arana" quien nos dice hasta cundo continuarn estas bajas temperaturas... take vianey pkg vianey amigos tengan todos muy buenas tardes y sean cordialmente bienvenidos a noticiero telemundo 48 fin de semana. enseguida les comparto la informacion meteorologica del dia de hoy. como usted ve en su pantalla aqui tenemos las siguientes condiciones climatologicas: durante la manana tenemos: bajas tempe

you get the ads but you have to watch, you have to watch the ads to get the good content. i like football and i sit there, how many ads can be put in the fourth quarter course but i understand they have to pay the salaries, so there you go. facebook, like what are you getting exactly? you are getting stuff you like. pictures of your friends kids, but those are your friends. it's kind of this weird thing with a sort of resell you your own life back to you. >> host: is it any different than the telephone? >> guest: well, the telephone, before there was a telephone you can talk to someone wondered miles away. so there's that fact. >> host: before there was facebook you couldn't immediately share pictures with people from high school. >> guest: there was e-mail. okay, i -- all right, how do you find -- it doesn't fully compute to me like the service. the telephone, maybe this is just -- i like seeing my kids friends. i just think sometimes the deal is a little weird. i don't think we really thought through it because we also give up all of our personal information. who are you

ad lib ad lib ad lib ad lib ad lib ad lib juanfra intro ---aqu en el rea de la baha existe un gimnasio dedica dedica dedica ¿sabes qué se nos antoja? pollo crujiente, y huevo frito, con tocino. como un brunch. ¿brunch? son las 8pm... y es martes. trÁeme brunch ya! ¿qué tal esto? brunch. todo el día, todos los días. ¿listos? ¿quién quiere café? les presento mi nuevo menú brunchfast. con 10 deliciosas opciones como mi bacon and egg chicken sandwich, southwest scrambler plate, una burbujeante blood orange cooler y papas caseras. servido todo el día, todos los días. sólo en jack in the box. disciplina para ayudar a personas que sufren de una enfermedad degenerativa que afecta la movilidad de las personas... ---el objetivo es "noquear el mal de parkinson"... take pkg 0:01 - 0:29 0:30 - 0:36 0:37 - 1:06 1:14 - end3 juanfra intro ---no be duda que ee aÑo estuvo lleno de eveo deportivos importantes... y en ellos, una estela de campeones inesperados... a continuacin veremos lo que fueron esas grandes sorpresas en el mundo deportivo... take pkg juanfra goodbye ---campen tigres... . >> esta noche

david ade,.. cbs 58 news. 3 donald trump and vice president-elect mike pence are scheduled to visit state fair park in west allis tomorrow night. the rally starts at 7. trump canceled two previous west allis appearances including one du days before the election...but everything is still a go at this point. 3 cbs 58 will bring you team coverage of the visit. kristen barbaresi and david ade will be in west allis. look for coverage beginning tomorrow at four p-m. we're all enjoying at least a few days' break after a weekend of snow. :but authorities believe that heavy snow was a factor in one man's death in milwaukee. he was shoveling snow when he collapse. collapsed.cbs 58's lindsey branwall joins us live with more....lindsey

the ad that, one ad they had that worked really well was the i think they called it the role models adw a bunch of kids watching trump on television. i tested that thing everywhere. it worked like a charm until hillary clinton came on in the last 15 seconds of the ad. then it went in the tank completely. i think they got that for a while. they cut it back to 30 and took her out of it. lo and behold the last two weeks of election, they brought the version back with hillary back in it. i think that they couldn't get out -- they couldn't get out of the way of their own success in '08 and '12. i am glad you had gerritt and bret and they built fund-raising list bigger than hillary clinton's and she has been working on it since watergate. they did it in three months. so i think they're really does need to be a lot of covers not only fact that a lot of guys on this side got it right but they ran 2008 playbook again. . . it doesn't make you want to drink and take a rest, then i don't know what will but it should be familiar to you. ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ >> so that's it for this google hosted p

one ad that they had that worked really well was i think they called it the role models ad and showed a bunch of kids watching trump on television. and i tested that thing everywhere. and it worked like a charm until hillary clinton came on in the last 15 seconds of the ad. and then it went in the tank completely. and i think they got that for a while, they cut it back to 30 and took her out of it. and low and behold the last two weeks of the election what happens, they brought the version back with hillary back in it. i think that they couldn't get out -- they couldn't get out of the way of their own success in '08 and '12, and i'm really glad you guys had gerrit and brad and gary ri they built an e-mail fund raising list bigger than hillary clinton's and she's been working on it since watergate. you know, and they did it in three months. so, you know, i think there really does need to be a lot of coverage not only the fact that a lot of guys on this side got it right, but they ran 2008 playbook again. you can't do that especially online. >> great. thank you guys so much. [ applause

