speaking of "squawk box," joe kernen is joining us is it adidas or adidas >> i was a kid, when they firste first pair i had was cool it was the guy's name. >> his brother started puma across the river in germany and they hated each other. >> you know what else was weird? when arm & hammer bought arm & harmer what are the chances something called arm & hammer -- who is -- >> your guest, the ceo of adidas should buy the mattress company, kasper >> should we be worried about china and trade? this pompeo is a hard liner. what do we think about that? that's one thing we should be thinking about today that's how the tillerson story relates to us. and i'm looking at the ten-point who is this guy kudlow what is he going to mean is that going to happen? you have any insight there >> free market capitalism is the best path to prosperity or something like that. >> here-here preaching to the choir there does this matter about -- i don't know the guy will only be there until november then this saccone/lamb thing i don't know what to make of that. >> the democrats will make it everything the republican

sportswear giant adidas says sales and profit will slow this year.has seen its shares fall 15% in the past six months, says it plans to buy back up to $3.7 billion worth of its shares over the next three years — that's almost 9% of its share capital. last year operating profits grew to just over $163 million. the french finance minister says he'll take legal action against google and apple for what he called "abusive practices". in a radio interview, bruno le maire said he would take action over the way the tech giants unilaterally impose prices and other contractual terms on software developers. neither company has yet responded. and a gender pay row concerning the queen — that's the fictional monarch. british actress claire foy, who played queen elizabeth in the netflix drama the crown, was paid less than her co—star matt smith, who played prince philip. the producers said it was partly because matt smith was better known at time of casting. more tributes to stephen hawking a little later. coming in as you would expect from right around the world.

f adidas spoke earlier on bloomberg.e will spend 35% on the -- thosena almost 30% three components are driving the company forward to a record year. we are very profitable in china. marketing contracts are signed in europe and u.s. scarlet: the ceo also spoke about the u.s. markets as well. kasper: there's tremendous growth by introducing new products and new technologies. the competitive landscape and retail is strengthening. it will impact overall the marketplace. we still have a long way to go in the u.s. scarlet: adidas was the top performer on the stoxx 600 today. lisa: goldman sachs preparing for big changes in its leadership. how will it addressed the issue of diversity within the bank? we will explore that, next. this is bloomberg. ♪ scarlet: this is "bloomberg markets." lisa: time now for the bloomberg business flash. opec isfirst time, acknowledging the impact of the shale boom in the u.s. the cartel is forecasting that will outpacepplies growth in demand this year. ipo sponsorsan on could expand beyond ubs. s

a lot of companies were german, ideas and -- adidas and puma. were they not happy with you when you came along? phil: they did not really worry about us. we kind of snuck up on them. invest abroad, you have a player called michael jordan. phil: he started making -- wearing our shoes. said land inthat the nba and all the kids wanted them. ♪ david: there was a university of oregon runner who was a religion day -- legendary track start. how did you get him to wear your shoes? phil: we worked at it. he had worn a database his whole life. -- adidas his whole life. the guy who ran the eugene office became his brother convinced him to switch to nike. he was our first prominent track and field athlete. david: d you have to pay them to wear your shoes or do they like it so much that they wear them? phil: they just liked them so much. david: really? phil: no. they demand in endorsement fee from us or whoever they wear. the olympicson at in atlanta wore the gold shoes. david: you made the shoes. yourmcenroe was one of players. hisould occasionally lose tem

you know the adidas story. you know it is all salesforce.f you get an e-mail from adidas, it is salesforce if you go to a store and talk to a sales rep in person, that's salesforce, we're building a single view of the customer for adidas >> benioff says the company's goal of raising a revenue run rate of $20 billion by 2022 just got more realistic >>> box reporting a narrower loss, first quarter revenue rose in line with estimates, but the forecast for the current quarter revenue is below estimates the stock down some 13%. >>> shares of monster beverage are in the red the energy drink maker reporting higher earnings and revenue. both numbers missed forecasts. >>> kevin plank says 2017 was a transformative year. under armour embarked on a plan to cut jobs, close stores and focus selling directly to consumers through online and own-branded stores plank spoke to jim cramer last night and says 2018 will be one of the most important chapters in under armour's history. bhafrnlgts >> what we want to do is make sure we have a clear understanding. i

