will adidas be third time lucky?oining us now is the niece capital fanned her -- nice capital founder. the bottom line, a lot of people by nike products and they don't want to do the same with adidas -- buy the key products and they don't want to do the same with adidas. -- nike products and they don't want to do the same with adidas. >> it is still disappointing growth because the industry is doing so well. nike has made life very difficult. it spends more money on marketing and technology to make its products feel superior. competitors cannot just seem to keep up. francine: what do people want? there are a lot of people that wear trainers or sneakers, if you are in the u.s. watching us come out every day because it has become cool. -- watching us, out every day because it has become cool. what would you focus on if you were adidas? >> it is a combination of all of the things. adidas has underinvested compared to nike in all of them. who is willing to pay how much more in terms of pricey sneakers ? nike has gone tha

for adidas, teams are out, superstars is in. they are ending their deal with the nba. ♪ stephanie: welcome back to "market makers." it is time now to bring you up-to-date on the top stories of the morning. bad weather is getting the blame for a plunge in housing starts. construction is a 17% -- down 17% in last month. record snowfall, thank you very much austin. boston. a chinese property broker may try to buy cushman and wakefield. they are looking to sell for about $2 billion. they are the biggest privately held provider of commercial property services. the firm is controlled by a holding company. in crimea, a celebration marking the one-year anniversary of the day the region voted to break away from ukraine and join russia. the u.s. state department called it a fake referendum. president vladimir putin said he sent russian troops to neutralize ukrainian forces. joe: back to that surprisingly bad housing start. what do you make of this? ? stephanie: is it really a surprise? who wanted to track out of their house and looked at

brendan: adidas is making a shift in strategy.ing up with the nba to focus on individual sponsorships. will it help adidas gain traction in the u.s.? this is bloomberg "surveillance" on bloomberg television. streaming on your tablet, your phone, and bloomberg.com. ♪ tom: something to watch on bloomberg "surveillance." moments ago, a 42 print on oil. we are at 43. oil very light appeared interesting backdrop to a fed meeting. stay with bloomberg for the next two days on the fed. brendan: adidas, the second largest sportswear company in the world, it has decided not to renew its deal to be the nba's official outfitter. look at the yellow, that is year on year growth from adidas. that is just growth in sales in the u.s.. where do you see the pretty? the red, under armour. you can pay an entire leak or event to get your name all over shirts, or you can pick up players and get your name on their shoes. nike has done both but has focused on shoes. adidas likes to sponsor the entirely. olivia: it is a more precise allocation of capital.

adidas says adios to the nba.

he goes out and he takes off his adidas. and he holds his adidas up in the air.panese b-boys take their adidas off and they all have them on and hold them up in the air. i was like, i want to be able to do that! [ laughter ] [ cheers and applause ] >> jimmy: that's pretty -- that's solid. >> wow! >> jimmy: that's like the best adidas commercial imaginable. >> yeah. that was before, you know, any companies were doing that. he really launched that whole idea of connecting hip-hop with, you know, major brands in that way. >> jimmy: and probably accidentally. well, he rapped about adidas, all of a sudden it became a thing. >> you wear adidas, you put it in the record, then all of a sudden they make money and don't give you any. [ laughter ] >> jimmy: yeah, great. you get free shoes, that's all you get. are you still writing songs? >> i've been thinking about doing some music again. i've been having fun. [ cheers and applause ] you know. so i sat down, because my kids are in music. so i sit down, you know. got my old black and white composition pad, you know. >> jimmy

the two heavyweights and a friend of sports are nike and adidas.e nike every day of the week. it is something americans happen to do well. adidas is a great company through do not get me wrong, but as an as is valuation, i think it is 28 times p. it is stratospheric -- it benefits from the weak euro. you do not make shoes in ger many. the costs are most dollar base rather than euro based. they do not benefit from the week euro. aerospace and defense -- not adidas. they have. manus: they are up 40% in europe. there is not much in that. i'm typing out, no, don't like adidas. take nike. weak euro. lse, bailing, good bad? edmund: you've had so many exchange mergers. so, they have been hunting around for a new strategic direction. for the index business because they resold -- that to me is a sign of good strategic direction. those indices are growing. exchanges are growing based upon these indices. that is where the business is going. but for people at lse pushing indices, that is where the money goes. caroline: it is always great having you on. in full

