from her ads she's really focused on a lot of issues in her ads. she also has some image te things. i think one of the ads that she's taken out recently and she kind of brought up the me thing in the recent town hall debate is that shs now trying to stay showing pictures of her self in college and maybe targeting these policy people i've beeeen fightingng for change since i was your age. d so i think she's at the that was kind of intesting that these old college pictures of herself, when she was that's a good ad she had a lot of good issue ads as well. with different on the republican of the democratic side of course is that there really n attacking each other there are some several attacks s in both sanders and clinton ads what we see on the republican side. >> it'll be interesting because tonight we get to see if these ads work. will visit with you more just a little bit. new numbers will send it back to the studio. >> we want to take a looook at these numbers again in the democratic side still 13 percent reporting but withth that hillary clton's

the ad, i had never seen it come out. as soon as it was out, it was out and i was getting media calls right away. i was shocked to be honest with you. >> when you took the job for this ad, was there any indication that you know that the role of this was an ad for the cruz campaign? >> i knew it was an ad for a republican candidate. that much was clear from the writing. obviously you saw the commercial. so like i said it was clear this was going to be a republican and conservative, which is who i am and what i stand for and believe in the message. so i was excited to be doing a commercial for a republican candidate. >> i want to get to that. that's something our viewers should know. that you are a conservative republican. in doing an ad like, this was there any screening process? did they ask you about your background, about the types of movies that you had done in the past or just sort of pick you for the role and slot you in? >> well, you come in and audition and there are many, many people that are trying out for this r

ads" this ad goes after cruz on taxes but highlights his canadian birth...while trump questions cruz on immigration cruz responds, portraying trump as an cruel businessman who bulldozed a woman's homei /i that claim wasn't true. and currently - neither is this one carrick says: "they're looking to create a clutter buster ad- both in the content and in terms of how much time they buy." strategist bill carrick says few ads break through. not this one from sanders .. nor clinton's response... the one ad people do remember...says carrick...isn't negative at all so does it pay off -- well marco rubio bought almost twice as much air time in iowa as cruz and trump. cruz did buy the most negative spots -- but the biggest spender was hillary clinton -- who bought almost 87 hours of air time in william la jeunesse, fox news many people had to read jane austin's pride and prejudice been made into movies on several occasions....well someone has made it into a new movie.... but it's definitely explain when good day virginia at movie theaters this weekend, it is what you would have to call a diffe

now why, why, tell me about that ad and explain to me, why is that ad... it's so appealing to me? >> i think the best ads, over time, are simple human stories that we can all relate to. wow. i love the way they approach that kid. you bring in a piece of popular culture, like "star wars" but sometimes it's so human and so real and hits you-- it's interesting you talked about it. it hits you in the heart. i like a company that brings me an ad like that. i like volkswagen. >> stephen: i thought you were going to say i like a company that brings an ad like that. of course, it's your company. you're out of the game, you're out of the ad game. it's super bowl sunday, the super bowl of ads. do you wish you were still in the game? do you have that hunger? do you want to go out there and sell me some chips? >> you know, to tell you the truth, no, i like being a tv star a lot more, and having a sitcom on usa network. it's more fun than dealing with clients. no, i actually do miss it. it is a great business, it's kind of who we are. get to participate in, whereas we all-- >> stephen: we have

how do ads work? like, where are you putting the hook in on me, on my brain, my heart, my gut, or right in the groin? where are you, how are you trying to get me? >> interestingly, you aim at different parts, but a great ad is no different than a great tv show or a great piece of poetry. it holds up a mirror to who you are and it presents a brand as a value system. it says, this is what this brand is about. if you like it, vote for this brand. like you do with a politician, like you do with a mouthwash, like you do with an entertainer. >> stephen: so, i'm not buying doritos, i'm buying a lifestyle. ad on the super bowl is $5 million. how do you, as somebody who is planning-- because you planned a lot of super bowl ads-- how do make the most out of it? how do you get your five mil out of it? >> in this world today, clearly, you have to go online. it's not just what happens. it's, do you tease online? do you get thousands, millions of impressions? do you get talked about on shows like this? so in order

