adrian ash is joining us next. this is bloomberg. ♪ joe: let's get more insight on the surging demand for physical silver. joining us, adria --, director research at the bullionvault. there seems to be a lot of ambiguity of what happened over the past few days. some people associating the surge in demand to read it. -- demand to reddit. reddit saying, it is not us. have you ever seen anything like this where chatter on the internet creates this much of a demand serve in the short a period of time? adrian: bullionvault has been in the business 15 years. our customers combine gold, silver, platinum, that is what we do. 2020 was a record year for new interest. 2020 with record. january was a record january. last weekend was a record weekend. today was a record new single day. we have had almost as many new customers today as we had in all of february last year. it is debatable what was going on with the slv etf on thursday but that was the morning after the reddit post. friday, the slv took in 1000 tons. you could say