. $12 million on ads for tter care. high my numbers wrong there, but nsiderhis, the tot amount on t hair raine louise ads $14 million. what do you think of theumber, the amount of money fling thugh this aument? >> you've made my int for me. it is a david and goliath situation. you ve conservatives concerned with patients right, patients first and conservatives nited for patients rights talking about rationing and cost and wait times and bureaucratic regulati of health care. on the other se u have, i an entirely big prma and they're the only peopleponsors the ads dirted towards legislators um for -election. that jt goes t show what so of gras roots support is against e an and wha sort of big industry blic support is f it. i think that t i think where the ad are coming from and t mup indicates public suppo is swaying ainst the health planespite the best efrts of congreional democrats. jane, if there was one argument thatou thinkoters need to take away from all these ads that you're runnin what would it be? >> i think that

defense secretary robert gates announced the army will be adding 22,000 men and women. right now there are about 547,000 people in the army. gates said the additions are needed because of continuing operations in iraq and afghanistan and deployment needs in other parts of the world. >> coming up on abc 7 news at 6:00, big economic plans and big-name endorsements in virginia's gubernatorial race. >> 40 years ago, astronauts touched down on the moon. today they touched down in the capitol to remember that historic mission. (announcer) illness doesn't care where you live... ...or if youe already sick... ...or if you lose your job. your health insurance shouldn't either. so let's fix health care. if everyone's covered, we can make health care as affordable as possible. and the words "pre-existing condition" become a thing of the past... we're america's health insurance companies. supporting bipartisan reform that congress can build on. >> victims families and survivors of the virginia tech shooting are making a plea to virginia's senators. they took out a full paige ad aski

>> say no to drugs ad act. it would say that drug ads targeted at consumers would not be deductible as a business expense. they can still do it and we are not inhibiting free speech, but the taxpayers would not subsidize. >> is that because they have a first amendment right? >> i haven't researched that and i'm not sure because most countries ban it and it was banned until about 15 years ago. be it as it may, don't subsidize it with taxpayer dollars. some of them might continue because it's profitable, but the real reason aside from saving billions of dollars for the taxpayers, i think it's socially harmful for the drugs to be marketed direct to consumers. they are marketed to physicians and the physicians have the confidence to decide what to prescri prescribe. you shouldn't say i have restless leg syndrome because a pitchman diagnosed a condition. this is idiotic medicine and designed to get you to demand a name drug when a generic might be better in a given case. that's up to the doctor to decide. >> what ar

d he really ad l this whole thing. >> he idn't ad lib. the wor "stupidly" might hav been the bigest problem. wi him saying there might e issues of racial profiling in america probably wouldnot have created a big fror. i think if h said gates is a iend of mine and i d't know the facts bu i have a hard time imaining skip gates ould mmit disorderly contact -- conduct, that probably ouldn't ve been quite as big. i thi it was the word "stupidly" and looks likehe was attacking he police and it's a volatil area and its a wedgemerican society had a lofpk tme -- en: to call the police offir. >> tha's a remarkae thing. thpresident intervenes a local case tat's become nationa call the police officer, alls the proessor, and inves both of them tothe whithouse for a beer. that's really omething. can't wait for that gwen: i want to see that you had a question? >> so o you think that the friday timing ws wise? is that goi to work? >> i think it wa necessary. i tink it tok too lon to get to this point. ere was a question whetr he uld do it or not. the whi

how does that change the way you plan an ad strategy? well, i think the august deadline h a lot to do with the fact that tey knew if you get this into the fall when television viewership starts to go up, peoe get back from vacatis, the ids are back in school, the days get orter, tvratings goup. more people watch these kinds of commercials. it was a very favorable cye for them before the gust recess because you have really l viewership, low turut on pele watching levision, so the strategy i thinnow is going to change a lot. i think if this goes into a long, protracted envinment yo're going to see a lot ove emotionally chged ads. are you going to see ads go into houseistricts which we hadn't seen unl a couple of da ago, these s that have gone out he primarily gone toenate states. i think are you seeing right nowhat there is a lot of nervous energy on both sides ofhis issue and they're going to put the money into a lot of states from august, bically as long as this bate rages . >> suarez: quickly y mentioned emotionally chard. but tougher a