lib ad lib ad lib ad lib ad lib ad lib partido tan esperado...ues... por supuesto el equipo de zidane buscando mantener su ventaja como lider de la tabla... take vo --- la panoramica del camp nou en barcelona para el clsico en la liga... ---baln parado, minuto 53' neymar con el pase... surez con la cabeza le gana a la defensa meregue... ---pero en la agonia del partido... otro baln parado y el capitn sergio ramos... muy acostubrado a rematar de esta manera y rescata el partido... el real madrid sigue con seis puntos de ventaja en la cima de la tabla con 14 fechas jugadas... juanfra interview pasemos ahora a liga inglesa... en la premier... la carrera entre el chelsea y el arsenal se est poniendo cada vez ms cerrada por el liderato de la clasificacin... y ayer los dos tuvieron lleno de espectaculo... take vo el arsenal se rehizo de la eliminación de la copa de la liga sufrida entre semana y, apoyado en un magistral alexis sánchez, goleó este sábado en el estadio olímpico de londres a un flojísimo west ham (1-5) para colocarse segundo en la premier

. >>> still ahead, digital ad crooks?oday russian cyber gang conduct a large and very profitable front operation on one of the fastest-growing industries. ♪ ♪ >>> the white house has permanently banned new oil and gas drilling in federal waters in the atlantic and the arctic oceans. president obama used a 1950s law that allows the president to limit areas from drilling. the ban affects waters off alaska, including the entire chooch key sea and most of the balance fort sea. the ban is also in effect in the atlantic from new england to chesapeake bay. president-elect donald trump has pledged to make the country energy-independent, but the ban may be difficult for him to roll back. >>> meanwhile, the european commission is looking into whether facebook gave misleading information about what's app. the antitrust watchdog is concerned that facebook with match people's sociaial networkg accounts to their mobile phone numbers using what's app's data. in 2014, though, facebook said it could not do that. facebook has until the end

and happier ads versus the more somber ads that sometimes we see during the super bowl season. >> thisuntain decline it seems for advertisers how to harness the digital age and see them spentiding almost % more on ad. is this suggesting this is money well spent? >> a great opportunity for them to just advertise their own ads. you see a lot of advertisers creating these teasers for their spots and you saw john lewis, uk department store creating three teasers build up to their holiday ad. it's an opportunity to really make the ad a piece of content. it's more than just here is a 30-second commercial. it's here is our story and here is a little movie and piece of content for you. >> how does a store like john stewart decide what to create? >> john stewart had very somber ads and this year they took a more human humorous tone. it's getting people excited and happy and i think we are going to see more of that in 2017. >> jeannine poggi, thank you for stopping by. >> thanks for having me. >> happy new year. >> thank you. >>> a texas police officer takes a new approach to enforcing the law.

take gfx fs1 fs2 gfx ad lib ad lib ad lib ad lib ad ad lib ad lib ad lib ad lib adlb esa es toda la informacideportiacesar-ots --- un niÑa de 9 aÑos nad para salvar su vida cuando el automovil en el que iba cay a un arrollo en manchester, kentucky... take vo --- su mama, "chasity murphy", perdi control del vehiculo, antes de volcarse en el rio... --- ella muri en el trgico accidente, pero la pequeÑa "mylee" logr salir del coche, nad a travs del riachuelo y escal la ladera hasta llegar a la carretera, donde mas tarde un conductor la encontr durmiendo a la orilla del pavimento. lorena --- llegan las lluvias a la baha... veamos cmo estn las temperaturas, pasemos con gabriela dellan.. cesar ---porque somos la autoridad en el tiempo... gabriela nos tiene los pormenores con el cazatormentas... take gabriela live gabriela facebook amigos tengan todos muy buenas noches y sean cordialmente bienvenidos a noticiero telemundo 48 . enseguida les comparto la informacion meteorologica del dia de hoy. como usted ve en su pantalla aqui tenemos las siguientes condiciones climatologicas: ================= ponga atencio