how do ads work? like, where are you putting the hook in on me, on my braip, my heart, my gut, or right in the groin? how are you trying to get me? >> interestingly, you aim at different part but a great ad is no different than a great tv show or a great piece of poetry. are and properties a brand as a value system. this is what this brand brand is about. if you like it -- >> stephen: i'm not buying doritos. i'm buying a lifestyle. this sunday, a 30-second ad on the super bowl is $5 million. how do you as somebody who is plan ago you planned a lot of super bowl ads-- how do you get your five mill out of it? >> in this world today clearly you have to go on line. it's not just what happens. it's do you tease online. impressions? do you get talked about on shows like this? in order to get the bang for the buck you have to go everywhere, so basically it's on utue, it's here, it's there. there is 100 million people watching it on the game but there are 60 million people. it's the same thing how do you get

you've got to give this ad an "a." >> this next ad is an anti-trump ad, hitting trump on conservative me. >> donald trump, look past the boasting and you'll see right through him. he supported partial birth abortions. his phony trump university accused of fraud. he tried to seize private property to line his own pockets. four bankruptcies and small businesses screwed over. poll after poll show him losing to hillary clinton. if trump wins, conservatives lose. >> this is a $12 million ad campaign launched in south carolina. your take on that? >> i want to separate this from jeb bush's campaign himself. jeb bush had his best debate the last debate up in new hampshire. very effective, very tough. talked about the issues. but this super pac on his behalf has repeatedly done the worst advertising. two reasons. number one, it looks political. it looks immediately like a negative ad. you have the dark voice and this visual that doesn't connect to anything. and second, it doesn't present anything as an alternative. it is simply a 30-second ad that attacks. if all the testing we've done for thi

. >> that means we're seeing those ads coming out, closer and closer to those million-dollar ads that everybody watches and we have a preview to see what the expect and the super bowl ads this year. hey mike. day today, we dropped stre-e-e-e-eam stream, stream, stre-eam stre-e-e-e-eam stream, stream, stream when i want you in my arms when i want you and all your charms whenever i want you all i have to do is stre-e-eam. i can't find anything not going to work. comes over and asks can i help you? and he was so happy, to do it i never would have expected that anyone would find that do that. make that go out of their way for me. right then, right there i couldn't believe it he was so helpful i know it's such a small thing simple thing but it made me smile made me happy share your story. >> eventually, the beige sock, people get devoured by the ones do you want to be devoured? >> christopher walken and the walk-in closet. that's one of the super bowl ads we have to look forward to tomorrow. 2016 is no different or is it? >> fox's anita roman gives us a preview. >> wait a minute is that ge

political ad world, the most talk is about two other ads mostly bit the sanders campaign. first, beet box with the music of simon and garfunkel racked up 3 million hits on youtube >>> that ad has been praised by republican candidates, including jed bush. >> the second sanders ad going spores. >> when we stand -- supporters. >> when we stand together and demand the country work for all of us rather than the few, we will transfer america, and that is what the campaign is about. bringing people together. >> in south carolina, the messengers are impossible to miss. to help us break it down is a professor of political science, a political contributor at al jazeera america how important is it for bernie sanders to get the credit for the best of those ads, at a time when young voters want to see that in. >> it's really important. it explains why when you look apt new hampshire, he overwhelmingly won the young voiters. he did well with voters, and hillary clinton's campaign has to say i wish we have ads like that, and haven't translated those or won over and energized the young pe