various stages as value is added. so if someone is producing a piece of original equipment which then goes to some other equipment before it becomes the final product, you would tax it at each stage of production. there are various different types of value added taxes. >> rose: what's the argument against it? >> they're regressive. the simplest version of it is a national sales tax. everyone pays it regardless of income as compared to a progressive tax where the more you make the higher share of it you pay. so any value-added tax you would seriously debate in this country would have to have a big progressive element. as an example, you take... you put one in place, but at the same time you take a large number of lower and middle-income tax roles, taxpayers, out of the income tax system. so they wouldn't be paying income taxes anymore, they'd only be playing value added taxes, state and local taxes, property taxes and so forth. that's one version of a relatively progressive value-added tax. none of them are going to be

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at least if a recent string of ads in recent far-fetched sane owes are any indication.hese bundles of joys may become advertising gold and for sharyn alfonsi that's "a sign of the times". ♪ >> try, just try not to watch. roller skating babies rocking out to rappers delight. ♪ it's an ad for evian water and thanks to youtube it's a worldwide sensation. wracking up more than 10 million hits on the internet this week. >> this is an advertiser's dream because it went viral, kids sent it to their moms. it's wordless and effortless. it gives you a smile for the day. and as a viral it's completely contagio contagious. ♪ >> barbara lip pert is a critic for ad weekday -- week daily. >> we have seen the talking baby and the computer magic before. ♪ ♪ bye-bye baby remember you're my baby ♪ ♪ >> it's just that we all feel so beaten up now, that we need a smile. ♪ when you look at it you can't help but smile. ♪ >> babies are one of the oldest tricks in advertising. original they helped push diapers. later, tires. and today, financial services. ♪ ♪ these broken wings >> what? i can't

these ads are horrible. it is funny, at the very beginning of the race i spoke with ad consultants from both sides beset people are expecting a lot of blood -- out of the ads. they were not the best of ads, they were very negative, the vice of ads and a republican voters and supporters were very upset by that. and i think a lot of people were turned off to how coleman presented himself. and if you recall at some point in october, he said i am setting up the negative ads and i would just run a positive campaign and get a bus tour that i believe was called "of the hope expressed, " which was interesting because that was barack obama's messages. rudy guiliani was on the campaign trail with them. he sort of changed course very dramatically toward the end of the campaign. but a lot of people were turned off by the campaign that coleman ran and for that reason i think al franken was given a leg up. and the independent candidate got a pretty significant share of the vote i think in large part because people did not

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and disbanding the team which built their advertising engine to sell ads. these happen to be some of the most aspects of engineering in the company there. really yahoo! wants to be top internet company has to have the engineering chops to keep doing that. so it's going to miss out on that, it will save money by these people. >> the big problem here is that yahoo! really, they walked away from the most interesting fight on the internet right now which is search. and they handed it over to microsoft for less than any of the previous deals that were on the table. >> also moving in to the areas that are quite threatening to microsoft. using the profits in search to get in to operating systems, in to online applications, they threaten the cash cow businesses like office and word and excel. and they just recently announced doing operating system for laptops. they already have one for mobile phones, i think microsoft wants to gain share in search in part to help alleviate that threat. >> charlie: a conversation with shiller and debriefing on microsoft yahoo!, next

millions of dollars are being spent on ads for and against. two fictional characters, effective before, are back for an encore. here's john hendren. >> well, looks like we may finally get health care reform. >> reporter: harry and louise are back. the iconic couple who helped kill healthcare reforms in the '90s. >> there's got to be a better way. >> reporter: are starring in a new $4 million ad campaign beginning today. this time, they support health reform. >> we can get the job done this time. >> reporter: they were widely spoofed even by the clintons. >> there's got to be a better way. >> reporter: but will president obama's plan fare any better than the clinton plan? harry and louise may be behind him, but there are plenty of ads out there opposing reform, largely funded by the insurance industry. >> you could end up with government bureaucrats taking away your choices. >> if i'd relied on my government for health care, i'd be dead. >> reporter: the ads on both sides are designed to get congress to act, now that the house has a concrete pl

