we do a number of things, i mean, between public service advertising, working with the advertising council, we do outreach with entertainment industries council, we work with hollywood health & society. what we want to do is we want to take the resources the federal government has, the science that we have behind the information, make sure that those storylines are credible because if they're not credible, they're not believable, you know, we lose our entry into the audience to begin with and so what can we do to support those who are in recovery, getting the story out? what can we do to help those who are working with the industry get the accurate information out? and what can we do to just overall raise awareness amongst the public about addiction into mental illnesses so that people are informed. they can take steps early on and not wait until the train wreck happens in somebody's life. so again, treating mental illnesses and addictions are a lot like any other health condition, intervene early, let's help the person into recovery quickly. sandra. i want to refer to mark's comment about