you believe adidas will outgrow nike in north america in 2010. why do you feelç that way?e -- >> they say they are. >> they say they are the biggest soccer company, which means nike together but in terms of brands, biggest brand. coming to north america, we have a lot of opportunities here, potentially in north america and i'm quite confident with the ifc on the plans and the market that we will grow this brand in 2010 here in the u.s. market and we have laid out the plans for the next five years and i'm quite confident that you will see a growing business not just in 2010, but for the years to come. >> seems like lebron james is close to signing with nike. any regrets on not signing lebron james or did the dollars not necessarily make sense at any point? >> i do believe that with derrick rose and dwight howard just to name two of our players, we have extremely good players and we will play high when the season starts in the second half of 2010. building marking and advertisingcoadvertising campaigns around these guys and we are very well placed. >> very quickly, do you ex

i'm down with adidas. that's who i represent.w? >> because it's like the beautiful colors. it's like that bob marley. sometimes i feel like i'm bob marley reincarnated and it's got that jamaican feel. >> larry: i knew bob marley. i interviewed him. >> that's one person they always said somebody you could work with that ain't here right now -- >> larry: his sons are around. >> i worked with all of them. they're my partners. >> larry: some of the highlights of your past year, get this, recently named creative chairman of priority records. what does that mean? you pick all the artists? >> yeah. i'm frank sinatra up in there now. >> larry: you're chairman of the board. >> i'm ol' blue eyes. i'm back. >> larry: he was something. you would have loved him. hosting "monday night raw" for wwe. what's that all about? >> wrestling, man. one of the biggest sports in the world. people love wrestling. they love snoop dogg. and i'm a fan of it. and vince mcmahon loves me and i love him and they've got money and we love doing business. >> are yo