went bankrupt, its d stock got a new ading symbol-- gmgmq. that confused somenvestors so relators have given the old company a new name-- mots liquidation company. the financial instry regulatory authoty's john gannon wantsveryone to know buying stock in motors liquidatioor any bankrupt company usually means you ar buying a lemon. >> people who thin if they buy >> reporter: regators did not haltrading in the old g.m.'s sharesntil just after 2:00 p.m. lt friday-- too late professor angesays. but nnon says securities law required tm to wait for the kind ounusual trading that to place on friday. >> pple who think, if they buy the old stock, wn the company emerges from bankruptc they are all of a sudden gog to make a big return, arerong. what is probably going thappen is the stock igoing to get canceled. their vestment will be rthless and there is probabl going to be new stk issued, but they're not gog to have rticipation in that new company. >> reporter: theew g.m. plans tossue new shares next year. shar in motors liquidation now cost about amuc

the dow added 350 points last week. and is now up more than 11% over the last two weeks. >>> federal reserve chairman ben bernanke is on a campaign to bring transparency to what the central bank does. bernanke said he had to hold his nose over the bank bailout. but argued, it was necessary to avoid a major meltdown of the financial system. bernanke also said it's too early to judge the government's stimulus package. >>> one of the largest hotel groups in the world may trigger a price war. starwood hotels is cutting room rates up to 50% at more than 600 of its nearly 1,000 locations. the promotion is good through october 12th. the hotel industry is experiencing one of its steepest downturns ever. >>> harry potter's magic appears to have run out. "g force" took over the top spot at the weekend box office, with more than $32 million in ticket sales. the 3-d movie is about an elite squad of guinea pigs. "harry patter and the half-blood prince" finished in second. >>> warren buffett wants to help kids form healthy financial

speaking of scary, in a new ad a group defended by the ranking committee chair, that ad accusing judge sotomayor of supporting terrorists if not actually being a terrorist herself solely because she belongs to a main stream civil rights organization that protects latinos from discrimination. >> remember barack obama's buddy bill ayres? the unrepentant terrorist who bombed american buildings in the '70s? turns out president obama as done it again, picked someone for the supreme court, judge sonia sotomayor, who led a group supporting violence, puerto rican terrorists. is this the type of judge america needs sitting on our highest court? what is he thinking? what was she thinking? call your senators. tell them to stop sonia sotomayor. >> we'll bring in our mnls political analyst and author of "renegade the making of a president" richard wolffe. good evening. >> i'll try not to be scary keith. >> thank you very much. you pal of somebody you. assuming the ad has no direct connection to any republican senators in the hearing room particularly in the light of the fact of recent actual domest

adding abilify has made a difference for me.n antidepressant alone isn't enough, talk to your doctor about the risks and benefits of adding abilify. >>> it may not be the type of what you'd expect from an octogenarian, but most women in their 80's can't claim marlon brando and frank sinatra as their lovers, but still, gloria vanderbilt's "obsession" is causing a stir. sharyn alfonsi now with gloria vanderbilt in the "nightline" interview. >> introducing jeans that were built for your figure. vanderbilt for your figure. >> she is perhaps best known for the iconic jeans bearing her name. >> with one of my terrific blouses, a terrific look. >> gloria vanderbilt, railroad heiress, artist, actress and socialite and today at 85 years old, vanderbilt is still adding to her resume, publishing an erotic novel called "obsession". did you set out to make it an erotic novel? >> no. it just kind of fell on the page that way. >> the novel on stands now is to put it mildly racy. >> cavalierly ordering me to apply my milk of honey lotion to her

