adna he was providing foreign politicians with sexy women. >> many argue in our history. >> reporter: abraham lincoln had haters. his opponent called him a drunk. when radio and television came into play the debate was born, and so was the art of intimidation. some say kennedy made nixon sweat profusely in the 1960 debate. >> it said that those that watched it on tv kennedy won, radio nixon one. >> reporter: linden b. johnson took out political ads. this artsy commercial suggests that his person barry goldwater would use nuclear force and kill children. >> she has been outsmarted by putin. >> he insulted a former miss universe. >> reporter: it's not new in the presidential race. >> in politics, if it works, it's going to get replicated. >> reporter: let's hope they are smarter than the mud is thrown. >> reporter: one thing to keep in mind. news and information spreads a lot faster now than it did in the 1800s. when a candidate does or says something you find out about it instantly on your phone instead of days or weeks to read about it. >>> another set back for wells fargo. the better