as a result, adidas is up 7% on the bloomberg. bloomberg. ♪ >> it is not because the growth is strong that we can declare the job done. it is a very clear job for us to bring the asset purchases to an end. we see a sustained adjustment in the path of inflation towards a headlineich is inflation rate of below, but close to 2% over the medium-term. thereafter our monetary policy will have to be calibrated, so as to ensure that inflation continues along this path. while we are now more confident than the past that inflation is on the right track, recent absurdities remain. for this reason, even once the outcome becomes less dependent on the purchases, monetary policy stilling needs to be patient, persistent and prudent. to guarantee the return of inflation to our aim. the economy has been growing consistently above current estimates of potential growth by more than one percentage point last year. area confidence indicators are close to the highest level since the start of the monetary union. even if the latest readings came in slight

biggest increase with adidas and then the introduction last year of under armour.fted our overall active business up 15%. >> the reliability of kohl's, and most importantly, i don't know if people realize, but a lot of chains have had to close a lot of stores. it has been your ability to capitalize from their closings, and you don't seem to be opening and closing guys like the other guy. >> on a physical basis, we are not in the mall. but there are other outside of the malls closings as well we are free standing, we are strip center we have a lot of flexible formats, one of the reasons that we are in the store, is to show the ability the company has to implement these formats anywhere is important. >> i want to go back to amazon you have more than 1,000 stores. and a lot of the testing has just started in january. but went this, i can tell you went this as consumers can you, do you ever think you can blow it out to 1,000 stores? >> the results will tell us. if the customer responds and they think it is a great experience, they use the story, but importantly it driv

it looks like adidas continues to do well. it sold so much in china.will talk to the ceo of , toas, kasper rorsted discuss these plans and going ,.rward from the headquarters let's check on the markets with nejra cehic. nejra: we are seeing risk across the markets. the 10 year treasury yield is 2.83 percent. if you look at asian equities, msci asian index snapping four days of gains. this seems to be feeding through from the u.s. session, the concern around foreign policy and other elements, trade as well face in the u.s. after shaking up the administration with rex tillerson gone. let's see the next chart. that came in line with estimates. we did see curve flattening on the back of that. we did not get to that level of theness in the beginning of year. it was a curve flattening trend nonetheless. u.s. to 30 versus the japanese to 30 curve. these curves at the same levels is quite interesting given the u.s. is starting to face higher inflation. japan is facing disinflation. curve in the u.s. does not have much room to flatten. looking ahead to the u.s.

get moving with nike adidas under armour and track it all with fitbit!ive brands your family wants kohl's cash for you! this weekend - only at kohl's. >>> the power of christ compounds you! >> one of the scariest movies ever. i still can't watch. the terrifying scene from the movie "the exorcist." check out this headline. the vatican is train mortgage exorcists with reports of demonic possessions soaring. the demand for exorcisms in italy has tripled in recent years. one official says there are some 500,000 cases requiring exorcism annually. so the vatican is planning to train more priests during a week-long international course in april. >>> somebody evil ventured over to twitter here. do you think the conversations we have on twitter are healthy? that's what the company is having for. in a series of tweets, jack dorsey expressed regret over not being able to aggress abuse of the platform fast enough. the company is now accepting proposals for the project. twitter says it believes it will help it measure its impact on the world for years to come. >> eve

saying adidas. >> so you're going with adidas because in north america that's how we say it?s correct i'm speaking to north americans so i thought i would say it in the appropriate way. >> in north america you've been stealing market share. who have you been stealing market share from? >> pretty much across the board. it didn't grow too much last year across the board we are in catch up mode. we need to get to 15% market share in the u.s. which we have in pretty much every market. we need to catch up. we have a target to do 5 billion so approximately $6 billion. so the growth we're seeing has accelerated in 2017 is necessary also for us to hit our targets we feel comfortable. >> kasper, do you consider the company's success a function of being a performance footwear sporting company or a fashion company? and i ask because of the collaborations with kanye west, the collaborations with pharrell, the collaborations with the stan smith line and so much more. >> clearly the core of who we are is sport we want to be the best sports company in the world the products that we see and