adidas is big and soccer.her thing they are learning as they cannot quite get the jump they had hoped out of the world cup and that the world cup strategy every four years to hang it all on dr. may not be the best for the future. betty: this seems too late. haven't they been struggling for years? brendan: this is also a huge strategy problem for them. golf clubs are the same brand as nike shoes here that is not true for adidas. they're catching up to nike because nike could branch every death brand everything all over the world and adidas has not done that. betty: number seven, facebook. news out of the developer conference says it will open up its messenger chat at so other software developers can add to features. mark zuckerberg spoke more about the opportunities. mark zuckerberg: think about how useful it would be if you could just message and instantly get information about whatever you need. betty: he is looking more buff these days. brendan: that do puts on more muscle every time you see him. olivia: he

let's move on to adidas which unveiled a plan. they hope to increase sales by focussing on investment in six global cities. l.a. new york paris, shanghai and tokyo and they'll place a great emphasis on globalization. they lost it's number two position to under armour. nike held the top spot. let's have a look at adidas stock prices which sharply underperformed those rivals over the last 12 months. have to say the thing that stands out for me. >> you were surprised. >> the fast rise of under armour. >> i think this speaks to the broader that takes place in the sports consumer business. they want yoga wear and running clothes specific attire for high action sports and that's what helped drive sales for companies like underarmor which are a play in the sporting apparel world. >> absolutely but under armor started off as exactly what the name suggests as what you wear as underneath the outer layer. >> but they're diversified. >> and i'm also interested to hear them announce they'll be working customizations of products because that he

matt: a lot of those guys are wearing adidas sneakers. creator of that company, his name was it off. slur. his nickname was adi dotzler. adi da. alix: i believe you and scarlet after the dramatic selloff from the dow, we are still seeing continuing from the downside. scarlet: extending their losses from yesterday really the whole week. they have now fallen every day this week. this marks the third straight day of triple point losses. the dow has closed up or down by at least 100 points. in 13 of the last 15 training sessions. more of the big swings come back to the trade. you guys are talking about biotech. stocks focus once again. in retreat in focus because the disk maker is dropping the most in six years since february of 2009 after cutting its first-quarter revenue forecast. it is pulling down other names like micron. falling after share sale. the stock is continuing to move higher. around 85 to $90 per share. you can see where it is below that for the moment to rallying yesterday. moving in retreat or the broader market. alix: how do

jonathan: are you holding adidas? guest: yes. we are thinking we have seen the worst on russia. valuation looks very attractive. jonathan: for an equity investor, how difficult has it been, or has it been easy, when you strip out the politics between russia, ukraine, and in europe, the emergence of these extreme parties? the equity market hasn't had much impact. guest: this time last year when the invasion of crimea happened that had an impact. that really did change the political dynamics within europe. russia really moved beyond the pale with that move. i think that changed the way people were thinking in business. you saw that impact on the dax. i think people are getting more used to the status of russia as it is. it is not a great situation, but it no longer has the shock and surprise. jonathan: as you look at europe and strip out the politics, is it easy enough to say that this is just a qe trade until you see something more fundamental here? a lot of people say, great, equities are going higher. is there more to the story than that? guest: i think there is. there is an un

there ago adidas popping out at 1.0%. we see with all of these oil affected companies, as the market is unlikely to recover for at least two years, still pain to come. >> think you for that roundup. that is the state of play on the equity markets. the euro hit a seven-year low as i said to you in the equity markets. a 1.1 trillion euro war against deflation. mario draghi is in cyprus and so is jonathan ferro. john, you are out and about this morning, what will be your key focus? >> i have to apologize because i seem to get the good gigs and you get put on a bridge in zurich and i get sent to the beach. mario draghi bringing the governing council down to cyprus. things are better in the eurozone. you strip out these ugly german factory orders, the pmi's are firming up and retail sales have picked up as well and qe has already been announced. today we want the color, what does this plan really look like? what are you going to buy? duration. do you really what to buy that six-year debt? the news conference will be dominated

