which brings me to my next stop with frank ahern. the pharmacy. >> so frank this is pretty innocuous. it's nasal mist. what information has been added to my digital profile? >> your credit card company knows you have a child and the pharmacy has a record of you having a child. >> if i sent an e-mail, go get gas and gi to the pharmacy and pick something up, what can you learn about a person? >> you can learn a lot. you've been traced and tracked all along. consolidating is the big problem and the scary part. >> a quick stop by the atm, where my picture is taken and my bank records the transaction. as i take off down the road, any number of traffic cameras record my route. >> frank, coming up to the toll booth here. what are we watching for? >> cameras, number one. and taking pictures of your license plate. if you have the pass, they got a record of where you're going. >> where you came from. >> i finally arrive at the office. inside i can hardly make a move that isn't recorded in some form. like most big companies, fox news uses secur

frank ahern says something similar is happening with my kindle. i do more and more of my reading on it, books and the daily papers, too. >> from what i understand some of these e reareds are reporting back to the company how quickly i am reading a book the words i am highlighting the sentences i am under lining. >> this is a prime example of what's next you buy a book on-line you find out wow they are tracking me. >> so i have already left a fairly substantial digital trail so far i barely even left the house. i am going to run errands and see what other bread crumbs i dropped. >> ahern points out my gps tracks wherever i go. that's not all. the national highway traffic safety administration proposed regulations requiring auto manufacturers to have event data recorders better known as black boxes in all new cars beginning in september 2014. some insurance companies already offer lower rates if you install one in your current vehicle. but how much is your privacy worth? you already give up so much unknowingly. >> first thing i am going to do is pun

. >> ahern points out my gps tracks wherever i go. that's not all. the national highway traffic safety administration proposed regulations requiring auto manufacturers to have event data recorders better known as black boxes in all new cars beginning in september 2014. some insurance companies already offer lower rates if you install one in your current vehicle. but how much is your privacy worth? you already give up so much unknowingly. >> first thing i am going to do is punch in my customer loyalty number. >> do you know the terms and service of that information? >> i have no idea. >> let's pause here again. it turns out many of those terms of service agreements are a way to learn more about you as a consumer. >> these are often relationships where you are saying, this is my identity here's my name, here's my address. >> brian kennedy is the ceo of a leading data driven marketing services firm. his company builds profiles on consumers to help businesses market to them more directly. >> you have information on 250 million people, the area code plus