otherwise, it would have been called the adria foundation. it's called the elbulli foundation because elbulli was created by a lot of people. the 3,000 people who passed through and worked there. and people like david chang, even though he didn't work there, he believed -- he believed that what we were doing there was making cuisine evolve. when you look at all the people who have passed through elbulli that today are the most influential cooks in the world -- chefs in the world, you knew something special was going on there, the spirit of elbulli, the ethics, honesty, sharing, liberty, freedom, risk, passion. in any kind of business, in any kind of business, it's the dream that you could have -- that the whole team would have. and this business is created by all the people who passed through and this is the strength of elbulli. there's lots of young chefs that have done this, not so much the dishes, but the philosophy. >> charlie: these are images that are in these seven books. elbulli evolutionary analysis 2005 to 2011. the the first is elbu