big companies like adidas nike will jump on board.s, but the organization after four years, and suddenly this level of passion the sky seems to be limit. bill: that is it? i don't get it. do you have a loving guys? >> the same way you play golf, golf and you can buy beer. bill: i meant. -- i am in. >> it could have been worse. ♪ >> coming up in today's "search engine", what you missed on the into pipes turning your dog into a sign >> it arches up. >> more in today's "search engine" coming up on today's "chasing news". ♪ >> here is the thing everyone has to get dugout. >> a new standardized test that new jersey is implementing. bill: you should write it down. i would be happy to say it. the partnership assessment. >> partnership for assessment of readiness for college and careers. >> partnership for assessment for readiness of college and careers command it is all about the partnership. >> for readiness. [laughter] bill: we are going to do it again. what's the best room in the house? the living room, of course. that's where life happen

see adidas come back but retro. melissa: everybody is getting into this business.ate hudson has got a line. go on to the next topic. being unskippable ad. have you seen this. >> it is awesome. melissa: geico's new spot, next time it pops up on your browser. watch. >> don't thank me. thank the savings. >> you can't skip this geico ad because it is already over. geico, 15 minutes could save you 15% or more on car insurance. melissa: okay. so here we go. the ad pauses after that. this adorable st. bernard goes to plate to plate stealing spaghetti from entire family. what is amazing to me it wracked up about million 1/2 views on youtube. people sit here and watch, while the dog is cute but disgusting to go around the table to knock everything over. jonathan hoenig, your take. >> i have a st. bernard, very realistic to actual life. but geico succeeds melissa they're smart and funny with advertising, they have a lot of it. 6% of the company's revenue goes towards advertising. you know what? they made a brand that sticks. melissa: peter, this is your forte. >> it was bril

adidas came out with a pair. they will cost you 115 bucks. friday the first day of spring. >>> time is 10:24. today, you can do something good for someone else. it's good deeds day. they are putting on the event based on the idea every person can do something good. all around the area thousands of volunteers take part in the activities like preparing and serving lunch to the homeless. >>> this morning, a bouncing baby newborn is alive and well. her mother went into labor at the doctors office. there was a catch. >> the problem was, the doctor wasn't there, yet. couldn't get there. lori explains what the doctor did to ensure a safe delivery. >> she had what was considered easy labor. >> we got there at 11:30 and he was out by 11:50. >> she wasn't at the hospital she was at her doctors office in newark for a routine appointment. her water broke and rafael made his debut. >> his head was hanging there. he was ready. he was ready. my husband, yeah i'm surprised he didn't hit the floor. >> reporter: her obgyn was stuck at the medical center. with

let adidas fila and nike help you gear up to make your move! find your yes kohl's you've been part of the family for as long as i can remember. and you just mean so much to all of us. the holidays wouldn't be the same without your crescent rolls. we got you a little something. we got you jeans. it's about time. pipin' hot pillsbury crescent rolls. make easter pop! (clucking noises) everyone wants to be the cadbury bunny because only he brings delicious cadbury creme eggs. while others may keep trying nobunny knows easter better than cadbury. with psoriatic arthritis, i had intense joint pain that got worse and worse. then my rheumatologist prescribed enbrel. i'm phil mickelson, pro golfer. enbrel helps relieve pain and stop joint damage. i've been on the course and on the road. enbrel may lower your ability to fight infections. serious, sometimes fatal events including infections, tuberculosis lymphoma, other cancers, nervous system and blood disorders and allergic reactions have occurred. before starting enbrel, your doctor should test you for

s will remove some of its adidas and reebok. >>> the giants are looking for host families for their risingstars. >> the san jose giants look for south bay residents willing to take in young players. this year the team needs homes for 25 players who will live with families from april through september. among the sf giants, madison baumgartner, buster posey. come on over guys if you can handle it. >> baseball player not babysitters. >> they like mac and cheese, what do you think? >> they probably do and also you know what? that's the major league jumping into the camera. the golden gate bridge an easy commute. i watched the zipper truck again like yesterday at this time, about mid span and we're ready for that morning commute inintno problems. the golden gate bridge on the left, the arrow on the right eastbound 24 there is a crash on the roadside, removed the accident icon but you see a slower drive headed toward the caldecott not in the caldecott. little build westbound 580 out of the altamont. no problems for livermore, dublin, the tri valley. nice easy drive for the south bay as well as w

let adidas fila and nike help you gear up to make your move!ttle angels build in softness. and these little angels build in strength. and that little angel says "weeeeeeeee!" 60% more sheets than charmin. everything you want and the value you love. angel soft. >>> leading the news in "new york times", president said must start anew after cyclone. relief workers called the situation in the south pacific island chain catastrophic. communication has been cut off and the full extent of the disaster is still not known yet. nearly 1 million brazilians protest. they're demanding the president's impeachment and speaking out against what they call government-sponsored corruption. >>> now to some other stories we're following for you. a quick update on the story we told you about earlier in the show just a few minutes ago russian president vladimir putin and before cameras with president from kyrgyzstan. he said it would be boring without gossip. so now we know he wasn't abducted by aliens. >> i love that show. today we say good-bye to gong show legend g