this got almost 90,000 tweets about his ad, calling adele the best ad of the entire game. >> okay. right there, ready. >> over here. what's up, ma'am? i like your style. >> this one is actually not trending, but we had to show some love to the denverite. it features an actor, tj miller who grew up in denver. and adele, i know you this well, he graduated from east high school. come online, come on the app, vote for which is your favorite, because everybody has a favorite. right? >> i have to go with tj, because i like him. >> hometown, sentimental favorite. >> he told me the whole thing was improvisation. >> this has been a very emotional week, an emotional night, and i have a couple of priorities in order, i want to kiss my wife, kiss my kids, celebrate with my family and teammates, i'm going to drink a lot of beer, budweiser, and von miller is buying. those are my priorities. most think he's going to retire. >> peyton manning is the first quarterback to play multiple super bowls with different teams. manning was 34 of 49 against the seahawks. as you remember, it didn't turn out we

it's just ads! it's just selling stuff. >> stephen: donnie, i'm going to let you go. >> stephen: you can see "donny!" on demand on www.usanetwork.com. donny deutsch, everybody! we'll be right back. only kraft natural cheese has a touch of philadelphia cream cheese, so whatever you make, is creamier than ever. never underestimate the power of energizer. yeah, i'm married. does it matter? you'd do that for me? really? yeah i'd like that. who are you talking to? uh, it's jake from state farm. sounds like a really good deal. jake from state farm, at three in the morning? who is this? it's jake from state farm. what are you wearing jake from state farm? uh, khakis. she sounds hideous. well, she's a guy so... another reason more people stay with state farm. get to a better state. pump up your look plumpify your lashes with new plumpify mascara a ginormous lash lifting brush boosts lashes to 50 times the volume and lifts lashes up up and away... new plumpify mascara from easy breezy beautiful covergirl oh

now, jonathan, does funny work in political ads? >> i don't think political ads work.'s no correlation between spending on advertising an winning that campaign, so what matters is consistent, truthful ideas. what candidates the voter wants to represent them and america. and these aren't that funny. >> michelle, now, a part of me viewer, i'm going to say the word in that ad, it does damn it's good to be a clinton. now, everyone in south carolina, there a lot of these evangelicals who will be offended by that word, are they not? >> i disagree. i think our sometimes very effective. i like the one that cruz made with the children and the imminent domain. it's clever and devastating for trump because it hits him on his character. which is a big issue going into south carolina. i think it's good. if it's funny, actually funny, a lot of them aren't, it's a good thing. >> also in this recent round going sbo south carolina, not beat iing up on the guy, but he had an ad he put out, one of the actresses turned out to be a porn star. he had to pull the ad back. >> you need to make

these ads are super expensive. it is $5 million for a 32nd ad. -- 32nd ad.t of these are closely held. you will not see the mental game day. but the second life online is such a huge part of this. you can have a commercial that is a minute and a half that people watch during the game and also afterwards. bret: sometimes it works against you. nationwide did and at last year that had a dead kid in it. david: that was awful. carol: humorous ads, inspirational ads are on the rise. do we expect that to continue? bret: advertisers look at what worked last year. last year, one of the most popular ones was a mcdonald's ad where people paid for things with hugs. they are looking at that. carol: i have not done that. [laughter] a big mac with a hug. thank you so much for joining us. that does it for this week's edition of "bloomberg businessweek." i'm carol massar. david: and i'm david gura. the latest issue is available online and on newsstands. carol: we will see you next week, right here on bloomberg television. ♪ ♪ >> coming up on "bloomberg best," the stories tha

you should ad seg me.hy you're not is beyond me so why don't you tell me why you're not ad segging me? >> there is no valid threat right now. >> oh, yeah? well, why don't you look at my write-ups? at territorial i got a write-up for possessing a razor knife in my cell. >> prior to placing him in general population, warden trinity wants to make sure schreiber doesn't dig himself into a deeper hole. >> do you understand i'm not going to waste an ad seg bed on you? you're not a legitimate threat. you're trying to check in is what you're trying to do. >> damn right. i'm trying to save my own [ bleep ] neck. >> you would not have been moved to this facility if there was a verified theft against your life. let these gentlemen do their job. if we verify a threat, we'll deal with it appropriately. >> you acting out and you telling the other offenders why you're here isn't doing you favors. that will cause you problems throughout your whole career. keep your mouth in the unit. don't talk about why you're here. don'

