>> and you think some seminole moments in the tanning of america, run dmc teaming up with aerosmith forou give him a lot of credit. >> eminem did something very important, because he, unlike elvis, when he got the platform and became the most prolific, prominent artist in the world, he actually gave credit to where it came from. he actually paid homage to the source, and that was a very important thing, where elvis borrowed his art form and didn't necessarily pay homage. >> you talk about the music and the music videos, and you refer to them as a litmus test and a trojan horse. so, in other words, this music came in to suburban households, and once it got in there, it changed the cultures within those households? >> yeah, because the music videos got in. then all of a sudden, inside the music videos were pants, ebonics, how to dress, your lifestyle, entirely packaged within the music video form, and people didn't know how it got into the households. >> why was it different in my parents' day and my day, when i was listening to my parents' music, sinatra and tony bennett and nat king col