and we have aeris, who has thick, coarse, color-treated curly hair. we are gonna use the same wen hair care system on both of them, and that's what we're here today to prove, is that no matter what hair type you have wen works for you. >> seeing is believing. this shine is so unbelievable. and she had very coarse, dry hair. and hailey had that fine baby hair. >> this doesn't happen with shampoo. >> no. >> you cannot run your fingers through it. aeris, has your hair ever felt smooth and silky and hydrated with any lathering shampoo? >> not ever. >> ever, in your life. >> and i've used every kind of shampoo. >> full bottles and empty promises, right? >> [ laughing ] yes. >> hailey, you've never used wen, right? you should just touch your hair, because it's an experience. >> oh, my gosh. it's so nice. >> so, today, we're proving that wen works on all hair types -- the same cleansing conditioner completely different hair types. >> this is the result. ta-da! >> now, remember what hailey's hair looked like at the beginning of the demo? her hair was dry, it

aerie had a phase three trial.e results coming out last night. when this phase three trial read out, they missed their primary goal of the study. a subsection of patients did benefit from the drug but on the whole, the study failed. that's why you see the stock down 60% today. >> does this mean that the drug is just dead? there's no further potential or what can the company do at this point? >> they've got another phase two -- sorry, phase three in the works called rocket two. analysts are speculating on whether they could change the end points with the fda to address that subsection of patients that look to benefit. it's unclear right now. the company forging ahead. time lines are getting pushed out. >> thank you. meg tirrell. >>> a huge brawl last night between the kansas city royals and the chicago white sox. earlier in the game each team had a batter hit by a pitch. then this play when the royals pitcher had something to say to adam eaton. the benches cleared. there was an actual punch thrown, though there was

dove famously showcased women of all sizes and just last year intimate apparel line aerie got real when love for the lane bryant campaign. one tweeting "lane bryant's #imnoangel campaign is sexy in all the right ways." another writing, "women and teen girls need campaigns like this to combat negative body images." other posting self-loving photos to instagram sharing why they are no angel but not everyone is on board. one person writing, "what about girls who naturally look like an angel?" >> this campaign is something everyone can relate to. it's very much about making beauty and sexy approachable and embraceable. >> yes, i happen to be, you know, a size 22 but i'm sexy. >> reporter: body positive ago activists and plus size model tess holiday says it's time to redefine what beauty means. >> we've grown up in an era of victoria's secret and "maxim," and it's always the same type of woman and just to see an ad with different sizes is totally refreshing. >> it's something that looks like this. >> reporter: the campaign showing that whatever your "this is" is beautiful. although lane brya

last year, aerie got real when they quit photo shopping women in their ads. love for the lane bryant campaign. one tweeting, lane bryant's i'm no angel campaign is sexy in all the right ways. and another writing women/teen girls need the campaigns like i'm no angel to combat negative body messages. and what about girls who naturally look like an angel. >> this campaign is something everyone can relate to. it is very much about making beauty and sexy say approachable and embraceable. >> yes, i happen to be a size 22, but i'm sexy. >> reporter: body positive activists and plus size model tess holliday says it is time for everyone to redefine what beauty means. >> we have grown up in an era of victoria's secret and "maxim" and the same type of women and to see an ad with different sizes is totally refreshing. >> something that looks like this. >> reporter: a campaign showing whatever your this is is beautiful. rachel smith, abc news, new york. >> love it. love it. >> refreshing was a good word. >> yeah. >> you don't see it. and i think it is really validating. >