i don't think anybody will tell you that any one ad, any one candidate's ad will change the course oface. there's too big a scretream of advertising. i don't think that's it. look at the latest polling out in new hampshire. in the nbc wall street maris poll, in new hampshire it feels like the reason john kasich is in double digits right there behind marco rubio and ted cruz, it feels like because of how real and reasonable seeming and relatable seeming and personally engaged seeming he is at these zillions of events he's doing. he's not just doing a performance like the guys are. he's listening to the people. asking them questions. drawing them out. engaging with why they are there. i saw him do it. i don't want to get too far ahead of this. if some voters are looking for authenticity in their candidate, i can see how new hampshire voters see authenticity in john kasich up here in new hampshire. i can see that when he's in those rooms. in contrast, that's next. tures but with my back pain i couldn't sleep and get up in time. then i found aleve pm. aleve pm is the only one to combine a

you're out of the game, you're owcht ad game.sunday, the super bowl of ads. do you wish you were still in the game? do you have that hunger? do you want to go out there and sell me some chips? >> no, to tell you the truth, i star a lot more, and having a sitcom on usa. it's more pun fun than dealing it. advertising is something we all get to participate in -- >> we have no choice. >> we have a choice. >> stephen: we don't get to. they're selling adspace on the inside of my eye liz at this >> i'm not buying your product, that's a choice. we vote artistically in the way basically, i like your ad, i bt's not as simple as that. it's the actual one art form that we all participate in. it sounds very prolific. it's just ads! it's just sellingen: donnie, i'm going to let you go.e "donny!" on demand on www.usanetwork.com. donny deutsch, everybody! we'll be right back. only kraft natural cheese has a touch of philadelphia cream cheese, so whatever you make, is creamier than ever. never underestimate the power of energizer.ngest lasting energizer max ever. s it matter?

how many times will this ad replay in a year? >> oh, thousands. >> allison miazga-bedrick is marketing director for snickers. she admits getting noticed via the super bowl is expensive. although she won't say how expensive. >> why is it worth it? >> because of the eyeballs and the impressions and everything that comes along with it. so the fact that we're sitting here talking about it is exactly that. it's not just the 30 seconds that you're paying for. that surrounds it which is why peter paine and his team spend weeks in an edit room. >> who are we kidding, no one wants to see this. >> it's the super bowl, right? i mean, do you feel any pressure? >> yes. >> lots of pressure? >> yes. >> when it's super bowl, all eyes are on it. it's the one time like my high school friends care what i'm doing so -- >> the one time? >> yeah. >> super bowl ads didn't always carry this weight. but one commercial changed everything. >> on january 24th, apple computer will introduce macintosh. >> suddenly super bowl commercials became must-see tv the

where do i want my ad to stick out, what do i want my ad to say? >> this year, the students picked steve harvey's t-mobile ad as the best, it was funny. next, they'll continue to study sales and consumer reaction to determine if the ads were really effective. >>> all right. well, today, we had a lot of clouds out there, of course, breezy conditions, and also cool temperatures, but it's about to get a lot colder around here, we're tracking a big round of cold air that will stick around for the whole week, we're going to be tracking gusty winds, low wind chills will come with that and even some snow. a little bit of everything from for a lot of folks today. it will get colder tomorrow, and we'll keep it there. so you'll want the heavy coats for sure. strong wind, mountain snow will be around for wednesday, focused up near the tennessee line, a few of the snow showers will be south, closer to asheville, for the upstate, no snow in the forecast for us. the cold pattern will stick around throughout the week. and even through the weekend. so it's winter,