value-added taxes an different things to differenpeople. for examp, there e some interestg proposals that have been made, professor grets at yale, michael grets, has made somef them on how to sucture a val-added tax so at it can be latively progressive for exame, y take.... >> rose: what is a value-added tax? >> well, there are different versions of them in some countries inurope, like france, value-addetax essentially nationa sales tax. other couries, cause remeer the term "value-adde," you ta for example, production at its various sges as value is added. so if someone is producing a piece of original equipment which th goes to some othe equipment bere it becomes the final product, y would tax i each stage of production. there are variousdifferent types of value added taxes >> rose: what's e argument against it? >> they're regressive. the simplest version oit is a national sales tax. everyoneays it rardless of income as compared to a progressive tawhere the more you make the hher share oft you pay. so any value-added tax y would seriously

a year when companies significantly cut costs and advertising is an area that's been hit hard. >>: ad spending in the uk fell by 4% in 2008 and barclays has estimated advertising in the usa will drop10% in 2009. >>: but some ad agency executives believe this recession could also be an opportunity for companies to re-evaluate how they market their brands. >>woodford: recessionary times actually really force you to think really hard about what your business stands for and where your business is going. it really forces you to think very, very hard about what this brand, product or what this company really stands for. >>reporter: hewlett packard used to advertise to all customer segments from both the consumer and commercial markets. >>: since the downturn, hp has begun to focus on specific consumers with significant purchasing power that they'd not previously targeted - women and young people. >>broggi: we start really talking to those people in a very direct way, getting from them the information about what they were interested in, what they wanted to get from us, how they wanted to eng

but we share thee sensiblites and sense of humor ad love of music.ther f way too long now. tas: so we'r on pb. 25 seconds. i'm going shut up and let yo talk about the tour. >> when we're done with "tavis "-- >> no, talto the camera. >> 's wonderful and funny -- >> talking. you talk about >> ere is q.&.aat the end. there's wderful merchandise for sale in the lobby. >that's right. that'sright. >> you'll love it. >we don't autograph dy parts. >>ow back to tavis. tavis: a you convincnow to go chem - checkthem out on the six-week, 30-city to? now that's moving rward. thanks for wching, and as alys, keep the faith. >> ♪well sincemy baby left me ♪ >> same key, i think. >> ♪ wel since y baby lft me ♪ >> if i'm gl -- goingsince my baby left me- >> no, you can't hit thatknow. >> ♪ since my aby left me ♪ ♪ well i've found a new pace to twefment ♪ >> that's all right. >> tat sounds ragga. you don't want to goragga. >> barber shop rag >> watchthe language. we're in the home o the king. this is thoughly -- thoroughly epressing. it really puts persctive on civil ri

value-added taxemean different things to differt people. for exale, thereare some intereing proposals that have been made, profess grets at yale, michael grets, has made so of them on how totructure vue-added tax sothat it can berelatively progressi. for exple,ou take.... >> rose: what is a value-added tax? >> well, there a different versions of them. in someountries in eure, like france, a value-added ta is essentially a national sales tax. in oer cntries,because rember the term "value-add," you x, for examp, production at its varioustages as value is added. so if someone is producing a piece of original equipment which en goes to some otr equipment fore it becomes the final product,ou would taxt at each stage of production. there are various different types of value add tax. >> rose: what'the argument against it? >> they're regressive. the simplest versionf it is a national sales tax everyo pays itegardless of income as compared to a progressive x where the more you make theigher share of it you pay. so any value-added taxou would serious

this is the first ad that you ran about aids. >> this is the first ad. >> reporter: he started with thisamous portrait photographer annie leibowitz. >> it was an opportunity to say something important that nobody was saying. >> reporter: hold on a second. you were taking a huge risk. >> i didn't see it that way. >> reporter: but you're not just gambling your livelihood when you address an issue like that. you're gambling the livelihood of all of your employees. you didn't think about that? >> but, you know what it is? i felt in many ways i was elevating our collective purpose. i found a place to make what we did really relevant. i was prepared for some feedback. the back lash i got but i got none. >> he was putting everything he had into this because he believed in it. because he believed it was the right thing to do. >> reporter: kevin frost is ceo of the american foundation for aids research. where cole donates his creativity and millions and serves as chairman of the board. >> he's prepared to take the kind of risks that i would argue very few businessmen take today. i'm sure it's par

