well, now the advertising standards authority is to crack down on ads that feature stereotypical genderhave a cost — for the individual, the economy and society. here's our media correspondent, david sillito. oven pride — so easy, a man could do it. so easy a man could do it? orthis? girls do ballet, and of course boys, maths. orthis? the advertising standards authority is looking at tightening up its rules on how men and women are portrayed in adverts. it's going to be ok for an ad to show a woman shopping or cleaning. it's going to be ok for an ad to show a man doing diy tasks in the home. what we're going to be looking at is ads that go beyond that, ads that paint a picture that it is for example the woman's role to tidy up after her family who trashed the house, that's herjob in life. we're worried about that sort of depiction. similarly, ads that mock men for being hopeless at performing straightforward parental household tasks just because they are a man. look like a girl but think like a man if you want to be a boss? or this, are you beach body ready? the asa's concerns are about

ella smiley wrote the report for the advertising standards authority and joins me now.g about? so what the report tells us is their certain kinds of gender stereotypes when repeatedly depicted over time have the potential to affect people's assumptions and expectations about how they should behave or look according to their gender. so what are looking at are those specific types of gender stereotypes we have identified in the report. we will be looking to draft new standards to prevent those stereotypes appearing in ads in the future. who is going to make that judgment? in ads in the future. who is going to make thatjudgment? well, as always, the asa holds to advertising codes authored by the industry and what happens is those codes are drafted to prevent ads from misleading, harming or offending and then the asa willjudge individual complaints on a case—by—case basis, taking into account the overall context taking into account the overall co ntext a nd taking into account the overall context and content of each ad. so you are relying on the public to come forward and s

adverts that endorse gender stereotypes could be banned under new plans from the advertising standards authorityreward of £500 has been offered after two blocks of award—winning cheese were stolen from an agricultural show. a report into youth custody centres in england and wales has found a staggering decline in safety at youth jails. in his annual report, the chief inspector of prisons peter clarke said the some places were so unsafe that a tragedy is inevitable mr clarke reported that he hadn't inspected a single establishment which was fit to hold a young person. the reality of the violence that is going on, we take that into account when we make ourjudgment and we got to the point in february this year ‘s where we were unable to say that any of the youth facilities, we couldn't consider any of them safe to hold children and young people and that is what will be written to ministers. i want to know why the state, having accepted my responsibility, then fails in its gt two keep me safe and secure, and help me turn my life around to enter the community with hope that the future. i've made it c

the advertising standards authority says commercials that endorse gender stereotypes can be sociallydamaging effect? here is our media correspondent, david silitoe. oven pride, so easy a man can do it! so easy a man could do it? orthis? girls do ballet and of course, boys, maths, or this. the advertising standards authority is looking at tightening up its rules on how men and women are portrayed in adverts. women, don't expect any help on a thursday. it's going to be ok for an ad to show a woman shopping or cleaning, it's going to be ok for an ad to show a man doing the diy task in the home. what we are going to be looking at is at that go beyond, at is ads that go beyond, ads that paint a picture that it is, for example, the woman's role to tidy up after her family, who trashed the house, that's herjob in life. they're worried about that sort of depiction. similarly, adds that might mock men for being hopelessly performing straightforward parent or household tasks just because they're a man. "look like a girl but think like a man if you want to be the boss." or this... "are you beac

well, now the advertising standards authority is to crack down on ads that feature stereotypical gendervidual, the economy and society. here's our media correspondent, david sillito. 0ven pride, so easy a man can do it! so easy a man could do it? 0rthis? girls do ballet and of course, boys, maths, or this. the advertising standards authority is looking at tightening up its rules on how men and women are portrayed in adverts. women, don't expect any help on a thursday. it's going to be ok for an ad to show a woman shopping or cleaning, it's going to be ok for an ad to show a man doing the diy task in the home. what we're you going to be looking at is at that go beyond, that paint a picture that it is, for example, the woman's role to tidy up after her family, who trashed the house, that's herjob in life. we're worried about that sort of depiction. similarly, ads that might mock men for being hopelessly performing straightforward parent or household tasks just because they're a man. "look like a girl but think like a man if you want to be the boss." or this... "are you beach body ready?"