david: so when you started your company nike, the dominant companies were german, adidas and puma.they happy with you coming along and did they try to get you out of business? were they -- they didn't worry too much about us until it was too late. we kind of snuck up on them. ♪ david: in basketball, you have somebody named michael jordan. that's a basketball player you have heard of, right? phil: i've heard of him. when he started wearing shoes, we made them really dramatic. david stern did us a huge favor. he banned it in the nba. and so we ran a big ad that said banned in the nba, and every kid wanted the shoe then. [laughter] david: when you wear his shoes, do you jump higher. i mean if i wore those shoes, i wouldn't be jumping higher, right? phil: you might. david: really? i'm going to go get some. ♪ ♪ david: there was a university of oregon runner, steve prefontaine, who was a legendary track star, and you became close to him. how did you get him to wear your shoes? phil: well, we worked at it and worked at it and worked at it. obviously, that he had worn adidas his whole life

top: adidas is the today.er in the eu the u.k.nced it will eject 23 russian diplomats attack of the poison gas on a former russian spy. >> they have provided no credible explanations that could suggest they lost control of their nerve agent. the nation as to how this agent u.k., noe used in the explanation as to why russia has an undeclared chemical weapons program in contravention of international law. julie: russia has responded, promising retaliation coming soon. let's bring in emma ross thompson here in new york. thank you for talking to us about this. these measures that theresa may announced, are they unprecedented? how often do we see these kinds of tensions ratcheted up to this level or you get the spelling of various diplomats or spies? emma: theresa may said this is the biggest expulsion in 20 years. that takes us to the height of the cold war. time, from analysts and russia, these measures look a little soft. we have to see what the russian retaliation is. stuff like ministers and the royal family not going to the cup d

let's do adidas first, jimmy, on earnings. >> really there's nothing bad that you can say about this.wn into their multiple, doing a massive share buyback. i sold nike about a month ago and i've got to take a hard look at adidas replacing it this is a really good stock right now. >> up 11% at we speak. signet jewelers, multi-year low. they missed on same-store sales and going to close 200 stores. that's a potpourri of bad news, doc. >> they threw the kitchen sink at it here we thought they did that back in november when they did the same thing. they warned about full-year 2018 earnings they announced a whole bunch of store closings they said that same-store sales were falling off a cliff stock was 76 back then it's 39 today. >> what's going on with baba >> their close volume is unreal, double digits, strong. they're strong you look forward and very inexpensive. i love this name i'll take this name over amazon. >> pushing $200. copper prices hitting the highest level in two weeks we'll find out how the futures traders are playing the metals next. >>> first we'll take you for a check of

is north america starting to at least get steady getting more competitive against adidas here in north america i would say as long as they can just stay even here in north america, the true growth that we've been looking for and we've been getting has been internationally. it's not just china. it's all toefr rest of the world, but china obviously is the main figure that everybody looks at, so you look at the numbers. they were up 16%, this quarter even r more. the strength of nike is the international growth, plus the direct to consumer add in the fact their margins aren't great that said, i'd agree with jimmy. i got out at the same level about month ago with jimmy around 67. i don't like the valuation level. you'll see a time, this is very much like a home depot numbers are great. everything is there. and sooner or later, somebody is going to start to panic because they say suddenly, hey, look, you look at the pe, it's trading around 24, 25. maybe a 28 that makes me nervous. i'm going the take some off. >> give me a different name then you said you like other names. >> one that's easy

woodruff: now to a surprising way to make money: the sneaker resale market, where used nikes and adidas can sell for hundreds, sometimes thousands of dollars. our economics correspondent paul solman has the story.t it's par our series, "making sense" which airs every thursday. >> reporter: in the back of new york's javits convention center buyers and sellers, teenage boys, mostly, haggled in the trading pit. >> 210! 210! >> reporter: here's one of the inttest markets in america i knew almost nothabout: sneakers. >> this weekend we're gonna have 20,000 people. >> reporter: when yu-ming wu founded sneakercon nine years ago, just 800 people showed up. this year eight conventions of so-called "sneakerheads" a t planned arou country; new york's is the biggest. >> we created this space for anyone to come in to buy a pair of sneakers, to sell a pair of sneakers, or trade a pair of sneakers. >> reporter: so in a sense, this is a physical ebay? >> it is a physical ebay. yes, correct. for sneakers. >> reporter: much hyped, limited releases of nike air jordans, as in "michael," and adidas yeezys,

