and feeling my way with sounds and then the second and third and fourth numbers will be like with aduftic as we might be in a rehearsal room trying to work stuff out. the next is the electronic bit. if they survive that, they get the album. >> so you are not going to a concert? >> no. there is some of that in the soul section, it's not always easy. >> it is the 25th anniversary of the real world record label. i want to get your sense of this relationship that you have been instrumental in developing between western and non-western artists and how that's gone and where we are 25 years later. >> right. well, i think it began as a failed drama. you know, i loved drums and i loved great grooves. i was hearing more interesting grooves coming from other countries than i was hearing from the radio. and then fantastic voices, fantastic players and atmospheres and yet people weren't singing in english, weren't from mainstream pop culture, they weren't getting seen or heard, so i found a group of people that were enthusiastic like me and we started putting an event together which became the real ma