. >> a branding and advertisingme. steve welcome to the program. >> you were the among the firsto corporate america. what opportunity lie in that bridge. >> well i learned very earlyfroy that there was tremendous affinity amongst young adults and they would gather from different back grounds and graces and rewill i g religionsd music they would all come together. i felt it would be like a very good platform for fortune 500 companies to market their products. >> what greeting did you havewht gap? greeting? well it was tough in the beginning, tom. you are basically trying to get a company of a large organization who was used to marketing a certain way to deal with a shipment. shipment -- shift. a cultural shift. my biggest allies was when these ceo's had teenagers in their household. the teenagers would be list ening to music or partaking in something that the parents didn't ugs and the ugs ug underd an affinity for. it was a lot of corporations that were suffering because they could not get the next generation to adapt