adidas just put up a big number. >> let's bring in a top analyst. susquehanna joining us from the new york stock exchange. sam, welcome back. >> thanks for having me. >> what was your reaction to this news? >> well, it was surprising that it happened to abruptly and we're looking at it now as to what does it mean sort of mojo of what's going on clearly, they acted quickly. took two people to take over his position and it really does throw in the question of the suck says plan so i mean mark park rer is is great, but he'll have been there for a long time. by the time we get to 2020 sometimes, these companies do need new blood and we don't know what that's going to look like in a couple of years >> it's interesting, i'm looking at your latest note which dropped today. you don't get to this news until page three, which i thought was interesting. you say it's concerning. you say the swift reshuffle uing comes at a critical time that's cause for concern in and of itself and the succession plan is now all of a sudden thrown into question these are serious

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it reporter: much hyped, l releases of nike air jordans, as in "michael," and adidas yeezys, the brand of kanye west, have spurred a billion-dollar resale market. when they appear, they bring chaos, sometimes even violence, to the few stores that have them. and then bring premium prices on the secondary market, like here. sneaker-monger matt bogy. >> so these are the red octobers. >> they're worth about five to $6,000 on average per pair.t' >> reporter: twhat you're selling him for? >> yeah. that's what i'm selling them for. and i also have a pair signed by kim kardashian which is kanye west's wife. those are, i price those at about seven, 8,000.ep >>ter: wait a minute: thousands of dollars for a pair of sneakers? as a mom here put it: >> it is insane!ha and we'rng a ton of fun but it's incredible to see how much sneakers cost! >> reporter: but there w.e some bargai sneakerhead tyre coles was hocking used kicks from his own ever-burgeoning collection. >> i love nikes to the bottom of my heart. i'd buy, i'd buy any p >> reporter: nickson dess-koss was selling a pair of nike airmax troph

adidas shares in germany trading of over 9% after the company announced plans to buy back 3 billion eurosits shares. rochelle: finally from you, google is going to ban ads for cryptocurrencies like bitcoin. explain,difficult to but this is part of a broader crackdown we are seeing on these high-risk financial products. from june of this year, google said it will not accept ads for cryptocurrencies or related content. also banningant is advertising for investments known as binary options, which have an all or nothing pay off. facebook took a similar step in january. googles announcement comes as it published its annual bad ads report. in 2017, the company removed 3.2 billion malicious or deceptive advertisements from its network, almost double the factor for 2016. rochelle: thank you for our business roundup. time for our press review. time for a look through the woworld headlines with dheepthia laurent. start with numerous reactions to rex tillerson being given the elbow by twitter, of all things, by donald trump. dheepthika: let's start with a cheeky cover from the u.s. tabloid "new york

adidas has returned to double-digit growth.ermany, he says revenue quarter,in the fourth more than twice what it was in the third quarter. it forecast 10% growth for 2018. the company has been cashing in on the popularity of its sneakers. the world's largest clothing retailer reported a slowdown in sales and the weakest profitability in a decade. the operator of the chain says gross margin narrowed and same-store sales slowed down in the second half of the year. it has been hit by the strong euro and spending more on expanding its online business. flash" your "business update. shery: coming up, goldman sachs is preparing to shake up its management, but how will it address the issue of diversity? we explore next. julie: i now let's bring you back to those live pictures of students participating in walkouts around the nation. they are protesting against political inaction on gun violence. the movement sparked by the activism of students from douglas high school in parkland, florida, and the shooting that was one month ago today.

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. >> reporter: adidas started the program for low income students when she became executive director of martha's kitchen in 2001. her passion , to fight hunger. >> you see hunger everywhere. people do not realize that it can happen to anybody. >> reporter: the former tech startup manager quadrupled the size of the kitchen, as a result meal service soared from 75,000 per year, to nearly half a million. its reach extends beyond san jose. the president says the kitchen is cooking and delivering free meals to more than 40 nonprofits reaching into east palo alto, salinas, santa cruz and the san joaquin valley. >> she gets out and talks to people , and convinces partners that they should be helping more. she has really been the driving force at martha's kitchen. >> reporter: sacred heart nativity schools president , calls a dita a problem solver. >> she's possible -- she sees possibility in a world where we can see a lot of areas. >> reporter: she never forgets how she and her husband were laid off from their tech jobs in 2001. her joy is feeding folks like steve and their time of greatest

