in 2000, after years of working multiple jobs, adelo ramirez used his life savings to open up los gemelos, a small mexican eatery in port chester, new york. woman: plantains and tortillas. lemonis: authentic family recipes drew crowds. but most popular of all were his freshly made tortillas, so popular that in 2006, he started manufacturing them for sale to local grocery stores. adelo: we're making lots of money. as you can see, we have 22% of the tortilla market here. lemonis: and before long, revenue was approaching the $500,000 mark. man: very good taste right here. lemonis: but then a much bigger tortilla brand expanded to the east coast, putting adelo on his heels. adelo: like, right now, i'm out of cash. lemonis: helpless to compete with their marketing dollars, he's seen his sales plummet and his dream of a national business tossed into jeopardy. adelo: [bleep] lemonis: this company came to my attention in a slightly unusual way. i happen to have a friendship with the comedian, george lopez. one day, he said to me, "would you be kind enough to sit down with a guy that could really