. >> adidas it's a land grab. adidas turned into a terrible company.in's not even in china yet, just getting started. he opened a huge store in chicago saying stick it nike. should have opened it in oregon. that's probably next. he's probably going to open up an under armour across from nike headquarters. >> opened up on michigan avenue in chicago. >> that's jordan country. that's jordan country. kevin plank is great. mark parker is a very quiet king okay? he's not -- he's understated. i love him. i have got to tell you, i wanted to do my show -- maybe one day from nike. nike's a juggernaut. it's a testament to kevin plank. people doubted kevin. that's a big mistake. nike the great senior growth start of our era other than starbucks. >> both headquarters in the northwest united states. >> you know people who are meant to be seen like they're not competitive, all of the guys in seattle and all of the guys in oregon they're the most competitive guys in the world. they're massed by that quiet like listen we listen we're mindful. they're all nindmindful. b

let adidas fila anrands help you gear up to make your move! find your yes kohl's before fd nikealgia, i was active. i kept on top of things. i was energetic. then the chronic, widespread pain drained my energy.ibromy my doctor and i agreed moving more helps ease fibromyalgia pain. she also prescribed lyrica. for some patients, lyrica significantly re fibromyalgia pain and improves physical function. with less pain i feel better. lyrica may cause serious allergic reactions or suicidal thoughts or actions. tell your doctor right awalieves if you have these, new or worsening depression, or unusual changes in mood or behavior. or swelling, trouble breathing, rash, hives blisters, muscle pain withy fever, tired feeling or blurry vision. common side effects are dizziness sleepiness, weight gain and swelling of hands, legs and feet. don't drink alcohol while taking lyrica. don't drive or use machinery until you know how lyrica affects you. those who have had a drug or alcohol problem may be more likely to misuse lyrica. yrica i have less fibromyalgia

. >>> the cherry blossom fest starts friday and this year reebok and adidas are getting in on the excitementeck out some of their new cherry blossom-themed sneakers. the reebok ventilators are available now. they're go going to set you back about $145. they partnered with wizards''s guard john wall for the high top version that cost $115. the so-called judge. wall 1 will be available on -- so-called jfm wall 1 will be available on friday. >>> st. patrick's day isn't unl tuesday, but people were seeing g this afternoon. revelers made their way down constitution avenu for the parade. year's theme is irish heart in the nation's capital. man, they had a pretty nice day. a little windy, but nice day. now what's going to happen next? >> tomorrow our temperature are actually going to be warm. highs in the mid 60s. we'll have plenty of clouds. i think despite that cloud cover you're still going to feel the warmth outside. it's not going to be the kind of cloud cover where it's completely overcast and socked in. where it feels chillier than it actually is. here are the other headlines. it's not only

and his collection, collaboration with adidas originals got attention for its unique look. a lecture at oxford last week -- did i read that right? kanye was at a lecture at oxford last week. he addressed the high prices of fashion, saying that clothing should be like food. >> but the prices of his clothes don't exactly echo that same sentiment. the price for his knitwear, like this sweater, is expected to range from $880, to $1,600. what's in that? gold string? what? if that's a little too pricey for you, you could go for a hoodie and sweatshirt that's around $430. >> according to the source, the bags can range from $500 to 880 bucks. the suit, that's a full-body pantyhose thing -- >> that's a full suit? >> yeah. we don't know how much that's going to go for. maybe it pales in comparison to the price, that somebody is putting out for this. you know what that is? that's a bag of air. >> what? >> a bag of air from one of kanye's concerts. it is being sold for 60 grand. >> that's a joke. are you serious? >> air from a concert. to breathe the same air as kanye. very expensive.