look out for brands that sell fast, like made well, vince, as well as nike, adidas. vintage is in and overalls and denim are big right now. >> they're pieces i feel like i wouldn't find them as easily in another stall. >> our haul today, three vintage dresses and one pair of cut-off shorts. >> we added this wonder woman patch. >> she plans to make a $280 profit. >> someone will see it. somebody will appreciate it. >> from posh mark to door dash. we caught up with a tech worker who created spreadsheets to maximize his profits. now he's sharing his secrets. >> yeah. i gross just over $16,000 working door dash in 2017. >> by day, he's a senior manager of sales operations at action tech electronics. but this is what he's been doing on nights and weekends, delivering food through door dash, about 20 hours a week. his tips, weekends and dinnertimes pay off. when it rains, people order in. >> big events on tv, game of thrones, awards shows, oscars, emmys and of course football, football, football. >> location, location, location. he says palo alto, mountain view and sunnyva

started just short, so would i be short this stock given what we know about the space in general we saw adidas had a massive rally. to me i liked the risk/reward. risking $1, i probably have a 45% probability in a week or so of being basically unchanged in this trade, if you look at the deltas in this option structure if i get the direction right to me, i have five weeks for this to play out as long as it doesn't go the opposite way on a big gap higher, i'm in the game. >> it's not just nike reporting, a slew of big names are out with earnings, oracle, fed ex, general mills, micron. one of those stocks could break out. >> all tech all the time let's talk about an old line tech if we've got this it's, it's about to break out oracle versus its sector, one-year chart oracling the laggard having basically underperformed its peers by 50% or its peers doubling t here's a longer-term chart that's one year. next chart will show us over four or five same circumstance. you've got this lag. i want to show you where the lag really started take a look at the longer-term chart. now we're up to the potential

the question is would i be short this stock right now giving what i know about the space in general adidas a massive rally after. i like the risk order. iske aring $1. i probably have a 45% probability in a week or so of being basically unchanged on this trade if you look at kind of the deltas that are in this option structure here if i get the direction right so to me i have five weeks for this thing to play out here. as long as it doesn't go the opposite way on a big gap higher i'm in the game. >> let's move on here. not just nike is reporting next week other big names including oracle, general mills, fedex, micron chart master says one of those stocks could break out >> all tech all the time let's talk about an old line tech. if we have got this analysis right it's about to break out. oracle versus its sector, one year chart, we know what it is, of course. oracle is the laggard. having basically underperformed its peers by 50% so to speak, or its peers doubling it. a longer term chart. that's one year. the next chart shows us over four or five there it is. same circumstance, right you h

first up in luxembourg, the european court ofjustice will issue a judgement on whether adidas' three—striperanding. around midday in london, the independent inquiry into child sexual abuse will publish its report on the treatment of children sent abroad as child migrants in 1940—1970. and later on, qantas is launching the world's first non—stop flight from the uk to australia. the flight from london to perth will take 17 hours. i hope they have some good entertainment. now it's time to get all the latest from the bbc sports centre. coming up on your thursday sport briefing, four days after losing to manchester city in the league cup final, arsenal host the table toppers in the premier league. the portland trailblazers go in search ofa portland trailblazers go in search of a fifth successive nba win and snowmen are of a fifth successive nba win and snowmen are the flavour of the day in barcelona, replacing the formula 1 testing. arsene wenger is that a man under pressure but try telling him that. reports this week suggest the club are already seeking a replacement after the defeat to manches

european indices also closed slightly lower just attacks managing a positive close eight was boosted by adidas shares of the german sportswear giant jump eleven percent. as announced a share buyback. here in front seen i called mr edges unveiled a draft law to overhaul the national rail operator. sncf is struggling under a debt burden of nearly forty seven billion euros. part of which the government is expected to take on. most controversial proposals the sncf workers lose their privilege employee status. new recruits not eligible for the early retirement and generous pension schemes which had been a known. perk for workers at that organization president now plans to push to changes in divorce by decree avoiding parliamentary debate. transport ministers at the french system with thirty percent more expensive than comparable ground that works in europe. that changes will seek to improve service while protecting workers as much as possible. our objective is simple. about the public rail service as a good price the passages in taxes pay is forty complete robina. the to see once more efficient and

