mash, get smash" makes it into the top ten of most memorable slogans compiled by the advertising standards authority000 ads a day in some form or other, on tv, on social media, in the newspaper, on the radio, even on the side of a bus. and businesses spend an awful lot of cash in the fight for your attention, collectively spending around £40 billion last year. so who comes out on top? would you like some cashback, madam? no, thank you. i can't be bought. tesco — every little helps. yes, tesco's "every little helps" comes in at number one, followed closely by the sportswear brand nike with "just do it" of course. and mcdonald's. # "i'm lovin�* it". i'm sure they'll be loving that. they've made the cut, rounding up the top three. so what is it that makes these slogans so good? there is something that's definitely true of a lot of the top ten, and that's that they are catchy phrases that roll off the tongue. think of "beanz meanz heinz", for example. you know, they've stuck the z on the end of the three words. it's quite sticky. people are going to remember that. and that's a feature of many, not all,

. >> and is it time to get tough on junk food or overreach.7 the advertising standards authority looks set to ban unhealthy food and drink ads from online and on air programmes. come. >> we're going to be digging into those and lots more stories this morning. get in touch with us gbnews.com/yoursay. first, here's the news with sophia. >> andrew and bev. thank you. good morning. these are your headunes good morning. these are your headlines from the gb newsroom. donald trump engaged in an unprecedented criminal effort to overturn his 2020 election defeat, according to a report by special counsel jack smith. >> prosecutor mr smith claims the president elect inspired his supporters to commit acts of physical violence in the january 6th riots and knowingly spread a false narrative about fraud in the 2020 election. he goes on to say mr trump would have been convicted of his crimes, but for his victory in last year's us presidential election. meanwhile, trump responded to the report saying smith is deranged and his findings are fake. a gaza ceasefire and hostage deal is on the brink, accordi