, i like the fact they not only lean on nike but under armour, one of their phenomenal areas, and adidas. so when i look at this now, nike has had an absolutely phenomenal run. i like the stock, but from a valuation perspective, i actually would go back towards foot locker and when you look at the growth, the continued growth earnings, year after year, five years in a row consecutive growth, this thing is an absolute monster. >> specifically in footwear, athletic footwear. >> nike, i would definitely rather nike. having said that, i think it's apples and oranges. i think foot locker is doing a phenomenal job. best in class athletic retailer, doing everything. their numbers said they're doing everything right. i would not be short foot locker, i would think about getting long. >> i'm cautious on nike. and i think a lot has to do with the dollar and where they're exposed and getting growth. i don't think you want to step in for the breakout. foot locker's news is already out and the stock is trading very well and they have much less dollar exposure. i'm kind of avoiding nike. i can in the

a lot of companies, such as adidas, barclays, merck, scheduled to report.e will also be getting the latest information from u.s. personal spending. it probably fell in february, reflecting part of the drop we are seeing in gasoline purchases. it shows incomes -- u.s. manufacturing probably held close to a one-year low in february as falling oil prices limited demand and export markets remain weak. by wednesday, we will get the latest from the beige book. that is a snapshot of the economy in 12 separate bank regions. washington, d.c., the supreme court will be waiting in on obama care. the federal reserve will release results of his latest bank stress test. on friday, the monthly jobs data. u.s. companies probably added about 235,000 workers to their payrolls in february. i am su keenan, bloomberg tv news. >> this is the equity position of the moment. we have a market in seoul. south korean stocks samsung announcing a new smart phone. here in hong kong, a very brief look. we are looking for what is going on in the afternoon in tokyo. tokyo stocks reopen in j

adidas. shares are at a seven-month high today.ning the dividend. 7%, including items -- prepared to make a long-term strategy announcement. tim clark says he will travel to defend his airline. analysts are receiving market distorting subsidies from their government which would allow to undercut competitors. here is the reaction. >> it is grossly unfair and discourteous and very serious. they must be prepared for a very robust response from us when and if we get the report. >> he called the complaint bluster and flimflam. i like that. all right. auction day today, bitcoins sees from the underground drug and murder peddling website. today, 50,000 bitcoins on the block on federal action. nearly 80,000 were already auctioned off this year. tim got 32,000. the former ceo got 48000. they might be winners, but they paid a much higher price. charles, the ceo of solutions. are they winners? are they not winners? >> the bitcoin market is liquid. in the short run i think they are kind of losers. you can go out and buy it at a cheaper price t

adidas is not giving up on basketball but say they will focus on amateur leagues and developing new productsnt you playing hide and seek in its stores. after a spirited round of the game that attracted hundreds of people to a belgian ikea last summer, company has forbidden similar events in its dutch stores citing safety reasons. organizers had gotten the word out over facebook. more than 32,000 people signed up to play hide and seek at an ikea store in the netherlands. former spice girl turned is fashion designer be victoria beckham is planning a second store for her label after opening her flagship store in london last year. beckham will open another in hong kong. she spoke to bloomberg in an exclusive interview. >> people ask why hong kong. i love it here. i love the energy. i love the women. they understand fashion. they're passionate about fashion. they understand luxury and quality. so it really does seem like the natural place for the second store. cory: you can watch the full interview on bloomberg.com. "bloomberg west" will be right back. cory: i'm cory johnson. ♪ cory: i'm cory joh

adidas and robok made a pair.shoe will cost about $115 available starting friday the first day of spring. >> j wall is that john wall? >> yes. >> very nice. >> i looked up the rebok ones and they are only offered in mens. i don't like that. >> we have to fix that. >> they are neat. they have the d.c. flag on them. the insole has the monument on it. >> there are serious sneaker heads out there. people love them and have closets full of them. i'm sure a lot of people will get them. >> on friday that's the day out of the next seven that is the most mysterious if you will as far as the weather is concerned. that's when spring starts in the evening. there eels a chance of showers in the forecast. there's a slight chance we could see a mix, too, as rain begins. we are going to continue to keep an eye on that right now. i think we will only see showers, but if you are a snow hater, you don't want to think about it or talk about it the day to keep an eye on is friday. that's a weather headline. the other two, one today, b