and they come back and say we'll put a tax on nike because we like adidas.es out in favor of adidas that will hurt nike. >> yeah, but they love nike in china. >> so you think that jordan is too powerful xi likes the jordan? that a could be. xi might like the jordan >> they like kobe and lebron. >> kobe's shoe is selling really well the lebron shoe is selling really well. >> how many trips did you see kobe make to china in the last many years of his career i think it speaks to what china thinks about not only our sports, but our basketball shoes, things like than about. >> so it is beyond politics. jordans are beyond politics. okay i'll stipulate that. >> jordan was and i politicpoli most of his career because everybody buys tennis shoes. >> so ninike is above politics >> i'm watching the tech stocks to see when the sector turns itself around. facebook is getting a boost today. netflix is up. apple is still down. >> xi didn'tlike tshe doesn'xi . there is a fear that says apple is next. >> but you are putting almost every stock story in a trade prism. that spe

the question is would i be short this stock given what we know about the space in general adidas hadve rally after it i like the risk-reward risking $1 i probably have probably 45% probability in a week or so of being basically unchanged on this trade, if you look at kind of the deltas that are in this option structure here. if i get the direction right so, to me, i have five weeks for this thing to play out here. as long as it doesn't go the opposite way on a big gap higher, i'm in the game. >>> all right, let's move on it's not just nike reporting next week, a slew of big names are out with earnings, including oracle, fedex, general mills, micron chartmaster says one of those stocks could break out head over to the plasma chart. >> it's all tech all the time. talking about an old-line tech that, if we've got this analysis right, is about to break out oracle versus its sector, one-year chart we know what it is, of course. oracle is the laggard, having basically underperformed its peers by 50%, so to speak, or its peers doubling it. here's a longer-term chart that's one year. the nex

>> well, vans and adidas and converse are still relevant.reme is obviously one of the hottest brands still, but majority of brands are just really struggling to adapt with how fickle gen z is and how fast things are moving, adapting with teen interest ends. >> you said gen z is fickle. how do you as a brand deal with someone who is so fickle? >> well, my suggestion would be to constantly talk to your users and your target audience and constantly interviewing them and just understanding what's trending, what's not. what things you can jump on and what you can't. because you can't follow whatever is trending, you can't follow every single relevant meme and try to hop on to it joe ert wise it becomes unauthentic and brand never want to cross that line. >> but you do have to keep changing, you do have to keep evolving or they are going to say go there, go there, go there. >> every week, every month you have to keep iterating and a big problem with a lot of the brands is that they think that they want to understand -- millennials have purchasing

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. >> adidas has reported a 19% jump in fourth-quarter revenue, led by sales in china and north americas really behind this positive outlook? >> last year we were at 16% topline for outstanding europe, and the three main growths were china with almost 30% and online business at 57%. those components are really what drove the company forward. we're very profitable in china, but i also want to say most contracts on the last staff are in the u.s., which makes the chinese look better than it is, because of course they get the benefit. off has set up a price range for its ipo. the filesharing company plans to sell 36 million shares between $16-$18. that would give it a market value of about $7.1 billion. >> this is about a 25% cut from their last private value, which was $10 billion, when they last soldiers privately. that is definitely going to be on people's minds. it is not necessarily an operational indicator, but it does continue to tell the story of the differences between the premiums of private investors willing to put on private share sales and what the public market is willing to p

but they don't have the breadth of other companies so adidas does not go near kohl's the shoes may lookar but the branding is distinctive and the consumer understands that. >> when you're david and goliath with nike and little david, you can do double, triple, you can grow quickly once you're on nike's radar, this got much harder for under armour in the last year and a half plank always said we went through the financial crisis, none of that stuff affects us. we want to win every day so they go great through the financial crisis, now growth is picking up around the world and they're floundering now. it's weird they pretechrend they capretecn do it in any climate >> yes, because you lost sports authority, you lost gander mountain you lost major accounts. to continue to be a growth company they sacrifice to some degree the brand for sales or for -- >> nike is too big to grow, i would think. but it's not, is it? they're doing much better than under armour, even at their size >> yeah. we had the chance to host investors out to nike headquarters to meet with management they are as pushing fo