did he really ad lip th whole thg. >he didn't ad ib. the word "stupidly"might have en the biggest prolem. with him saying tre might be sues of racial proling in america probably woul not have created a big uror. i think if e said gates isa friend of mine and i on't kn the facts t i have a hard time imgining skip gates would commit disorderlycontact - conduct, that probablywouldn't have been quite as big i tnk it was theword "stupidly" and looks lik he was attackingthe police and it's a volate area and hits a wed american society had a lofpk time -- gwen: to call the police ofcer. >> tht's a remarble thin e president intervenesin a local case hat's become natiol, call the police officer,calls the prfessor, and invitesboth of them to t white hoe for a beer. that's really soething. i cat wait for that. gw: i want to see that. you had a qstion? >> so do you think that the fridaytiming as wise? is that gng to work? >> i hink it ws necessary. i hink it took too long to get to this point. there was a question wheher he could do it or not. the

all little added cloud cover. still, a good-looking day. winchester, 53. those are therou f coolest numbers i could find on the entire weatherbug network. mid 50's is the coolest out there. cumberland, 53. newington, 60 degrees. the dew point is still in the 50-degree range. it is typical from what we typically see around here in july. leesburg, 58. front royal, 57. we do have some added cloud cover. we do have some showers over north carolina. they will stay down to the south. also, a little disturbance out to our west. a few light sprinkles in ohio. we could see some sprinkles in the shenandoah valley. there could be a brief passing shallow. locally, we will remain predominantly dry. we haven't a typical weather pattern. an easterly flow is kicking in. that will keep our temperatures cooler than average. our weather patternill set by the weekend. low 80's today. back down to the 60's tonight. added heat and humidity for the weekend. >> we can run all the way around the beltway with we are in good shape as far as traffic on the interstate is concerned. li

thfirm says the second quarter saw some improment, and predictshe ad market in the u.s. and europe wi recover in 2011. >> jef the obama administrati said today it's confident general moto will emerge from nkruptcy by the end of the month yesterday, a fedal judge gave the automaker the ahead to sell its assets to a new mpany. in exchange for a $50 billio investment in m., the u.s. govement will hold a 60% stake. the government's auto ta force predicts the new.m. could sell ares by the first half of ne ar.

we figured out the broad ads, we haven't figured out the narrow ads when the do the television industrygoing to restructure. >> charlie: how are newspapers and prints going to restructure >> would you think we'd know the answer by now. some print is dead and some is not. the question is does your print add value to the internet and the audience wants it now and not 18s hours from now and the problems is there's nothing wrong with newspaper news but the print and the ink on your fingers and we're monetizing at at one-fifth and newspaper journalively is being read more than before. we like what they make. that's good. >> charlie: we like the product of newspapers. >> we like the product and value journalism and don't know how to charge for it. >> charlie: so you're the new york times. >> they'll be fine. you know. >> charlie: because they have such an international classy brand that in the end if they can get it they'll pay for it because it's that valuable. that's the argument is if not? >> the number ones in every sector will be fine. >> charlie: and the question is how can they come up

it appears the ad market has bottomed. off less in the second quarter than the first in year over year. and 3% year over year decline in advertising revenues. the ceos at both companies did not provide a great deal of visibility. the upfront market in which networks sell much of the ad inventory had a slow start and less indicative of ultimate demand and pricing for ads than in years past because so far are taking part preferring to buy their ads in the scatter market. as tb can be secured in as little as two weeks and what are typically higher prices. viacom did say it is largely completed its upfront selling but wouldn't provide details other than indicating the market improved. i'm hearing cpm from the company that owns mtv and nickelodeon are down 5%. the company would provide no comment at all. time warner's ceo had this to say. >> it looks as though the overall dollar is going into the upfront will be down a bit as the clients look for flexibility. we do think they'll come back and we we are seeing in the discussions