the kids love him -- >> speaking of inroads, under armour overtook adidas is the sports company.ll overtake them in sneakers. >> and market cap at some point. both stocks are all-time highs. both stocks are expensive. but listen, under armour is absolutely, i concur with you completely, it's the wave of the future. i know it's anecdotal, i have an 8-year-old son. he's a sports fanatic. they think nike is for me. the old guys. they want under armour. this is the wave of the future in sports. apparel, shoes, all of it. >> sports, particularly basketball and football, of course, unique because unique content. you see those areas still growing? >> the answer is yes. because you have the whole world. not just the united states. and, by the way, kevin plank is a great entrepreneurial story, how he started out. even though it may be overvalued 72, five or ten years, ride it. >> i love it. the american success story. we do want to salute an american success. retro founder and ceo eric. the pronouncer guys was worse than the name. anyway, the new -- the new jersey-based franchise offers l

adidas partnering for this high top version. it w $115. it's available on friday.l of course starts first day of spring which is friday. >>> a big day ahead for the chance of d.c. public schools as she gets ready to spend the e r kaya henderson is playing in the president's push >>> and a live look outside for you. we're sitting at 44 degrees here. on our way well into the 60s >>> putting d.c. schools in the national spotlight. the role chancellor henderson is playing in president obama's push to strengthen education. >>> more signs that spring is here as we say good-bye to the windy conditions we saw over the weekend and hello to more mild temperatures. m team 4 meteorologist chuck bell here with an hour by hour breakdown of the day ahead. good morning, chuck. >> good morning and welcome to your monday everybody. promises promises of mild weather coming our way for the second half of the day today. it's a little chilly outside first thing this morning, you'll need your extra layer of fleece on this morning, but that's really about it. you can leave the puffy coats

. >> and coming up we'll tell you which athletic trade dropped adidas for aniacal i -- an idol. >> if you want to tweet us and tell us your thoughts on stories you might have seen or maybe something you want to see, tweet us. thank you, cable for the slower internet upload speeds. for making me wait longer to share my photo albums. thank you cable, because if we never had you we wouldn't know the incredible difference verizon fios makes. in customer satisfaction studies, fios is rated #1 in internet speed and reliability - 8 years running. plus, fios has the fastest wi-fi available from any provider. period. see the difference for yourself. get a fios triple play online at an amazing price, guaranteed for two full years! plus, get a $300 bonus with a two-year agreement. call the verizon center for customers with disabilities at 800.974.6006 tty/v >>> in tonight's consumer alert, the markets on wall street were down by the close of trading. the dow dropped 85 points. the nasdaq tumbled 28 points below its historic 5,000 milestone. >>> takata says it is doubling the production of those

but there's adidas, there's nike, there's, you know, wings were wild wigs, it's unbelievable.the business winner here, including vegas? >> i think everyone's a winner in this. turner comes out to be a big winner, vegas is always a great winner with everything that's discovered with -- involve with the the first four days of the tournament. the restaurants are full, everyone is in the casino after the games are over, everyone is in the pit playing blackjack and craps. it is the biggest weekend for the state of nevada and las vegas. liz: why, peter, is it bigger than the super bowl? >> everybody's a winner, i want to bounce off that, except for the kids who are carrying it on their back. none of these kids get paid for this. so all these people are making money, the coaches are making millions of dollars, and if every a good run with a maul team, they're going to get a better job down the road. it's one of the great mockeries of the ncaa situation here, how much money is being spent and made on the backs of these kids. now, you could say they're getting scholarships, but that's

paid not only to win games and coach, but to recruit players and to bring in those shoe deals from adidasot that goes on from raising a young basketball player until they get their degree. and especially getting them on television and winning games during march madness. >> duke university. his total pay over $9 million. schools basketball profit from the program 12.8 million. look at rick, total pay 6 million. the school gross profit from the basketball program 4.6 million. i'm just going to run through these quickly. university of kentucky, total pay for the coach there, 5.5 million. total school gross profit, 7 million. the list goes on. billy at the university of florida. i think a lot of people will look at this and say, what about the people that play, shouldn't they get more money? >> absolutely. gerri, it's one of the biggest topics in sports. i've actually changed my mind over the last five years. i always thought the kids they're getting the free education that's it. give them a little bit of money. now with the billions of dollar, 20, 30 years ago, it was millions of dollars. no

