it's called the ahmadiyya muslim community, and it has a growing public profile. ahmadis are vocal advocates for peace. they also hold distinctive theological views that are highly controversial in the muslim world. indeed, many muslims believe ahmadis aren't really muslim at all. kim lawton reports. >> in new york's times square, it was an unexpected sight -- nestled amid ads for rum and hit tv shows, a sign proclaiming that muslims are for peace. the billboard was part of a high profile campaign by the ahmadiyya muslim community usa. >> we just want people to know if you're going to judge islam, judge it based off its true teachings, not based off of this political ideology that's now all over the internet and all over television. >> ahmadis have been active in several cities across the country, sponsoring bus ads and leafleting drives, trying to get out the message that muslims are for peace, for loyalty and for life. they say ten years after 9/11, that message is more important than ever. >> we want to stress that there are muslims, especially living in americ