david ade.. cbs 58 news. donald trump got a visit in new york today from house speaker paul ryan.but the janesville republican was ?not? there to talk about a possible position in trump's administration. "we had a great meeting to talk about our transition, we're very excited about getting to work and hitting the ground running in 2017 to put this country back on track. thanks guys." guys."the president-elect is visiting grand rapids, michigan as part of his "thank you" tour tonight...that tour will bring trump to state fair park in west allis next tuesday. with a distinctly latin flavor. flavor. -nats music, dancing- dancing- a band played puerto rican and american holiday music at several milwaukee locations, starting at the united community center's senior facility. shake a leg and spread some holiday cheer..felix navidad!! "now i don't care about the 2 below zero or 16 below...we don't care. you have the warm." from there the band went to city hall makig other stops as well to give as many as possible a t

ad lib ad lib juanfra interview ---pasemos a la duela...a de cuatro partidos fuera de casa... su visita en casa de los t- wolves tena un objetivo... seguir alargando la racha de no perder partidos consecutivos desde abril de 2015... take vo ---el triunfo de hoy refleja 111 juegos desde la ltima vez que sufrieron dos descalabros en fila... ---vean el movimiento de baln... ad lib golden state gana 116 a 108... thompson lidero el ataque con 30 puntos... prximo partido para los warriors es el jueves en oracle frente a los knicks... juanfra sports a continuacin le tengo la historia de un jvencito... de tan solo 12 aÑos de edad y ya empieza a brillar... ---su nombre es gilberto... al igual que su padre, su inters por el ftbol comenz mucho antes de tener edad suficiente para participar en una liga... hoy en da es un pequeÑo gigante en la cancha de ftbol... take pkg 0:01 0:22 01:10 juanfra tag ---por cierto gilberto me cont que uno de sus momentos ms memorables fue durante un torneo en las vegas, donde anot 15 goles que ayudaron a su equipo conquis

this isn't the first time that we see added second on our clocks, the world has added leap seconds to the clock every two or three years. there's a concern that the small second and time will impact adinand reservation systems, don't be surprised that there's a little bit of corkiness as we leave 2016. >> corkiness. dagen: that was my word. lauren: i like that. it will be promoting more than virtuual messaging software. the platform as the next facebook. indian government officials are expected to meet early next week to evaluate incentives thought by apple to manufacture its products in india. and the journal says the department of veterans affair overprescribed pain killers for soldiers fueling edition. speaking of opioids which is commonly used in surge to painkiller, the leading cause of overdoes-related deaths in long island in new york. very densely populated region which has a heroin problem and now a phentanol product. dagen: it's really tragic. more snow on the way for parts of new england. we will have forecast, plus this. lauren: some apartment build rciÓn giving incentives

we want to first talk about the ads we just saw. >> so the grace ad that you just saw was something that in the work for a long time. we did research early on identifying the constituents in the story and we knew we were going to be outspent so we knew that we needed to be and we knew they were going to see if they

ads at all. more than two months after placing their order ... playing with dog the jacksons are now wondering if they'll get their package ... before the end of the season. disappointed and angry. when it c merchandise online. be cautious of prices that are too good to be true. ... buy from companies you know ... or do your research. fan authentics has a lot of negative reviews out there if you look for them. my feeling is people who order from fan authentics now ... won't get their packages by the holidays ... if at all. i'm jenna sachs contact 6. do you have a consumer issue or investigation idea? give jenna a call!! the number is on you screen or you can file a complaint on the contact 6 tom wachs is out on the weather deck. mostly cloudy tonight with lows around freezing. sunshine breaks through tomorrow into saturday but it'll be cooler with highs in the upper 30s. another storm system will move in by sunday bringing the chance there is the chance for rain again on tuesday which will likely

next fake ad to help spread some christmas cheer.the ad claims to be a fisher-price happy hour playset... featuring three children sitting around a play bar with beer bottles. while many have found the ad humorous... some are lashing it inappropriate. fisher-price has been reaching out to customers to clarify that the product is not real. thanks for joining us four. there's more news ahead... on we continue to stay on top of breakng news out of walworth county.right now crews are searching for a the body of a man who fell throught the ice on lake como this afternoon. this a live look coming to us from chopper four.officials tell us golf course securitycalled police around through the ice about 200 to 300 yards out on the lake.the walworth county sheriff's office responded with their dive team and air boats----but so far---they have not been able to recover a body. we'll bring you another update on live at five. a winter storm watch has been our viewing area. effect tomorrow night. meteorologist jesse ritka joins us with the ???winter storm watch in effect from saturday afternoon throug