meanwhile an 11-year partnership between the nba and aideeds today is about to come -- adidas is about to come to an end. they currently supply uniforms but that will end after the 2016-2017 season. >>> the entire nation right now is engulfed in march madness. you know it. according to the american gaming association, about 70 million people will try their hand at picking the winner of the tournament. more than $2 billion will be wagered during the tournament. compare that to the super bowl, it's about twice as much money on the line right now. all that madness will supposedly end up costing about $9.1 billion in lost product for employers but it can make you money through wusa9.com. a $2500 grand prize is up for grabs with our wusa9 bracket challenge. just sign up on our website. see how your brackets stack up to the 9news team. apparently we're having some issues in getting our brackets picked but you have the hard copy there. >> i have the hard copy here. i have the winning team here. >> it's all kentucky, right? >> all kentucky. >> we're on the same page. >> by the way, she picks b

some of its clients including adidas, microsoft and macy's and according to the website it enables 138d impressions worldwide each month. my sources indicate it's valued at around $2 billion so if the deal does go through it certainly would not be cheap for google. but analysts say an acquisition of it would help the tech giant compete with facebook and strengthen its presence in india's advertisement market which is growing. according to brand spent $6.3 billion on advertising in 2014, that number is expected to rise to $8.1 billion in three years. with the economy picking up and more consumers upgrading from features to smartphones that presents an opportunity for advertisers trying to get their products in front of indian consumers, particularly the under 25 millennial audience which makes up about half of india's population in general. this potential deal signals a shift in india's technology landscape from what was seen as more of a back office it support hub in what could be a larger player in the space. back to you. >> we heard the same thing from flipkart executives this hour.

let adidas fila and nike help you gear up to make your move! yes kohl's >>> fallout over racist texts, allegedly involving san francisco's police department. why mayor ed lee wants something done. >>> plus, a young 49er is calling it quites, why he fears stepping back out on the field. >>> spring officially arrives on friday. and i'll tell you when to expect spring showers. >>> and it looks like highway 4 is already bogging down in those westbound lanes, we'll show you your slowest freeways and trouble spots coming up. >>> good morning everyone, it's tuesday, march 17th. i'm michelle griego. >> hi everyone, i'm frank mallicoat. it is 5:30 now. >>> happening today, a special election for a state senate seat in the east bay. take a look at this map of that district. it coffers a number of cities like walnut creek and pleasanton. there are now candidates all -- four candidates all democrats -- initially a republican named merit merit was running but she dropped out. >>> today the state the going to lay down the law of land. ryan takeo joins us in

let adidas fila and nike help you gear up to make your move!d your yes kohl's >>> good morning, we're hitting the road right now in oakland. 880 is okay in this area but a little farther south you're continuing to san leandro, new reports of a problem now just past the marina exit after a car clipped a big rig and then tipped the center divide. it is partially blocking the fast lane. what it's doing to the morning drive, kcbs traffic is just a few minutes away. >>> hey, good morning everybody. got to be a college baller's dream to play in the ncaa tournament right? be careful what you wish for. you might draw top seed kentucky. unbeaten at 34-0. the top overall seed last unbeaten team to win it 1976 indiana hoosiers, there are the four seeds -- wisconsin, duke and villanova. surprise pick in the field? may be ucla. just 2-8 against this whole field. one of four pac 12 teams in ucla just one of three teams from california to make the big dance. and for just the second time since '91 no bay area teams were selected. johnny dawkins' stanford will

nobody said nike or adidas, but i'm looking for some merchandise for the schools. >> merchandisers cant my pick might be pizza companies. pizza hut or papa john's. those companies, you're watching game. you get a little hungry. pull up the mobile phone and tap your app and order your pizza. we saw that last year. these companies benefited. we could see that again, especially they have done, both companies done a real push for mobile. liz: hey, great to see all of you. veronica dagher, steven lieb, cheryl casone. may the best team win. david? david: hottest new cars destined to become the next generation of classics. this car, you might recognize it. a powerful dodge hell cat. it made the list. we'll sell you -- tell you other cars that made the list. that is coming next. >>> imagine launching a brand news business every week for a year. two young entrepreneurs announced that on our show a year ago. did they make it? the brains behind 52 businesses are here to tell us. that's next. bring us your baffling. bring us your audacious. we want your sticky notes, sketchbooks, and scribbles. le

