but as adee dee roy reports, that's not necessarily the case. >> reporter: this is a 34-year-old mom of two. she s in upscale marin, california, owns a business, and consumes marijuana-laced products almost every day. >> when the kids are home and we're having maybe a little bit of a rough patch, i might use a little bit just to ground myself and i just feel like i'm a much better parent. >> rs exactly the type of customer marijuana companies like kieva confections, which makes cannabis-lac chocolate are going after, especially now that california's legal marijuana market is transitioning from medical to recreational, bringing in more potential customers and revenues. >> the opportunity in california is huge. >> reporter: christie palmer is the cofounder of kieva, a leading producer in marijuana edibles, a segment of the marijuana industry that seems to be exploding. one new study by marijuana delivery start-up ease reports edibles are among the most appealing cannabis products to millennials. but sales of flowers of straig up marijuana want down 45% during the past year. kieva's sal