ailidh, welcome. thanks. it's really hard to opt out because the instructions are not clear.found out, the data that the companies do hold on you, and it's really hard to find out who has the data on you. it seems to me that companies are deliberately making it too hard for us to opt—out. i mean, that's the key point, you shouldn't be having to opt—out. gdpr's very clear that in most circumstances, it's got to be opt—in. we haven't really seen them taking a proactive stance to make it easy for people. it's in their interest to get our data, and they want to do everything to make that more likely. do you think realistically, it will be us, the consumers, who force these companies to change by voting with our feet? gdpr does provide these provisions to empower individuals, but also to empower them to take action, so they can get civil society to take action on their behalf, but they can also get damages when the way that their data has been used has caused them damage and distress. but one really important thing where governments have fallen short is they haven't fully implemen