>> well, the worst tinge -- ahin do is to get media attention is to say look at me, look at me, look. it's much better to have other people say look at him, look at him, look at him. you'll get a lot more attention that way. and the way you get people to say look at him, look at him is to be amazing at what you do. you just -- in today's times, you just can't be good. you've got to be amazing. you've got to have great products and amazing service, and there's nothing wrong with asking people to talk about you. >> yeah. i really -- i mean, i've had great experiences, and it doesn't occur to me necessarily to post it on facebook or write about it. but if a company comes and asks me, then i'll say sure, i'll write something. >> other people's money is the best kind of advertising can you get. >> the next one from paul writes, we've been marketing to small groups of users, getting one-on-one feedback. when is the right time and what are some strategies for broadening the marketing to larger groups? we're talking a little bit about the same thing here, larry, right? so if you market to sm