of data. data is god. now, profit is aligned with data in the business model but data, the agregation of data comes at the expense of your and my children. i don't think get a at a should be god but silicone valley has a data driven culture right now. if data is god everything is pushed aside in the interest of the coolest aggregate of data. that's a problem when you talk about human beings, which imperfect. if there is no eraser button, you have to live with it forever and the consequences forever. that's a big deal silicone valley hasn't dealt with. for me, and i care very much that this conversation happen, i've heard nobody in silicone valley, even people i respect the most because you and i know personally a lot of really great people there leading these companies, where is the leadership? where is the talking about about the pros and the cons of this mass agregation of data? that is a conversation that needs to happen among the business leaders of the valley in a very mature way. >> it begs the question if the businesses themselves around there, we we have a regulatory structure, you are one of the o