in a political issue, that you know, you're going all pc and that's not something the advertising standards authorityervention. we have been around for 55 years. we have regulated misleading advertising. that accou nts misleading advertising. that accounts for # 72% of the complaints we get about bad ads, but we have done harmle advertising. the public‘s definition of harmful advertising depends on checking in on what real people are telling us about what they think about images and ads and the kind of attitudes that's driving. we have had these pa rents that's driving. we have had these parents and these young people independently conducted research coming forward and telling us that this is limiting people's career choices, their choice of study and their choice of what they grow up to be in life. it's right to do something. isn't there a generational issue. we are showing ads from decades ago that nobody would think of making them today. what was acceptable then is not a cce pta ble what was acceptable then is not acceptable now and the same will be the case in five, ten years from now. that the w

the advertising standards authority has been reviewing its approach to ads that feature stereotypicalindividuals, the economy and society". as a result, it says it will draw up new rules. let's get the weather forecast. we have some high temperatures across parts of england and wales, it will peak at around 30 celsius across southern areas. but not warm and sunny for all of us, we have more cloud moving into the south—west and with that, heavy showers working northwards. cornwall, devon and into southern areas, thundery showers pushing him. for most of us, hot. a little fresher on the north sea coast. temperatures around 21. this evening, thunderstorms will move north. they will be hit and miss. if you catch one, as we go through wednesday, as they move northwards, there could be hail, frequent lightning and gusty winds. still warm and sunny in the south—east. further north and west, turning fresh. that fresher weather will push to all parts through thursday and friday, with heavy rain at the end of the week. this is bbc newsroom live. the headlines: inflation has unexpectedly fallen

the advertising standards authority has been reviewing its approach to ads that feature stereotypicalhat such ads had "costs for individuals, the economy and society". as a result, it says it will draw up new rules. the duke and duchess of cambridge — along with prince george and princess charlotte — are continuing their tour of poland. today they'll visit the stutthof concentration camp in gdansk. last night, prince william delivered a speech in warsaw in which he praised the country's courage, fortitude and bravery. that's a summary of the latest bbc news — more at 9.30. we are going to talk tojohanna konta later. now the sport. it was a great day for britain at the world paraathletics yesterday. yes, another great day. good morning. three more golds, that is 11 in total. 20 medal overall so far, they only started on friday. two of those 11 golds so far, have come from hannah cockroft. she got the second of those last night in the t 3a 800 metres. she could win a third later in the week as well. cockroft is amazing. nine world titles to go with her five pa ralympic amazing. nine wor

ella smilie wrote the report for the advertising standards authority — here's what she told the bbc earlieres which when repeatedly detected over time have the potential to affect people's assumptions of expectations about how they should behave or look according to their gender. so what you're looking at is though specific types of gender stereotypes that we have identified in the report, we will look to draft new standards to prevent those stereotypes were appearing in ads in the future. this is part of a developing picture why we have seen advertisers doing the research themselves and deciding to challenge gender stereotypes in the ads and what our report does is enables us to drill down into the stereotypes that might be harmful so we can ensure the regulatory framework is appropriate and within that creativity can flourish. stay with us on outside source, we will talk about corruption at the top level of spanish football. we will be checking out the conditions across north america and into continental europe and a second but first i want to take you back towards south asia because ther

the advertising standards authority has signalled its readiness to ban commercials, which include sexistarry out simple household tasks. the watchdog believes such portrayals are damaging because they could contribute to gender inequality. i have just been looking at things that used to be said in ads. a woman looks at the camera and says "so easy, even a man can do it." imagine if that happens now. family around a table. who pours the gravy? does it matter? who cares? this is what they mean. in the famous advert, it was the mother. is it? they never changed it to be the dad of kids. your testing me on advert knowledge. —— you're. as it matter who pours the gravy? do you remember when hannah cockroft came in? she had a goal in mind. she spoke specifically about her target. i think it was winning everything. essentially. good morning everyone. it was a good day for britain. it was a good day for britain at the world para athletic championships at the london stadium. they added another three gold medals.. hannah cockroft followed her success in the t34100 metres on friday with another gold

service, but also for advertisements and evaluating the inherent unfair practices given the the authority to regulate unfair practices sounds a lot like the general conduct standard but there is a huge difference. the fivgs i think is that the unfair conduct standard has been informed by a number of cases over time. the ncc built into its statute how you determine injury to consumers. one that's not readily avoidable by consumers themselves. one that's not outweighed. these are important distinctions from the catchall general roving conduct that the fcc has tried to give itself. it's important because a, focuses on consumers, the thing we seem to have lost sight of in the fcc world. b, focuses on the need for a cost benefit analysis. not enough to allege there is some harm, but it is important to look at the offsetting benefit might be. and the also, to allow the companies to experiment with models and throw it up against the wall and see what stick, but if there is actual harm that we will actually intervene and potentially some action. and sorry, but my time is almost over. we're in the world of the teenager, it's moving quickly. i think it's important that isp