live in downtown mke, ad cbs 58 news. 3 news. mke, ad cbs 58 news. a snow emergeny has already been declared in fort atkinson. that's set to begin on sunday. and as amanda mentioned... with winter parking rules in effect in milwaukee... most residential streets will require alternate side parking. and with the totals drew is predicting...the "four inch rule" could also go into effect. make sure to check signs before you park. you can also visit our website cbs58.com for winter parking rules. 3 and be sure to download the cbs 58 ready weather app. it will track the snow as it advisories. it's free for i- phone and android phones. 3 happening right now in washington county...little switzerland ski resort in slinger is open for the season...this is a live look at the hills where people are getting ready to ski and snowboard. because it hasn't started snowing ?yet?...the resort had to make their own snow. cbs 58's julie parise visited little switzerland today to find out more how they got ready for the season. 3 over my shoulder here that it's already lo

engaging in the content, who were clicking on these ads. ads appeared as if they were on namebrand websites, which means that this was really a counterfeiting operation. the money that was going to the for was really meant namebrand publishers. it wasn't just the advertisers who were victims. it was actually all of these websites as well. that is clearly an issue, but it does raise the question in my mind and probably other people's minds, how do we know the accuracy of these counts in general? we've had websites talking about billions of users. numbers that are just staggeringly high. you have to wonder if there are some concerns about the viability of those kinds of numbers as well. >> i'm glad you asked that question. the industry has been struggling with those metrics issues for some time. the call that we had on tuesday action-oriented call. this news broke as part of a call to action on the part of the entire industry to expunge this group. when we came together tuesday, it was not to commiserate. instead it was to exchange the action

it was a carbon copy of the ad that i put out. a scammer had taken his craigslist ad... copied it ... and re-posted it ... with a few changes. contact information. the price was 300 advertising for. um they were advertising for pets. tanke immediately flagged the scammer's post ... and took down his own ad. he even sent a message to the scammer ... asking if the apartment had been taken. he got a response ... telling him the apartment ... was still available. i asked to see it and they did not respond to that but apparently they have responded to other folks. contact 6 emailed the scammer ... and got a response from someone in chicago. the email is not well written ... but it says homer's husband is being transferred to west africa ... and they're looking for "a clean and reliable person to take care of the home." i'm told i can drive by the address ... and if i like it ... they'll sent me an application. i send an email back asking to talk on the phone ... and get no response. tanke says he just wants buyers and renters to know ... this could happen to them. if this can

does not even have to load the ad. that is minimal usage. now i think of the example of the retail establishment and how is this like a major problem. snb will block the ad blocker so that could be easily confused but i do think in that sound like something to stem it -- to much use say one quarter of the internet that is uploaded everyday. the entire town and oregon is to keep the machine cool. that is not cheap. so yes i do. but just to clarify it is the user experience and then they abuse that. because they have you often get on mobile. and that to be real problem really but many publishers don't care. >> i just move to support my husband's job. >> you e-mail to me. >> yes. so at some point plaques. >> but i am only starting to learn this. and as a minor miracle. em there really is no guarantee. and they actually dies in the book bought it for his therapist. this will save time of me pena 30 bucks an hour. [laughter] so when has been good for the people who work in technology. >> dial like we'll have read 120-0500 p

we want to talk about the ads we saw. >> the grace ad that you saw was something that had been in the works for a long time. we did a lot of research early on identifying the constituents in the stories that we wanted to tell. we knew this was going to be an uphill battle. we knew we were going to be out raced and out spent. we knew we needed to be creative and think outside the box and really be scrappy. we also knew that they were going to try to paint johnson as a cold hearted millionaire who only cares about special interests and billionaires.

we want to first talk about the ads we just saw. >> so the grace ad that you just saw was something that in the work for a long time. we did research early on identifying the constituents in the story and we knew we were going to be outspent so we knew that we needed to be and we knew they were going to see if they would only care about billionaires. and we did our research early

an ad for doritos, she goes, fritos, or some chips. they have ranked as one of the most satisfying and but they say running an ad did not fit their marketing plans. go daddy and toyota are choosing not to advertise during super bowl 51. coming up on abc 7 news at noon, christmas is less than two weeks away so if you want your gift to get to it destination on time, when should you ship it out? >> my name is sergeant brian smith, born and raised in baltimore, maryland. i love my city. i want to give a shout out to my family, tell them i love them and happy holidays. - i am the power of one. - we are the power of one. - by agreeing to have my... both: our... - novec power bill rounded up each month. - my few cents... - added to my few cents... both: added to our few cents... - add up to help improve lives in the local community. - support operation round up by having your novec power bill rounded up to the next dollar. - that's the power of your small change added to others'. all: that's the power of one. - sign up today at novec.com.<