weakness is the core running business, the cheap price stuff, let's say $60-$90 where under armour, adidasade inroads. you're seeing puma build shops in foot locker stores, so they're quietly making roads, and i'm concerned that under armour might make inroads on nike's dominance. cheryl: is there any ncaa basketball effect? you mentioned basketball, and it is, you know, march madness right now. >> not yet. we're not seeing the results, but basketball shoes remain on fire and, hey, i'm not really a college basketball person -- [laughter] cheryl: i just did a bracket which was destroyed. let's talk about foot locker in particular because that seems to be a brand resurgence that's really coming back right nowment of all names, foot locker. we kind of thought they were kind of gone. you and i kind of talks about that in -- talked about that. >> the thing is if you want to invest in retail, what foot locker's doing, they own foot locker, foot action and champs. they're putting up more interesting stops, giving you a reason to go there. and they're basically doing away with lady foot locker and

. >> so we talk about this and what dustin and jason and host of tailor made adidas athletes do is bridgebetween golf and other sports and show off the new products. i guess maybe we'll start with you guys, a couple questions about where you guys sit with your respective careers right now. dustin, maybe you first. you're on the comeback trail right now. when it comes to golf and what's happening with the game, what are you doing right now so that you can be a top performing athlete in the game of golf again? we know you've taken a bit of a break from the game overall? what do you say? >> well, you know, right now i'm focusing on the physical aspect. i'm in the gym a bunch. i'm concentrating on that. it's something in the past that i -- i worked on, but not quite as hard, so i think that's something that's really important nowadays in golf, being a lot more athletic, more physical, you know, being stronger and stuff. so that's one thing that i'm working on. i can definitely see an improvement in my game and, you know, definitely my physical fitness. >> now jason, the question then goes to

beckham pitches for sky sports, belstaff and adidas. why wouldn't you want a guy like him pitching?ing even richer news. prince harry set to hang up his fatigues. say it ain't so. harry says it was a tough decision. after his tour in australia he will leave the armed forces. he joined the british army ten years ago, rising to the ranks of apache helicopter commander. way to go. he went a lot of places most human beings wouldn't have the courage to go. >>> bonus round next. ay,no! don't do that! try new head & shoulders instant relief. it has tea tree and peppermint that cools on contact. and also keeps you 100% flake free. i use it for cooling scalp relief in a snap. mi bebé ha crecido tanto. try new head & shoulders instant relief. for cooling relief in a snap. thank you for calling colonial penn life insurance company. i'm glad i was able to help you today. hi, my name is jonathan lawson and i'm a customer service representative for colonial penn life insurance company. insurance can sometimes be difficult to understand, but here at colonial penn, we make it simple. alex trebek ha

. >> reporter: also joining in, can way west who just debuted his new line with adidas. >> the shoesout immediately. kids lined up. >> reporter: in the last year, blue jeans sales dropped 6% while active wear jumped up 7%, a reason why carrie underwood just launched her fashion line. >> you can get done what you need to get done and you can feel good and look good while you're doing it. >> reporter: if you were to recommend one great piece for women everywhere, who would it be? >> it would be the black capri pants, no question. for me t always looks good and makes you look thin and keeps everything together. >> reporter: you can credit this trend to a friend who practices yoga. we will have much more tonight at 7:00 on the insider. back to you, pam. >> and you can watch all the celebrity news right here on kron 4 after the insider at 7:00. entertainment tonight airs at 7:30 followed by kron 4 news at 8:00. >>> and coming up, new video just in from new york. we told you about a 7 alarm fire and an explosion in hand ma 10's east village. the building collapsed and there are injuries, a

let adidas fila and nike help you gear up to make your move! a human one. and it's time to fight it. with the good energy of quaker oats. it's how we help keep go-getters like you going and getting. one bite at a time. try new quick steel cut for a heartier texture. quaker up. >>> "good morning america" is brought to you by quaker, quaker up. >> still ahead, suzanne somers pulling out all the stops with "dancing with the stars." former finalist amy purdy here to break down all the action last night. . >> ♪♪ >> hey everyone, it is saint patrick's day. 7:56 on the clock. karen rogers standing by with a look at the roads. karen. >> i think people commuting would say they're not feeling particularly lucky today. a few new accidents popped up. looking live on 95 and this is the ramp from allegheny to i-95 southbound. you see how jammed we are. we have this accident partially blocking part of the ramp right here so traffic is getting by but it's extra heavy at this point on 95 southbound from woodhaven to girard and you see the 47 minute travel time.