it's an e-trade ad. it wed there.i that people think thas going to sell something? >> everybody loves babies. they're cute, adorablble. everybododyikik to watch them.m. when it comes to marartiting an usg babieseswell, w whe usingg ananhihingwhat you're tryryin t do i ismamake a a statement abo your brarand u're intendingng toto demonstra the benenefi of yourur brand. both evian a and ebay use them very well. they're usinggbabies to make a statement about vitality a a vivi young. e-trade iss t tlklking about sosothing incredidibl compmpx,x the world of p fincncesnd trtradg. they'ree usingng babytoto say is so easyy a a baby can do it. >> what about evian having used babi before? dn't they doat like a decade ago? >> they did think in 1998 with another great adsimilar to the one they used today. i'm real excited they broht this concept back. it's been long enough time where there hasn't been in wear out of the concept. they've done lots of dferent things in the ten years or so nc i think everything they've don has been

what about classified ads? when should i be willing to pay to actually sell some of my junk? >> you can take out classified ads on places for free like places like craigslist, keg, put places in local areas like local boxes online. that's a great idea for big items that people can actually come to your house and pick up. and it's free on those sites. try that first. write the description, post it, see if you get a nibble. if you don't, you can go the old school route and put an ad in your local paper or if it's a major city paper, it will cost you a little more. maybe not too much $75 to $150 in a big city. >> mandy, thank you so much for your help today. we appreciate it. >> my pleasure. >>> the fourth of july weekend means barbecues, picnics and, of course, lots of food. how to stretch your dollar at the grocery store. >>> plus, finding the perfect wine to go with your holiday menu. >>> we've all been there. you make a list, head to the grocery store and later come out wondering how you spent so much money and only have a few bags to show for it. our next guest is here to t

who has the most ads.the ads will be the most effective so there are winner take all markets but not all businesses are winner take all. there are thousands and thousands of businesses who have much narrower. their swear as a service and games and content. we're in the media business and we had this fantastic winner take all monopoly over the 20th. we owned the broadcast towers, the printing plants, the fleets of trucks, et cetera. you know, because we had these huge audiences we got the advertising, it was great. along comes the internet and, you know, the problem with the internet from a media perspective is not that it's free. it's got infinite competition and the problem with the competition is that they don't doe dowhat we do. they're not attempting by and large to do glossy magazines or national magazines. they are very narrow. they do the fine slice, the laser focus of things. so, you know, the way you compete with google is you don't do what google does. you don't create a search engine. what you d

because they can do all sorts of things, make ads more relevant. if they do they they think they can of a flywheel affect and eating in to google's share. the other thing that this let's them do is, gag sell not only strong in search with -6r 5% plus share but google moving in to the other areas that are quite threatening to microsoft. they're using their profits to get in to operating systems, in to online applications, that are free. that threaten the cashcow businesses like office and word and excel. they just recently announced that they're going to be doing an operating system for laptops. they already have one for mobile phones. and i think microsoft wants to gain share in search in part to help alleviate that threat. >> charlie: and what about leadership of yahoo!? carol parts? >> well, she physical she had to do something. but i think in this case by targeting the search teams and taking it away, some people wonder whether that's going to really take the glue, which keeps the portal together there. the search that yahoo! did, had about thre

and really there is an inundations for ads for unhealthy foods, more than 7,000 ads for food on tv each year, specifically, for children under 12, the highest proportion of advertising. 85% of food companies have interactive websites for children promoting branded products. more than two-thirds of food ads seen by children are for candy, snacks, cereal fast food. only 5% are for healthier foods, dairy and juice, juice not being particularly healthy. and none for fruits and vegetables. many ads offer premiums or tie-ins to certain characters. as if that's not controversial enough, counter-advertising on healthy food is a key lesson from tobacco control. counter-advertising works to change the image. and what works, unfortunately, are not positive ads about smoke-free living. those have limited or no impact. ads show the human impact of the product and should never attack the victim. show only the reality of what the product causes in terms of illness, disability, and death. counter-advertising of unhealthy foods is essentially untested in obesity prevention and control. it is in my perso