the big laggards include adidas, commerzbank and deutsche bank.ders say the weakness in the dollar on the back of these trade worries is a source of concern, a stronger euro is not good for those european exporters. though we should point out europe's auto sector ending mostly higher on the heels of a report that beijing and washington had begun to negotiate u.s. access to chinese markets easing some concerns of a full-blown trade war back downtown to you >> thank you >>> when we come back, the facebook fallout continues over data practices including calls for increased federal oversight. brendan carr is join us with some insight more "squawk alley" straight ahead. >>> dow session high was up 511. we've come off that just touch let's get to bobs by s s bpisani >> we went straight down after 9:45 we are bouncing now that europe is closed. we saw tech sort of open up nicely, everything was up 2%, straight down. europe was bouncing a little f.a.n.g. stocks were up 2%, they cut that many half facebook still on the down side. boeing, proxy for the trad

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adidas has been battling nike.hink that is going to get to a good end what are they actually seeing happening in the channels? >> sure. adidas has come on strong in the north american marketplace one of the key things for nike is their product pipeline. they have a number of product initiatives which launched into the market in the recent quarter. those initiatives are going to scale into the back to school season you'll see some of those cascade into the different segments into the sports wear and basketball segment. it's really all about product. >> jim, the stock is up 20 plus percent since october. it seems like the street is kind of getting behind be this sort of restructuring and new initiatives even before they're even bearing full fruit. where does that leave you in remaining up side, the drebt to consumer and also the comeback in north america >> you make a good point we are still constructive on the stock. i have a buy rating at an $80 target one thing i'll point out is i think the street was decidedly to

adidas has returned to double-digit growth.enue rose 19% in the fourth quarter, more than twice the third quarter. i do this 10% growth for 2018, cashing in on the popularity of its retro sneakers. more problems for toys "r" us, headed towards a likely liquidation. the retailer has missed payments to some suppliers in recent days. some of those people say no when i toys "r" us will respond to questions. the chain filed for bankruptcy last fall and is a $5 billion debt load. that is your bloomberg business flash. david: we turn now to wall street beach come over to cover things wall street is buzzing about this morning. first up, investor shot. ge plunges as the profit guidance comes into question. number two, donors disclose. the irs accidentally identifies the details of three phone traffic billionaires and how they are giving away their money. three, a group of hedge funds bans together to repair loopholes in the credit default swaps market. alix: joining us now, jason kelly. i want to kick it off with ge, in part because it

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you can see the changes from last year. 7 of those under armour and adidas teams went to nike this yeare companies run all these team teams. >> so the students would be winners, but if we had to pick out other winners or losers who would they be? >> the winners would be the shoe company. you can pay all this money without the fbi alleging what they did the losers are the colleges. now you don't control all aspects of the funding you're not keeping all the money for yourself but the losers might be students one thought out there is if we get paid for kids, why are we paying 18-year-olds straight out of high school, we can get 25-year-olds who just fell slort of the pros, they're stronger, bigger, better if we're going to hire players, let's hire the best available players. >> that is one secondary side effect nothing is perfect even the best medications -- what is the next side effect, other things people are saying that could happen? >> the next side effect could be tv ratings what everyone likes about college basketball is that it's students, it's your school, you have this affinity to

. >> i'll go with adidas i think the numbers have slowed a little bit, so i would not be a buyer. >> have a thought there joe? >> i think dick's sporting goodies has a long way to recover from from their mistakes relations wise i'm not excited about the outcome. >> that's a bounce back from last year. >> maybe the death of retail was greatly exaggerated. >> i like it i'd rather wait to buy it when it dips again than up here >> the company's has done pretty well the stocks come back quite a bit. >> do you own any retail names >> we do we own hudson still. >> do you think retail is still in a position to continue some the gains it has in the space? >> i do. i think it was so negative last year that people were just saying the terminal value of anything retail is going to zero i think hudson and macy's they have stabilized. >> i would watch dollar general. i see dollar tree blowing up, wal-mart, target it's important >> we have a couple of minutes let's do some final trades i'll give you about 30 seconds >> microsoft i think goes above 100. it has been underperforming lately, but i stil