i agree that this is a good ad and cruz has been making good ads.ion of the office space except that the song "damn it feels to be a gangster" is not the parody in the scene. >> but it is the iconic song from the movie so people make the mental connection huma hates hugs. it wasn't a scripted moment by the clintons. except is will pointed out, this is nothing. watch the extended video that huma was making sure her boss didn't get too far away from. the woman was trying to hug her 1k3 huma actually grabs her after that and pulls her over to talk to her. >> yeah, to tell her to never do that again. >> has she ever got a talk twin tweener? >> that's between the two of them. >> tom, are you watching it? >> yeah. i don't know the -- >> just asking. >> and just last week what if the team sucks? will they want to leave? >> sponsors leave if it is not successful. >> called. it. >> i thank you, andy. time to take a break. tv villains when we come back. >>> live from america's news headquarters i'm patricia stark. pope francis landing in members mix city last

what were the top five super bowl ads last night? and the one ad that got our attention, with its shoutout to american workers. did you catch that one? >>id you find everything okay sir? and sometimes, i just don't eat the way i should. so i drink boost to get the nutrition that i'm missing. boost complete nutritional drink has 26 essential vitamins and minerals, including calcium and vitamin d to suppo strong bones and 10 grams of protein to help maintain muscle. all with a great taste. i don't plan on slowing down any time soon. stay strong. stay active with boost. now try new boost compact and 100 calories. i tried depend last weekend. it really made the difference between a morning around the house and getting a little exercise. only depend underwear has new confididence cor technology for fast absorption anand the smth, comfortable fit of fit-flex protection. get a coupon at depend.com what about my family? my li'l buddy? and what if this happened again? i was given warfarin in the hospital t i wondered if this was the right tre

see all the ads on the nbc 10 app.funk you up ♪ uptown funk you up >> i got up and watched this early this morning. as i was getting dressed. >> did you dance? >> of course i did. >> the triple threat at halftime, coldplay was joined by beyonce and bruno mars. the performance included a montage of past halftime shows. beyonce announced her new world tour. she did it in a commercial after her super bowl performance. the formation tour will start in april in miami. she she'll come to the link in philadelphia on june 6th. tickets go on sale february 15th. >> that's soon. >>> we continue to follow breaking news in chester, delaware county. >> all new at 6:00, a woman who said she was on the phone of one of the victims and recorded the whole thing. we'll play that audio for you. so, what moves me? it's the journey. the feeling of doing. it's making choices for a healthier me, a healthier us. i'm on my path and i love it. the path to a healthier you starts with nature's path pumpkin flax granola. crunchy clusters of deliciou

ted cruz yanks a new campaign ad after discovering the ad featured an actress with a history in erotic films. she'll join us live. we'll talk to her if cruz pulling the ad because of her past was the christian thing to do. >>> also -- >> there's someone who's really hurt. he's bleeding bad. >> a man swinging a machete goes on a rampage at a restaurant in america's heartland, a restaurant owned by an israeli. was the now-dead attacker inspired by terrorists? >>> plus, another terrifying turn for the zika virus. three deaths now possibly linked to the illness known for causing birth defects in newborns. could this epidemic seriously threaten the olympics? could it seriously threaten the united states? good afternoon, everyone. welcome to "the lead." i'm jake tapper. republicans are preparing for their next debate tomorrow night in greenville, south carolina. judging from the barrage of insults, tweets and attack ads, it ain't going to be dainty and that's just the way they like their politics in the palmetto state. marco rubio going after all of his rivals. dump and ted cruz escalating t

the action figure ad, the shark ad.ly, he's trying to grab a younger demographic here. >> you must use humor in ads like this. there's a dark spoony ad where you try to portray your opponents as scary to the electorate. and then there are ads where you use your opponent in their own words in the entire thing so they can't say, oh, it was a negative ad. but this is an attempt at humor. i think it's smart for cruz to take on hillary clinton at this point because then he is saying you can picture me against her in the general election. and i think using humor against her at a time when she's really struggling within the democratic and primary caucus electorate. >> quickly. >> really fast, watch that ad again with your eyes closed and hear how the white guys are trying hard to sound like black rappers. i like the concept but they tried too hard. >> it's a flattering portrayal of hillary. she looked very strong, very tough. >> you think? >> yes. >> donald trump. we know we talked about how he was yanking an ad that would hav