adding abilify has made a difference for me. antidepressant alone isn't enough, talk to your doctor about the risks and benefits of adding abilify. the risks and benefits by 2010, 30%... of the data stored on the world's computers will be medical images. the trouble is all of that information is trapped. x-rays aren't talking to... medical records aren't talking to... patient histories aren't talking to... insurance forms. we're trying to connect all that data... make it smart. we would see the patterns in your medical history... in the histories of entire populations. predict dangerous drug combinations. we could tailor cures... to your genetic code. put the focus back where it belongs, on the patient. that's what i'm working on. i'm an ibmer. let's build a smarter planet. >>> america's pitchman 50-year-old billy mays sadly and suddenly passed away on june 28 of a likely heart attack. in life, he was the king of a $300 million industry built on colorful infomercials, promoting everything from oxy clean to orange glow. in death,

ad some tough eal -- meetin. wentto itay, had som meetings thatade modest progrs on a couple issue and we dcovered that charm is great, charisma is great, popularity great, but other untries have other interts and they're going tostick with them and thatarack obama the enof date is going t have to could his diplocy by hard worknd blocking an tackling like ay other ere mort and it's just ot going to come sy. gw: so by the end of the week, wh did h get a what didn't he get? >> wll, let m tke iran becausthat was the numbe one issue for the obama administrion of the whole week. we can look a other piecesof it too. on iran, ifyou wantto know what did tey really wan, they wanted to me the russians a little bit. ne -- they wanted toget a hearing for eir bid that the russians have to be tougher and sanctio gwen: because of its nucear weapons pogram? >> because of its, iran's nuclear weapons program. d because of the domesc troubles a the regime is walling itself back in. o sign of medvedev. came out befoe the summit d sa

>> reporter: this union ad is not about getting cantor to vote for the house bill.his is a warning shot. count on health care reform as an issue for 2010, hardball to come. 2009 as these ads get sharper and a vote for reform gets closer, look for these sides to square off along stark and simple minds. the need to rein in insurance companies versus the need to prevent government-run health care. wolf? >> going to get uglier every single day before this is all over. thank you, candy. let's talk act this and more with our cnn political contributor, democratic strategist donna brazile and republican strategist john feerhe. how ugly does it get? >> pretty ugly. and the truth is because this is a very important issue and both sides have a great deal at stake. but, look, the obama for america, which is a part of the dnc, all in full disclosure, they'll be running ads in eight states to target wavering democrats, not just republicans but also use this opportunity to educate the american people, but more importantly keep democrats with the president. >> you're with the dnc.

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ad james l. knight foundation. the corporation for publi broadcasng and by contribution to your pbs tation from viewerslike y. thank you.

big audiences, big ad. great for coke and cs. e internet allows the content to be broad or narrow.figured out thebroad ads, we haven't figured outhe narw s when the do the televisn industry isgoing to restructure. >> charlie: how are newspars and prints gng to restructure >> would youhink we'd know the aner by now. some print is dead and some i not. th question is does your print d value to the internet a th audienceants it n and not 1 hours from now and the prlems is there's nothing wrong with newaper news but the print anthe ink on your fingers and we're monetizing at at one-fifth and newspaper journalilyis being read more than before we likwhat they make. that's goo >>harlie: we like theroduct newspaps. >> we like the product and value journalism and don't kno how to arge for it. >> charl: so you're the new york times. >> they'lle fine. you know. >> charlie:ecause they have such an internationallassy brand that in the end if they can get it they'll pay for it becausit's that valuab. that'she argument is i no >> the number ones in every sector will be fine. >> charlieand the ques