our guest is the head of the department for the protection of consumer rights and control over advertising marta gavrelchik. inna anatolyevna, well, let's continue to study the changes in the new law on advertising. a ban is being introduced. on the placement, distribution of advertisements about employment and training outside the country, with the exception of advertisements placed by distributed organizations and individual entrepreneurs on their websites, on the internet, that is, a running line on tv channels about shift work in a neighboring country is now prohibited, yes, now it is prohibited only on the websites of the organization that carries out such activities, if we are talking about employment outside the republic of belarus. then - licenses for such activities have organizations, please, be kind, place such advertising on your own website, if we are talking about training, then on your own website organization that provides such services. here you also need to analyze the advertising itself, because it happens that they advertise or invite people to some vacancies, and the hiring

be silent, and today our guest is the head of the department for consumer protection and advertising control mart, inna gavrilchik. inna anatolyevna, well, in the final part we will also discuss changes in the regulation of the register of advertising distributors. a ban is introduced on provision of services for placing advertisements on the internet, legal entities and... under what conditions can an advertising distributor be included in the register? the conditions are very simple: you can go to the website of the ministry of antimonopoly regulation and trade, download the notification form, fill it out and send it by mail. within 5 days we will include you in the register, you can look again on our website , the names and details of the organization will already be in the register. organization or individual entrepreneur or blogger, yes, for example, provides advertising services, to other persons by placing advertisements on the internet, then in this case he can carry out such activities only if he is in the register, that's it, you don't have to pay any money, it's enough to send a notifi

products, works and services, advertising should not violate the law, then it will bring success pleasure from its contemplation. inna anatolyevna, a permissive autograph from martthink many would like to receive it, but now this chance is given to us, and some wish, good. let life be bright, like advertising. live, the main news at noon, in the studio olga kalairova, hello, and briefly about the topics of the issue: 89 joint events in the development of bilateral relations, in the national library, dan start of years of cooperation with belarus.

was moving in and wal-mart was a very technologically savvy company, they didn't advertise, they knew how to get to people and it wasn't just internet, fires and everythingie else, direct mail, e-mail. they knew when to have milk at the right place. they didn't just guess and so one of the things that i thought was important was to understand the business you're in and reporters aren't interested in economics. >> fascinating. >> there'she not enough money there's going to be a' problem here, what do you think they can do this out of the kindness of their hearts? they are not going to do that. this online services thing is really getting big. >> the minute i saw, oh, this is really bad, for media and it was really interesting. internet did exist but it was mostly via these serves and stuff, i really loved the technology started being aused, little tinny radioshacks, i used the post singular cell phone they had which was in a suitcase and -- >> yeah, yeah. >> like a brick. >> oh, look, you don't need to be in a newsroom anymore. why do you need to be here at all? everything i

and then wal-mart was moving in and wal-mart was a very technologically savvy company. they didn't advertisethey knew how to get to people. right. and it wasn't just internet, it was suppliers and everything else. direct mail, email, things like that. and i actually emails didn't exist, but it was a lot. they were very technical. they knew when to have milk at the right place. yeah. you know, i didn't just guess everything. and so one of the things that i felt was important was to understand the business you're in right? and reporters just aren't interested and fascinating and i was like, well, if there's not enough money, it's going to be a problem here. like, what do you think? they can keep doing this out of the kindness of their hearts, and i'm going to do that. and so i focused on that. and then because i was the young person in the room, they're like this this online services thing is really getting big. this companies are prodigy. there's this little company called aol america online. they didn't call it aol at the time. why don't you, young person go out there and the minute i saw it

advertising and revenue into the company. from the profit perspective that is great because they are looking at multiple business as with higher martrgin. that changes with the mix of the company to make it more profitable. dana: do we know -- scarlet: do we know the breakdown as we have much thinner margins? jennifer: the margin can be up to 80% and when we are talking about the retail business and on an operating margin you are in the low to mid single digits. it is a very important component of the long-term strategy. other businesses like fulfillment services which are increasingly important with e-commerce are also higher margin. when you bring multiple businesses with high-margin profiles it does change the entire framework. scarlet: i guess we go back to the main point that as the world's biggest retailer will mart has access in a window that no other company does. the key comment in the earnings release was that we are not seeing any criminal for a. you mentioned a little bit earlier that they are attracting more customers in times when things are a little bit tougher and it is harder for the consumer. who is the consumer r