was going to be all the rock groups once again, and ahmet ertegun wanted to go that route, and jerry wexler was my champion. and he had become kind of disgted wi t lack of attention being paid to rhythm and blues. and aretha's... aretha and wilson pickett's stuff was already set. they weren't interested in building of developing another r & b act. >> hinojosa: so you basically have this moment where, you know, american popular culture is being decided... you know, one of the ways in which it's going to go, by a couple of guys. >> mm-hmm. >> hinojosa: and you were the victim. >> right. >> hinojosa: and at that point, you said that you got under a table for how many days? >> i got under the dining room table, and i stayed under there for three ys. i just had this big jug of wine, and i just poured that in a paper cup and drank it, and i would come out, and go to the bathroom, and go right back up under there. >> hinojosa: are you crying? >> oh, yeah, all day. i was just devastated. and then somebody called and said, "come and do something." >> hinojosa: you know, you talk about the fac