winner, according to adweek, michelle obama's your mom cares videos. you have celebrities like adam levine and j. lo conveying the message that this is something your mom wants you to do. adweek also giving a thumbs-up to the lebron james public service announcement. you have a lot of young men who are maybe watching he ends -- watching espn instead of cnn. this message may get the message to them. strategy adweek is skeptical of is phone banks. that group has been pushing in these final days. for millenial specifically, they don't -- a lot of them did not grow up with landmines. their phones are considered their personal space and they do not want these cold calls in the final days. >> megan hughes, thank you. jerseyirm hired by new governor chris christie says the governor was not involved in a plot to create gridlock near a major bridge as part of a political retribution scheme. the taxpayer-funded report concludes the lane closures near the heavily traveled george washington bridge were intended to target the mayor of fort lee. andformer port autho

egan, besides- >> m going to adweek, how do we know if the ads are working?it is a good question, and i think the group is going to be in the pudding when we get the final numbers after the enrollment deadline, but i can tell you a couple things so far, erik. there was bad news for the administration. a poll that came out from kaiser thejah the -- shows that majority of uninsured americans do not know when the deadline push --espite the >> even after the sweetest 16 reasons, they still don't know when the deadline is? [laughter] >> that is right. you have to think about -- who is this reaching exactly? i also heard our colleague, al hunt, saying they really put this fish out pretty late in the game, so how much of a difference at this going to make. i do have to say age-adjusted relay some numbers this week. they say they got one million -- i do have to say that hhs did release some numbers this week. they said they got more than one million people visiting that website, they did hit the 5 million mark. they're trying to get to 6 million before the end of the

"adweek" says they were trying to hard. >> it was not as natural of a between twon as the ferns videottle more force to go online and have a 20-something load for the number one reason to get -- vote for the number one reason to get health care. >> another winner, michelle cares video,mom with mothers of celebrities that young people love, and also conveying michelle obama's message that this is something your mother wants you to do. with lebrona psa james. i am from cleveland, he is not my favorite person, but you have a lot of young man that watch more espn than cnn, so this might talk to them. one other strategy in the swap department, phone banks. they say for millenial's, young people specifically, that might not work because reaching them on their mobile phone, that is their personal space. that might not be as appealing. >> fairpoint. it seems like the ads are great, but how many younger people watch tv, so is the last-minute push actually doing anything? >> a lot of it is also the videos shared on facebook and twitter. is it working is a valid question. the white house did get

we waste adweek of precious time from that region all along it has been in the southern indian oceannk where is the location at. bill: we may find out if he is correct in a matter of moments. we're also told malaysian airlines has called an emergency meeting with the families in beijing china. that is expected to happen within the hour. again we're awaiting a news conference. top of the hour out of kuala lumpur, the prime minister of malaysia. the first time we have heard from the prime minister so far. we'll bring that to you live on camera. martha: very interesting. stick around for that. meantime, back to this big story today, pro-russian troops capturing another ukrainian naval base in crimea over the weekend as president vladmir putin tightens his grip on that peninsula and russia builds up its forces along ukraine's eastern border now as president obama heads to europe today, going to the hague in part to talk about the crisis that is ongoing in ukraine. republicans like former republican nominee mitt romney sayings, i told you so. >> there is no question but that the president

the jumbo jet vanish adweek ago with 239 people on board. 26 countries now involved in a massive search split into northern and southern zones. the united states assisting in both regions. this as emotions are boiling ith airline officials. families of more than 150 chinese nationals on board calling for a hunger strike to protest the lack of information. david piper is screaming -- streaming live from bangkok with the latest. david? >> reporter: gregg, yes, the malaysian authorities say the search op operation spreads two million nautical miles and involves 2nations. no fresh clues today where the plane went. that has become very frustrating of course to the families who are facing unimaginable anguish that they wait for news about this plane. some families in china threaten to launch a hunger strike on claims that the malaysia authority are not releasing enough information. they are trying to reduce the massive search corridors looking again at satellite data and marking off areas searched but the at moment they're keeping to two huge northern and southern corridors the planes may hav